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This week's best

Updated wednesdays

Guest Judge: Regan Grafton, chief tinker/co-founder, Thinkerbell

Past reviews

  GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE   Jun 24, 2024
upload/Thinkerbell-19Jan23-048-crop-scaled (1).jpg
This week's guest judge is Regan Grafton, chief tinker and co-founder at Thinkerbell, Aotearoa.

Winner: KFC UK & Ireland 'Believe in Chicken'. To be honest, I'm usually not a fan of dancing. Whether it's line dancing, River-dance or dancing ads. However, KFC's 'Believe in Chicken' dives headfirst into this genre with impressive craftsmanship, resulting in an intriguing and surprisingly watchable spot. read more
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Saje: Natural Wellness May Take The Edge Off

  OUTDOOR   CANADA   Jun 25, 2024
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2024/Jun/tn_165084_1719255866_Saje_OOH_Hoarding_Crop.jpg&width=200Saje Natural Wellness and One Twenty Three West have collaborated to refresh the brand and launch an eye-catching campaign built on real, proven natural remedies.For over 30 years, Saje Natural Wellness has combined signature aromas with the healing power of plants to realize potential and relieve the daily discomforts of modern life. “So we set out to revitalize Saje by reintroducing it as the brand that creates a real mind-body shift, 100% naturally.

VIEW 2 OUTDOORS

Hellmans: Mayo Eclipse

  OUTDOOR   CANADA   Jun 25, 2024
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F01287.png&width=200A reactive piece to the Eclipse that happened in parts of the world, including the east coast of Canada.

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Four'N Twenty: Titanium

  OUTDOOR   AUSTRALIA   Jun 25, 2024
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2024%2FJun%2Ftn_165092_1719269147_TuckShopTitanium.jpg&width=200Taking a short break from the Australian football season, Four'N Twenty joined in advertising's glittering award season and cheekily awarded itself some prestigious "Fan Food" metal.

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National Skin Awareness: Thermal Camera Tan

  INTERACTIVE   USA   Jun 25, 2024
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc2a53.png&width=200We tailored a thermal camera and intercepted beachgoers to show the effects UV rays have on your skin when you don't use sunscreen and shared the captured images via social and OOH as warnings and reminders to protect yourself against skin cancer.

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Intel Australia : Core AI Studio

  INTERACTIVE   AUSTRALIA   Jun 25, 2024
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fbad2b_0000.png&width=200 In collaboration with Intel Australia, creative agency BRING – Universal Music for Brands have created an experiential activation to showcase the true power of responsibly trained AI. The idea manifested as the Intel Core AI Studio, a hub for creatives to come together to educate and learn, as well as experience its true power themselves by allowing them to use a custom-built digital experience.

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SsangYong: Enjoy The Non Stop Trip

  RADIO   NICARAGUA   Jun 25, 2024
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Enjoying a non-stop trip is enjoying a trip to the fullest. That's the good thing about traveling by car, you enjoy the road without having to stop so much to get to your destination, enjoying the landscapes and sunsets of the places as well as the comfort that only a good truck can offer. That's why the ad plays with humor and the repetition of two destinations as if said by a stutterer to allude to the amount of airports one has to stop over just to go from one place to another.

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Anytime Fitness: Shred Zeppelin

  RADIO   AUSTRALIA   Jun 25, 2024
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Whoever you are, and whatever your jam, you will Find Your Fit at Anytime Fitness. These audio spots are an extension of the Australian gym network’s Find Your Fit campaign, which introduced us to the wide and wonderful range of people you might expect to encounter at Anytime Fitness. In this campaign, we meet five very different gym goers whose characters and bespoke audio environments are inspired by the genres of music favoured by Anytime Fitness' member base

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Hahn: Perfect Round

  TV   AUSTRALIA   Jun 22, 2024
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc6ce9_0000.png&width=200Hahn is a great tasting and low in carb making it the ultimate win-win beer. This spot takes that win-win attitude to the golf course in a game where it’s less about who wins the round and more about who’s shouting the first one at the 19th. Because when you’re in good company and there’s beer involved there’s no such thing as losing only degrees of winning. How Good.

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UnitingSA Winter Appeal; Hope Sweet Hope

  TV   AUSTRALIA   Jun 21, 2024
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fdd732.png&width=200Just because you’re without a home, doesn’t mean you’re without hope. Uniting SA is asking South Australians to give a little hope to the more than 10,000 locals who are living rough this winter, and the many more who are under threat of losing their home due to the rising cost of basic amenities like power, food and rent. The campaign video was created with a single 40 second shot to give it a sense of authenticity, and is based on the real scenarios of families living and sleeping in their cars every single night.

