 This week's guest judge is Marcella Coad, VP, Group Creative Director at Innocean USA. Winner: Lipton Ice Tea Benelux ' Ice Tea Insurance'. I love this because of the bigger idea over the TV execution specifically. The "tea insurance" for non-Lipton ("fake ass tea") is a fun idea that feels ownable.
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 To celebrate the F1 Canadian Grand Prix, our latest OOH campaign transforms the iconic chicanes of the Circuit Gilles-Villeneuve into something unmistakably ours: the legendary red and white KFC bucket. From the Senna Curve to the Wall of Champions, we’ve recreated the circuit’s most legendary turns. VIEW THE SPOT VIEW THE AD
 Topgolf is doubling down on fun this summer with a new line up of daily value offers and some seriously good bites, all designed to help Players save their green – for the greens. To kick off the summer entertainment, the brand announces a new multimedia campaign, developed in partnership with its creative agency of record, Anomaly, and directed by comedy duo Tim Heidecker and Eric Wareheim. Titled 'You’re Better Off at Topgolf,' the campaign underscores the fact that, at Topgolf, value and premium experiences aren't mutually exclusive. A 30-second anthem film sits at the centre of the campaign. VIEW THE 3 SPOTS
 Oscar Mayer is deli-vering a bold new campaign for Deli-Fresh for the first time in more than a decade. Dreamt up by Johannes Leonardo, the campaign depicts a hilarious provocation: Oscar Mayer Deli Fresh meats are so deli fresh, people may mistake your home for a full-on deli. This new campaign debuts on the heels of the viral Wienie 500, which took the internet by storm and kicked off a summer refresh of the brand’s iconic platform ‘Keep It Oscar.’ Focused on sparking smiles with delightfully delicious meats, VIEW THE SPOT
 DECATHLON celebrates the power of sports and reaffirms the affordability of its products in its new brand campaign. In its latest campaign created by BETC PARIS, DECATHLON reaffirms its commitment to making sports affordable to all, while highlighting the emotional richness that its products provide. Through three films and five visuals, the brand pays tribute to those unique moments in life that only sports can offer. As a key player in the daily lives of French people, DECATHLON has always been committed to placing sports at the heart of society. VIEW THE 3 SPOTS
 Essity owned incontinence brand TENA has unveiled a powerful new global campaign created by AMV BBDO that challenges negative stereotypes and stigmas surrounding bladder leaks. Designed to spark a radical shift in perception, ‘Rethink Bladder Leaks’ invites women to rethink bladder leaks, encouraging them to embrace solutions that truly meet their needs VIEW THE SPOT
 Oban unveils Being This Likeable Isn’t Easy, a new campaign that highlights the care, intention, and dedicated craft involved with a final product that is so effortlessly likeable. The new creative campaign marks an intentional shift for Oban and pulls back the curtain on what makes this iconic whisky so universally liked. While Scotch can be intimidating, Oban’s balanced, smooth profile and longstanding craft stand apart, yielding a loveable liquid that dismantle stigmas around the category. VIEW THE SPOT
 Major League Baseball will celebrate the league’s 12 active Japanese players through custom manholes that will feature one player in each design, to be installed at locations associated with that player’s roots in baseball, starting Monday, June 16th. Each of the 12 manholes were designed by different artists, crafted to tell the unique stories of the player's path to Major Leaague Baseball, VIEW THE SPOT
 “Achha Kiya Insurance Liya” (Good, I took Insurance!) is a ground-breaking attempt by the GIC (General Insurance Council) to change India’s beliefs and behaviours towards general insurance. The initiative is aligned with IRDAI’s broader vision of insuring all Indians by 2047. The inevitable ‘not so good times’ in the lives of ‘good people’ around us make the perfect point for insurance. When people actually realise the power of insurance and say/feel “Good, I took insurance”! VIEW THE SPOT
 For father's day in 2021, Ryan Reynolds and Aviation American Gin brought you the 'Vasectomy'. This year, Beverly Hills, 90210 actor Brian Austin Green is making 'The Reverse Vasectomy', alongside co-star Tori Spelling, following a recent announcement from Green's fiancé sharing their plans to expand the family. 90’s Drama meets Dad Trauma. Happy Father’s Day. VIEW THE SPOT
