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This week's best

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Guest Judge: Todd Mackie, co-CCO, BBDO Toronto

Past reviews

  GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE   Jan 21, 2019
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This week's judge is Todd Mackie, co-chief creative officer at BBDO Toronto.

Winner: The New York Times: Resolve. A lot of the incredible work in marketing today that sends vibrations through to your soul, resonates because of its ability to tap into what's happening in society at that moment. I would argue that the NY Times has been searching for the truth since the beginning, and that maybe this message wouldn't have played as profoundly as it does today at just any time in history. But it is the prefect message for these times and it's executed perfectly. It's both riveting and sadly depressing that the truth is so hard to find. I love this ad and this campaign. read more
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Newfoundland and Labrador Tourism: A Tangled Tale

  TV   CANADA   Jan 24, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff48bc.png&width=200In Newfoundland and Labrador there’s a story around every corner, and you’ll often find them in the most unexpected places: from kitchens to coves, pubs to tour boats, and everywhere in-between. It’s one of those places that can make a storyteller out of just about anyone – including you. Agency: Target

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Safernet Brasil: Painless

  OUTDOOR   BRASIL   Jan 24, 2019
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FJan%2Ftn_99964_01_Ingles_Final.jpg&width=200In Brazil, the month of September was defined as the month of combat for suicide. It's called "Setembro Amarelo" (Yellow September). The ads were published during September, using real suicide searches on Google. The objective was to teach relatives and friends how to help this people using the Safernet's site. Agency: Fields360

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Western Power: Special Sense

  RADIO   AUSTRALIA   Jan 24, 2019
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Western Power is responsible for maintaining and repairing the electrical power grid in Western Australia. But it's impossible for them to know when an electrical emergency will occur, or to be there the instant it happens. That is until they started hiring staff with special powers. Agency: J Walter Thompson, Perth

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Care France: #RespectezNosRegles (Respect our Periods)

  TV   FRANCE   Jan 23, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3335c.png&width=200#RespectezNosRegles (Respect our Periods) aims to showcase an important, yet often overlooked issue, which concerns women around the world. In many countries, menstruations are viewed as taboo - women are subjected to shame and many even quit school. CLM BBDO's new campaign for Care France highlights this important issue, and aims to raise awareness for the issue and the efforts Care is carrying out. In addition to a film, #RespectezNosRegles also includes a clever Instagram operation, wherein influencers will deliberately include errors in their posts to emphasize the effects this taboo has on female education

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Pauls Zymil: Pauls Zymil 'Dad Words'

  TV   AUSTRALIA / NEW ZEALAND   Jan 23, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F54992_0001.png&width=200There seemed to be a slight misconception amongst consumers about the correct pronunciation of Pauls Zymil milk. So, despite Dad's best efforts, we felt the younger generation should be the one to clear up any confusion.
Pauls Zymil. Hard to say, easy to digest. Agency: Zenith Media

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Puma: Unlock New Levels

  TV   UK   Jan 23, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1117b_0000.png&width=200Puma recently teamed up with creative agency Knas and Sehsucht director Hans-Christoph Schultheiss on its latest campaign 'Unlock New Levels', announcing the launch of its SS19 designs for Puma One and Future football boots.


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BMW 7 Series: Above The Clouds

  TV   GERMANY   Jan 23, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fbe029_0004.png&width=200Serviceplan Campaign International and BMW present the third model of the new luxury series THE 7, which follows the BMW 8 Series Coupé and the BMW 8 Series Cabriolet presented in autumn 2018. All models are under the umbrella of 'Bayerische Motoren Werke' and feature a redesigned logo for the new self-image in BMW's luxury segment. Serviceplan Campaign International conceived and implemented a TV spot in the course of the global market launch of THE 7, which begins in January.