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Situation Sthlm: Salespersons As Entrepreneurs

  PRINT   SWEDEN   Jun 21, 2024
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2024/Jun/tn_165058_1718882353_SituationSthlm_markku_eng_L.jpg&width=200Situation Sthlm is a street paper sold in Stockholm by homeless people so they can earn their own money. But the vendors aren't merely salespeople. They buy newspapers from Situation Sthlm and sell them for twice the price. They invest their own money and work hard to achieve their goal–just like any other entrepreneur.


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xplORe: "You pay only just a part, and let xplORe fulfill it."

  OUTDOOR   THAILAND   Jun 21, 2024
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2024/Jun/tn_165057_1718876497_IMG_4023_0.jpg&width=200Thai people love it when they do not have to pay in full. They would find the best way to save, negotiate a discount or check on e-commerce to find if the prices are lower. However, when it comes to deals, they really have no idea of what the deal is.

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Palliative Care Connect: This Is Palliative Care

  OUTDOOR   AUSTRALIA   Jun 21, 2024
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2024%2FJun%2Ftn_165051_1718846634_Palliative+Care+%E2%80%93+Adshel+1.jpg&width=200When people think of palliative care, most think ‘end-of life, imminent death, lying in bed, unable to move.’ But this is an incomplete understanding of what palliative care actually is – one that hinders people’s ability to access the right care at the right time.

VIEW 3 OUTDOORS

Department Of Social Services: Disrespect

  TV   AUSTRALIA   Jun 19, 2024
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3fd5f_0000.png&width=200A new Australian Department of Social Services spot exposing the hidden trends of disrespect

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Nuriago: The Strength Of Foliar Nutrition

  PRINT   BRAZIL   Jun 19, 2024
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2024%2FJun%2Ftn_165048_1718804490_RevistaCoopavel-Traducao-Nutriago.jpg&width=200This ad highlights the protective and nourishing power of foliar fertilizer. A protected crop is a crop of strong, healthy, and well-nourished plants. The corn illustrated as if it has muscles is a metaphor for the nutrition provided by the fertilizer.

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Res Pet: Working Hard

  PRINT   NICARAGUA   Jun 20, 2024
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2024/Jun/tn_165034_1718734459_perro policia.jpg&width=200Hard-working friends. Pets are inseparable, hard-working, consistent and faithful friends. They often accompany their owners to do the most difficult tasks. For that they need to be well fed and taken care of in their health, that's why a food elaborated with 100% natural food gives them the strength and vitality they need to live doing their tasks and also to their owners.

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Fundación Ser: Angel

  PRINT   NICARAGUA   Jun 19, 2024
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2024%2FJun%2Ftn_165031_1718733835_Mujer+angel.jpg&width=200Gender violence is an evil that is affecting millions of women worldwide. The most serious thing is that not only do many women end up brutally beaten, affecting their lives forever, but also excessive aggressions end in homicides. That is why we work strongly on the power of the word and encourage women to denounce any violent act. To catch the aggressor and keep him away from their lives.

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National Skin Cancer Awareness: Monster

  PRINT   USA   Jun 19, 2024
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3bb6e.png&width=200As part of a bigger activation at public pools around Texas for Don't Fry Day (the Friday before Memorial Day) we captured images of our Monster Melanoma pool decals to create awareness that the dangers of skin cancer come from above, not below.

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Toyota: Fake Parts

  PRINT   UNITED ARAB EMIRATES   Jun 20, 2024
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2024/Jun/tn_165016_1718695891_KV1-.jpg&width=200Every vehicle is an intricate balance of design, engineering, and craftsmanship. When you introduce counterfeit parts into this balance, you're not only compromising the integrity of your Toyota but also jeopardizing your safety. Just as a ferocious beast can turn against nature's intender order, a car with counterfeit parts can turn against its owner. Protect yourself, your passengers, and your Toyota.

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Nutritec: Cat Kings

  PRINT   ECUADOR   Jun 20, 2024
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2024/Jun/tn_165007_1718660007_KINGS.jpg&width=200While everyone is talking about the new season of "House of the Dragon," the true rulers have already claimed their thrones in each of their homes. That's why we show our feline kings as they truly are, the real monarchs of the house, transforming every corner they choose into their majestic home empire. Long live the kings, with all the benefits Nutritec offers for their development.

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Gildan: Shirts Together

  PRINT   CANADA   Jun 20, 2024
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2024/Jun/tn_165002_1718638300_Gildan_1_ShirtsTogether_B2B.jpg&width=200Gildan is a blank t-shirt maker. To show their minimalist style, we created print ads resembling a minimalist t-shirt with witty lines.

