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This week's best

Updated wednesdays

Guest Judge: Marcelle du Plessis, CD, TBWA South Africa

Past reviews

  GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE   Jun 1, 2020
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This week's guest judge is Marcelle du Plessis, creative director at TBWA South Africa.

Look out for Marcelle's review of this week's best ads, which will be posted here around midnight Monday, Durban time. read more
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  WORTH A LOOK   WORLDWIDE   Mar 26, 2020
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PT: Fresh

  TV   THAILAND   Jun 2, 2020
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/28ee2.png&width=200Car owners and drivers are less likely to know the fact that freshness of the gasoline is superior to their car's engine, in terms of better driving performance and its longer lifespan. This is where PT positioned the brand equity as "PT fresh & new" that resonates with the highest quality and freshness in every drop of PT's gasoline.
Agency: The Leo Burnett Group, Thailand


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Budvar: B 33

  TV   CZECH REPUBLIC   Jun 2, 2020
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F53386_0001.png&width=200Kaspen Jung von Matt Prague has released this spot for Budvar.

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Ad Council: Keep Our Safe Place Safe

  TV   USA   Jun 2, 2020
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fdadea_0000.png&width=200Spending time outdoors has never felt more valuable, whether it's exploring nature or relaxing in our own backyards. Remember that we all can do our part to keep our safe places safe and prevent wildfires.

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Department for Education: Lockdown Lessons

  WEB FILM   UK   Jun 2, 2020
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1a976_0003.png&width=200Havas London has released this 'Lockdown Lessons' film for the Department for Education.

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Argos: Together, We're Getting Thru This

  TV   UK   Jun 2, 2020
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6304d_0000.png&width=200You might recognise Nandi, the 10-year-old drumming superstar who won the nation’s hearts in the Argos Christmas ad, who returned this month to teach children and adults how to drum. Not having a drum kit isn't an excuse in this campaign, as Argos show you how make one out of household items in the first of four lessons, which have been available across Argos' social channels and YouTube. Created by The&Partnership, the series brings fun - and some noise - into homes across the UK, and culminates in Argos and Nandi inviting the nation to have a go themselves, asking them to share their videos for a chance to showcase their talents and feature in the music video, premiering during Britain's Got Talent on Saturday night.

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Olay: Regenerist Cream

  TV   UK   Jun 2, 2020
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F23980_0000.png&width=200Everyone struggles with finding the right skincare products - even celebrities. Olay, however, captures the feeling of finally finding the perfect moisturiser with a brand-new campaign starring two British celebrities: rapper and producer Lady Leshurr and athlete Jasmin Sawyers. Creatively devised by Ketchum and produced by Great Guns, the two spots show how Olay's Regenerist Cream can help Jasmin and Lady Leshurr face anything.

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SKY Sports: The Comeback

  TV   UK   Jun 2, 2020
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd5039_0000.png&width=200Sky Creative Agency, Sky's in-house advertising and creative agency and the largest in-house agency in Europe, has continued the critically acclaimed 'I Am Sport' campaign creative for Sky Sports with the follow up TV ad titled 'The Comeback', which went on air over the weekend. If 'I Am Sport' was a positive and uplifting reflection of the nation's love of sport, 'The Comeback' is a defiantly rousing message from Sport to its fans ahead of the return of live competitions this month.


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Raia Drogasil: Every Care Counts

  TV   BRAZIL   Jun 2, 2020
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fbb440_0000.png&width=200RD (RaiaDrogasil) launched a nationwide campaign on May 16th, created by advertising agency McCann Health and aimed at communicating the company's initiatives designed to help fight the Covid-19 pandemic. The launch featured a one-minute commercial that was shown during the breaks of Jornal Nacional and Fantastico, on TV Globo. The campaign will also have 30-second commercials on other TV programs, as well as ads on major newspapers and magazines, and initiatives on digital media, CRM, and influencers.


