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Gary Steele

Chief Creative Officer at DDB New Zealand

Gary Steele


Gary is the Executive Creative Director of DDB New Zealand. He has worked across Europe, Africa and Asia. He has led some of the world’s most celebrated global brands over his 20-year career and his work has been recognized over 200 times at all the international advertising festivals. During this time Gary has also been voted Singapore’s most influential Creative Directors 4 years in a row and has led TBWASingapore to Creative agency of the year not just in Singapore but across South East Asia in both 2017 & 2018. He has also been acknowledged for his new business wins which included two of Singapore’s largest pitches to date and holds the accolade of the only person to retain Singapore Airlines over 12 years. He is now residing in New Zealand where he has joined DDB and in 2019 he was ranked #3 Executive Creative Director in the world on Best Ads Global rankings as well as helping take DDB to #1 Creatively ranked agency on Best ads global rankings as well as receiving Campaign’s & Axis Creative Agency of the year in 2019 and 2020 for New Zealand. But if you ask Gary what makes him the proudest, he will tell you it’s the people he has worked with, mentored and helped grow into the great creative people they are today.

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