 This week's guest judge is Tolga Buyukdoganay, chief creative officer at Ogilvy Amsterdam. Look out for Tolga's review of this week's best ads, which will be posted here around midnight, Monday, Amsterdam time.
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 Dads express their love in many more ways than a hug. Quite often, they say it with sport. This Father’s Day campaign is an opportunity to thank dads for their relentless support and to recognise the huge, daily impact they have on their children’s lives.Inspired by the enduring spirit of fatherhood the spot follows the powerful journey of dads being there for their children metaphorically through the ups and downs of sport. VIEW THE SPOT
 There is something that unites both amateur and professional athletes: effort. And it is that continuous effort that takes you further in the sport you are passionate about, that opens doors for you, and that defines your path. We turned effort into the conceptual platform to showcase the journey of excellence of Ecuador’s top athletes including double gold medalist, Daniel Pintado, silver medalist Glenda Morejon, amongst many others that are re-writing Ecuadorian sports history the country. VIEW THE SPOT
 The media, for various reasons, prioritize high-impact news such as wars, pandemics, and celebrity scandals, relegating crucial issues like the ocean crisis. The constant pursuit of audiences, the need to generate advertising revenue, and the cyclical nature of news, where novelty prevails, largely explain this trend. VIEW THE AD
 For the losing teams of the Australian Football League Semi-Finals this weekend, there is NO SECOND PRIZE. Or words to that effect. VIEW THE AD
 Adidas' “Impossible is Nothing” campaign has been a pillar in the brand's communication, highlighting how effort and perseverance can overcome any barrier. In this new iteration, the campaign takes that message to the extreme, challenging not only sporting expectations, but the most ingrained conventions in the world of football. VIEW THE 3 ADS
 Concealment of the truth is one of the main problems of brutal domestic violence. It occurs in more than 60 percent of statements to police. Given the victim's willingness to hide the reality, there is little he can do and little we can do. That is why we encourage and train women who suffer aggression to lose the fear of telling the truth, providing them with the attention and guarantees so that the aggressor can have a dignified and peaceful life. VIEW THE AD
 A healthy diet makes your dog healthier and stronger, which not only prolongs its vitality. It also increases their strength and dexterity. The power of Res Pet food based on 100% natural ingredients gives your pet everything he needs. VIEW THE AD
 "Hey Rich Listers, here are 100 ways you can help WA's sick kids," was placed right in the middle of the Annual 100 Richest People List, directly speaking to folks like Kerry Stokes, Gina Rinehart, and Andrew Forrest. It laid out 100 different ways a donation could make a real difference for the Perth Children’s Hospital Foundation. By reaching out to the wealthiest Australians with a friendly nudge, the ad aimed to inspire them to use their wealth for good, helping to change the lives of sick children across Western Australia. VIEW THE AD
 Camphor has deep spiritual connotations in the Hindu religion. Lighting camphor is a way to honor the gods. Hence the camphor smell is always associated with temples and puja rooms. Iki Fresh's innovative product the Camphor spray allows anyone to recreate the divine ambience. So we designed camphor sculptures of Hindu gods using AI to dramatize the product benefit of divine fragrance. VIEW THE 4 ADS
 Alzheimer's disease is the most common cause of dementia, a gradual deterioration in memory, thinking and behavior, and sufferers lose all their memories. But we know that family members work every day to make you remember moments that should be invincible and even if they do not succeed, they will remain in your soul. This institutional announcement is to generate the conscience of tenacity and fight of their relatives to give back the memories to these people that under this disease their life disappears. VIEW THE AD
 On Wednesday, August 31, 2024, Tampere, Finland was transformed into "Barkov City" as Aleksander Barkov celebrated the Florida Panthers' historic Stanley Cup victory with his hometown. Barkov, who became the first Finnish-born NHL captain to win the Stanley Cup VIEW OUTDOOR
 There are football teams in Australia with nicknames like the Hawks, the Eagles and the Swans. For some reason, no team is called the Ducks. Maybe it's because "duck" sounds like a rude word. Which, of course, makes it perfect for a bit of fun promoting this delicious product during the Australian Football League final play-offs. PLAY THE SPOT
A royal recounts the moment he arrives home from a walk... exhausted... and ready to have a nap. Except it's not a royal - it's a dog. He just acts royally. You would too, if you slept on an Anubis Dog Bed - dog furniture fit for a king or queen. PLAY THE SPOT
