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This week's best

Updated wednesdays

Guest Judge: Ian Mackenzie, CCO, FCB/SIX, Toronto

Past reviews

  GUEST JUDGE /BEST AD OF THE WEEK   Asia   Sep 21, 2020
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This week's guest judge is Ian Mackenzie, chief creative officer of FCB/SIX, Toronto.

Winner: Hornbach 'It Seems Impossible. Until You Do It'. A compact epic - and a fun ride built on a true truth. This brand understands and expresses empathy for its users. A classic TV commercial in all the right ways. read more
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Hong Kong Tourism Board: Hello Hong Kong - Holiday at Home

  OUTDOOR   HONG KONG   Sep 25, 2020
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/dbd31_0000.png&width=200This year has come with unprecedented challenges for the world. In Hong Kong, domestic spending started slowing down in mid-2019. Citizens grounded themselves further when COVID-19 hit. Now more than ever, there is a need to focus at home and ensure that the people of Hong Kong are reminded of everything their city has to offer. It is an opportunity for everyone to discover and rediscover what makes Hong Kong unique. As the tourism and hospitality industry continues to weather the effects on a global scale, Grey Group Hong Kong (Grey HK) worked with Hong Kong Tourism Board (HKTB) to launch a new and ongoing initiative to inform and encourage the local population's curiosity about its home city: "Hello Hong Kong - Holiday at Home". The campaign focuses on bringing the city's lesser-known treasures to light and reigniting people’s curiosity to explore 'home'.

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Groupe Media: L'Echo

  WEB FILM   CANADA   Sep 24, 2020
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe7e54_0001.png&width=200Groupe Media TFO is a public media organization created by the government of Ontario, Canada, which produces and distributes French-language educational content. Now more than ever social media and online content influence the way we talk, think, and act, in turn shaping the way we see others and ourselves.
Juniper ParkTBWA, and animation studio Wonderlust Media created and produced an animated short film, L'Écho, that takes a hard look at this truth.

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Jennie O: Turkey Burgers

  TV   USA   Sep 24, 2020
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6c3fa_0000.png&width=200JENNIE-O is serving up food, fun and a whole lot of flavor in their latest work from BBDO Minneapolis. More than ever consumers are cooking at home and looking for new dinner ideas or fresh takes on their family favorites which was the key focus in this new work. The video spots highlight the versatile nature of this popular protein while bringing an upbeat, fast-paced and playful energy to the table.

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Jula: The Guitar

  TV   SWEDEN   Sep 24, 2020
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F99395_0000.png&width=200Jula is one of Swedens biggest DIY companies. If you have a dream, they have 15,000 products that can help you make it come true. Like building your own guitar and be the hero by the campfire.

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KFC: Noisy Chicken

  PRINT   ARGENTINA   Sep 24, 2020
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FSep%2Ftn_118616_1600948449_DRUMS.jpg&width=200The campaign offers a visual interpretation of the sensation that accompanies eating KFC chicken. It allows viewers to imagine the sound a mouth makes when biting into it.

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VIEW THE BALLOONS AD

Jeep: Peace Of Mind

  TV   AUSTRALIA   Sep 24, 2020
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6fbbc.png&width=200The Jeep Gladiator is the world's first open-air truck, liberating adventure lovers with its removable doors, windshield and roof. Set in a remote meditation camp, this spot proves that true peace of mind really does come from within (a Jeep).

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Fifa 21: There Is Only One King

  TV   UK   Sep 24, 2020
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa1c56_0004.png&width=200Written and directed by The Coyle-Larner Brothers, Fifa 21 shares a new film made in collaboration with Spindle, EA and 160over90. 'There Is Only One King' pays homage to 'the man, the legend, the King' that is Eric Cantona. The special film celebrates London, its people, and a shared love of football. As well as co-directing, Ben Coyle-Larner also wrote and performed the spoken word poem under his musical moniker Loyle Carner, and even pops up in a cheeky cameo.  

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Ad Council: Fatherhood Involvement

  TV   USA   Sep 24, 2020
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc9fca_0000.png&width=200Campbell Ewald USA has launched this #Dadication PSA campaign for Ad Council. #Dadication is just like dedication, but it means that as a father, you never stop being a dad. There’s no one right way as long as you’re there for your kids, even when it's not so easy.

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Harry Rosen : Set The Tone

  TV   CANADA   Sep 24, 2020
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5a948_0000.png&width=200The team at Harry Rosen, Canada's leading luxury menswear retailer, have been hard at work to prepare for the future long before the start of the COVID-19 pandemic.

