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Top 6: December 5th 2018
Web Film

Travelers Insurance: The Route: Phil's Unfinished Story

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Top 6: December 5th 2018
Travelers Insurance, a leading provider of property casualty insurance for auto, home and business, today released a powerful new campaign via TBWAChiatDay, New York, that honours real victims of distracted driving by bringing their unfinished stories to life through a series of animated short films. Distracted driving is a growing epidemic that kills at least nine people a day and injures over 1,000 people each day in the US alone. While many campaigns focus on the distracted driver, this one instead advocates for the victims. Travelers looked at true stories of lives cut short by distracted driving and worked closely with the victims’ families to imagine what might have been. 'Unfinished Stories' envisions those potential future chapters had the driver not been distracted and the tragic accidents avoided. Launching today, the first film in the series, 'The Route', envisions the unfinished story of Phillip LaVallee, an avid runner and track star at the South Dakota State University who, at age 19, was out for his daily run when he was struck from behind and killed by a distracted driver. The film begins with an interview with his parents, who speak fondly about how their son was friends with everyone, even the mailman who he passed each day during his run. They also speak of his dream to compete in the 2018 Olympics in Rio, a goal he was serious about achieving. 'The Route' then completes Phillip’s story by animating it as it could have played out, while underscoring the incalculable loss of potential that comes with the loss of his life, as well as all those killed by distracted driving.
Credits Other credits

Head of Design: Chris Rowson

Motion Graphics Designer: Seokmin Hong

Senior Designer: Robyn Makinson

Head of Production: John Doris

Editor, RedSlash: Andrew Nethery

Post Producer, RedSlash: Pietra Cangialosi

Group Account Director: Carrie Lipper

Account Director: Mark Donohue

Account Manager: Jeannine Yawn

Associate Account Manager: Isabella Dahlke

Senior Business Affairs Manager: Stephanie Ambroise

Global Director of Strategy: Sami Salmenkivi

Animation Co: Psyop

Director: Trevor Conrad

Executive Producer: Justin Booth-Clibborn

Producer: Amy Martz

Lead Designer: Trevor Conrad, Tuna Bora

Designers: Edmund Liang, Stephanie Stromenger

Storyboard Artist: Paul Cohen, Armand Serrano

Boardomatic Editor: Rob Cavedo


Animation Partner: Nørlum

Creative Lead: Mikkel Mainz

Project Manager: Carla Louro

Assistant Project Manager: Elena Alexa

Producer: Frederik Villumsen

Layout & Background: Morten Lund

Animation: Mikkel Mainz, Søren Krøjgaard, Corentin Monnier, Stina Willadsen, Stine Dalsgaard, Keld Nissen

Compositing: Christina Brix, Morten Lund

Interns: Nikolas Powell, Kenny Leoncito, Aurora Hansen, Renato Lertora

HoP/Supervising Producer: Paige DeMarco

Production Coordinator: Rocco Campanelli

AC/DIT: Jeff Levine

Gaffer: Michael Winn

Sound Mixer: Owen Bradford

HMU: Melissa Martin

Edit Company: Cartel

Editor: Chris Catanach

Executive Producer: Lauren Bleiweiss

Producer: Joanna Hall

Assistant Editors: Zach Kaigler, Dan Gutterman

VFX Production: The Mill

Executive Producer: Heath Raymond

Producer: Lauren Orban

Production Coordinator: Roberto Herrera

2D Lead Artist: Drew Maloney

Colour: The Mill

Colourist: Michael Rossiter

Colour Producer: Evan Bauer

Colour Assist: Nate Seymour


Song: “Limitless” by B-E-L-L-S

Music Consultant: ELIAS Music

EP: Joey Netter

Music Producer: Matt Phenix

Creative Director: Eric Ronick

Mix: Zach Golden

Sound Design: Evan Wood

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