Both physical and verbal aggression are so dangerous that in the case of the verbal one, it ends up destroying the victim's self-esteem and an endless amount of psychological damage that is very difficult to repair. The following radio piece is a crude reality so that whoever listens to it becomes aware and helps us to denounce the mistreatment in order to put an end to a problem that has many victims. PLAY THE SPOT
 Promo video ad created for Pebla Rwanda; a new mobile payments app. The ad references the swift motion of a tennis match to emphasize the speed & ease of payments on the Pebla app. VIEW THE SPOT
 The OMODA travels back from the future in this slick and cheeky little spot. VIEW THE SPOT
 In 2024 Fisherman’s Friend launched a new Nordic concept, 'The Strong Original'. The brand symbol, the fisherman, has returned dressed in the brand's characteristic colors and appears in new and unexpected contexts.The campaign 'Say it like a fisherman' is an on-pack campaign where Fisherman’s Friend's fisherman helps to express what you want to say to your boss, friend, partner, local politician, or whoever you want to send a strong message to, straight from the salty waves of the North Sea. VIEW THE SPOT VIEW 2 OUTDOORS
 Continuing the brand’s partnership with condiment icon and Tennessee Titans star quarterback Will Levis, Hellmann’s new integrated “Mayotivations” campaign combines Will’s quirky sense of humour and his love for mayo, into his first-ever TV ad with the brand. VIEW THE SPOT
 Two unique talents, collaborating for the first time to tell a thrilling new story of La vie est belle. In the L'Elixir film, Academy Award-winning director Damien Chazelle (Whiplash, Babylon, La La Land, …) unites with Julia Roberts, to shape a film that embodies the fragrance’s radical self-love. VIEW THE SPOT
 Tesco is launching its newly revamped range of curated and stylish home items, F&F Home, with a new campaign created with BBH London. The visually arresting F&F Home ‘Fashion Now Does Homeware’ campaign features striking fashion pieces, designed and created with renowned artist Thomas Bird from hundreds of pieces of homeware. VIEW THE 2 SPOTS
 As Suicide Prevention Month begins, the U.S. Department of Veterans Affairs (VA) and the Ad Council today launched new public service advertisements (PSAs) for their national campaign: 'Don’t Wait. Reach Out'. The initiative, which started in 2021, urges Veterans who are facing challenges to visit VA.gov/REACH, a comprehensive website that helps them access the many resources available. The new PSA, 'The Bravest Thing', acknowledges that it can be hard for Veterans to reach out if they’re struggling – but in the eyes of their loved ones, seeking help is an act of bravery. By featuring Veterans alongside their friends and family, VIEW THE 2 SPOTS
 Tom Ford's Winter 2024 campaign is a cinematic narrative set in Shanghai, commonly referred to as Modu—the "Capital of Magic" by its inhabitants. The campaign unravels through a series of three interwoven stories, each capturing the city's contrasts of darkness and light, tradition and modernity. Produced by international production company HAMLET and directed by Tom Ford’s Senior Director Brand Image Zhang Qingyun, VIEW THE SPOT
 When quarterbacks are having an off day, there is a backup waiting on the sideline for the chance to get the job done for the team. What if everyday life for normal people worked this way? What would it be like if with any project or chore you had difficulty with, a backup could come in, take your place and finish what you started? That’s what Progressive’s new NFL campaign – The Backup – explores VIEW THE SPOT
 The M&S Autumn 2024 Womenswear campaign launches today. ‘Big Autumn Energy’ was developed for the retailer by Mother Design and Mother. It is part of M&S’s ongoing journey to reshape for growth by broadening its appeal and elevating style perceptions. A 30-second film, directed by Lope Serrano, AKA Canada, showcases a high fashion aesthetic, punctuated by ordinary, everyday scenarios, from walking the dog to raking autumn leaves. VIEW THE SPOT
 GUT Amsterdam and Heinz are back with a campaign that's as inventive as it is fun, transforming the iconic Heinz ketchup into a uniquely Dutch treat – ketchup sprinkles. Heinz Tomato Ketchup is beloved around the world, however, in the Netherlands it faces a unique challenge: mayo. For the Dutch, mayo is the go to condiment, leaving even the most iconic ketchup brand to play catchup. VIEW THE SPOT
 As champions of the fans who never lose, Corona and Eli Manning have teamed up to enhance the tailgate experience by creating a new game called Lime Wedge Football. The limited-edition set is signed by Eli and features a table runner skinned to look like a football field on a beach and a fake lime wedge with laces on the rind. VIEW THE SPOT
 The epic spot, which is Harris’ first film directed through Park Village in the UK and Europe, opens with a dramatic shot of an ageing action movie star - who promptly forgets his lines and even which film he’s in, before a Hitachi representative helpfully informs him that he is filming Hitachi: Action For A Sustainable Future. VIEW THE SPOT
