Ever since Jordan's 'Jumpman' logo, it's every baller's dream to have their own logo. So we gave them just that - the opportunity to make their very own logo and player edition shoe, just like the NBA stars. Introducing House of Hoops, Mark of Greatness. At the heart of the idea is a mobile-first, interactive tool that allows young ballers to design and personalise their unique player logo in a few simple steps.

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The railway was used as a backdrop for a recent advert showcasing a collaboration between Gucci & The North Face , staring Francis Bourgeois. Oakworth Station this time becoming a station in the Swiss Alps, with some the local landscape changing. No.78022 looking great in the advert!

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MRM and McCann Worldgroup have launched this premature Super Bowl LVI campaign which won't play on February 14 titled 'Early Kickoff' for Enfamil. The campaign celebrates premature babies and encourages families to share their premature birth stories on social media #EnfamilEarlyKickoff.

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BBH London creates an action-packed, CGI-rich 60-second film, launching today, for Samsung Electronics' System LSI Business, heralding the new era of grown-up mobile gaming enabled by its Exynos 2200 'next generation' mobile processor. Until now, high-quality immersive gaming experiences have been restricted to console-based game play. The Exynos 2200, however, will revolutionise the quality, speed, and sophistication of mobile games when the processor chip is built into next generation mobile phones launching this year.


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OB Management's new comedy signing Ian Robertson has cracked it with his first commercial at OB for vegan egg company CRACKD. The NO-EGG EGG spot was produced through Pink Banana Studios and with Veganuary in full swing, it's perfect timing too. We all know that eating less meat is better for the environment and better for us, but a full-size, spit roast hog made out of vegetables!? In this latest campaign, Ian clearly delights in exploring just how far people will go trying to adjust to a plant-based diet.

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Mass Digital have created these ads for Unilever

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The Great Race is the world's oldest offshore powerboat race and THE national event in Trinidad and Tobago. It is globally sanctioned and has been running for over 50 years - so the locals know the race and the teams extremely well. We were tasked with getting people talking about the race before it happens and increasing interest for OOH. This not a circuit race in a protected bay but a point-to-point race across open water. With waves so big, we quickly realised these boats spend as much time out of the water as they do on it.
Agency: Mamapool


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The Monkeys has taken advantage of the current Novak Djokovic situation by creating these humorous outdoor billboards for MLA.

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We take and share about one trillion digital images each year and among the most popular images being shared are selfies taken in front of famous objects, places and monuments. Meta and Alte Nationalgalerie Berlin have collaborated with International production company makemepulse to create 'Magical Reflections', a VR/XR experience which connects visual and virtual arts, captures the creative vision of the old masters, and transforms their iconic artworks into virtual photography hotspots.


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Independent creative agency Madwell teamed up with The Ad Council and the U.S. Department of Transportation's National Highway Traffic Safety Administration (NHTSA) to launch PSAs that aim to get marijuana users to think twice before getting behind the wheel and driving while high. The work is part of NHTSA and The Ad Council's Drug-Impaired Driving Prevention campaign, which launched in spring 2019 to address this pressing traffic safety issue, which is growing increasingly important as more states legalize the sale and usage of marijuana.


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This little number was supposed to be shot in Victoria mid 2021. With lockdown V6 grinding the Vic production industry to halt the shoot quickly pivoted to QLD. Kilogram and Mushroom worked together with Stranger films in sunny QLD to remotely direct the shoot. Crisis averted!

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Lindex, a Swedish fashion company, is now launching its new underwear campaign 'Your invisible support'. From your teenage years to your wise years. Through falling in love for the first time to the club nights that never end. From being pregnant to the endless nights with a baby. From changes in life to finding yourself again. From leaving your job forever to helping your granddaughter find her first bra. Lindex is here for the woman throughout her life.
Agency: Lindex Inhouse

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The government's successful drive to protect the public by recruiting 20,000 additional police officers enters a new phase this week with the launch of a new advertising campaign. More than 11,000 people have already joined the police as part of the recruitment drive, helping to cut crime by 14% (excluding fraud and computer misuse), remove 16,000 knives and dangerous weapons from the streets and tackle the scourge of drugs with the closure of over 1,500 county lines.
Agency: FCB Inferno


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Fold7, the entrepreneurial creative company, has created its first campaign for consumer products group, PZ Cussons, following appointment in September 2021. The new campaign, titled 'Life's a Handful' , celebrates the glorious messiness of everyday life and positions Carex as giving families the freedom to thrive. The concept, devised and executed by Fold7, will run across broadcast, social and digital channels.


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Ocado, the world's largest dedicated online grocery retailer and the fastest-growing grocer in the UK has unveiled its latest campaign highlighting the competitive pricing of the nation's most loved groceries, which features across TV, VOD, Digital, Social, Press and Radio through to the 13th March, 2022. Devised by creative agency St Luke's, the campaign, called "Ocado - Bringing Great Value to the Table," highlights Ocado's philosophy of providing shoppers with quality products at affordable prices.


