 This week's guest judge is Steve Miller, ECD VP, partner at FUSE Create, Toronto. Winner: Cubitts ' Gloriously Awkward'. This spot is beautiful in so many ways; aesthetically, script-wise, lensing, wardrobe. And it's curious. The script pulls you in. It builds intrigue. And that curiosity and intrigue has staying power. And the frames - the real heroes of the spot - they are as aesthetically beautiful as the spot.
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 Spotify and its Paris-based agency Marcel unveil the streaming platform's first TV brand campaign in France and its tagline: "Ecouter, ca change tout" (Listen, it Changes Everything). With this film, the brand wanted to give a new light to its signature "Ecouter, ca change tout" (French version of the global Listening is Everything) showing the importance of listening with a capital E in people's lives. Listening to music, but also listening to others and to what surrounds us. To this end, Marcel has created a film that celebrates the connecting power of music. This film, directed by Vincent Lobelle (Iconoclast), is inspired by true stories. VIEW THE SPOT
 Every Aussie knows that VEGEMITE tastes like Australia. What they may not know is that their favourite morning spread is the perfect addition to any dish! So, to encourage Aussies to use VEGEMITE as an ingredient in everything from their pasta to their nachos, we switched up the iconic, VEGEMITE logo on our jars and our squeezy bottles. We even engaged Aussie legend, Ash Barty, to launch her own 'Barty Parmy' recipe! Our new labels feature six, specially selected dishes that pair perfectly with our favourite spread. Each label has a QR code, linking you to your favourite recipe. So let's get a little creative in the kitchen and eat VEGEMITE for breakfast, lunch and dinner! VIEW THE CONCEPT
 KFC is the most anticipated restaurant to be added to the Uber Eats platform in Australia. So to celebrate KFC's arrival on Uber Eats it made sense to make some noise about this much hyped link up. In the film we see G Flip receive a delivery and then witness them surprisingly use the KFC Drumsticks to perform a highly energetic drum solo building in energy until it finally becomes a dramatic drumroll. To Uber Eats' knowledge, never before has a Chicken Drumstick ever been used by a drummer to bang the drums, much less do a dramatic solo. In addition to the film, the campaign runs across OOH, PR, social and digital. VIEW THE SPOT
 The bathroom cabinet is one of the last bastions of single-use plastics in the household. After acknowledging that plastic toothpaste tubes contributed significantly to plastic waste, Kintab was developed as a sustainable alternative for the new generation of eco-conscious consumers. But the biggest barrier to launch was to get people familiar with the product, as most still still used traditional toothpaste tubes, unaware toothpaste packaging could take different forms. As a result, Kintab (meaning 'Shine' in Filipino) worked with creative agency BBDO Guerrero to create and launch a campaign that would connect with consumers and inform them of the greater environmental benefits of brushing with Kintab. BBDO Guerrero decided to use a long-copy approach to show off the product's benefits. To give the campaign a fresh, international flair, the agency also hired the design firm Paul Belford Ltd based in London. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD
 Animal rights charity, SAFE encourages use of their new phone line to report animal abuse in the farming industry in New Zealand. PLAY THE SPOT
 On the 24th of September, the Melbourne Cricket Ground hosted its first AFL Grand Final since 2019. The people of Melbourne, veterans of the worl''s longest lockdown, affectionately refer to the home of Aussie Rules football as the 'G. This was an emotional homecoming for 100,000 at the stadium, millions of people in Melbourne, and the offical Pie of the AFL, Four'N Twenty. VIEW OUTDOOR
 According to the laws of thermodynamics, when the sun is projected on the color blue, it absorbs less solar radiation and reflects ultraviolet rays, reducing the temperature. The opposite happens with other colors such as red, for example, which absorbs almost all wavelengths and therefore BECOMES MORE HOTTER. To prove this theory, we tested the temperature of red and blue in one of Colombia's hottest cities: Santa Marta. One billboard, two colors and each one connected to thermometers to capture the temperature that each surface absorbed. The result: Confirmed! Blue is more refreshing than red. VIEW OUTDOOR
 The South African unemployment rate is on a constant rise. Especially for the youth. On top of that, the creative industry is still behind on racial representation and inclusivity. Blackboard decided to use its media space to promote a young photographer, Nobert by turning an image on his Instagram into an ad. It ran in the national Financial Mail magazine. Within a week, it led to actual employment from ad agencies and brands. Nobert has received offers from abroad too. Instead of talking about what Blackboard does, we demonstrated it. VIEW THE AD