 “When did the food that brought us together get replaced with the feeds that pull us apart?” That is the question posed in Boys+Girls’ mouth-watering new campaign for SuperValu, ‘Dinner Time Well Spent’. The campaign is a rallying cry to Irish households to put the tablet away at the table and reconnect over delicious, quality food from SuperValu. From the familiar call to "Dinnnnnneerrrrrr", VIEW THE SPOT
 Lowe’s is getting ready to kick off football season by showcasing all the ways homeowners can win — from support in-store to the easy-to-use mobile app and options like same day delivery — just in time for the first game. And they’re leaning on their star-studded Home Team to do so. “All the Ways We Help,” an integrated marketing campaign created in partnership with Dentsu Creative, VIEW THE 2 SPOTS
 Only a brand with close and affectionate relationship with fans can have a special nickname. Inspired by this bond, McDonald’s took a deep dive into the meaning of its widespread nickname “Méqui” to find out what makes Brazilians so passionate about the brand. The campaign ‘That’s why I call McDonald’s Méqui’, crafted by the agency GALERIA.ag, brings out four touching stories from real consumers, revealing the reason behind the catchy nickname. VIEW THE 4 SPOTS
 Pizza places are an important and inextricable part of New York City’s identity. And on the walls of many of these pizzerias, locals and tourists alike have become accustomed to seeing photos of notable celebrities, athletes, and cultural icons. As we approach the 23rd remembrance of 9/11, iconic pizzerias including Prince Street Pizza, Patsy’s, Juliana’s, Bleecker Street Pizza, John’s of Bleecker, and Paulie Gee’s Slice Shop are reimagining their iconic walls to showcase a different set of NYC heroes. For the week of 9/11, these pizzerias are dedicating their walls to 9/11 first responders. As many surviving first responders from 9/11 face ongoing medical complications due to their service at the World Trade Center, independent creative agency Rethink has partnered up with the non-profit FealGood Foundation to activate the Walls of Honor campaign, collaborating with NYC pizzerias to temporarily replace celebrity photos with photos of some of the many surviving 9/11 first responders who continue to be an integral part of NYC. This initiative will allow for customers passing through the shops to not only honour these men & women’s heroic service by learning about their story, but also help donate to their ongoing medical care. VIEW THE CONCEPT
 DoorDash has announced the launch of its new multi-platform campaign, “Fan Coach,” a series of comedic pieces that spotlight Coach Belichick giving advice around fans’ biggest game day quandaries around what to order, Fantasy Football, making wings, and more! VIEW THE SPOT
 In October of 2022, Farm Journal Studios launched a new original web series in partnership with its clients at Nutrien Ltd., the world’s largest provider of crop inputs and services, and the brand’s retail division, Nutrien Ag Solutions. Entitled “Leading the Field,” the series set out to highlight America’s farms and farmers with the goal of better connecting consumers with the vital sources of their food. VIEW THE SPOT
 The story revolves around Mr Magdy, the owner of a medium-sized company, who falls into the trap of overthinking the various expenses of the company to the point of madness. The solution comes in the form of a CIB Visa credit card, which offers him a wide range of benefits that help solve his company’s problems. VIEW THE SPOT
 In Colorado, the competition for skiers and snowboarders is fierce, with numerous resorts offering diverse options based on convenience, terrain, and pass holder limitations. Many pass holders have a multi-resort pass, and will hold out using it until the spring, when the snow is considered at its “best” Arapahoe Basin, Colorado's Premier Ski and Snowboard Area, tapped its creative agency of record, Cactus, VIEW THE SPOT
 Did you ever question why there’s sometimes up to 20 ingredients on the packaging of your supermarket bread? Seems a rather excessive for something we’ve been making with a just handful of ingredients for centuries. Or why some loaves are still pumped full of performance enhancing preservatives? It would seem that the bread’s wellbeing is more important than your own. Bakers Delight, family-owned bakeries are here to keep it real for Australian shoppers. VIEW THE SPOT
 Swiggy Instamart’s latest ad features a groom getting kidnapped and packed for delivery by Swiggy delivery boys. He is soon deposited back to his wedding once the delivery boys get a message from HQ: It’s a typo- Broom. Not Groom. VIEW THE SPOT
 We turn blood donation into a heroic act, saving lives at the exact moment of the accident. VIEW THE 3 ADS
 Not sleeping at night has its consequences. The mind does not register the memory and causes you not to think and act clearly. That brings consequences like losing valuable objects or as already famous images of children who were forgotten to ride in the car. VIEW THE AD
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