The Hyundai A-league launches the second instalment of its 'Where Heroes Are Made' brand platform via Saatchi and Saatchi to promote the upcoming 2019/20 Season. The 'Where Heroes Are Made' platform launched last year with a campaign that championed the Hyundai A-League and Westfield W-League as a place where homegrown talent can become footballing heroes. This year, the objective is to champion the atmosphere of a live match, inspiring fans to watch heroes being made in real-time, from the stands. Using real match footage and fan's recollections of live game moments as inspiration, Saatchi & Saatchi partnered with Passion Pictures and 2Viente to create an animated spot that is a 30-seocnd taste of what it feels like to be at an Hyundai A-League and Westfield W-League match.


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It's fun run season, but fun runs aren't fun. May as well swim instead.
Agency: NOVA 93.7

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On National Coming Out Day (October 11), The Cakeshop by Sonja and its beneficiary LoveYourself Foundation in The Philippines, celebrated with the LGBTQ community through the launch of its “My 2nd First Birthday” campaign. The advocacy aims to celebrate the second time a person recognizes his/her/their new gender identity in a bid to renew lives, push for acceptance, give pride and celebrate genuine love in society. The recently unveiled campaign launched a short film featuring celebrity fashion stylist, Vince Uy, and introduced a special line of cakes, which features designs and colors inspired by the LGBT community. Apart from the cakes, the agency Dentsu Jayme Syfu Manila celebrated its own true colors by launching a vertical film. Directed by Dentsu’s Chairmom Merlee Jayme the video showcases the birthday celebration of different individuals across all genders. This short film embraced identities, true to the purpose of National Coming Out day. Famed influencer and stylist, Vince Uy, was also involved in the short film.

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Trade Me is New Zealand's most beloved online marketplace. In these TV spots we play with the idea that people who want to sell something use the exact same language to describe it, as someone who wants to buy it - the only difference is their intonation.
Agency: Colenso BBDO

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St1 is an energy company that challenges the conventional in everything they do. From providing unmanned filling stations to focusing on the sustainable and feasible energy solutions of the future. One of the things they do different from their competitors is letting customers pay for fuel with their mobile.
Agency: Garbergs

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October 12 is Children's Day in Brazil. Coloring books are a best seller for kids and adults. With that in mind, 11:21 created a Volkswagen Children's Day campaign that turns the print ad into a platform for coloring, crossword puzzles, etc. The campaign goes to the POS, with tableware in the group's 4 concessionaires in Rio. The placement will be in the newspaper O Globo.


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Commissioned by City of Perth, JLL and Dexus as part of the Shop in Full Colour campaign, The Brand Agency, created immersive, spring-inspired spaces in Perth's top shopping districts. Designed to create beautiful, shareable photo opportunities, the installations drove further campaign awareness on social media.

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Prati-Donaduzzi and Shell teamed up to launch 'Transplanted Cars' to get the conversation started in Brasil about a very important subject: organ donation. Agency: Capim.AG.

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Weddings can get repetitive. The Fremantle Wedding Open Day is the perfect place to see how they can be different.
Agency: NOVA 93.7

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Winners of the MADC LIA 'Pitch a Ride to Vegas' competition, CHE Proximity Melbourne's Aïcha Wijland & Lauren Eddy, have completed the Creative LIAisons program. Here MADC President Adrian Bosich interviews them about the program, and the learnings from the week that will fuel their future creativity.

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Greta Thunberg's TED talk is the basis for "Accountability," a beautiful animated short film produced by the TED Ideas Studio and Chimney. The film is part of a series created by TED in partnership with Doha Debates. The Debates' stated purpose is to "explore the power of thoughtful debates and civil discourse in an increasingly polarized world." "Accountability" urges us to explore the consequences of our everyday lives, in a call to address the climate crisis.

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The new opus of the Ghost Recon franchise is out this October 4th, accompanied by an almost 5 minutes film by DDB Paris. Following the successful reboot of the Ghost Recon formula in 2017, this new opus puts you back in the boots of a Ghost, an Elite US Special Operations soldier, stranded behind enemy lines. A survival situation illustrated by an immersive short movie which takes us right to the heart of the action of this New Ghost Recon. A true sensorial experience into the combat between Ghosts and their new enemies: the terrible Wolves. Survival is only the beginning.

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Bob Odenkirk of Breaking Bad stars in this Global Meltdown campaign.

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All secondhand smoke is harmful, no matter what it comes from or what it smells like. Vape, marijuana, cigarettes, cigarillos, and hookah secondhand smoke contain toxic chemicals that are especially harmful to children. And exposure to these types of secondhand smoke continues to rise in California.
Agency: Duncan Channon / ACENTO

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Here at Charlotte's Web CBD, we trust nature knows best.

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The Martin Agency, Richmond has released this 'Happy GeicoWeen' campaign for GEICO.