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I Like To Move It: Face Mask

  PRINT   AUSTRALIA   Jun 19, 2024
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2024%2FJun%2Ftn_164986_1718588236_ILTMI_Press_261x377_v1.jpg&width=200Everyone has at least one horror story from living with flatmates or partners. We let them get away with a lot in the name of harmonious living, but sometimes their antics just get to be too much – they do something that is just so messed up it’s unforgivable. I Like To Move It Removals put just a couple of those breaking-point moments on display in this series of print ads, to show that they will be there to make your situation a little easier when it’s finally time to get out of whatever nightmare you’re in – when it’s time to move.

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Ikea : Screws

  PRINT   GREECE   Jun 20, 2024
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2024/Jun/tn_164982_1718523032_MicrosoftTeams-image (104).png&width=200
ΙΚΕΑ FATHER'S DAY / SCREWS
Rationale: IKEA Furniture Assembly Instructions for Dads
Step 1Throw away the instructions. Step 2Assemble the furniture as you see fit, and if there’s any screw, nail, or any other part left over, it means it wasn't needed for the furniture and the manufacturers included it just to be on the safe side.Step 3 Sit comfortably in the chair you just assembled and accept the praises from the whole family. Well, maybe not too comfortably because that screw might not have been extra after all.

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Nissin Ramen: Shattered

  PRINT   PHILIPPINES   Jun 19, 2024
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6c685.png&width=200The Japanese art of Kintsugi is the practice of repairing broken pottery with gold lacquer to rebuild shattered pieces into stunning works of art. Instead of hiding the cracks and flaws, in this art form, they are otherwise highlighted and embraced. Here, imperfection makes things even more beautiful.
Nissin, a beloved Japanese noodle brand, wanted to imbibe this philosophy of embracing the imperfect.

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Jeep: Mud

  PRINT   PERU   Jun 19, 2024
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2024%2FJun%2Ftn_164955_1718399231_PRINT_LODO_JEEP+%281%29.jpg&width=200On every family outing or trip out of the city there is always someone who fuels their children's adrenaline the most: Dad. He is the one who is always ready in case one of his little ones tells them to jump from a tree, climb a mountain or do something extreme; becoming the ideal adventure companion for years.We present to you the latest Jeep Peru campaign for Father's Day.

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Intenzo Coffee: Count Dracula

  PRINT   NICARAGUA   Jun 19, 2024
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2024%2FJun%2Ftn_164949_1718382032_Dracula.jpg&width=200Count Dracula.
Its intense coffee flavor and high dose of caffeine make Intenzo a delicious coffee that also allows you to stay alert for a long time. The following commercial is a satire where we use a character who sleeps during the day and works at night and needs to be awake like any other worker.

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Iki: Car Food Tray

  PRINT   INDIA   Jun 19, 2024
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2024%2FJun%2Ftn_164942_1718370438_Iki1.jpg&width=200We found a new use for the Iki Fresh space freshener. In the era when food is order is consumed anywhere, we said what if we use Iki Fresh for masking food odours in cars. The campaign is themed around this.

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Fundacion Ser: Love That Hurts

  OUTDOOR & PRINT   NICARAGUA   Jun 20, 2024
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2024/Jun/tn_165043_1718765018_Eucoles.jpg&width=200Love can be beautiful as a fatal trap, where verbal aggressions leave deep psychological marks on its victims. Verbal aggression hurts like a deep blow that leaves its victim marked, affecting their self-esteem forever. This ad generates awareness and every action we take is to generate awareness in the immediate denouncement.

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Mitsubishi Motors: Woman Driver

  INTERACTIVE   PORTUGAL   Jun 19, 2024
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F88352_0003.png&width=200Mitsubishi Motors carried out a transformative action beyond the racetracks. In an impactful campaign, the brand managed to change the meaning of the word 'pilota' in the Michaelis dictionary. In Brazil, masculine words end with the vowel O, while feminine words end with the vowel A. Previously, 'pilota' was associated with "defeat" and "loss." Now, 'pilota' is a symbol of leadership and female empowerment. This initiative mobilized thousands on social media, reinforcing the importance of gender equality.

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The Ad Award Blocker

  INTERACTIVE   IRELAND   Jun 19, 2024
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2024%2FJun%2Ftn_164940_1718364555_AdBlockerVisual.jpg&width=200An elite cross-section of the global advertising industry will soon be packing their sunscreen, sunglasses and retro sneakers and heading to the South of France to network, sip champagne on la Croisette and enjoy the annual Cannes Lions Festival of Creativity, whilst hoping to pick up a few awards in the process.

