 This week's guest judge is Richard Denney, executive creative director at St Luke's, London. Fave: iPhone 12 ' Fumble'. I'm pretty sure all of us at some point has played keepy uppy in order to stop our phone's from hitting the deck, so this simple product demonstration for the tough new iPhone 12 is bang on. As always, the direction is top drawer and Kim Gehrig's take on this simple idea doesn't disappoint. The music is a genius touch too and really pushes the idea all the way to the end. I won't forget this ad in a hurry.
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 SOVA is Swedens leading quality bed retailer. With their new campaign they want to highlight the fact that one in three Swedes sleep poorly, but few realize their bed is to blame. With SOVAS latest tv commercial they symbolically show people what actually could be lurking under the surface of your bed, all to strengthen the connection between sleep quality, and bed quality. VIEW THE SPOT
 Five mothers who lost their sons to violence and knife crime have bravely shared their emotional stories as part of a new campaign created by AMV BBDO, supported by the Metropolitan Police Service and independent charity Crimestoppers. ‘Hard Calls Save Lives’ hopes to prevent knife crime in London by encouraging people to share information. The campaign acknowledges that it can be hard to phone in with information – but reminds us that there are harder calls. VIEW THE SPOT
 Haven has launched a new campaign to mark its partnership with Team GB for the rearranged Tokyo 2020 Olympic Games, in 2021. The campaign looks to extend Haven’s brand platform, by bringing ‘A breath of fresh air’ into sports sponsorships. In a three-part series, comedy actress extraordinaire, Kerry Godliman (After Life, Taskmaster, Derek), brings her unique coaching style to the stars of Team GB as they prepare for the Tokyo Games. VIEW THE GOLD SPOT VIEW THE WALL SPOT VIEW THE EDGE SPOT
 Creative production company Where the Buffalo Roam (WTBR) produced a hilarious new spot for Webflow, a no-code platform for web design and development. Directed by Brian L. Perkins, 'If Life Were Like Web Design' (:60) imagines what life would be like if it were web design. Whether it’s pouring a cup of coffee, making a bowl of cereal, or opening a door, the simplest tasks become absurdly complicated or downright impossible as things inexplicably break and disappear. VIEW THE SPOT
 Forsman & Bodenfors Singapore launches fast-paced, action-packed animated adventure for their first campaign for Head & Shoulders in the Japanese market. The campaign sheds light on male dandruff, a common yet not openly discussed, hence stigmatized, problem with a simple solution. "Don't let dandruff get in the way" is the action-oriented message in the new campaign that launches April 8th VIEW THE SPOT
 Dragao is the number 1 brand in cleaning products in Northeast Brazil, on World Water Day, we alert the population about the conscious use of this resource in their cleaning and hygiene routines, in activities such as washing dishes, cleaning the bathroom, we warn that every minute is valuable to our planet. VIEW THE SPOT
 We all had to learn to live with uncertainty. But some have managed to face it and move forward, despite everything. That's what our latest campaign for Cupra is all about, announcing its participation in the first-ever Extreme E Championship starting this last weekend in Saudi Arabia. An event that aims to promote sustainability and the incorporation of electric vehicles into the competition to help protect our planet. Uncertainty for some. An impulse for CUPRA. VIEW THE SPOT
 adam&eveDDB share its latest creative from the Temptations brand in support of two new products: Creamy Purrrr-ee and Meaty Bites. Both products are new treat formats for the brand. Temptations Creamy Purrrr-ee is an irresistibly creamy treat that can be served as a snack, given by hand for playful bonding or used as a cat food topper to make mealtime even more fun. When given by hand, Creamy Purrrr-ee allows cat owners to create more time with their pet. The new ad spot plays off the concept of spending so much time with someone that you start to look alike in this instance, an owner and his cat, Buttons. The humour comes from the man’s blissful ignorance that his face has actually started to take on the features of his feline friend and the slow realisation once reality sets in. Temptations Meaty Bites are made with real meat and no artificial flavours or colours. In fact, each soft, savoury treat is made with 34% protein, so cat owners can feel good about satisfying those natural feline instincts. VIEW THE SPOT
 The 'Supermarket Mobile' campaign, rolls out from 2nd April across TV, OOH, PR and social, bringing to life all the ways that Tesco Mobile brings the best of Tesco to its network. The through-the-line campaign aims to connect with Tesco shoppers, highlighting all the unbeatable perks having your phone with the supermarket brings, including frozen contract prices, everyday value on the latest mobile phones, tech and wearables, as well as family perks and being able to help put food on the table with Clubcard Plus. VIEW THE SPOT
 This is the game that characterizes L.12.12. The new campaign captures the essence of the iconic polo shirt that is not limited to a style, setting or context. We see a young generation, owning the city streets with their unique movements, vision, and culture whether it comes from sport, fashion or art. The bottle is the catalyst, being caught and passed to create an urban tennis match with no restrictions. VIEW THE SPOT
 Finance is on a par with sex and religion and topped only by death on the list of things we find it hard to talk about, according to research by Bank of Ireland. The survey also found that almost three in four people either don’t talk about their finances at all or will only do so if they have to. This is the basis of a new Bank of Ireland campaign the 'Fword' to encourage a more open discussion of personal finances among consumers. VIEW THE FIRST SPOTVIEW THE SECOND SPOT
