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This week's best

Updated wednesdays

Guest Judge: Max McKeon, CD, Colenso BBDO, Auckland

Past reviews

  GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE   Oct 22, 2018
upload/Max McKeon.jpg
This week's guest judge is Max McKeon, Creative Director at Colenso BBDO, Auckland.

Winner: MADC Stars 'Meet Grant'. It's hard to land a parody in a way that doesn't feel like a cheap shot. But this is a parody with purpose, because it's out there to prove you can't beat the original. The message hits the target audience (us) by wrapping itself up in the skin of campaigns we all love but with just enough of a cheeky and entertaining tone to sidestep any blowback. And a healthy dose of industry truth gives it added legs. This does what it's meant to do, and does it well. read more


Burger King: Feed Your Nightmares

  TV   USA   Oct 23, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fea858_0000.png&width=200Can a burger actually give you nightmares? That’s what the Burger King brand set out to prove with an unusual research study for its latest Halloween limited time offer, called the Nightmare King. Based on the unique build of the sandwich, which consists of a mix of proteins like bacon, chicken and beef, plus cheese, the hypothesis was that this new burger could cause nightmares. So, the Burger King brand turned to science to validate this. And the results of the clinical study prove that the Nightmare King increases your chances of having nightmares by 3.5 times. Caution: proceed at your own risk. You’ve been warned. Agency: DAVID Miami.

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Mitsubishi: That Person

  TV   TAIWAN   Oct 23, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe8f77_0000.png&width=200Encourage young people to have an ambition and try to be that person you want to be.
Agency: Leo Burnett, Taiwan

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Doctors without borders: Across the Sea

  TV   USA   Oct 23, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F7febe_0000.png&width=200Doctors Without Borders helps people worldwide where the need is greatest, delivering emergency medical aid to people affected by conflict, epidemics, disasters, or exclusion from health care as shown in this spot.

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Virtuo: Start Your Journey

  TV   FRANCE   Oct 23, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3b4ac_0000.png&width=200After winning mobile-based car rental agency Virtuo in a pitch this past May, independent Parisian agency 84.Paris is excited to launch the application’s new communication strategy. The app, a revolutionary car rental start-up that allows users to reserve and access their car conveniently by phone, is highly acclaimed by users and an Editor’s Pick in the Apple Store. For the new brand platform, 84.Paris came up with a series of digital activations that highlight the fact that Virtuo is more than just a service - it’s the starting point for adventure.

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Xbox: Jump In

  TV   USA   Oct 23, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F35231_0000.png&width=200Xbox is introducing its updated brand message, “Jump In,” in a new global integrated campaign that debuts just in time for the holiday season. The campaign, developed by 215 McCann, shows off both the scope and variety of Xbox games as well as the power and energy of the Xbox community. As a diverse community of gamers come together over their shared passion, they are mirrored by characters from their parallel gaming universes uniting from all corners of the world to celebrate together.

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Samsung QLED TV: Discover the Picture. Discover the Love

  TV   INDIA   Oct 23, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2793b_0000.png&width=200Samsung India has launched a new QLED TV Campaign in India. In an endeavor to strengthen the emotional connect with its consumers, the campaign continues to focus on the 'Technology of loving' where Samsung technology helps one take notice of true emotions that can melt away the barriers. The campaign via Cheil Worldwide outlines a unique father-son bond. The inevitable, the unsaid love between a son and his father brings alive a poignant story.

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Currys PC World: Beware Kitchen Envy

  TV   UK   Oct 23, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8c53c_0000.png&width=200Director Andrew Gaynord’s third and final spot for Currys PC World’s ‘Beware Kitchen Envy’ campaign through AMV BBDO sees a husband’s deep concern at his wife’s wandering eyes. Set at an evening drinks party, the husband’s frustration is writ large across his face before he hears the devastating news that his wife is “not happy”. Luckily for him, his wife is lusting after the brand-new AEG SenseCook Electric oven in the host’s house, not after one of the other guests.