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For 32 years, Renault Clio has been the car for all generations. It has reinvented itself to keep up with the times and the expectations of our customers. The latest generation continues this tradition by becoming hybrid vehicles. 1990, ever more versatile. Motorists need a practical, fuel-efficient car that is compact for everyday use and capable of taking their family on holiday. Renault Clio was launched to meet this need.


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With Christmas parties, holidays, family reunions and catch-ups, there’s a good reason why the festive period is called ‘the silly season’. Sadly, it’s also the season that sees an upswing in silly mistakes being made on our roads – mistakes that cost 166 West Australians their lives last year. To address this issue head on, Road Safety Commission and The Brand Agency created a poignant installation featuring decals of shadows representing those who lost their lives on our roads. The Shadows of Summer installation has and will be placed at key locations as a sombre reminder for all road users to take care on the roads this summer.

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Oatly, the world's original and largest oat drink company, today announced the launch of its biggest UK campaign - THE NEW NORM&AL SHOW. The campaign aims to kick off a nationwide conversation about how eating a plant-based diet is a totally normal choice these days, all through the medium of...puppets. Oatly will launch 'THE NEW NORM&AL SHOW', with a mini-series of five episodes (each between two-five minutes long) featuring two oat drink carton puppets named Norm & Al (aka norm-al) who, just like many of us, are trying to navigate the shift to plant-based eating.


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Ella's Kitchen, the UK's best-selling baby food brand, has launched a new marketing campaign that rejects the age-old, outdated belief that kids shouldn't play with their food. Eat, Play, Love, from creative agency Havas London, argues that by encouraging babies and toddlers to experience food with all of their senses from a young age, it establishes the foundations of a love of good food for life. The new brand campaign – its first since 2018 – coincides with Ella's Kitchen calling on the UK Government to implement the National Food Strategy recommendation of amending the early years curriculum (Early Years Foundation Stage) to include sensory food education as an early learning goal.


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As Australia has watched the rest of the world return to normality, our continued isolationism has made us feel left out, insular and disconnected. And since Australian Lamb is synonymous with uniting Australians, it presented the perfect opportunity for Lamb to reunite the country with the rest of the world.
Agency: The Monkeys

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On Christmas morning, kids of all ages teeter out of their driveways on brand-new bikes, skateboards and roller-skates. The maiden voyage of the neighbourhood's new wheels is a beautiful, wobbly, timeless moment, and, in this film, a reminder to drive carefully around a different kind of holiday traffic.
Agency: The Monkeys


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Berlin, 12 January 2022 - Karcher and antoni return with a new part of their brand campaign "Bring Back the WOW", which has been running since 2019, this time in a new tonality - cheeky and stylish.

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Sweetshop Shanghai has launched a brand film for OnePlus' new device OnePlus 9RT. Written and directed by Sebastien Guy, the production was filmed as an action micro movie, complete with dramatic stunt scenes, fast cars and high- tech gadgets. The device's new features and unique selling proposition are listed one-by-one through intelligent scripting and dialogue between the actors. The short action movie was filmed in Kiev and production took place over three days in various locations.

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MyState Bank is showing how life is better when your head and your heart work together, in a new campaign reinforcing the bank's brand platform - 'The human way to bank' Titled 'Numbers & Feelings', the campaign by The Royals takes on the impersonal nature of banking in Australia, be it from the big banks for whom you're just a number, or from the robo-banks that are run by algorithms.


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With the gates open and welcoming the world, Expo 2020 Dubai continues to share its exceptional vision of a brighter future. With Mastercard's focus on innovation, digital transformation, and sustainability as the official payments partner of Expo 2020 Dubai, electriclimefilms collaborated with Craft WW to showcase Mastercard's level of advancement at the global event.

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"Break free, bank differently", that is the ethos of the new brand direction of CIMB, one of the leading banks in the ASEAN region. To fulfil this, CIMB partnered with advertising veterans, BBDO Singapore, known for their longstanding reputation and out-of-the-box philosophy. The agency was tasked to push CIMB forward as more than just a trusted bank, but one of the most preferred banks in Singapore. BBDO was adamant on helping CIMB stand out in a saturated domain of banking communications, to give it an edge that will entice without compromising on the brand's core values and services. To achieve the vision of this campaign, BBDO teamed up with production house, BDA, to execute two brand films designed to resonate with prospective and existing customers which launched on 13th January, 2022. The concept of the first brand film shows what happens when you break free from the rut of inefficient banking habits. It centres around a jovial CIMB protagonist, dressed in the signature red hues of CIMB - who inspires frustrated banking customers with the power of CIMB. To display this significant consumer epiphany, the film applies a dynamic transition that shows a burst of life. Insipid black-and-white visuals become washed by a seeping wave of colour à la Wandavision and Pleasantville, and dreary scenarios are shaken up by an ebullient choreography that ends with a flash mob climax in the heart of Raffles Place.

