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KFC: Join the HCG Buckethead Army

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This week KFC Australia launched an integrated brand campaign, The HCG Buckethead Army, via Ogilvy Sydney. The campaign comprises of TV and online content, PR and social activities, creative outdoor projections and murals and a digital microsite for Australians to join The HCG Buckethead Army and support both Magellan Ashes and later in the cricket season, the KFC Big Bash league.
Credits Other credits

Head of Strategy: Ryan O'Connell

Group Account Director: Cassie Poiner

Account Director: Kate Smith

Account Manager: Ellen Corr

Social Strategist: Jennifer Ngai

Editor - Michael Houlahan

Grader - Andrew Clarkson

Online - Hugh Seville

Digital: Ogilvy Sydney

Managing Partner - Michelle Holland

Creative Technology Lead - Jason Smith

Senior Digital Designer - Sonny Nguyen

CX Lead - Gina Hughes

Digital Designer - Paola Pellagra

Digital Producer - Oriane Veron

Ogilvy PR:

Account Director: Stephen Maher

Senior Account Manager: Madeleine Hanley

Media agency: MediaCom Australia

Sponsorship agency: Prism Sport + Entertainment

Packaging Agency: Red Cactus

In Store Design Agency: Design Intoto

KFC:

Chief Marketing Officer: Angela Richards

Marketing Director, Group Meals and Brand: Sally Spriggs

Marketing Manager, Group Meals and Sponsorships: Nora-Kate O'Connell

Brand Manager Group Meals: Belinda Thompson

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