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Perth Mint: Birthday Cake Candles

  RADIO   AUSTRALIA   Jun 19, 2024
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200The Perth Mint is celebrating its 125th birthday. Which calls for a very big cake, a whole lot of candles, and even bigger lungs.

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Everyday English Academy:Apartment Of Terror

  RADIO   NICARAGUA   Jun 19, 2024
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Many times we make decisions without knowing what we are listening to and even worse, believing we understand what we are hearing and understanding, that is why we created a radio advertisement to make people aware of the importance of knowing English to make important decisions in life.

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KFC UK Ireland: Believe In Chicken

  TV & OUTDOOR   UK   Jun 19, 2024
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/f30df_0000.png&width=200Tonight, the nation will be treated to the kick-off of KFC’s biggest-ever UK brand campaign: Believe in Chicken. The launch film will premiere at the Euros opening match, Germany v Scotland, from 20:00 on ITV1, with a prime 90” slot.

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Topgolf: Summer Of Play

  TV   USA   Jun 18, 2024
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F09e15_0000.png&width=200A typical golf announcer speaks in a calm and respectable manner. The gravity of each shot can be felt through the announcer’s hushed voice and controlled breathing during crucial moments of the game.

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Casey House: Stigmavir

  TV   CANADA   Jun 19, 2024
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/09bef_0000.png&width=200Casey House creates fictitious drug, Stigmavir, to smash HIV stigma within the health care system Specialty hospital uses Gloria Gaynor's I will Survive to create a PSA that calls on health care practitioners to deliver equitable care for those living with HIV. The campaign is the fifth awareness campaign created in partnership with Toronto-based Bensimon Byrne to #SmashStigma

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Luma: Ensuite

  TV   AUSTRALIA   Jun 18, 2024
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F99f3e.png&width=200In Australia, one woman every week is killed, and 1 in 4 have experienced violence by her intimate partner. HER Board is here to change those stats by inviting influential and professional women and male allies to sponsor a woman experiencing domestic violence. A first of it's kind sponsorship model for domestic violence in Australia.

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Emirates NBD: Offers That Wont Happen Again

  WEB FILM   EGYPT   Jun 18, 2024
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F7a06c.png&width=200The story revolves around the bank's social media employee unintentionally announcing a bank rewards campaign worth 12,000,000 LE instead of 12,000 LE. From there, a journey of consequences and repercussions of this coincidence begins. It is expected that this employee will be fired by their immediate manager, who, in turn, will be fired by their immediate manager, and so on. An emergency situation arises in the bank, and the situation ends tragically. However, there is always a wise person who benefits from mistakes and turns them into advantages. The CEO will unexpectedly make a decision to continue the offer because the bank is generous,

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British Gas: Powering Home Fans

  TV & OUTDOOR   UK   Jun 19, 2024
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/b9b35_0000.png&width=200British Gas, the nation’s most trusted energy supplier, today launches its new campaign, celebrating the epic summer of sport we are about to embark on, and the invaluable role British Gas will play, as category leader, in powering the UK’s sports mad fans. Powering them with energy as they enjoy the spectacle on TV; with engineers to keep their homes running smoothly; and with innovative Net Zero propositions to make their lives smoother so they can focus on what really matters.

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Lipton: Save Our Summer

  INTEGRATED   UK   Jun 19, 2024
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/9e637_0000.png&width=200adam&eveDDB has launched a new pan-European campaign for Lipton Ice Tea titled "Save Our Summer (SOS)." The campaign features an SOS Squad in bright yellow uniforms who humorously resolve common summer problems, such as clearing pool crowds in shark suits and providing pigeon decoys with bread cloaks.

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Ikea: Hidden Tags

  TV & PRINT   PORTUGAL   Jun 19, 2024
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/ee718_0002.png&width=200IKEA is looking for the oldest piece of furniture in Portugal.
Hidden tags on IKEA furniture give rise to a campaign about the durability of IKEA products to celebrate the 20th anniversary in Portugal.

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Suzuki Swift: Hybrid

  TV   AUSTRALIA   Jun 18, 2024
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F261ef.png&width=200electriclime° and Deloitte Digital have teamed up again to celebrate Suzuki Swift turning 40 with the all-new Hybrid model.Through the vision of director Toby Morris, the film beautifully combines product & character, merging incredible visual moments.

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BestAdsPRO membership only US$30 per year

  LATEST NEWS   WORLDWIDE   Feb 17, 2023
upload/Screen Shot 2018-06-12 at 9.30.05 am.pngBestads PRO Membership is only US$30 per year:

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