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Phenomenon, Los Angeles has released more than 20 spots apart of this 'A Little Bag Of Crazy' campaign for Stash Tea.

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Beware of witches who promise a lifetime supply of free Skittles, but also beware of teens that agree to such terms with little or no forethought. Agency: DDB Chicago.

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Can your shopping change the world? Yes it can, according to Italian supermarket chain Coop and their new campaign created by Havas Milan and helmed by Vincent Lobelle through production company The Family. The campaign effectively demonstrates the importance of choosing products that safeguard the well-being of people, animals and the planet. The viewer is taken on a journey, a modern fairytale about the positive effects of conscious shopping and consumption.


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The new Cargill Livapig range is specifically designed for highly productive sow farms.
This feed mix guarantees a healthier life to sows and piglets during any stage of their growth thus generating a direct impact on farms' production and farmers economic gains.
Agency: TBWAITALY

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Taking Employee Experience to the next level
A print campaign for the Employee Experience Conference 2020 in Tel Aviv
Agency: No, No, No, No, No, Yes




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Amsterdam is a city memorable for two things: bikes and canals. But each year nearly 15.000 bicycle wrecks are being fished from the Amsterdam canals. That's a lot of scrap metal. As V2C we are proud of being from Amsterdam. That's why we wanted to pay homage to the city by creating "The Drowned Bottle Openers" collection. A limited edition of bottle openers made from different parts of discarded bikes that were dredged up from the bottom of the Amsterdam canals. The handmade limited collection were exclusively made by Amsterdam based craftsman and designer David Kroupa. Agency: SuperHeroes, Amsterdam.

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For the first time since Marmite was established in 1902, the makers of Britain's most popular yeasty toast topper, are scouring the nation not to find the brand's biggest fans - but to find the absolute, unequivocally greatest hater of the spread - in the hopes that they can convert them in to becoming an outright lover. Forget love and hate, the brand believes it has found a way to convert even the biggest haters into lovers; meaning that Marmite is set to spread the love across the British Isles.
Agency: adam&eveDDB, London


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In a new campaign, co-created by McCann, Help for Heroes today unveils 40,000 Strong, a striking installation made up of a 40,000 model force of wounded veterans, at Manchester's Arndale Centre. The exhibition and online campaign, produced in collaboration with Facebook as part of Campaign's Hack 50 initiative, powerfully brings to life a newly-released statistic that 40,000 people have left the military through injury over the past 20 years.



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DDB Group Singapore has launched a breast self-examination 'Nursery reminder' campaign for the Breast Cancer Foundation (BCF), with presenting partner Bridgestone Asia Pacific and talent partner MindChamps PreSchool. Set to the familiar tune of 'Wheels on a bus', the nursery rhyme 'Molly Monkey sings and saves' contains phrases like 'up and down' and 'round and round' to illustrate the movements of a breast self-exam, and make them easier to remember.



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The Diamond Producers Association (DPA) has today launched a major new global campaign, 'The Diamond Journey,' which takes people on the journey of a diamond throughout the ages. The DPA is an international alliance of the world's leading diamond mining companies who work towards maintaining and enhancing consumer demand and confidence in diamonds. The new campaign, created by BBH, London, aims to engage a new generation of consumers through telling the epic journey of the stone, and contrasting it with the human emotion and authenticity associated with wearing a diamond.


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Director James Lawes cast real people with multiple sclerosis (MS) instead of actors in this new film for The MS Society, working alongside partner Publicis Health. The film features people with MS singing along to the Fleetwood Mac song Don't Stop (Thinking About Tomorrow), to draw attention to the fact that those with this debilitating condition face an uncertain future, and to highlight why the public should donate today: because we've never been closer to stopping MS.



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Sosanya and Adrian Scarborough have joined forces in an epic short film for Stand Up To Cancer from RSA Films director Juriaan Booij. A star-studded line up of actors including Martin Freeman, Celia Imrie, Tom Felton, Noel Clarke, Neil Morrissey, Nina. Marking the return of the joint national fundraising campaign from Cancer Research UK and Channel 4, the film depicts the stars channelling the relentless, unforgiving and unpredictable behaviours of cancer to beat it at its own game.



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Smirnoff has unveiled the brand's first global advertising campaign in over twenty-five years. "Infamous Since 1864" is an evocative homage to the colourful 155 year history of Smirnoff and the extraordinary events that led to it becoming the World's No. 1 Vodka1, enjoyed in more than 130 countries around the world today. Directed by Rupert Sanders, known for his award-winning commercial work and feature films such as Snow White and the Huntsman and Ghost in the Shell, "Infamous Since 1864" is inspired by the unconventional and often unexpected path Smirnoff has chartered. Developed in partnership with global creative agency 72andSunny, "Infamous Since 1864" debuts across Europe this week, followed by a global roll out across international markets, including: US, Canada, Brazil, Argentina and Kenya. The integrated marketing campaign will be supported with broadcast, OOH, digital, social and print advertising.