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A Fistfull Of Bourbon: Silk Pyjamas

  TV   USA   Sep 24, 2020
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/33baf_0002.png&width=200It’s a hot day in the wild, wild west. A cowboy interrupts a duel to slather sunscreen all over his face, while questioning the whole idea of scheduling shootouts at high noon. Another cowboy compares a bourbon’s smoothness to the silk loungewear he has taken to wearing. "It ain't just a bourbon," he says, "it's a damn fistful." That smooth swig is Fistful of Bourbon, launched nationally today by William Grant & Sons, the fiercely independent Scottish family distiller.

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Zoya:Leadership

  PRINT   INDONESIA   Sep 24, 2020
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/Sep/tn_118593_1600914428_2-01.jpg&width=200Nowadays, freedom of expression is celebrated and diversity is embraced. But we know that there are still people who are always judged by others, seen as too conforming, less powerful, and unable to speak up.
So we created a campaign for Zoya (One of Indonesia's biggest muslim fashion brands) to empower all hijabers in Indonesia to be fearless and confident in the choices they make to be who they are. We want to give them their power and voice back with the message #AmbilPilihanmu (Make Your Choice).

VIEW THE LEADERSHIP AD
VIEW THE DATING AD
VIEW THE OVERTIME AD

Diesel: Unforgettable Denim

  TV   ITALY   Sep 24, 2020
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/6f787_0003.png&width=200DIESEL announces the launch of its Fall 2020 campaign, which is rooted into one of denim's key, longstanding elements: memory. Denim gets better with experience and becomes a sort of wearable record of the times you've had. The pen marks on the pocket? Doodles during a long flight to a faraway location. The scrape at the hem? From a night spent partying in Berlin. Denim collects these moments no matter what; not even 2020 can cancel a great pair of jeans. In what has been a generation defining year, DIESEL invites people the world over to celebrate the beautiful memories made in lieu of the plans

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Vonage: Marble Dancing Statue

  TV   USA   Sep 24, 2020
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fcad60_0004.png&width=200Vonage continues pushing its message of straightforward business communications in its next round of work by Lucky Generals New York three new ads all filmed in Uruguay under COVID-19 restrictions. The three films focus on Vonage’s Video APIs, which have become an even more important product for the business in the current remote and virtual working world. The Vonage API Platform brings unique value to enterprise customers by providing the ability to integrate multiple communications channels into applications, products and workflows -easily and at scale. To communicate this message, Lucky Generals has created a fully integrated campaign

VIEW THE MARBLE SPOT
VIEW THE FIRE SPOT

WeTransfer: Doubt Create Repeat

  TV   UK   Sep 24, 2020
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa3dd9_0000.png&width=200WeTransfer​, the company that builds digital tools for the creative process, today announced its new global brand campaign​, ''Doubt. Create. Repeat.' The campaign, created in partnership with lead creative agency, Preacher, reflects on feelings of uncertainty and calls on creatives to leverage doubt as fuel to propel new ideas forward. As a company uniquely embedded in the creative community, WeTransfer is seeking to reframe doubt as a way to question, iterate, and build a pathway to positive change.

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Colgate:Impossible To Escape

  PRINT   BRASIL   Sep 23, 2020
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd89c8.png&width=200The Colgate 360 ° Toothbrush reaches everywhere in the mouth. Therefore, no food can escape its shape.

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Zeplug: Paperwork

  PRINT   FRANCE   Sep 23, 2020
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FSep%2Ftn_118584_1600866337_Zeplug_Paperwork.jpg&width=200Getting an electric is very easy.Getting the EV charger is not.So choose the right person if you do not want to live a nightmare.

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Arbeidstilsynet: Double-Up

  TV   NORWAY   Sep 23, 2020
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fed6f7.png&width=200It can be hard to navigate the rules of employment in foreign country. And as Eastern European labor has become almost synonymous with low wages in Scandinavia over the past couple of decades, these workers are at great risk of being underpaid. To inform the foreign workers of their rights, the Norwegian Work Council (Arbeidstilsynet) has created a campaign to address the issue with humor.

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Living Radars

  TV   CANADA   Sep 23, 2020
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2475a_0002.png&width=200LG2, Quebec has launched the SAAQ School Zone Speed Awareness campaign featuring custom made compact wireless speed displays. Full LED matrix 3-color 10" Speed Display receives real-time speed from our LR-15 Doppler Radar which was installed on a pole in the area.

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Nokia: The Only Gadget You'll Ever Need

  TV   UK   Sep 24, 2020
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/00b12_0001.png&width=200Grey London have launched Pulse Films' Amma Asante's new spot for Nokia (HMD Global), the official phone partner for the 25th James Bond film, No Time to Die. Amma's action packed, No Time To Die-inspired 90-second spot was filmed against the iconic backdrop of London and stars Lashana Lynch as Agent Nomi. It showcases Agent Nomi using a range of capabilities on her Nokia smartphone to complete her mission. The commercial is part of HMD Global's largest ever global marketing campaign, showcasing Nokia smartphones as "The Only Gadget You'll Ever Need".

