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Top 6: March 7th 2018
Web Film

Glad Bags: Torture Tests

Torture Tests
Top 6: March 7th 2018
FCB Chicago today launched a new video for Glad titled "Torture Tests" the latest element in the agency's "What's Your Story" campaign to promote one of Glad's newest, toughest products: the ForceFlex Plus Advanced Protection trash bag. To highlight the features of its "toughest trash bag ever," the video illustrates the bag's ability to withstand wear and tear by linking it to a common and relatable situation.
Other credits

Client: Glad (The Clorox Company)

VP, Marketing Specialty: Jon Schlesinger

Glad Director of Marketing: Nick Higgins

Associate Brand Director, Glad Waste Management: Jennifer Schneider

Associate Director, Advertising & Comm: Nick Montgomery

Associate Marketing Manager, Glad Waste Management: Lauren Pitts

Glad Trash Bag Consumer Research & Demo Development Expert: Lehai Vu

Associate Director, Advertising & Comm Production: Boris Nurko

Group Manager, Talent & Rights Management: Tricie Evans



Agency: FCB Chicago

Chief Creative Officer: Liz Taylor

Worldwide Creative Partner: Fred Levron

Executive Creative Director: Lisa Bright

Creative Director: Dean Paradise

Creative Director: Bruno Mazzotti

VP Creative Director: Martin Serra

Sr. Art Director: Luis Sierra

Sr. Art Director: Franki Geib

Sr. Copywriter: Kate Cullen

SVP, Executive Producer: John Bleeden

Executive Producer: Joe Tipre

Director of Music: Stump Mahoney

VP, Director of Strategic Planning: Mary Jo Corby

EVP, Group Management Director: Cary Pierce

VP, Group Management Director: Alex Jokanovic

Account Director: Diana El-Chantaf

Account Executive: Erin Hudec



Production: Lord + Thomas

Director: Ben Flaherty

Executive Producer: Katie Roach

Line Producer: Noiemi Lobont

Director of Photography: Bryce Drobny

Director of Photography: Matt Andersen



Editorial: Lord + Thomas

Sr Editor: Steve Immer

Editor: Gus Spelman

Executive Producer: Celena Mossell



Visual Effects/Color: Lord + Thomas

Colorist: Justin Orr

Motion Graphics: Michael McAfee



Audio: Lord + Thomas

Senior Sound Engineer: Jason Ryan

Audio Assistant: Batsirayi Zesaguli

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