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Kathmandu: World Ready

  TV   AUSTRALIA   Oct 23, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F24b85_0002.png&width=200Kathmandu is launching its first ever global campaign Kathmandu World Ready to raise the profile of the outdoor brand both locally and globally and accelerate its momentum as a leading travel and adventure brand. Developed in house by the Kathmandu creative team, the new tagline and campaign “World Ready” encapsulates what Kathmandu is all about, giving travellers the confidence to take on adventure, anywhere around the globe. The campaign is based on a simple customer insight; when you travel, you learn. Becoming World Ready is about preparing and educating travellers through expert advice and with engineered products designed especially for travel and adventure. The campaign will also empower Kathmandu team members who are travellers too, encouraging them to impart their knowledge to customers heading on adventures.

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Sea Shepherd: Mackarel

  PRINT   GERMANY   Oct 23, 2018
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FOct%2Ftn_98047_Mackarel.jpg&width=200You eat what they eat. Plastic trash is flooding our oceans. Help Sea Shepherd to clean up! Agency: Ogilvy Frankfurt.

VIEW THE MACKAREL AD
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VIEW THE SEA BASS AD

Toyota: AYGO Live

  EXPERIENTAL   FINLAND   Oct 23, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6c0f7_0000.png&width=200The&Partnership Nordics, Helsinki presents 'AYGO Live' for Toyota Finland who wanted to target a young audience for the new AYGO launched. The asked two social media influencers to test drive the car live on Instagram. Except we didn't limit the live feed to just their own Instagram channels, Toyota turned the entire city into their personal social media playground.

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Ulpressa.ru: Stop Killing Nature

  AMBIENT   RUSSIA   Oct 23, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc0adc_0000.png&width=200Creative Gang, Russia has launched this 'Stop Killing Nature' campaign for Ulpressa.ru.

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CaixaBank Family: Real Family Stories

  AMBIENT   SPAIN   Oct 23, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe3328_0002.png&width=200Caldas Naya, Barcelona has created this stunt for CaixaBank Family following 'Real Family Stories' recorded by hidden cameras.

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Stella Artois: On The Go

  AMBIENT   UK   Oct 23, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Faca85_0000.png&width=200Australian-based The Glue Society has recently directed Mother London's latest project for Stella Artois, which aims to encourage the beer-drinking public to slow down, remove day-to-day distractions and make time to enjoy life's simple pleasures, by highlighting the absurdity of our 'on-the-go' lifestyles.

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CIMB Malaysia Day 2018: Sound of A Nation

  INTERACTIVE   MALAYSIA   Oct 23, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fce3dc_0000.png&width=200Geometry Malaysia worked with CIMB, one of Malaysia's largest financial services providers, to ideate and develop the Sound of a Nation, a digital campaign that combines the biological signature of everyday Malaysians and the talents of the country's leading musicians to deliver a message of unity on Malaysia Day.

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Hilton plumbing & Electrical : Best Mates

  RADIO   AUSTRALIA   Oct 23, 2018
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Some tradies can be a bit dodgy so we all wish we had a best mate who was a plumber or sparky so we know they'd do an honest job. Agency: Breadbox Marketing with AT Creative

PLAY THE GABY SPOT
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Keno: Fun Money

  RADIO   AUSTRALIA   Oct 23, 2018
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/images/radioshot.jpg&width=200Money won on Keno is proper Fun Money. You’re out having a good time, and it’s yours to spend on whatever you like. But with over 7000 winners an hour, you might need to get creative! Agency: Clemenger BBDO, Brisbane

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Coopers Brewery: Trump

  RADIO   AUSTRALIA   Oct 23, 2018
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200To launch Coopers' refreshing new Dry beer, we took a shot at the category leading beers by aligning them with well-known yet tired pop culture characters. From the US President to Australian politicians and annoying advertising identities, we encouraged people to "hit the refresh button" with Coopers Dry. Agency: kwp! Adelaide