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Resiste Teatro; Delivery

  TV   PERU   Sep 23, 2020
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc95b0_0000.png&width=200In Peru theaters remain closed due to the pandemic, but the spirit of theater lives on inside the actors and actresses. To support them Movistar will air a new show called Resiste Teatro, which will broadcast classic plays on TV.

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Shipt: Delivery Done Differently

  TV   USA   Sep 23, 2020
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F062c2_0001.png&width=200"Delivery Done Differently" highlights Shipt Shoppers and illustrates Shipt’s mission to spark connections that show why every person counts.

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Macys: Wear What You Love Anywhere

  TV   USA   Sep 23, 2020
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F0bd29_0000.png&width=200Fall is fashion’s time to shine, and this season Macy"s is inspiring shoppers to make the most of every moment by dressing a little extra and showing-off their personal style no matter what the occasion. The campaign, "Wear What You Love Anywhere," showcases the magic of putting on a great outfit or new accessory to spice up your daily routine and help make every moment a memorable one. Created by BBDO New York

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Samsng : Next Top Idol

  INTERACTIVE   ROMANIA   Sep 23, 2020
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3d6e4_0003.png&width=200As Samsung partnered with Korean pop sensation BTS to launch a new version of the Galaxy S20, we engaged the enthusiastic K-POP fandom in Romania, while observing social distancing, with an online competition challenging fans to enter the ultimate dance-off and help us find The Next Top Idol. To pick the winner, we forgot about obsolete counting of likes, and turned to IG Polls. Samsung fans turned up each day to Instagram to decide which dancers leave the show and which stay on for the final round.

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Reese: Outrageous Flying Snack Cupboard

  AMBIENT   CANADA   Sep 24, 2020
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/0f0db_0002.png&width=200Working from home has become the new normal for many people this year, but recent Statistics Canada data shows that less than 40% of Canadians have a job that can be plausibly carried out from home. While 85% of jobs in finance and insurance can be done from somewhere other than the office, for example, that number drops to 45% for real estate professionals and to less than 15% for outdoor-focused sectors like construction. Regardless of where they work, however, the afternoon pick-me-up is a treasured ritual for Canadian workers, and Reese is committed to ensuring that people working outside the house

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Sova: Wake Up Sweden

  PRINT   SWEDEN   Sep 24, 2020
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/Sep/tn_118581_1600845953_Sova Wake up Sweden .jpg&width=200SOVA is Sweden's leading supplier of quality beds. However, a huge market of cheap bed retailers have brought the price down substantially by making beds of low quality with cheap materials that don’t keep their shape and that don’t last long. This is one of the reasons why a third of the Swedish population sleep poorly and experience pain and discomfort every night.

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Amazon Prime Video: Superwear

  PRINT   FRANCE   Sep 23, 2020
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FSep%2Ftn_118573_1600839304_Homelander.jpg&width=200When you watch TV, your laptop is often positioned on your private parts, putting them in real danger (from electromagnetic waves, bacteria, heat, etc.). This can ultimately harm fertility, affecting the mobility, viability, and morphology of sperm and eggs. Produced by Lambs, a pioneer in protective clothing and thanks to their patented WaveStopper technology, SUPERWEAR have been effectively designed to protect the superpower that is in each of us. Agency: Herezie Group France.

VIEW THE HOMELANDER AD
VIEW THE QUEEN AD
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Ikea: Anti Ageing Cream

  PRINT   UK   Sep 23, 2020
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FSep%2Ftn_118562_1600830561_Anti-ageing+Cream.jpg&width=200In a series of provocative print ads, IKEA highlights the surprising benefits sleep has by comparing it to fad products that promise the same result but rarely deliver, including energy drinks, anti-ageing creams and vitamin supplements. The striking visuals, were shot in camera by photographer Amy Currell, using large-scale models designed by Andy Knight Ltd to house the IKEA bedding. The second installment of IKEA's 'Tomorrow Starts Tonight' campaign, which continues to position IKEA as sleep experts, will appear in press and OOH across the U.K. and Ireland from 22nd September. It challenges sleep neglect by celebrating the truth that the more you sleep, the more you get out of life.