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Suzuki: The Best Cars in The Universe

  TV   AUSTRALIA   Jun 2, 2020
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fde718_0000.png&width=200The Universal Automotive Authority (UAA) today announced that Suzuki are the best cars in the Universe. The UAA, founded and funded by Suzuki, is the official body tasked with evaluating, recognising and celebrating automotive excellence from across the universe.
Agency: Deloitte Digital

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L'Oreal: Lesson of Worth

  TV   FRANCE   Jun 2, 2020
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F536cb_0000.png&width=200Actress and activist Viola Davis was filmed in January as part of the "Lesson of Worth" series from L'Oreal Paris that aims to give more meaning to our brand's "Worth it" tagline. Since the onset of the current crisis and the mandate for self-isolation, we have wanted to make sure consumers still have a desire to feel connected. Viola's spoken word is meant​ to give a deeper meaning to self-worth, because women should never doubt themselves, especially now.
Agency: McCann, Paris

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Movistar Deportes: Keeping Our Distance

  TV   PERU   Jun 2, 2020
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F72a48_0000.png&width=200Sports have always taught us important lessons that we can apply to our day to day life. In this difficult time they teach as the importance of keeping our distance to beat any rival.
Agency: Media Networks

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The Canadian Women's Foundation: Signal for Help PSA

  TV   CANADA   Jun 2, 2020
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe774d.png&width=200The Canadian Women's Foundation has launched a new PSA aimed at continuing to raise awareness of Signal for Help. Signal for Help is a single-handed gesture designed to provide individuals who are confined to their homes with their abusers a method to discreetly communicate over a video call that they need help and would like someone to check in safely with them.
Agency: Juniper ParkTBWA


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Rape Crisis: The Rape Page

  PRINT   SOUTH AFRICA   Jun 2, 2020
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F7399a.png&width=200It is estimated that 40% of South African women will be raped in their lifetime, and only 8.6% of perpetrators are convicted. One of the biggest factors contributing to this is the lack of usable evidence, due to it being compromised through incorrect gathering methods. It's Rape Crisis' mission to help empower rape survivors. Whether it's through their 24hr crisis line, seminars, or by providing information that could lead to a conviction - something as simple as using newspaper instead of a plastic bag could be the difference.
Agency: Ogilvy, Cape Town



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Vegemite: Job Description

  PRINT   AUSTRALIA   Jun 2, 2020
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FJun%2Ftn_116070_1591067444_Job+Description.jpg&width=200Vegemite has announced one of the Mitey-est jobs in Australia – the 'Cultural Ambassador of Australia'. Vegemite has launched a new campaign in collaboration with Melbourne agency Thinkerbell.

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VIEW THE SECOND AD

Nestle: Give Youtube a Break

  TV & INTERACTIVE   UNITED ARAB EMIRATES   Jun 2, 2020
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/f6351.png&width=200In collaboration with YouTube, KitKat reclaimed the ad break we all know and skip. As the original champion of good breaks, KitKat knows that no break should go to waste and no break should be skipped. Guided by user behaviour and data, we pinpointed the 50 most searched topics on YouTube in the region. We then linked those trending searches to relevant, meta and unskippable 6 second ads. Publicis, Middle East created this concept for Nestle


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CIMB Bank: Shot

  WEB FILM   PHILIPPINES   Jun 2, 2020
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/526ec.png&width=200Love never announces its arrival as seen in this new web film from GIGIL Philippines. This is a love story from CIMB Bank in the Philippines to promote UpSave, its savings account.

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Samsung: The Age of Experience

  TV   CHINA   Jun 2, 2020
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/681b4_0000.png&width=200In a strategic plan to feature more visionary products in their brand communications, the film teases, rather than reveals, and gives us a glimpse of the range of innovative everyday tech products about to emerge from the vast Samsung R&D centre in Seoul. 'Age of Experience' was created by BBH Shanghai and directed by AB/CD/CD via international production company Hamlet. The 60" online film shows humans and technology living together in perfect harmony, side by side through the everyday moments of life, intertwining in perfect symbiotic unity. With this film, Samsung is demonstrating how technology can seamlessly integrate into our daily lives, not merely as a tool, but as part of our human experience.