PLAY THE TRUMP SPOT
PLAY THE PAULINE SPOT
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AAMI: 3D Movie Night

  TV   AUSTRALIA   Oct 23, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F84777.png&width=200New spot for AAMI via Ogilvy Melbourne

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eToro: What is HODL Explained by Kristian Nairn

  TV   ISRAEL   Oct 23, 2018
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/cd96b_0000.png&width=200Whoever is a Game of Thrones fan, is no doubt familiar with the bulky and enigmatic character of HODOR who throughout the show’s seasons carries Bran on his back while uttering only a single word: ‘HODL’. A word which has sparked many memes and which according to eToro’s latest global campaign is a gross misappropriation. HODL which for many people has become shorthand for ‘hold-the-door’ refers for cryptocurrency fans and other people in the know to quite something else: the act of holding on to your cryptocurrency rather than selling it. So in an attempt to familiarize people with the world of finances, cryptocurrency and online social trading, BBR Saatchi & Saatchi and eToro are taking a page out of some of the world’s most iconic shows.

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American Express: Pay It Plan It

  TV   USA   Oct 23, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff4228_0000.png&width=200American Express is rolling out new creative, jointly-developed with beloved star and longtime friend of the brand, Tina Fey. This is the next phase in a 360 communications plan to drive awareness of Pay It Plan It, a first-of-its-kind feature that gives 18 million U.S. Credit Card Members more options for how they pay for the things they buy (like paying off the coffee you bought yesterday or splitting up payments for your new mattress over a few months). It was designed based on insights from the payment habits of Millennial Card Members, which have been fueling its popularity since soft-launching last year. In addition, this creative is part of an overall American Express pivot heading into 2019 of using above-the-line and talent to showcase products and services (the “how” American Express backs Card Members) now that the “Powerful Backing” brand platform has been established in the market.

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Virgin Trains: Beam

  TV   UK   Oct 23, 2018
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/5c8d6_0003.png&width=200TMW Unlimited is behind a new series of ads for Virgin Trains which highlights the small things that make journeys on the network so enjoyable. There are four 15-second ads in the campaign, each showing passengers getting a little carried away about some aspect of Virgin Trains’ service before they snap back to reality. One of them promotes Virgin Trains’ Beam service, which lets passengers stream hundreds of hours of film and TV programmes for free. The campaign breaks on Monday 22 October and runs on Facebook and Instagram.

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Gillette Venus: My Skin. My Way

  TV   USA   Oct 23, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6d73b_0000.png&width=200Gillette’s Venus line of razors and shaving products for women is launching a new campaign, “My Skin, My Way” from Grey New York. The work keys in on how the concept of femininity, beauty and skin has evolved since the brand was launched by P&G in 2001. The message is that there is no one way to have beautiful skin or to show it. The films shine a light on those who defy convention. Women with tattoos, others with nose rings and even one with a skin condition that causes lost pigment, a diverse array of contemporary women are pictured.

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Elite Turkish Coffee: It's Never too Late

  WEB FILM   ISRAEL   Oct 23, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fff9dc_0003.png&width=200In the UK 1 in 8 adults don't know how to ride a bike. In the US 6% of adults don't know how to ride a bike and in Israel while no one will go on the record, privately everyone knows someone who doesn't know how to ride. That’s why Elite Turkish Coffee decided to exposes one of adults' best kept secrets in a campaign via BBR Saatchi & Saatchi, Israel, designed to prove to them that it's never too late to enjoy life. We all know the expression 'it's just like riding a bike', but for some of us it doesn't apply.

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HSBC: Mind Your Business

  TV   UK   Oct 23, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F510ca_0003.png&width=200Grey London has developed a campaign for HSBC UK supporting UK businesses. The work promotes HSBC’s belief that more than ever in today’s environment being open to new opportunities and connected to a wider network is critical for business. The campaign is led by a 60” hero film, called ‘Mind Your Business’ starring comedian Richard Ayoade in his third outing for HSBC.