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TBWAHelsinki won the Agency of the Year title in Finland last year and thus got to design this year's campaign for the survey. The aim of the campaign is to show how important client feedback is for agencies - without feedback work is like operating blind, and designers of TBWAHelsinki demonstrated this by creating ads blindfolded, without being able to see what they were doing. The results are bizarre, which really isn't a surprise. This was an extreme way of dramatizing how challenging designing advertising would be if you didn't know what you are doing.


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BURGER KING wants to tell you about their new burgers. And not just any: they're the bee's knees. Charolais breed to be more precise with a 150G steak for the first time. Two new burger recipes to discover in a tasty "Cantal AOP" version enhanced by its mustard sauce or the "Grill" version with melting cheddar cheese and smoked crispy bacon. You choose. But a little advice: try both. And both of them are obviously flame grilled by a master's hand. Sorry. By a MASTERS hand.
Agency: Buzzman, Paris

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Grey has released a global platform created for Musikplatz in 2018 and supported by Jagermeister to promote new electronic music creators. They organized a showcase that will take place in Berlin next December to expand the opportunities for creators to spread their work and talent. In order to promote the showcase, Grey Mexico and the Brazilian production house Untitled, launched this webfilm shot in Berlin and directed by the duo Jungle that features the music of Mexican artists Von Krup and Mijo and a text written by Humberto Polar, CCO of Grey Mexico.

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KLM Royal Dutch Airlines is exactly one hundred years old. Founded in 1919, KLM is the first commercial airline that is still flying under its original name to reach this milestone. A true pioneer in aviation, KLM is celebrating its centenary with a film that looks back at some of its remarkable history, while showing progress throughout the last ten decades. Underlining the evolution of aviation - and also that of society as a whole. Since KLM's first commercial flight right up until today, the company has set its sight on progress. Throughout the years, KLM has brought the wonder of air travel to generations. The new film, created by DDB Unlimited, tells the story of three generations of the same family who worked with KLM from the early days to the present, serving and caring for passengers.


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We all take risks in life. But when it comes to your savings, you can trust the risk-free bonds fully guaranteed by the Quebec government.
Agency: Ogilvy

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KFC's Spicy Mala Fried Chicken is fiery. Agency: Ogilvy Thailand.

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Amcal Pharmacy is on a mission to help alleviate the suffering hay fever causes to millions of Australians each Spring, with their latest outdoor campaign broadcasting live pollen count warnings across QMS' digital billboards in Sydney, Melbourne and Brisbane. The dynamic digital billboard campaign utilises Breezometer data feeds to deliver High, Moderate or Low pollen warnings depending on each location.


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Tinder has launched Swipe Night-- a first-of-its-kind, original interactive adventure that represents a whole new way to match. The Swipe Night story is a first-person, apocalyptic adventure where at key turning points, Tinder members decide what happens to them next. And their choices dictate more than just the story; they also impact who they match with and what they will chat about once the epic journey ends. Now that half of Tinder members are Gen Z (18-25), we've built an entire experience that speaks their language.
Agency: 72andSunny, Los Angeles


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Danielle Callaghan, a 30-year-old breast cancer patient, cuts off a lock of her hair to create a beautiful, unique diamond (diamonds and hair are both made of carbon) that symbolises her fight against breast cancer. Throughout Breast Cancer Awareness Month, she will share her story and invite people to donate on mostpreciousstone.com to raise the diamond's value and make it the most precious stone in the world. The UK-based charity Against Breast Cancer will use the sum raised by the diamond to fund lifesaving research. Danielle Callaghan, 30, was happily engaged to her high school sweetheart and looking forward to a full life with her first child. But just two months after giving birth to her daughter, Joey, Danielle's world was torn apart by the news that she had stage 4 breast cancer. Her doctors described her condition as "manageable, not curable," but Danielle is a fighter, and she’s not giving up. Her story is the same the world over for millions of women. Breast cancer will affect 1 in 8 women in their lifetime. Patients like Danielle often cut off their hair before chemotherapy makes it fall out. Nonprofit Against Breast Cancer gave Danielle the opportunity to do something incredible with her hair-to turn a lock of it into a beautiful diamond that carries a worldwide message of hope and helps raise essential funds for research.

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India, the land of a thousand gods and goddesses is facing a devil of its own. Fuelled by rumours, borne of intolerance and spread on social media, incidents of hate crimes across the country are on the rise. And a mere mobile phone in one's hand has now become the most dreadful weapon of destruction. Leading to hundreds of innocent people falling victim and losing their lives to these mindless cases of 'mob lynching' over the last few years.
Turtle, one of India's most progressive fashion brands partnered with Wunderman Thompson to raise awareness around this menacing social evil looming large in the country.


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