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Pizza 4Ps: Peace Pizza

  PRINT   VIETNAM   Sep 24, 2020
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/Sep/tn_118558_1600830114_Pizza 4Ps.jpg&width=200Launched yesterday on world peace day Vietnam based Independent restaurant chain Pizza 4Ps has partnered with Ki Saigon to bring to life their mission to make the world smile for peace, one pizza at a time. The agency thought of bringing together ingredients of nations in conflict to create 'Peace Pizzas' By combining tastes of these countries in harmony to attempt to prove that if ingredients can be together on a pizza, so can we on the planet. Over many months, their chefs Mr. Shotaro Hirukawa & Ms. Natsumi Kobayashi worked with the Ki Saigon team to create three individual 'Peace Pizzas'

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Herpotherm: What Is Your Hiding Position

  PRINT   ISRAEL   Sep 23, 2020
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FSep%2Ftn_118525_1600765971_herpes_1.jpg&width=200Whats better than hiding your herpes? Print from Addict ,Israel for Herotherm

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C6 Bank: Satisfying

  TV   BRASIL   Sep 23, 2020

Mitsubishi Motors: Multiverse

  TV   BRASIL   Sep 23, 2020
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc58b6_0000.png&width=200From Tech & Soul,Brasil a new spot for Mitsubishi

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Oppo : Balls

  TV   CHINA   Sep 23, 2020
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F56981_0003.png&width=200Oppo is now sponsoring one of the most charming, traditional sports tournaments in the world: Roland Garros. And there are two main reasons for this bold move: to increase brand awareness in the EU, an important market for the company; and to launch its newest smartphone, the top-notch Find X2 PRO.

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Central Retail : Extra Discount For VIPs

  WEB FILM   THAILAND   Sep 23, 2020
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb6f61.png&width=200When the son of Central Retail's owner become a presenter of their family business's commercial. Will he get an extra discount or just get something surprising!

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Allstate: Roll Up

  TV   USA   Sep 23, 2020
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F666c0_0002.png&width=200Droga5, New York demonstrates in this film for Allstate what the feeling of total protection looks like.

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World Alzheimers Day; The Wayback

  TV & INTERACTIVE   UK   Sep 23, 2020
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/4f3da_0000.png&width=200Football legend Sir Geoff Hurst has backed a new project that brings the experience of watching England’s iconic 1966 World Cup victory back to life. The Wayback is an ongoing VR project that uses the immersive technology to help trigger positive memories in people suffering from Alzheimer's. This time round, the VR experience transports users to the empty streets, sitting rooms full of enraptured families and lively pubs of July 30th 1966, the day of an immortal World Cup final.

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Uber Eats : Showdown

  TV   AUSTRALIA   Sep 23, 2020
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F40f3b_0000.png&width=200Special Group Australia has launched Uber Eats Tonight I'll Be Eating' brand platform in the United States and Canada, debuting with a showdown between iconic megastars Mark Hamill and Patrick Stewart. The launch of 'Tonight I’ll Be Eating’'in the US and Canada follows its profound success in Australia, Taiwan and Japan.

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Google : Black Trans Lives Matter

  TV   USA   Sep 23, 2020
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F613c0_0000.png&width=200In 2019, the American Medical Association classified violence against the transgender community in the U.S. as an epidemic. 2020 is already on pace to be the deadliest year on record for the transgender community, especially for Black trans women. Google Trends data reveals how the U.S. is seeking to understand this crisis. Agency: Google Brand Studio, USA.

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Clima Tempo: Arbor Day In Brasil

  PRINT   BRASIL   Sep 22, 2020
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FSep%2Ftn_118501_1600728237_1.png&width=200We are more alike to them than we think. For this and all other reasons that taking good care of the trees is also taking care of our future.

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Brothers: Dad Shoes Mom Jeans Brother's Shirts

  PRINT   SWEDEN   Sep 22, 2020
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FSep%2Ftn_118498_1600696874_brothers+mom+jeans+hemsidan.jpg&width=200Brothers wanted to promote their 2 shirts for 999 kr deal. We created a complete family outfit combining Brothers shirts with two big fashion trends.

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Fott Locker: The Endless World of Air Max

  INTERACTIVE   USA   Sep 22, 2020
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/Sep/tn_118499_1600701643_Experience Title Still.png&width=200To celebrate the constantly evolving style of the Nike Air Max, Foot Locker today, Foot Locker has launched an interactive sneaker-head culture and entertainment hub on Google Slides: 'The Endless World of Air Max: A Google Slides Experience’. That's right, we've hacked Google Slides, to create a free, virtual, ever changing, Air Max wonderland. Visitors can click onto the slides from any device and scroll through endless amounts of interactive content.

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BestAdsPRO membership only US$30 per year

  LATEST NEWS   WORLDWIDE   Jan 12, 2009
upload/Screen Shot 2018-06-12 at 9.30.05 am.pngBestads PRO Membership is only US$30 per year:

* Membership lets you access ARCHIVE videos, otherwise they are unavailable
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* Full access to all of the bestads archives - going back to 2003.
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* Full access to the bestads Members Directory - you can now view the pages of Bestads members throughout the world, and contact them directly via their email address. Great for contacting long lost colleagues!
* Be a part of the global creative advertising community.

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