“At their heart, our new VB ads are about a beer at the pub with your mates but they're brought to life in a way that is uniquely Australian. There are the classic VB trademarks but it's definitely a new take – both from a creative and launch to market standpoint. This new campaign is another step forward for VB and will play an integral role in driving the brand's future growth,” said Peter Sinclair, CUB Marketing Director.
The new VB commercial was shot in Ballarat and is one of the largest beer commercials ever produced in Australia boasting a 1500 plus cast and a 150 person strong crew. Whilst still identifiable as VB through classic trademarks like the theme song, it brings to life VB's evolved positioning and unveils the new tagline “VB – The Drinking Beer”.
David Nobay, Droga 5 Creative Chairman said about the creative idea: “What was clear to us from the start is that VB is the great leveller - that’s what makes it such a quintessential Aussie brand. It doesn’t matter who you are, what you do or wear, when you pick up VB you become a part of something authentic. Our creative challenge was to amplify that in a way that is equally authentic, Australian and real. The result is the 'The Regulars' and as a team it's work we’re really proud of.”" /> BestAdsOnTV.com
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VB: The Regulars

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Client:
Fosters
Agency:
Droga5, Sydney
Production Company:
@radical.media
Director(s):
Gary Freedman
Creatives:
David Nobay (Executive Creative Director)
Cameron Blackley, Matty Burton (Creative)
Cath Anderson (Producer)
Danny Ruhlmann (DoP)
Paul Johnston (Agency Producer)
Country:
Australia
Other Credits:
Production Manager: Clare Shervington
Marketing Director CUB: Peter Sinclair
Group Marketing Manager VB: Paul Donaldson
Senior Brand Manager VB: Scott McGregor

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