 Tableau, the leading analytics platform and a Salesforce.com Inc. company, is launching an integrated marketing campaign from its new creative agency, DNA, that playfully tells a story of how a small company can collaborate and grow by using Tableau. A series of light-hearted videos bring to life the 'All Hands on Data' campaign as a rallying cry around data culture. The riff on ‘all hands on deck’ inspired a fun, maritime story about how everyone in a fishing company – from CEO to galley cook – can use data to make more informed, confident decisions. The advertising begins in early April, with paid media on connected TV and online platforms. VIEW THE SPOT
 In the world of video games, nothing is worse than internet lag. And when gamers lag, they tend to take their frustration out on the first thing that's closest to them: their controller. Just a quick search of YouTube will turn up hundreds of videos that show gamers throwing, kicking, and stomping on their controllers to soothe their anger. Verizon Fios, named best internet for gaming by PCMag. VIEW THE SPOT
 People know the drink-driving limits. They know the Police are out there. And they know that drinking increases their chances of crashing. VIEW THE SPOT
 1 in 20 children are conceived by IVF. Despite this, IVF is still stigmatised, leaving people with fertility issues feeling they can’t talk about it. So, we rewrote the story of Where Babies Come From and made IVF as natural as sex. VIEW THE SPOT
 Sam Adams' 'Your Cousin From Boston' character isn't the brightest bulb in the shed. But even he's getting vaccinated against Covid-19. As COVID vaccines become available to more Americans this spring, it's no longer accessibility that poses the greatest challenge. It's hesitancy. With 1 in 4 Americans not planning to get vaccinated, challenger Samuel Adams enters the conversation to help combat skepticism amongst drinkers with humour. 'Your Cousin From Boston Gets Vaccinated', shot at Boston's Fenway Park's actual vaccination site, was created by Goodby Silverstein & Partners and is meant to do more than entertain, with the lovable cousin leading by example in his signature comedic style. He demonstrates to drinkers how getting the vaccine can be wicked easy. VIEW THE SPOT
 The pandemic has many of us rethinking how and where we want to live. It has sparked the Zillow Surfing phenomenon, as dreamers imagine the possibilities a move could bring, and it's driving the Great Reshuffling, as people seek out new homes to better meet their evolving needs. As the pandemic spurs more people to move, Zillow has expanded its offerings to make it easier to rent, buy or sell a home. The new brand campaign called 'To Move Is To Grow' launches today to redefine Zillow from a search and find platform to a full-service real estate ally. The campaign is anchored by two national TV ads ideated and executed by creative advertising firm FIG that appeal to a wide spectrum of needs that movers encounter, as well as the spectrum of emotions that comes with a move. 'The Journey' spot dramatises the complicated emotions of moving through the eyes and imagination of a child. It was filmed in Prague with acclaimed director Martin De Thurah, and features an original score by Jonny Greenwood. VIEW THE SPOT
 Ryan Reynolds brings back Match.com's 'Satan' fresh off finding love late last year in this 'Dream Job' spot for Mint Mobile. Agency: Maximum Effort USA. VIEW THE SPOT
 Victoria Bitter and Clemenger BBDO Melbourne have launched the VB Solar Exchange a new program that enables beer lovers to trade their excess solar energy for slabs of Victoria Bitter. So, whether you’re giving the house a clean, playing with the team, or just wanna go green, your solar panels will be working hard to get you slabs of VB. The Solar Exchange program allows participants to exchange credit on their power bill obtained from generating excess solar at home for VB. Every $30 worth of credit can be exchanged for a slab, VIEW THE EXPLAINED CONCEPTVIEW THE SOLAR EXCHANGE CONCEPT
 New Zealanders are being invited to take advantage of exclusive travel access to Australia and enjoy all of the experiences and destinations that have long made Australia such a highly sought-after destination among international travellers in Tourism Australia’s first international campaign in more than a year, developed by M&C Saatchi, Sydney. VIEW THE SPOTVIEW THE RED CARPET ADVIEW THE CATCH OF THE DAY ADVIEW THE SNEAK PEAK AD
 Our oceans are choked with plastic. Eight million tonnes of plastic pollution ends up in the ocean each year, breaking down into tiny bits to become microplastics. Now, microplastics are in the food we eat, the water we drink, and the air we breathe. Studies suggest, people are ingesting around 5 grams of plastic a week – the same as one credit card and yet, the scale of microplastics pollution is hard to fathom. Colenso BBDO and WWF-New Zealand have created a powerful series of images to illustrate the extent of the crisis. VIEW THE DEEP ADVIEW THE NEBULA ADVIEW THE WAVE AD
 Julie's, the Filipinos' favorite neighborhood bakeshop chain, recently went viral after releasing its ad campaign celebrating its 40th anniversary. The video starts with two middle-aged women working out in a local gym. A man notices them, and starts to "auntie shame" the ladies. VIEW THE SPOT
 By the most conservative estimates, every fifth woman in Russia is sexually harassed at work. However, most men do not believe that this problem exists. In fact, many do not see the difference between sexual harassment and simple flirting. Men think that this is the same thing and there is nothing bad about it. That's why it doesn't even cross their minds that their wives and daughters might also be sexually harassed at work. Because this is still totally legal in Russia.