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Self Promotion: Front Door Cam

  TV   UK   Jan 23, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F40b02_0000.png&width=200Studio Yes decided to take a different approach when looking to find new talent. Using Theresa May’s Brexit woes as it’s backdrop, the film featuring the UK Prime Minister venting her rage has currently racked up over 25 million organic views in just four days. As a production company who are known for their ability to be agile, and create shareable films, they thought they should put their money where their mouth is, and create a 'viral' video to advertise their current vacancies. Having set themselves the brief to create 'the world's most viewed' jobs post, they took just 48 hours to come up with the creative, shoot it and release it. Four days later, the film has been viewed over 25 million times… without a single penny of ad spend.

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Tommy's : Sharing

  INTEGRATED   UK   Jan 23, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ffe945.png&width=200Tommy's is a charity that helps save babies lives. We wanted to give them a greater social media presence. Agency: Mindshare

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letgo: My Round

  TV   USA   Jan 23, 2019
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/e5bed_0002.png&width=200letgo, the biggest and fastest growing app to buy and sell locally, preaches “less stuff, more living” in its new “Live and letgo” campaign, which shows how simple it is to transform everything you don’t need around your home into things, experiences and adventures that move you. With help from Droga5 and Adult Swim stars Tim and Eric (comedians Tim Heidecker and Eric Wareheim), letgo is helping Americans rethink their unhealthy relationships... with all their extra stuff.


VIEW THE MY ROUND SPOT
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Skittles: Skittles The Musical

  TV   USA   Jan 23, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F88637_0000.png&width=200Michael C. Hall stars in this years Super Bowl Skittles Commercial: The Broadway Musical, 2019’s biggest ad that won’t appear on the Big Game. The Broadway Musical will be performed live at The Town Hall on February 3rd, 2019. The musical is written by Brooklyn-based playwright Will Eno, whose play “Thom Pain (based on nothing)” was a 2005 finalist for the Pulitzer Prize in Drama. Agency: DDB Worldwide


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American Flat Track Riders: Trackers

  TV   USA   Jan 23, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa1965_0000.png&width=200Francis Wallis has always had a passion for motorcycle culture, that strange bond that occurs between man and machine and the freedom it represents to them. For this film, 'Trackers', he wanted to delve into that primal emotional response that comes from speed, how it transcends age, a common bond shared by all bike enthusiasts from your amateur grease monkey right up to the cutting edge and high precision of the professional racer.


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Volvo: The Day The Ocean Went Away

  WEB FILM   UK   Jan 23, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6c2af_0000.png&width=200Volvo Car UK is continuing the fight for the ocean’s future with a new children’s book created by Grey London in partnership with award-winning illustrator, Jago Silver. ‘The Day the Ocean Went Away’ is thematically linked to Volvo’s latest Sky Atlantic film ‘The Unseen Ocean’, which tells the true story of primary school teacher Tom Franklin, who also runs ‘City Kids Surfing’, a programme that teaches children to swim and surf while educating them about the environment – often introducing inner city kids to the ocean for the first time.


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Upwork: Plateau

  TV   USA   Jan 23, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd32cd_0000.png&width=200Duncan Channon has launched a new campaign "This is Happening" for Upwork, the world's largest freelance website. The campaign has fun with an experience familiar to us in corporate America: the “oh shit, how am I going to get this done?” moment when an ambitious goal or project lands on our desk. In a colorful, quirky world that’s hip to Upwork’s freelance platform, managers in three TV spots transform this fleeting anxiety into the thrill of making things happen -- thanks of course, to skilled freelancers easily found on Upwork.

VIEW THE PLATEAU SPOT
VIEW THE MATERNITY SPOT
VIEW THE IMPORTANT SPOT

Westpac: Westpac 200

  INTEGRATED   AUSTRALIA   Jan 23, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff19f5_0004.png&width=200DDB, Sydney, have created this spot for Wespac

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M&C Saatchi: Spokesbabies

  DIRECT MARKETING   UK   Jan 23, 2019
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FJan%2Ftn_99935_lowres.jpg&width=200To refresh M&C Saatchi’s environmental scheme we decided to use the children of staff. Through a mixture of cuteness, shameless guilt tripping and black and white photography our Spokesbabies remind us all who we’re really looking after the planet for.