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Carlton Draught: We Miss The Pub

  WEB FILM   AUSTRALIA   Jun 1, 2020
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F61e40_0000.png&width=200Clemenger BBDO, Melbourne has released this funny 'We Miss The Pub' short film for Carlton Draught.

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American Nurse Foundation: #thanksnurses Celebrity Video

  TV   USA   Jun 1, 2020
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff532a_0001.png&width=200Rita Wilson, Constance Wu, Noah Wyle, Kit Williamson, Kate Flannery and heaps of other celebrities feature in this PSA supporting the American Nurses Foundation. Agency: Randian, Los Angeles.

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Silence the Virus

  TV   USA   Jun 1, 2020
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F7a3e0_0002.png&width=200Hooligan editor Alejandro Delgado recently worked on 'Silence the Virus', a PSA for Governor Cuomo's 'Wear A Mask' New York Ad Contest. The spot delivers a powerful statement about the importance of wearing a mask in public to slow the spread of Covid-19. Conceived by creative director Steve Grskovic and directed by Rick Knief of Table of Content, the spot drives home the message through a brilliant interplay of visuals and audio.

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Bumble: Time to Connect

  TV   UK   Jun 1, 2020
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F64db8_0000.png&width=200Bumble, the women-first social networking app, has today launched a new campaign about the importance of connections during lockdown. The film called 'Time to Connect', is produced in collaboration with creative agency Mother and reflects the shift in behaviour many of us have experienced as a result of Covid-19. For many, their habits and pace of life have slowed down drastically since lockdown measures were introduced in March.


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Tango Energy: Take Full Charge

  TV   AUSTRALIA   Jun 1, 2020
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F36ead_0002.png&width=200Tango Energy, the new challenger energy retailer backed by Pacific Hydro, has launched their first brand campaign via agency partner Marmalade. Tango Energy entered the market with a positioning of low rates, easy to understand pricing with no confusing discounts, and parent company dedicated to renewables.

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Lexus RX Hybrid: The Power of Two - Trailer

  TV   UK   Jun 1, 2020
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ffc891_0001.png&width=200Sporting icon Seb Coe meets the up-and-coming sprinter and aspiring Olympian Alex Haydock-Wilson in a new film for the Lexus RX Hybrid, created by Digitas for Lexus UK. The Power of Two reveals what happens when the wisdom of experience meets the raw potential and promise of a new generation. In the 12-minute film Lord Coe, an Olympic gold medal winner and current President of World Athletics, takes 20-year-old Alex Haydock-Wilson out for a spin in his Lexus RX Hybrid. The two men find out a lot about each other along the way.

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PornHub: Keep It SFW This Masturbation Day

  WEB FILM   SPAIN   Jun 1, 2020
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe8530_0000.png&width=200Pornhub has released this humorous video to celebrate International Masturbation Day, which takes place every year on May 28th. Ever since the start of the pandemic, we've all had to adapt to working from home pretty quickly; and for a lot of us, that meant being connected to our coworkers on video calls throughout the day. But as we've seen recently in the numerous zoom fail videos that have come to light, some people are still getting the hang of the technology. To create the video, Pornhub teamed up with longtime creative agency Officer & Gentleman and the viral production studio Whoisthebaldguy, shooting with participants across the United States.

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Hort Innovation: Good Mood Food: Do it For Them

  TV   AUSTRALIA   Jun 1, 2020
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F43775.png&width=200In Australia, fruit, veg & nuts have always been advertised primarily for their physical health benefits. But in the wake of COVID-19 and self-isolation, we found a fresh new way of encouraging Aussies to eat more natural produce. We've-branded Aussie fruit, veg & nuts as 'The Good Mood Food' and created a campaign centred on how they positively affect mood and wellbeing.
Agency: Special Group, Australia

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Mitch&Me: Dalmatians Spots

  PRINT   RUSSIA   Jun 1, 2020
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FJun%2Ftn_116055_1591009842_Mitch%26Me_Instagram-eng%C2%A0%E2%80%94+%D0%BA%D0%BE%D0%BF%D0%B8%D1%8F.jpg&width=200Mitch&Me (a brand of dog shampoos) wanted to remind about the need of keeping social distance. So we made a special print dedicated to the completion of self-isolation in Russia, where we placed the spots of the Dalmatians at a safe distance from each other on brand's official Instagram account.