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The problem is during a covid-19 pandemic, consumers are concerned about their safety and they don't come to the showroom which leads to a huge decline in Benz Star Flag sales. To tackle this issue audacity co.,ltd, Thailand has created a unique experience 'The Private Showroom' offering a whole new experience for customers. They closed down the entire floor of the building and set up Private Parking, Private Salesperson, Private Mini Bar, and Private Gallery where you can choose up to 3 Mercedes-Benz cars that you are interested in. This gives you the utmost privacy and safety experience from the get-go till the end.
Results:
- More than 300 bookings within the first 6 months.
- 40% of 300 visitors end up buying.
- $10.8 million earned since the pandemic with a budget of only $9,950.
- Benz Star Flag has the highest sale volume among Mercedes-Benz dealerships in Thailand.

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This double page spread print execution in The Australian, reveals the first stages of Virgin Money's striking, new brand campaign. Expressing a rejuvenated sense of energy and individuality, the campaign embodies the long-term Organising Idea – ‘Bank to Your Own Beat’. Agency: BWM isobar

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As the new year gets properly underway and everyone returns to work, a group of senior creatives have banded together to create a set of hard-hitting ads designed to challenge and confront the sexual harassment and misogyny young adlanders face in the industry every day. And show them where and how they can get support. The work, which was inspired by a litany of harrowing and horrendous personal experiences from a lifetime career in advertising, features two photographs viciously twisting the trope of welcome gift bags that new recruits to the industry often receive from HR. On first look, the bags look like a fun, harmless welcome package. However, on a closer inspection, instead of the usual innocuous and tepid fare of bags of sweets, company-branded pens and a book by some strategist or other, the alarming reality of the items is revealed. The bag for women features items such as: An evidence bag for collecting DNA after a sexual assault. A dictaphone: to record abuse, threats and gaslighting incidents.

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VIEW THE MEN AD

Make a Long Story Short.To uncover the next generation of Navy Communicators, we took some of the tallest tales ever written and cut them down to size. Having to receive, interpret and distribute vast amounts of information as quickly as possible, the Navy Communicator role needs to attract some of the most efficient communicators on the planet. So efficient, they could summarise a 400-page novel in 3 words, for example.
The campaign was crafted into a series of posters displayed at recruitment centres and events across Australia. As well as running as 15 second stories on social.

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VIEW THE GIANT AD
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At least 8 million tons of plastic end up in our oceans every year, and make up 80% of all marine debris from surface waters to deep-sea sediments. Marine species ingest or are entangled by plastic debris, which causes severe injuries and deaths.

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Taking selfies while driving can slow reaction times by 38% and it increases the probability of auto crashes and gets you injured. We wanted to shed light on the risk of taking a selfie while driving because this is one of the common things among millennials with the obsession with social media!.

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Because Life Needs More Sky, we launched Sky Rewards with the help of Pete the rabbit from the recent brand launch.

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When you decide to purchase something you find yourself buying more stuff complementing it, for example when you buy a phone you then buy earphones for it then you buy its smart watch then the cover etc, suddenly you find yourself in an endless loop of purchases, But what happens if you don't have enough cash for all of that? That's where our Brand Valu comes in, whatever you purchase you can buy it through Valu (the new payment tool) that allows you to buy anything you desire with installments so you can save your cash.

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Air Brussels has developed for the Walloon Road Safety Agency (ASWR) a new awareness campaign against alcohol and drug use behind the wheel. The program includes a 100" film, directed by Jef Boes and produced by Initials LA, in which we see a man who is clearly over his head.

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PPK, Tampa Bay has created this spot for The Florida Lottery.

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Lay’s has created the greatest chips in football history, all for fans across America, from potatoes grown in fields mixed with sacred soil from each NFL teams’ home grounds. Follow @Lays on Twitter, and learn how you can win a bag from your favorite team.

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Join Eli Manning, Jerome Bettis, Terry Bradshaw, Victor Cruz and all their favorite Pepsi drinks and Frito-Lay snacks as they road trip their way to Super Bowl LVI. Featuring a special appearance by Peyton Manning.

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Romance has released this spot for EuroMillions.

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Idorsia Ltd and Idorsia Pharmaceuticals, US Inc. today announced its partnership with award-winning actor and director/producer Jennifer Aniston to launch Seize the Night & Day, an integrated educational campaign from Goodby Silverstein & Partners and director Taika Waititi aimed at revealing insomnia’s dual impact that affects both nights and days. The national initiative sheds light on the reality of insomnia for the millions of Americans living with this very real, but often overlooked medical condition.


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