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Travel Alberta: READY | Travel Alberta (Full Anthem)


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A globally-launched tourism campaign from Critical Mass that dared the young and free-spirited traveler to explore Alberta, Canada. The cohesive campaign immersed its audience by placing them at the doorstep of adventure and prompting them to take the first step with one message ARE YOU READY? The campaign was designed to reinforce Travel Alberta's current brand entitled (remember to breathe).
Credits Other credits

Production Agency: Critical Mass Studio

Director: Scott Malo

Executive Producer: Alissa Hansen

Producer: Amanda Duke



Production Studio: Sherpas Cinema

2nd Unit Director: Eric Crosland

Director of Photography: Leo Hoorn

VR Director: Steve Henderson

Producer: Malcom Sangster

Photography Support: Jake Dyson (Sherpas Cinema)

Line Producer: Roland Eksteins

Drone Pilot / AC: Clay Mitchell

Aerial Directors: Dave Mossop / Eric Crosland



Photography: Mike Seehagel



Editing: Saints Editorial

Color: Alter Ego

VFX: Fort York

Music & Sound Design: Six Degrees

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