 As part of their ongoing #BreakTheRush campaign in which they expound the need to take a breather from fast-paced environments, Havaianas Philippines unveiled a new work on meta & tiktok that creatively depict a foot massage shaped in the form of their iconic flip-flops. VIEW THE 2 ADS
 We know that mornings where little rest and long hours of late nights are the consequence of your senses being asleep and consequently, the catastrophic mistakes you can make because of that. A campaign with real insight reminds us of the importance of drinking and a good coffee with the right dose of caffeine to make your days spin without surprises. VIEW THE 3 ADS
 The universal language is English, we don't say so. The statistics say so. English is the world's mother tongue for understanding. It is also the world's mother tongue for professional development and for obtaining a complete knowledge of the language in order to be able to relate to others. Our campaign is about the same thing, if we speak the same language, things don't just get better, we all learn and the best always comes out of it. VIEW THE 2 ADS
 Niubiz, a leading payment solution in Peru, has a central brand concept of Growing Together, and we wanted to show that growing together means being present from the conception of the business, which is why we used ultrasounds as the creative axis, symbolizing the birth and conception, in this case, of a business. VIEW THE AD
 “Boys Cry Too” is a social awareness print campaign by Babycenter, a baby and childcare store in Ecuador. In a culture where boys are still told not to cry, the campaign challenges the effects of normalized machismo in parenting. By encouraging emotional freedom from an early age, it reminds us that allowing boys to feel today prevents men from having to unlearn emotional repression tomorrow. VIEW THE 3 ADS
 Because a journey doesn’t end at the airport, Corsair is offering a 15% discount on Hertz car rentals for its passengers when they buy a ticket. To depict the deal, Paris-based agency Australie's latest campaign captures the connection between air and ground travel through a rearview mirror — a visual cue that highlights the offer while reinforcing Corsair’s positioning as a premium, connected airline. VIEW THE 2 ADS
 This month, as we spotlight road awareness, Seguros Mundial invites Colombians to slow down and rethink how we react behind the wheel.Because let’s face it—we all have an inner animal. And sometimes, it shows up when we’re cut off or stuck in traffic.Our digital campaign leans into that instinctive side, using animal analogies to show how road rage can take over—and how we can choose a different response.It’s a new way to think about driving: less reaction, more reflection. VIEW THE 3 ADS
 A Mother’s Day campaign by SKY express, a Greek airline, celebrating the unseen sacrifices of motherhood. Through a series of travel-inspired visuals, the campaign humorously highlights the trips that mothers never truly experienced, because they were too busy caring for their children. The call to action: give her back the journey she missed, with a SKY Gift Card. VIEW THE 3 ADS
 This ad highlights the power of animal nutrition to unlock maximum productive potential. A well-fed animal is not just heavy, it’s healthy, strong, and high-performing. The image of a sumo wrestler bull is a metaphor for the results of proper nutrition: impressive weight, robust structure, and readiness to deliver results. VIEW THE AD
 McCann’s latest campaign for Brittany Ferries is making waves targeting "modern explorers" seeking fresh and interesting travel. The latest ‘Wake’ campaign, developed by McCann Bristol, creates ripples with words to differentiate the brand through its unique approach to print advertising. VIEW THE AD
 In an era of unprecedented change, where misinformation is rampant, The Times and Sunday Times have launched a new campaign that underscores their legacy of trusted journalism. Created by Pulse Creative (part of T&P and VML), the embedded agency for Times Media, as part of News UK, this powerful campaign explores The Times and Sunday Times’ 240-year dedication to delivering the facts, with journalists reporting at the heart of events, both across the UK and in some of the world's most dangerous places. VIEW THE 5 ADS
 Pressure, exhaustion, and the fear of failure are some of the hidden reasons behind actions like breaking a racket. It was from this reflection that Wellhub, the leading corporate well-being platform in Brazil, continues to strengthen its commitment to mental health care. After making an impact on the public at the 2025 Rio Open with the campaign "The Real Break Point," created by Euphoria Creative, the brand continues to transform broken rackets into symbols of the importance of emotional care. VIEW THE 3 ADS