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Help for Heroes: Stigma Clock

  OUTDOOR & PRINT   UK   Jan 23, 2019
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Jan/tn_99950_1.jpg&width=200On Blue Monday, dubbed “the most depressing day of the year”, Help for Heroes illuminated London landmarks to shed light on the stigma preventing veterans from accessing the support they need for mental health issues. At the centre of this new campaign created by McCann London and McCann Enterprise and Help For Heroes is the #StigmaClock. Depicting the four-year delay it takes Armed Forces veterans to seek help for psychological wounds such as post-traumatic stress disorder (PTSD), the clock was projected onto the Tower of London in support of veterans suffering in silence.


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Randstad: Human Forward

  INTERACTIVE   NETHERLANDS   Jan 23, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F675c0_0000.png&width=200International creative music agency MassiveMusic has created a new sonic identity for Randstad. The global leader in the HR services industry now has an inspirational brand anthem and a distinctive sound logo as sonic assets. Echoing the brand proposition ‘Human Forward’, the new sonic identity acts as an indispensable part of the total brand experience that Randstad wants to deliver. Legacy in sound.


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Virgin australia / AFL sponsorship: AFL Fan Report

  INTERACTIVE   AUSTRALIA   Jan 23, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Faa2f1_0002.png&width=200DDB, Sydney have created this concept for Virgin Australia

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E-farsas: The Foolitzer Prizes

  INTERACTIVE   BRASIL   Jan 23, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff0e68_0000.png&width=200The theme "fake news" took centre stage in 2018 in Brazil, where it figured prominently. The elections and reports on manipulation, misuse of data, and different ways of distorting information helped to bring the issue even more out into the open. In the midst of so much controversy regarding fake news, the website E-farsas – literally “e-farces”, a site that has been operating in the country since 2002 and whose purpose is to debunk rumours circulating on the social networks – is launching The Foolitzer Prizes (an allusion to the famous The Pulitzer Prizes, which honours the best news stories in the world).
Agency: Leo Burnett Tailor Made, Brazil


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Qatar Airways: A World Like Never Before

  TV   NETHERLANDS   Jan 22, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F13956_0000.png&width=200Qatar Airways starts the year with the launch of the airline’s biggest and most cinematic brand campaign to date, ‘A World Like Never Before’. Inspired by Hollywood and produced by some of the movie industry’s most talented creative minds, the commercial takes passengers on a magical journey to a fantasy world that will capture their hearts and imagination. The campaign, created by 180 Kingsday, which launches globally on January 17th, 2019, shows how flying with Qatar Airways transforms the entire experience of travel - and turns the familiar into something truly magical.


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Mountain Dew: Let's Do

  TV   USA   Jan 22, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc48f7_0001.png&width=200Mountain Dew launches a new campaign from BBDO New York, supporting its entire product portfolio. It’s the first time advertising will include Original Green Dew MTN DEW Kickstart, MTN DEW ICE and MTN DEW flavours. The advertising is part of the brand’s long-running 'Do the DEW' campaign and celebrates the power of doing.



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SISTER2sister / Nivea: Life Can Be Positive

  TV   AUSTRALIA   Jan 22, 2019
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/7cb8b_0004.png&width=200NIVEA’s agency partners have united to create a new brand campaign for NIVEA’s key charity, SISTER2sister, which helps at-risk teenage girls, termed ‘Little Sisters’, by pairing them with Big Sisters in a mentoring program across 12 months. NIVEA has been a major sponsor and active partner and supporter of SISTER2sister for over 10 years. In order to further drive awareness of the valuable work of SISTER2sister a fully integrated campaign has been created and launched. This campaign has been developed on a pro bono basis with the collective co-operation of NIVEA’s agency partners including Richards Rose, OMD, FORWARD Agency & VMLY&R.


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Farmers Insurance Open: Rickies Guide to Getting Tournament-Read

  TV   USA   Jan 22, 2019
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/4c659_0001.png&width=200This year to support the Farmers Insurance Open, RPA Advertising created two campaigns for Farmers centered around golf, furthering the brand’s continued support of the sport. One campaign just started and the other starts next week.