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Dewar's Blended Scotch Whisky: Live True

  TV   USA   Oct 23, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fba90f_0000.png&width=200 DEWAR’S Blended Scotch whisky announced today the launch of a $15M global marketing push around its “Live True” campaign, via Day One Agency, which magnifies the brand’s obsession with doing things twice to make them better as a nod to its double-aging process. Running through end of 2019, the multi-market effort features a new TV anthem with Scottish actor Iain Glen, as well as print, digital/social and out-of-home (OOH) executions. “Live True” will debut in the U.S., before rolling out across Spain, Puerto Rico, the Dominican Republic and Lebanon, amongst other countries. The campaign re-launch kicks off the brand’s larger strategy to fuel growth across its entire portfolio, with a renewed focus on innovation, as well as its approach to retail, sampling and merchandising.

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Movistar: #garecaVuelve

  TV   PERU   Oct 23, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F46d51.png&width=200Movistar coined a term to represent in a single expression all those fans of the Peruvian National Team that support it without conditions: The Unconditional Fans. During the 2018 World Cup in Russia, many brands focused their advertising campaigns on this great achievement that was classified after 36 years. However, once the party was over, the calm returns and again the fever for soccer disappears until the next Qualifying Rounds.
Agency: Y&R, Lima



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FNAC: Cultivate Your Difference

  WEB FILM   FRANCE   Oct 23, 2018
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/f17c8.png&width=200Online campaign for FNAC "Cultivate your difference"
Agency: Publicis Conseil, Paris

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KFC: HUH?!

  TV   SOUTH AFRICA   Oct 23, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1e3a4_0001.png&width=200The new KFC Crunchmaster is deliciously louder than anything you’ve ever experienced before. In fact it is so loud, it may leave your ears with a bout of tinnitus causing you to speak a little louder than usual, leading to some hilarious consequences.
Agency: Ogilvy, Cape Town

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Rei das Milhas: Favorite Places

  PRINT   BRASIL   Oct 23, 2018
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FOct%2Ftn_98000_CAMPAIGN+pote.jpg&width=200"Rei das Milhas” is a startup that sells airplane tickets for more affordable prices. In the campaign "Favorite Places" we look to show these differential points, through the hyperbole and some punctual graphics resources. We established a relation between some ordinary traveling objects in a traveler`s life ( like a backpack, suitcase, and a little bowl) and destinations (Egypt, Rio de Janeiro, New York) that were inaccessible due the traditional prices of the brazilian air companies.Therefore, we show that with 'Rei das Milhas', great memories can fit in any budget or anywhere. Agency: Flex And

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Sheridan: Otis Carey

  PRINT   AUSTRALIA   Oct 23, 2018
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2018/Oct/tn_97989_SHD-otis.jpg&width=200TBWA, Sydney has created these ads for Sheridan

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Lidl: Monster Market

  TV   UK   Oct 20, 2018
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/c8008_0001.png&width=200Lidl Monster Market has everything one could need for Halloween. It's therefore the number one choice for the undead to do their shopping on the spookiest night of the year during closing hours of course.

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Over&AboveAfrica: A Guardian

  WEB FILM   NETHERLANDS   Oct 20, 2018
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/ccc3e.png&width=200What is the collective noun for a group of drones? A flock? A watch? A sentinel? A guardian as it turns out. Today sees the launch of 'A Guardian' - a glorious drone-shot film for charity Over&AboveAfrica, using collective nouns to romance the beauty of animal groups across Africa. But at the same time highlighting their vulnerability to poaching gangs.