 Buckle up, gravy fanatics, KFC and cult London label ARIES have just cooked up the drippiest collab of the year: the Gravy Drip collection. It’s a ten-piece love letter to comfort food and couture - where liquid gold gravy meets punk luxury in the most gloriously unhinged way. We’re talking high fashion with a finger lickin’ twist. It’s bold, it’s messy, it’s everything you never knew you needed. Classical art meets streetwear attitude in a collection that’s as irreverent as it is refined. Think digitally printed denim wrapped in Roman banquet-inspired scenes and black tees dripping in golden gravy. VIEW THE 8 ADS
 KFC’s Rice Bowls are so saucy, delicious and messy that fans on social media don’t think they are conducive to eating with your fingers. Addressing this feedback, KFC has unveiled a unique product innovation, the Finger Lickin’ Fork. A bespoke silver hand-shaped utensil, handcrafted by jeweller Sam Ozanne. KFC is sending these exclusive forks to fans on social media, providing them with a practical and premium utensil to keep for all the KFC Rice Bowls they’ll enjoy in the future. VIEW THE 2 ADS
 Dentsu Indonesia, in collaboration with local sustainability start-up Boolet, has launched “Re-Skewer”, a campaign aimed at tackling the growing problem of single-use satay skewer waste in Jakarta. By combining education, incentivisation, and upcycling, “Re-Skewer” seeks to transform discarded skewers into valuable, reusable products—while empowering street food vendors and promoting a circular economy. VIEW OUTDOOR
 For professional chefs, making broth begins with a trusted ritual. They reach for chicken carcasses at the market, believing that true flavor comes from bones simmered slowly. This daily habit shapes kitchen culture across Thailand. Rather than interrupt it with advertising, Knorr and YOUNGSTER BKK placed an unexpected idea right where decisions happen. This bold move turned an ordinary meat shelf into a surprising media moment. Among the rows of real poultry sat something new. Chefs reached for what looked like a raw chicken, only to discover it was not meat at all. Inside the expertly crafted form was KNORR Chicken Flavoured Broth-Base. When chefs reached for bones, they found something that challenged everything they believed about broth. VIEW 6 OUTDOORS
 In Spain, where road traffic accidents have seen a troubling rise in recent years, traditional awareness campaigns were failing to make an impact. They felt generic, impersonal, and increasingly ineffective. What the country needed was not another slogan or institutional ad - but a human voice, a call for change rooted in real stories and real loss. Enter Memorial Route, a powerful, zero-budget direct response campaign launched by StopAccidentes, a Spanish NGO made up of volunteers and families VIEW THE CONCEPT
 How do you make it rain when it rains? By making a fake bet on natural disasters. For World Environment Day, international environmental advocacy organisation Stand.earth and The Hive revealed it was behind a spoof betting platform aimed at sparking conversation about the ways corporations and governments gamble with our planet by deferring meaningful action on climate. The betting platform Planet Bet was launched to the anger and confusion of many. The site claimed to allow people to make wagers on natural disasters, featuring odds on severe weather events like tornadoes, hurricanes, wildfires, and more. The intention is to call out the irony in a way that encourages people to stand with Stand.earth against the reckless and irresponsible decisions of corporations. VIEW THE 2 CONCEPTS
 People were terrified when they heard about our new limited edition strawberry ghost pepper flavor. They thought it might actually murder them. So to prove Deathberry Inferno won't actually kill you, we tested it on the people we love most in this world: our actual moms. And yes, they are the real moms of Liquid Death employees. Luckily, they all survived the taste test and lived to tell the tale. VIEW THE SPOT
 bibigo, #1 Korean food brand in the US is inviting people to just 'bibigo for it' and step outside their culinary comfort zones to discover the exciting world of Korean cuisine. The new campaign features Korean-American actor Randall Park, who brings his signature comedic flair to dish on his love for K-food. bibigo’s collection of single serve bowls is notably making its debut to showcase how easy it is to make Korean cuisine VIEW THE SPOT