 The optimum temperature to pour a Guinness is between 5 - 7 degrees celsius. To communicate this fact and encourage people to trail a pint of 'the black stuff' over winter we developed posters which announced that when the temperature dropped between 5 - 7 degrees people could redeem a free pint. The posters which used the brand's new look and feel, featured wintery images resembling pints of Guinness and a QR code for people to sign up for temperature alerts to notify them when the free Guinness was flowing. VIEW OUTDOOR
 Like Disneyland for adults. With fewer furry suits (on weekdays). Aviation American Gin is a high-rated gin (97 points, Wine Enthusiast) and helped establish a new style of American gin - softer and smoother, with juniper in the background and citrus and floral notes in the front resulting in more balanced cocktails. Created by a unique bartender/distiller partnership, #AviationGin is crafted in Portland, Oregon. VIEW THE SPOT
 Over 70 million workers in the U.S. are STARs, workers Skilled Through Alternative Routes rather than through a bachelor's degree. STARs make up 50% of the U.S. workforce and have developed valuable skills through community college, workforce training, bootcamps, certificate programs, military service, or on-the-job learning, rather than through a bachelor's degree. STARs face a "paper ceiling"the invisible barrier that comes at every turn for workers without a bachelor's degree. VIEW THE SPOT
 Experian is encouraging people to ‘do Experian first' before they 'do credit', in a new campaign from BBH, highlighting how the brand is guiding people and helping them to make better financial decisions. The 'Do Experian First' campaign highlights the benefits of using Experian as a credit comparison service, demonstrating how Experian can help consumers to find credit cards, loans and mortgages that are right for them. BBH brings to life in a brand new film VIEW THE SPOT
 Today EE announces its latest campaign, Dream Big, featuring Kevin Bacon purchasing the iPhone 14, before living out his dreams of being an astronaut and rock star. The ad, which will launch tonight on ITV during Coronation Street, seeks to show the sky is the limit with the new iPhone 14 on the UK's best network. The ad begins with Kevin Bacon visiting the EE store to collect his iPhone 14. As Kevin leaves the store, he turns to the camera and begins to imagine the incredible things he can achieve when using Apple's best ever iPhone, on the UK's best network. VIEW THE SPOT
 When rumours of Roe v Wade might be overturned came out, Meryl posted on LinkedIn a call to agencies to form a coalition to provide pro-bono work to pro-choice organisations. It was an important request that became critical when the ruling was overturned on June 24th. As a result of Meryl's post, 15 different organisations received services from 34 professionals for work that ranged from SEO support to web redesigns, to press release writing, to creative campaigns, to media planning, and much more. As part of her efforts, VIEW THE SPOT
 Hyundai Motor Company and United Nations Development Programme (UNDP) present 'for Tomorrow', a captivating feature length documentary about grassroots innovators, at the Lincoln Centre's Walter Reade Theatre in New York City. The film's premiere took place in close proximity the United Nations General Assembly. Showcasing the notion that 'anyone can shape the future,' the film shines a light on the challenging journeys of five grassroots innovators. All five have had a profound impact on their communities and dedicate themselves to making the world a better place. VIEW THE SPOT
 What will you do to shape your Tomorrow? Whatever it is, it's yours to create, to imagine, to dare, to fail, to succeed, to try something new. #TomorrowIsYours VIEW THE SPOT
 TBWAParis creates new campaign directed by Julie Navarro for Electronic & multimedia retailer, Boulanger. VIEW THE SPOT
 From red-face to how-long-has-this-class-got-left face, we've all got a gym face. Gyms can be intimidating, but we want everyone to feel comfortable when working out with us. So, whether you're new to the gym, or a gym veteran, we've got your back. VIEW THE SPOT
 On September 21st, Levi’s is launching the next iteration of its 'Buy Better, Wear Longer' campaign which builds on the brand's long-term commitment to making fashion more sustainable and prolonging the lifespan of its products. Levi's is on a mission to help consumers love their jeans for decades, not seasons. To support this effort, Levi's teams up with AKQA to create a cinematic short film from the perspective of a pair of Levi's that tells a multigenerational story: the film takes us through the life of Levi's most iconic design, the 501. VIEW THE SPOT
 Project Everyone has taken the 'World's To Do List' campaign developed by Accenture Song in the UK to the UN General Assembly (UNGA) in New York and to cities around the world as part of a creative campaign to urge action on the 17 Sustainable Development Goals. A new 1min 45sec film premiered to world leaders at the UN General Assembly this week VIEW THE SPOT