Agency: Jekyll & Hyde

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Kayo Sports: The Home Stadium Seating Map

  PRINT   AUSTRALIA   Jun 1, 2020
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FJun%2Ftn_116035_1590975773_IMG_2523.jpg&width=200The major Australian football codes announced live matches were returning from their COVID-19 hiatus, but without any fans being allowed to attend matches at stadiums. So in the days leading up to the return, Kayo Sports (Australia's leading sport streaming platform) took out double-page ads in the biggest national newspapers reminding footy fans that with Kayo's live-streaming service, they could still enjoy the stadium experience from home.
Agency: Special Group

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Polestar 2: Not Italian

  PRINT   SWEDEN   Jun 1, 2020
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FJun%2Ftn_116030_1590948915_Polestar_Lu%CC%88rzersArchive_Babysitter-AD-1_165x285_sRGB.png&width=200Can an EV from Sweden become the travel companion you never thought you could have? Coming this summer, Polestar will be releasing Polestar 2. the first car in the world with a built-in Google Android system. In a global launch campaign created by creative agency ACNE, the human aspects of the car is highlighted by showcasing the many benefits of the system.

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VIEW THE THIRD AD

Nike: For Once, Don't Do It

  TV   USA   Jun 1, 2020
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1d4d6_0000.png&width=200Let's all be part of the change in this powerful Nike spot, title 'For Once, Don't Do It' created via Wieden + Kennedy, Portland.

The 'For Once, Don't Do It' copy reads:
Don't pretend there's not a problem in America.
Don't turn your back on racism.
Don't accept innocent lives being taken from us.
Don't make any more excuses.
Don't think this doesn't affect you.
Don't sit back and be silent.
Don't think you can't be part of the change.
Let's all be part of the change.

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Animal Crossing / Sentosa: Virtual Wedding

  INTERACTIVE   SINGAPORE   Jun 1, 2020
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/4c723_0000.png&width=200Amid reports of couples postponing their weddings due to the COVID-19 pandemic, polytechnic sweethearts Varian and Ruoyi, whose wedding ceremony was originally scheduled for 30 May 2020, celebrated the day in a one-of-its-kind way with their bridesmaids and groomsmen on virtual Sentosa in this campaign created by BBH Singapore. The celebration took place as Sentosa welcomed guests from around the world to its virtual island on Animal Crossing: New Horizons, hosting players from 9 May - 1 June 2020 as they experienced Sentosa's island charm from their homes. Sentosa holds many fond memories for the couple, from date nights, to birthdays and anniversary celebrations. So, while Varian and Ruoyi had to postpone their actual wedding ceremony, Sentosa Development Corporation created an experience of a lifetime for the couple on the virtual island. In a novel wedding day programme, the celebrations kicked off with photoshoots at various offerings on the virtual Sentosa island, including Skyline Luge Sentosa, Butterfly Park & Insect Kingdom, Ola Beach Club, Rumours Beach Club and along Siloso Beach, ending on a high at Shangri-La's Rasa Sentosa Resort & Spa's wedding aisle, with the couple's bridesmaids and groomsmen!

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Philisa Abafazi Bethu: Heal Our Women

  TV   SOUTH AFRICA   May 31, 2020
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/8d93c_0000.png&width=200Valentine's Day is supposed to be a day of love. But in South Africa, 2 in 5 women are more likely to receive a black eye than roses from their male partner. Philisa Abafazi Bethu spread awareness around this chilling stat with a campaign that also enabled immediate donations to the organisation, in order to help change the narrative. You too can donate by using SnapScan at the end of the video.