 A new campaign from Saatchi & Saatchi and RSA’s Benito Montorio ‘Open Your Eyes’ for telecommunications giant Deutsche Telekom, is calling for greater social responsibility in addressing online hate. The campaign, supported through German anti-hate organisations Teachtoday and ichbinhier e.V, follows Telekom’s #AgainstHateSpeech initiative, reaffirming the brand’s commitment to an open society and communications network. VIEW THE SPOT
 MassMutual has launched 'The Feeling Is MassMutual,' a campaign that taps current trends of financial questioning to make financial planning feel as essential as brushing your teeth. The campaign demonstrates the reassuring feeling of having a professional in your corner, with spots tailored to both consumers as well as financial advisors, serving the dual purpose of highlighting awareness for the company’s wealth management offerings and dedicated financial professionals. VIEW THE 3 SPOTS
 In a bold and brilliantly bonkers stunt, BBC Creative has turned influencer Morgan James into a human-sized ad campaign - by strapping a giant 48-sheet billboard to his back and sending him hiking across East Sussex. This unusual campaign marks the launch of the new season of Race Across the World, BBC’s hit travel reality series. Impossible to miss, VIEW THE SPOT
 In a country known for its violent crime, where more than 34 people are killed nationally every single day by firearms, Cape Town is not exempt. Gang wars ravage through suburbs and communities of the Cape Flats, with stray bullets killing and maiming the innocent, including children. To address this shockingly atrocious problem, Gun Free SA worked with M&C Saatchi Abel to find a solution: Bullet Proof Park. VIEW THE SPOT
 In a world where we’re all juggling professional and personal responsibilities and the pressure to always be ‘on,’ Amica Insurance’s newest brand campaign, Go Together, is a bracing reminder to pause and reconnect with what matters. It highlights the brand’s commitment to protecting the things that matter most to its customers. Developed in partnership with Mother New York, Amica’s creative agency of record, VIEW THE SPOT
 Independent creative agency Rethink New York has partnered with SmartLess Mobile to launch a new mobile brand in the US. Backed by the creators of the wildly popular SmartLess podcast – Jason Bateman, Sean Hayes, and Will Arnett – SmartLess Mobile is a direct-to-consumer subscription wireless service designed to make mobile service simpler, smarter, and more affordable. Bringing their signature no-BS style, the SmartLess team is on a mission to stop people from getting outsmarted into paying for data they don’t need. VIEW THE 2 SPOTS
 Apple has released a dynamic new performance video featuring global K-pop phenomenon aespa, offering a first look at their upcoming track 'Dirty Work'—filmed entirely using the iPhone 16 Pro. Starring members Karina, Giselle, Winter, and Ningning, the video captures stunning slow-motion choreography in cinematic 4K at 120 fps, all in Dolby Vision. VIEW THE 2 SPOTS
 Cartwright has launched its latest campaign for The Coca-Cola Company. The campaign is called 'Coke for Everyone' and is an ode to iconic past work from the brand, displayed in a fresh new light. VIEW THE SPOT
 To celebrate its 70th anniversary, Alpinehas unveiled an epic film created by agency BETC ÉTOILE ROUGE, retracing the history of a brand that, since its origins, has never stopped defending the same conviction: lightness is a strength. Alpine takes us back to its greatest moments: from the first nights spent lightening 4CVs in a Parisian garage in 1950, to the creation of the brand in 1955 and its participation in the Mille Miglia, through the 24 Hours of Le Mans, the Monte Carlo Rally, VIEW THE SPOT
 M&M’S, proudly part of Mars, is unveiling its new global creative platform, 'It’s More Fun Together.' Reaffirming its mission to bring people together through the power of fun, M&M’S is doubling down on what it does best — delivering joy through its iconic candies, tapping into the humour of its beloved spokescandies and creating unforgettable shared moments. VIEW THE 5 SPOTS
 Aucklanders have long been in relationships with their cars. It’s their second wardrobe, their karaoke booth, and good times maker. VIEW THE SPOT
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As at Jun 15, 2025.
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