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TMB: ME Move

  WEB FILM   THAILAND   Oct 20, 2018
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/f6f78_0000.png&width=200Today, we live life in the middle of a shopping temptation jungle. Lots of shopping malls' both offline and online, marketing tricks make it hard for all of us to keep our money in our pockets, especially when smartphones make it much easier to spend. ME by TMB Digital Bank used this insight to trigger audiences to try its new product, ME MOVE, a new digital bank account that was designed to help users spend and save with ease at the same time. It comes with a balance sweep feature that lets users sweep money from ME MOVE, a spending account to ME SAVE, a savings account with a higher interest rate at any time. Hence users can earn more interest while doing nothing with their money. The film, created by Leo Burnett Bangkok, uses a freeze time film technique inspired from shopping mall display windows to tell the story of a shopaholic couple.

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Living Green: The Cleaners Kids Would Choose

  TV   NEW ZEALAND   Oct 19, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F0ca14.png&width=200Every day parents make choices on behalf of their children. From the name they give them and the clothes they dress them in, to cleaners they clean their home with. And if children had a choice, well it’s obvious they’d choose the cleaners that are safest for them.
Agency: BC&F Dentsu

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NSW RFS: How Fireproof is Your Plan?

  TV   AUSTRALIA   Oct 19, 2018
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/88eba_0001.png&width=200In the lead up to peak bush fire season, a new campaign, developed by J. Walter Thompson Sydney, asks NSW residents 'How Fireproof is Your Plan?', using powerful human stories that contrast the destructive power of fire with the dangers of insufficient planning and preparation.



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New Zealand Police:The Police Car That’s Speaking Our Language

  OUTDOOR   NEW ZEALAND   Oct 19, 2018
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/672bc.png&width=200New Zealand Police are always looking to build better relationships with the public. One of those relationships is with the Māori community. So, when the country celebrated Māori language week, a week in which the nation is encouraged to use the New Zealand’s indigenous language, New Zealand Police decided to do something visible to show their support. They transformed an ordinary Police car. Displaying the Māori word for Police – Pirihimana. This bespoke Police car uses a traditional Koru design to create a strong connection with Māori. Being our key piece of communication, the Pirihimana car was released on the streets and quickly found its way into the press and social media. The public also made their own unofficial models and the Pirihimana car even featured in the hit video game, Grand Theft Auto. And while we are aware that a simple word won’t change everything, Pirihimana car helped the Police create a stronger connection with the Māori community. Agency: Ogilvy NZ

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Tiguan Allspace: Fits Everything

  RADIO   AUSTRALIA   Oct 19, 2018
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200The Volkswagen Tiguan Allspace fits everything you need... and everything you don't.
Agency: NOVA 93.7

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MADC Stars: Meet Grant

  TV   AUSTRALIA   Oct 18, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa2a00.png&width=200The Melbourne Advertising and Design Club in association with agency Cummins & Partners and //Thirteen & Co has created a tribute film to the much-awarded ‘Meet Graham’ campaign to promote its annual award show. ‘Meet Grant: The Only Person Designed to Survive a Career in Advertising’ draws attention to the many strains and stresses of this unforgiving industry, proving as ever that there is no substitute for an original thought... except parodying someone else.

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Volvo: Chasing Dreams

  TV   SWEDEN   Oct 18, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fde982.png&width=200Stendahls have created this spot for Volvo Cars

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BRIER: Collapsology

  WEB FILM   RUSSIA   Oct 18, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe0f1b.png&width=200Collapsology is the latest work by award-winning director Daria Geller, shot for the 2018 collection of Russian fashion label Brier.

The film is the second video instalment Geller’s has created for the brand, in which she explores the relationship between self-destruction and love. The first one, Brier, won Best Middle Eastern
film at Berlin Fashion Film Festival 2017.



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BestAdsPRO membership only US$30 per year

  LATEST NEWS   WORLDWIDE   Jan 12, 2009
upload/Screen Shot 2018-06-12 at 9.30.05 am.pngBestads PRO Membership is only US$30 per year:

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