 Pairing up once again with director Freddie Powell and London based agency, Pablo, Untold Studios helped to create this magical world filled with creatures great and small, each with their own unique 'thing'. Expertly mixing flawless CGI sofas, real sofas, live animals, animatronics, puppets and CGI creature enhancements, the spot is a visual feast for the eyes. DFS's ongoing campaign 'What's your thing?' celebrates the idea that there's no right or wrong when it comes to our individual tastes & styles VIEW THE SPOT
 McDonald's and advertising agency Leo Burnett team up with Merman director Ben Liam Jones in this charming film 'Happy Readers' to show the importance of reading to a younger generation as well as providing accessibility to books. One in five children in the UK say they don't own a book. This is quite a staggering statistic. Given this, McDonald's Trust has provided over 135 million books to children since 2013. In the film we follow the journey of Connie, a little girl VIEW THE SPOT
 The Co-operative Bank calls on consumers to withdraw their money from banks that finance climate change in new campaign. The Co-operative Bank is lifting the lid on the issue of fossil fuel finance today through a new campaign that urges people to 'Withdraw From This' in an effort to tackle the climate crisis. Produced by creative agency DENTSU CREATIVE, the dramatic advert, which airs for the first time on Wednesday evening, shows a customer taking money out of an ATM. As they do, the walls of the bank crumble away to reveal the journey their bank notes have been on. They flutter through scenes of worldwide devastation caused by the fossil fuel industry, before finally being dispensed into the customer's hands. VIEW THE SPOT
 City Index, a world leader in spread betting, FX and CFD trading, has today unveiled a major new multichannel campaign, 'Master the Market Forces'. The creative push was developed in partnership with Boulder Group, and is the first work to launch since City Index appointed the global marketing, technology and venture group as lead creative agency for the project following a competitive pitch last year. The campaign, which aims to drive brand awareness and consideration amongst experienced and novice traders alike, sees City Index debut a colourful new brand identity and new positioning as a provider invested in its clients' success committed to delivering more choice, smarter insight and better value to traders. VIEW THE SPOT
 Do we ever "Hit Pause" when we browse online to question what we see and what we hear? We created a series of films for YouTube that urge viewers to detect misinformation and encourage critical thinking. Produced by Nomint, in collaboration with the team at YouTube Creative Studio, and directed, designed and animated by our super talented directors Device, we created a series of public service announcement videos that will run as part of YouTube's Media Literacy Campaign. The videos will drive YouTube's users to the company's newly created Hit Pause Channel, so we can all learn what YouTube is doing to combat misinfo. VIEW THE LANGUAGE SPOTVIEW THE DILEMMAS SPOTVIEW THE PICTURE SPOT
 Western Australia is a place of natural wonders. Otherworldly. Dreamlike. Walking on a Dream takes inspiration from 'animistic''Western Australian Aboriginal spirituality, wherein every part of the natural world is interconnected. The film shows two dancers unlocking the power of WA nature, shot at five different locations across the state and brought to life with VFX.The film is set to a reimagined and rerecorded version of Empire of the Sun's Walking on a Dream. The band's frontman, Luke Steele, is WA born and bred, and the original 2008 smash was inspired by the WA landscape. VIEW THE SPOT
 Waitrose is today launching its new brand expression Food to Feel Good About. This will be an integrated brand campaign highlighting quality, taste, ethics and value, to celebrate food that makes a positive difference. The new brand campaign supports our ambition to go further in our ambition to give animals a better life and farmers a better future, and to look after people and the planet all in our pursuit of offering the highest quality and best tasting food. VIEW THE SPOT
 Los Angeles Tourism invites visitors to discover what’s "Now Playing" in the City of Angels with the kickoff of a creative new advertising campaign spotlighting the incomparable breadth of attractions, experiences, entertainment and accommodations found only in L.A. Shot on location at several iconic L.A. sites, the spot combines live-action film, music, animation and voiceover to create a dazzling mix of campaign content. VIEW THE SPOT
