Road Safety: Bleeding Billboard
The first heavy rains after summer bring the highest death toll on New Zealand roads. To alert people to the dangers of driving in the wet, Colenso BBDO Auckland created billboards that bled every time it rained. This year in Papakura, there were no deaths during the Easter period.

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Client:
Papakura / Franklin District Councils
Agency:
Colenso BBDO, Auckland
Production Company:
Roller Coaster Design
Director(s):
Creatives:
nick worthington (Executive Creative Director)
Emmanuel Bougneres (Art Director)
nick worthington (Copywriter)
Rollercoaster Design (Producer)
Paul Courtney (Agency Producer)
Steven Boniface (Photographer)
Country:
New Zealand
Other Credits:
Account Director: Scott Coldham
Senior Account Manager: Janelle Van Wonderen


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