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Gary Steele

Executive Creative Director at DDB New Zealand

Gary Steele


• 19 years of Global, Regional & local experience across Africa, Asia, Middle East & Europe
• Voted 1 of the Most Influential Creative Directors in Singapore 4 years in a row (2015/16/17/18)
• Creative Agency of the Year 2018 in Singapore
• Creative Agency of the Year in South East Asia 2018
• Largest Pitch Win in Singapore - Singapore Airlines (2018)
• Overall Integrated Agency of the year for South East Asia - Campaign Brief (2017)
• New Business Team of the year for South East Asia (2016)
• Creative Director of the Year 2015
• Largest Pitch Win in Singapore - Singapore Tourism Board (2015)
• 24 New Business Wins since 2016

Gary’s advertising career began at a very young age where he was hand typesetting and scanning film in his Dad’s advertising reproduction house. It was here Gary discovered his love for typography, design and art and stepped straight from school into the industry; and hasn’t skipped a day since. His career has seen him practice his craft on three different continents over a span of 19 years.

His most awarded work falls into categories beyond the ordinary and it’s this work that has been recognised at the Cannes Festival of Creativity, Webby’s, D&AD, Clio Awards, One Show, New York Festivals, London Internationals, Epica and Spikes Internationals, to name a few.

Gary’s desire to always be better in all that he does is evident in his leadership of TBWASingapore, with the agency being recognised as the “Best Integrated Agency in South East Asia” by Campaign Agency of the Year 2017. This was a personal achievement for Gary as since becoming ECD in 2016 but he was not finished and a year later Gary can proudly say he has achieved what he set out to do with TBWASingapore being awarded Best Creative Agency of the Year not just in Singapore but also in South East Asia.

But if you ask Gary what makes him the most proud, he will tell you it’s the people he has worked with and mentored and watching how they have grown and developed.

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