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New Zealand AIDS Foundation: We Both Take PrEP
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‘Rules of a f***buddy’ is the latest campaign from Ending HIV – a community-focused behaviour change programme run by the New Zealand AIDS Foundation (NZAF) to reach men who have sex with men (MSM). Together with award-winners DDB, Ending HIV created a series of joyously sexy images and paired them with rules encountered in f***buddy relationships and HIV prevention – sourced from our community. This message is going to be hard to miss – with posters and billboards lining the streets, banners on dating apps and promotions across social media, reaching f***buddies across Aotearoa. Being up against significant advertising-standard challenges, an online content hub was needed to make sure the message could be shared in all its risqué glory, without asterisks or duct-tape.
- Category Public interest
- URL https://www.rulesofafuckbuddy.com/#/i-bring-condoms-you-bring-lube
- Client New Zealand AIDS Foundation
- Agency DDB Aotearoa
- Country New Zealand
- Uploaded 21 June, 2019
- Chief Creative Officer
Damon Stapleton - Executive Creative Director
Gary Steele - Creative Director
Haydn Kerr - Senior Creative
Wihan Meerholz - Head of Design
Jason Vertongen
UX/UI Designer: Ashley Cook
Lead Front-End Designer: Danillo Castilho
Lead Producer – Digital Content: Lizzy Funaki
Digital Producer: Sheetal Pradhan
Senior Full Stack Developer: Emmanuel Odorisio
Motion Designer: Anastasia Maslennikova
Studio Producer: Adele Glover
Senior Mac Designer: Barry Cumming
Senior Mac Designer: Nicole Dekker
Mac Designer: Paul Edwards
Business Director: Anna Hall
Business Manager: Paris Reardon
New Zealand AIDS Foundation:
Michael Shaw, Communications & Fundraising Manager
Victoria Walsh, Marketing Co-ordinator
Anthony Walton, Marketing & Communications Lead
Hannah Smith-Frank, Digital Marketing Specialist
MediaCom:
Freya Watson, Media Buyer
Loren Smith, Account Director
Photographer:
Mara Sommer