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 House fires can become unsurvivable in less than three minutes. FCB NZ needed to get New Zealanders to make an escape plan that could save their lives. So to show people just how hard it is to get everyone out safely, we filled the paper with 4 ads that sent the reader on a journey from section to section, mimicking the panic and disorientation of trying to escape a house fire. Desperation mounts in each of the four ads through storytelling and art direction until the tragic conclusion, showing readers why it's crucial to make an escape plan. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE STORYBOARD
 Sky Mobile has launched the next instalment in its 'Hello Possible' campaign in which British star Lily James shows just how easy it is to switch to the award-winning network. The latest iteration in the Hello Possible campaign, created by ENGINE Creative, looks at how good life can be when switching to Sky Mobile is as easy as sending a single text. VIEW THE SPOT
 Refugee Olympic and Paralympic Team athletes have a story like no other. Released today, 6th April, to mark the UN’s International Day of Sport for Development and Peace, UNHCR’s latest social media video ‘The Journey’ tells the dramatised story of a female refugee who has had to flee her home to escape conflict and persecution. The film, created by award-winning creative agency Don’t Panic, shows that the arduous journey to freedom isn’t an easy one, as her life is constantly on the line. VIEW THE SPOT
 adam&eveDDB, Studio Republic and LiveWire Sport have been working on a pro bono basis with The Captain Tom Foundation to help launch a brand new fundraising initiative - the Captain Tom 100. The challenge, based around the number 100 is being organised by The Captain Tom Foundation with London Marathon Events to celebrate Captain Tom’s amazing achievements VIEW THE SPOT
 Multidisciplinary design studio Brigade recently produced a new animated PSA campaign for agency RK Venture and the New Mexico Department of Transportation (NMDOT) to raise awareness of the dangers of distracted driving and drunk driving. Directed by Sean Broughton, the campaign was inspired by a true story in which a six-year-old helped Police in the German city of Hamm track down a rogue driver by sketching the assailant he witnessed. VIEW THE FIRST SPOTVIEW THE SECOND SPOTVIEW THE THIRD SPOT
 The Ministry of Social Affairs and Health has launched its first communication campaign encouraging the public to get vaccinated for COVID-19. VIEW THE SPOT
 3M's Nexcare Brand is launching a new advertising campaign that lets you say goodbye to flinch face for good, as it introduces Nexcare Duo, the latest innovation from the brand which combines all-day hold and pain-free removal in one bandage. The new spot, entitled Flinch Face Duo, delivers on the belief that removing a bandage should never be painful, as the new line of bandage features a silicone adhesive for long-lasting hold and pain-free removal. In the fifteen and thirty-second spots, one person prepares for a painful bandage removal, only to find that with Nexcare Duo they can say goodbye to "flinch face." VIEW THE SPOT
 Walmart joins forces with Gloria James, mother of basketball star LeBron James, and FCB Chicago to launch its annual Fight Hunger. Spark Change. campaign. This is the eighth year of Walmart's annual cause marketing initiative that aims to fight hunger in communities across the country. But, after a tough 2020, the brand’s Marketing team thought it was the right time to take a different approach in marketing the program. In the past, Walmart's Fight Hunger. Spark Change. campaign has focused on making customers aware of the hunger issue VIEW THE SPOT
 Grey has created the 'Ultimate Safety Test' campaign for Volvo Cars. After leading the industry in automotive safety for decades, Volvo Cars is now broadening its focus to make sure sustainability becomes as ingrained in the company culture as safety always has been. The global campaign, which covers TV, online video, social, digital, OOH and radio and print, is part of wider integrated and marketing efforts from Volvo Cars that reflect the company's commitment to climate neutrality and electrification. In the new film, a spokesman called Bjorn takes viewers on a tour of Volvo's impressive safety tests over the decades, and then up north to the arctic circle, where he asks whether a 100-foot drop qualifies as the ultimate safety test. A collapsing glacier provides the answer, interrupting the film with stark reminder that the biggest threat to our safety isn't on the road. Today, climate change is the ultimate safety test. This bold statement represents a new chapter for Volvo Cars and their ambition to become a climate neutral company across their value chain by 2040. Their plan to become a fully electric car company by 2030, with half of their global sales being fully electric by 2025, is a key step towards reaching this ambition. Last year one in three of its cars sold in Europe was a rechargeable model. Volvo Cars is hoping to lead the industry's transition to zero emission mobility which is critical to limiting the impacts of climate change. VIEW THE SPOT