 St Luke's, creative agency, is launching its first campaign for i newspaper, bringing to life the brand's impartial stance and highlighting its open-minded journalism and objective approach to news. The multi-media campaign launches on 22nd September for four weeks, with the first burst running across press, digital and OOH. The creative idea is titled 'i For open minds', with each campaign execution raising a provocative question about current, topical events. Readers will see a question illustrated next to a key protagonist who appears in black and white, while an arresting object depicted in colour suggests a twist and highlights the authoritative insight i brings to the story. With the image placed where the top of the protagonist's head should be, the creative offers a dramatic, disruptive and striking vision of the story. VIEW THE GOLF AD VIEW THE RACE AD VIEW THE UNDERPAID AD VIEW THE RISHI AD VIEW THE NATION AD
 Kerrygold has launched a one-of-a-kind experience that brings delicious recipes to life through fable-like stories. The Magical Pantry helps families cook together through an innovative digital platform that integrates recipes seamlessly into children’s stories so kids can learn and practice cooking skills every time they read. The Magical Pantry, designed for both desktop and mobile, lets young families fully customise a character, pick from almost 40 recipes, and select one of four unique fables to read and enjoy. Their character is then incorporated right into the pages of the story VIEW THE CONCEPT
Pete's Chop Shop know summer is for the grill. So, give tofu the chop. PLAY THE SPOT
 O2 Telefonica Germany and Serviceplan Bubble have jointly developed a major integrated campaign. The new campaign is centred around the O2 can do' philosophy of the brand, and the 'can do' tagline is featured in all elements of the integrated campaign, which can be seen online, on German TV, cinema, print, audio, (D)OOH, social media, and at POS. Implementing good ideas against all odds and making dreams come true - that's what the O2 brand stands for with its 'can do' attitude. VIEW THE SPOT
 Each year, about 20,000 youth age out of foster care without the love and support of a family. Teens in foster care often wait longer to be adopted than younger children, but we never outgrow the need for a loving and supportive family. Inspired by real family stories, this PSA reminds parents of the unexpected rewards that come from adopting a teen from foster care VIEW THE PORTRAIT SPOT VIEW THE LUCKY ONES SPOT
 Capri Sun, the iconic brand kids and families have loved for generations, recently reduced the total and added sugars across its entire original juice drink portfolio by an average of 40%, while still delivering the great taste kids love. Inspired by the idea that parents will love a healthier option while kids will care only about the delicious taste they know and love, Capri Sun is masquerading the lower sugar news in a brand new campaign titled ''Your Kids Will Never Know.'' In collaboration with Goodby Silverstein & Partners and directed by The Giraffe Sisters via RESIDENCE, the saucy, tongue in cheek campaign touts the news to parents through a faux adult-romance novel. VIEW THE SPOT
 Manzana Postobon, the iconic Colombian soda pink, want to break the stereotypes around pink color and resignify this showing what it really represents: strength, attitude, boldness and swag. Agency: Sancho BBDO VIEW THE SPOT
 The Distillery Project (TDP) has completed its second annual community campaign for Midwestern retailer Meijer. The creative is running on online video and social media in the six states where Meijer has more than 258 supercenters - Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. It will run through October 31. VIEW THE NOBODY'S THERE SPOT VIEW THE DREAM BIG SPOT
 The Great Resignation has forced employers across Canada to seriously reconsider how they treat their people. And one thing is clear: workplace pizza parties just won't cut it anymore. Understanding that modern employees want more than a greasy pat on the back, we presented OpenCircle's health benefits and workplace support as the key to not only keeping staff happy, but keeping them - period. Agency: Joe Media VIEW THE SPOT
 These are the faces of travel, and Delta Air Lines want to show them to the world. Delta Air Lines partnering with Adobe to create an open-source travel library to bring greater representation to the travel industry. Agency: Kin. VIEW THE SPOT VIEW THE BEHIND THE SCENES SPOT
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Hydrogen fuel cell vehicles fill up at a station in just a few minutes like gas cars, only better, because they magically create zero emissions. Use the shopping tool on ElectricForAll.org to compare over 100 new electric vehicles today. Don't believe the myths. .jpg&width=200 "https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2022/Sep/tn_139982_1663807329_melbourne-square-domination_v2_cloudy (1).jpg&width=200")
As part of our hyper-localised campaign, we wanted to drive Aussies to the pub for a Coopers in any type of weather. So we adjusted our messaging to reflect the local weather, and remind Aussies that Coopers is perfect for any conditions.