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Ladder LLC: We Are Ladder

  TV   USA   Jan 22, 2019
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/9ba8f_0000.png&width=200Agency Human Design has created an integrated media campaign for Ladder, a new celebrity wellness brand founded by LeBron James, Cindy Crawford, Arnold Schwarzenegger and Lindsey Vonn that engages consumers with content, community and personalised product, bringing a level of simplicity and accessibility that is unprecedented in the health industry.


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-: Food Porn

  WEB FILM   UK   Jan 22, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1c441_0000.png&width=200Yellow Boat Music has teamed up with Seed Animation to recreate the sultry sounds of classic '70s porn for their latest film, "Food Porn." Exploring the alluring appeal of 'naughty' and unhealthy foods that are marked as a no-go during January, Seed's aim is to "ruin everyone's food related new year resolutions" and make everyone feel uncomfortable eating bananas at their desk

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John Lewis & Partners: The Boy And The Piano, VFX Breakdown

  WEB FILM   UK   Jan 22, 2019
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/599ff_0001.png&width=200For 2018, MPC teamed up with adam&eveDDB and John Lewis once again to work on their latest highly-anticipated Christmas commercial. Today, the VFX house release two exclusive behind the scenes breakdowns for ‘The Boy and the Piano’. The two films show how they recreated one of the most recognisable faces in the world, Sir Elton John, and two of the surroundings for his performances.


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Kombucha: Pumbucha

  WEB FILM   USA   Jan 22, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa1dd6_0000.png&width=200Another comical short from director Mary Dauterman suggests that sometimes it’s just so hard to find the right words to say… especially when it involves boozy Kombucha in the woods. FALL-elujah! This poop-tastic project had Brooklyn based audio post-house Full English Post giggling in the studio because, well, who doesn’t like a fart sound effect? Post-production audio doesn’t always have to be serious, take a look for yourself.

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Colgate Total SF: Close Talker

  TV   USA   Jan 22, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa3588_0000.png&width=200Luke Wilson stars in this Colgate Super Bowl spot for all the "Close Talkers," who Colgate has covered. The All-New Colgate Total SF does more for your whole mouth, fighting bad breath, protecting from cavities, gingivitis and more. Agency: Red Fuse Communications.

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HBF: Get Well

  PRINT   AUSTRALIA   Jan 22, 2019
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FJan%2Ftn_99891_HBF+Get+Well+OOH+Reference+2.png&width=200HBF, Western Australia’s largest health insurer and Australia’s second largest not-for-profit health fund, have launched a new brand platform, “Get Well” to reaffirm that helping its members through life’s big health moments is its reason for being. “Get Well,” developed in partnership with Cummins&Partners, is an external expression of HBF’s core promise, to deliver for its members in the moments that matter.

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City of Florianópolis: LONELINESS

  PRINT   BRASIL   Jan 22, 2019
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FJan%2Ftn_99868_AlmsgivingTwo.jpg&width=200We know you want to do good. But unfortunately, giving alms has a negative effect. It discourages the homeless to acept the assistance of our social workers, who can really aid them to get back on their feet. So please, if you see anyone in these conditions, don’t give alms. Instead, give us a call. This is the best way to help those in need. Agency: D/Araujo Comunicacao

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Spotify: PVNCHLNRS

  EXPERIENTAL   FRANCE   Jan 22, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F794eb_0002.png&width=200At the end of 2018, Spotify and agency YARD teamed up for an innovative and playful outdoor campaign designed to appeal to listeners of France’s hottest playlist PVNCHLNRS. Since streaming has taken over the music industry, rap has dominated the scene in France, and its influence on culture as a whole has been undeniable. The campaign from Spotify, created by YARD, celebrates the artists of PVNCHLNRS, the playlist which regroups all the genre’s heavyweights, and which counts more followers than any list proposed by Apple or Deezer.