 This April for National Organ Donation Month, you can donate more than clothes and gently used items at Goodwill of Orange County stores you can donate life. Through an innovative partnership between Donate Life CA and Goodwill of Orange County, all Goodwill shoppers and donors will be given the opportunity to register as organ, eye and tissue donors. VIEW OUTDOOR
 Introducing Ralph, the new spokes-bunny of the global campaign to ban animal testing for cosmetics. #SaveRalph is a powerful stop-motion animation short film produced by Humane Society International, featuring an all-star multinational cast including Taika Waititi, Ricky Gervais, Zac Efron, Olivia Munn, Pom Klementieff, Rodrigo Santoro, Tricia Helfer and more. Save Ralph is a powerful stop-motion animation short film featuring Oscar winner Taika Waititi as the voice of Ralph, who is being interviewed for a documentary as he goes through his daily routine as a 'tester' in a lab. HSI's #SaveRalph campaign tackles the cruelty of animal testing in an original and unexpected way-using the story of one bunny to shine a light on the plight of countless rabbits and other animals in laboratories around the world. While Ralph is animated, the miseries he endures in the short film are far from made up. As Spencer Susser, the director of Save Ralph, says, "It's so important that Ralph feels real because he represents countless real animals who suffer every day." Susser, known for his film Hesher, is among a slate of powerhouse celebrities and influencers who collaborated with Humane Society International on the making of Save Ralph. In addition to Waititi as Ralph and Gervais as the interviewer, the film has Zac Efron as Bobby, Olivia Munn as Marshmallow, Pom Klementieff as Cinnamon and Tricia Helfer as Cottonballs. VIEW THE SPOT
 Imagine yourself comfortable on your sofa ordering a BURGER KING. Your one dream is that it’s delivered as quickly as possible so you can savour your WHOPPER. So how would you react if you received a McDonald's bag instead? We know, it's a little harsh But with the help of his agency Buzzman, VIEW OUTDOOR
 How long do you think it takes to glance at a text message when you're driving? One second? Two seconds? You’re not alone. Most drivers believe that texting and driving creates only a momentary distraction. Today on April 6, or 4.6, Lexus has released a new video to shatter this common misconception. The average length of time it actually takes to send or receive a text message when you’re behind the wheel is 4.6 seconds, according to the National Highway Traffic Safety Administration (NHTSA). April is national Distracted Driving Awareness Month, established by the National Safety Council (NSC) more than 10 years ago. It’s a good time to regroup and reconsider the choices we make when we’re on the road. Distracted driving is dangerous, claiming 3,142 lives in 2019 (the most recent available data) according to NHTSA. Texting is the most alarming distraction. VIEW OUTDOOR
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AT&T launches a new campaign for the 2021 Masters, highlighting the brand’s core mission: creating stronger human connections. As communications technology has advanced, connection has become ever more pervasive, complex and impressive. 
Tobias Harris assists his good friend and former teammate Boban Marjanovic in this #GoForTheHandful campaign for Goldfish Crackers via Saatchi & Saatchi New York.
Posters for Brazinco sun protection from Carnaby, Brasil
As long-time advertising professionals, we’re painfully aware that the lack of AAPI representation in media, tv, film and commercials plays no small part in distorting how Asian Americans are narrowly perceived, stereotyped or not seen at all. In the hope that the telling of our own stories will lead to deeper understanding, empathy and a broader conversation around diversity and inclusion for all, we at PLAYA wanted to encourage others to share their stories, starting with a few of our own. 
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