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The Salvation Army: Out

  TV   FINLAND   May 30, 2020
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fed7fc.png&width=200For the homeless people a public restroom may be the only home they can use.
Agency: Make it Simple

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Al mosafer: Stories of Mecca

  WEB FILM   UNITED ARAB EMIRATES   May 30, 2020
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F694c5.png&width=200This year, due to the situation and the health crisis owing to COVID-19, Mecca is under absolute lockdown, even during Ramadan and Eid. Even people living in Saudi Arabia cannot travel to Mecca. This has never happened in our lifetime. With these lockdowns and travel restrictions prevalent in Saudi Arabia, Ramadan 2020 and Eid 2020 are uniquely challenging, on a spiritual level, for those who follow the faith.
Agency: FP7, Riyadh


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Heinz: #MakingArtWithHeinz

  DIRECT MARKETING   BRAZIL   May 30, 2020
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9e5f6_0001.png&width=200Heinz Brazil found a way to help its followers during quarantine days by entertaining and encouraging them to stay home. Created by ad agency Africa, #MakingArtWithHeinz is another Kraft Heinz initiative aimed at giving some fun to consumers during this time of social distancing. Through Instagram, Heinz took a ride on a behavior people already have on the platform - to fill out blank silhouettes and share them - and posted its own burger template: a hamburger silhouette in which people could create and draw their own dream burger.


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Extinction Rebellion: How Normal Was Normal?

  WEB FILM   ARGENTINA   May 30, 2020
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/8b252_0003.png&width=200We live in an era of global crises. Covid19 forced us to stop. In the people-led response to the pandemic we saw another world emerging. But vested interests will do everything they can to stop us from learning the lessons of this global pandemic. Our climate is being destroyed and our politicians and political systems will return us to 'normal' if we do not rebel. Refuse to go back. Join us in rebellion right now.

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UN Women / United Nations: The Shadow Pandemic

  TV   UK   May 29, 2020
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ffdbf6_0002.png&width=200UN Women, the United Nations entity dedicated to gender equality and the empowerment of women, launched the Shadow Pandemic public awareness campaign, focusing on the global increase in domestic violence amid the Covid-19 health crisis. The Shadow Pandemic public service announcement is a sixty-second film narrated by Academy Award-winning actor Kate Winslet, who has championed many humanitarian causes.
Agency: MRM//McCANN


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March of Dimes Canada: Conquer The Curve

  TV   CANADA   May 29, 2020
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F00ddd_0000.png&width=200March of Dimes Canada provides services and support for the over 6.2 million Canadians living with a disability, to maximise their independence, personal empowerment and community participation. Developed pro-bono by DDB Canada Vancouver, the national fundraising campaign titled, 'Conquer the Curve' includes out-of-home, broadcast, print, digital banners, and social creative, developed to drive donation support. Funds raised will support new virtual programming, technology and other critical services needed now.

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Feeding America: Growing Need

  TV   USA   May 29, 2020
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1f761_0003.png&width=200These are uncertain times for everyone, but for households facing hunger, the coronavirus fallout - including school closures and job disruptions - can present an even greater threat. New PSAs, featuring Ciara's "I Got You," depict the growing need to feed millions and ask viewers who can, to help support American families impacted by the coronavirus. As the largest hunger-relief organization in the United States, The Feeding America network of food banks feeds millions of families each year, especially during times of disasters and national emergencies. You can help make a real impact for families in your community.
Agency: Colle+McVoy, Minneapolis, MN

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Wank Wiggle

  TV   UK   May 29, 2020
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3c68e_0002.png&width=200During lockdown, people around the world have had to find alternative ways to stay busy, and celebrating Masturbation Day is one of them! From director Raine Allen-Miller comes a silly new spot about 'getting to know your bits'. Shot in London, Bedfordshire, Vermont, Georgia, LA, Seoul, Australia and Devon, film producer Tash Tan came up with 'Wank Holiday Monday' to give a sexy new twist on the national celebration. Inspired by a range of different elements such as yonic sourdough, loneliness, Lelo sonic cruise, 80s R&B, Joe Exotic and the crew itself, Allen-Miller aimed to achieve a light-hearted response from her audience, as well as a shiny new pay-check.

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BestAdsPRO membership only US$30 per year

  LATEST NEWS   WORLDWIDE   Jan 12, 2009
upload/Screen Shot 2018-06-12 at 9.30.05 am.pngBestads PRO Membership is only US$30 per year:

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