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Summer 2018/2019: Cones

  OUTDOOR   AUSTRALIA   Jan 22, 2019
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Jan/tn_99874_A2 Cones.jpg&width=200Australia is famous for its summers; long, hot days spent enjoying the sun and the sea. Aussies can’t help loving it just as much as they love shortening words, and tucking into Macca’s. We needed to connect the nation’s favourite season with its favourite place to eat. Agency: DDB, Sydney



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Kia Motors Australia: Get Mean

  INTERACTIVE   AUSTRALIA   Jan 22, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9da13_0001.png&width=200Introducing the all new Cerato GT in a bold and playful way, Kia Motors Australia has unleashed ‘Get Mean’, a fully integrated campaign to promote the sporty prowess of its new turbo-charged Cerato GT. Launching at this year’s Australian Open, the campaign leverages Kia’s lead sponsorship of one of the country’s most anticipated sporting events. Created by Innocean Australia, the national campaign aims to present a more provocative side to the Kia brand and moves away from Kia’s more traditional tone of voice...


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Meat & Livestock Australia: New Australia-Land National Lambthem

  RADIO   AUSTRALIA   Jan 22, 2019
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200For their summer campaign, Australian Lamb joined Australia and New Zealand together to create New Australia-Land. And once you’ve got a new nation, you need a national anthem. To make this happen, we enlisted the help of a choir made up of Australians and New Zealanders to create an anthem that celebrates our friendly rivalry, filled with coming together, a cheeky dig at the alternate verses of regular anthems and of course, Lamb. Agency: The Monkeys

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Petbarn: Walking Fish

  RADIO   AUSTRALIA   Jan 22, 2019
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Petbarn 30 Second Radio for new store opening.
Agency: True Sydney

PLAY THE FISH SPOT
PLAY THE COLLECT SPOT

Heineken: Cheers

  TV   SINGAPORE   Jan 22, 2019
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/afcb9_0001.png&width=200 Heineken APAC launches its first global campaign targeting various festive seasons, initially rolling out in 15 Asian markets in the first quarter of 2019, including China and Vietnam. Created by Publicis Singapore, this new festive initiative is digital at the core and is a fully integrated, through-the-line campaign headlined by TV, supported by an extensive outdoor blitz, and retail activation.



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TOPS at SPAR: A Serious Country

  TV   SOUTH AFRICA   Jan 22, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fab2ca_0000.png&width=200South Africa is full of serious stuff. Which is why, every now and again, we need to laugh about it over a Glass of not so serious. TOPS at SPAR, South Africa’s largest liquor store chain and TBWAHUNTLASCARISDURBAN teamed up to bring this message to the people.

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Voice Of The Children: Likes and shares alone don't end bullying

  VIRAL   MALAYSIA   Jan 22, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F81ae6_0002.png&width=200There are thousands of bullying videos online because people love sharing them on Facebook to create awareness. But this increase in awareness hasn't led to a decrease in bullying, proving that the only way to end bullying is to help. So, since people love sharing bullying videos on social media, Leo Burnett Malaysia turned social media into a medium to host anti-bullying messages, where the often helpless victims taught viewers how to actually help. Because likes and shares alone don't end bullying. Learning how to help does.

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AeroMexico: DNA Discounts

  TV   MEXICO   Jan 22, 2019
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/c4515_0003.png&width=200AeroMexico, the country's national airline, has released a new "DNA Discounts" campaign via Ogilvy Mexico which offers discounts on flights to Americans who can show by taking a test that they have Mexican DNA. The amount of the discount depends on the person's percentage of Mexican ancestry. If a person has 15% Mexican heritage they qualify for a 15% discount on the airfare. The spot features interviews with a few residents of Wharton in Texas on why they won't visit Mexico for a holiday. Wharton is about 300 miles north of the Mexican border.

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BestAdsPRO membership only US$30 per year

  LATEST NEWS   WORLDWIDE   Jan 12, 2009
upload/Screen Shot 2018-06-12 at 9.30.05 am.pngBestads PRO Membership is only US$30 per year:

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