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This week's best

Updated wednesdays

Guest Judge: Harris Wilkinson, CCO, The Marketing Arm, Dallas

Past reviews

  GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE   Sep 27, 2021
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This week's guest judge is Harris Wilkinson, chief creative officer at The Marketing Arm in Dallas, Texas.

Winner: Meow Wolf 'Convergence Station'. There were some really nice spots this week. But after going down the rabbit hole of "Convergence Station", it was impossible to climb back out and see any other work the same way. Wieden & Kennedy's mind-bending film for Meow Wolf starts with nods to Royksopp's classic "Eple" video, then goes (literally) off the rails and into a dreamlike world brought to life with impeccable craft and backed by (as far as Shazam tells me) an original 80's-infused composition that will climb into your ears while the video burns into your eyeholes. read more
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Cineplex: Love Letter

  TV   CANADA   Sep 28, 2021
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/8c4eb_0002.png&width=200After being forced to close theatre's nationwide due to the pandemic, Canada's largest chain of movie theatres welcomed people back with a love letter to the in-theatre experience. 'Where Escape Begins' is a creative platform that highlights the total sensory escape you only get when watching a movie in the theatre, and positions Cineplex as the polar opposite of watching a movie at home.

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Mustashi: Energy Amplified

  TV   AUSTRALIA   Sep 27, 2021
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa41ee_0003.png&width=200Sports nutrition brand Musashi has launched a new campaign via JOY for its new Energy Drink, which features brand ambassador and UFC World Champion Rob Whittaker.

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Furhy: Crack One. Tell One

  OUTDOOR   AUSTRALIA   Sep 27, 2021
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fdf3fe.png&width=200If you're an Aussie, the clever word play in this poster won't need any explanation, but for those not from these fair shores, here's a bit of context. Furphy is both a refreshing Australian beer, and a rumour or story, especially one that is untrue or unbelievable. Crack One is Aussie slang for both opening a beer and telling a joke or story. As a brand that's stood for sitting down over a few cold ones to share a few tall tales, Furphy encourages beer-drinkers to do just that.

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Vaccinate Now: Ventilator

  PRINT   AUSTRALIA   Sep 26, 2021
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2021/Sep/tn_129860_1632449199_Ventilator.jpg&width=200Ron Mather, Penny Davy-Whyte and Mark Sareff all highly awarded ad pros have banded together to create a hard-hitting pro-vaccination campaign to encourage people waiting for Pfizer to get AZ. A series of six print ads and short radio commercials aim to grab folk who are waiting some for Pfizer, some for more evidence and get them to get vaccinated immediately.

VIEW THE VENTILATOR AD
VIEW THE WAITING AD
VIEW THE DYING AD
VIEW THE LIFE AD
VIEW THE COUNT AD
VIEW THE ICU AD

Mitsubishi: Go Back To What You're Made Of

  PRINT   NICARAGUA   Sep 26, 2021
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2021%2FSep%2Ftn_129838_1632442365_NIHANDHAIRMITSUBISHI.jpg&width=200Mitsubishi print from Ogilvy, Nicaragua

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Seat Arona: Get Carried Away

  TV   SPAIN   Sep 26, 2021
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff4cc5_0000.png&width=200New hobbies like bedroom music and baking sourdough have exploded around us during lockdown. The most popular hobby of all, it seems, is apartment gardening, the inspiration for our new SEAT Arona campaign. The Arona is a veritable Swiss army knife of an SUV; Great around town and with plenty of clever space in the back so you can #GetCarriedAway. Filming against the backdrop of green-thumbed Barcelona, we took a talented dancer, choreographer, composer, director and animator and brought everything to life, including the plants.

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Shoeby: Welcome To The Clubs Of Humans

  TV   NETHERLANDS   Sep 25, 2021
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/83891_0001.png&width=200Dutch fashion brand, Shoeby, has unveiled its latest campaign created in collaboration with award-winning agency, HERC. 'Welcome to the club of Humans' exists to celebrate humanity, our differences, and what unites is. After all, as the ad says. 'We're all different, and all more or less the same. How beautiful is that?'

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Keno: Play On

  TV   AUSTRALIA   Sep 25, 2021
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F560e1.png&width=200In Australia, everyone knows what Keno is. It's like bingo with a different name. As much a part of pub culture as rump steak and cold beer. Yet the game's familiarity was making it easy to look past.

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B&Q: Later Means Never

  TV   UK   Sep 25, 2021
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc553a_0001.png&width=200B&Q & Uncommon launch a new integrated campaign from the reinvigorated brand proposition 'Build a Life' which celebrates the belief that anyone can improve their home to make life better. The third installment, entitled 'Choose Change', is an invitation to avoid settling and standing still

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Dubai Tourism: A Captivating Saga

  TV   UNITED ARAB EMIRATES   Sep 25, 2021
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/9f7a6_0000.png&width=200Dubai Tourism and Mother have launched the latest film in the "Dubai Presents" series of blockbuster trailers starring Jessica Alba and Zac Efron. In the latest trailer, called "Dubai Presents: A Captivating Saga" and created by Mother, the Hollywood stars play characters in a period drama set in Dubai in the 1950s.The film centres around the story of a young aviation pioneer, Alba, at a crossroads in search of the conviction and answers she needs to beat the odds.

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Kayo: Lease Is Up

  TV   AUSTRALIA   Sep 25, 2021
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb144d_0000.png&width=200'Lease is Up' depcits the cricketers moving in to the Kayo house, replacing AFL and NRL players including Luke Keary, Jack Buckley and Rebecca Privitelli. The players are told their lease is finished, with the cricketers moving in the for commencement of the new season.

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VIEW THE ROOF SPOT

Bacardi: Domino

  TV   USA   Sep 24, 2021
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/666cb_0002.png&width=200Following the successful launch of BACARDI Spiced Rum in February 2019, the world's most awarded rum brand is toasting to the change of the season with the debut of a new campaign. The new spot called 'Domino' celebrates the way in which partygoers do what moves them at a house party in a very visual and arresting fashion to the tune of a Caribbean music track. BACARDI Spiced acknowledges that after a very tumultuous year, the last thing anybody wants is more of the same.

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SKVOT: Squat It

  OUTDOOR   UKRAINE   Sep 24, 2021
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F0960c_0001.png&width=200On September 2, one of the most audacious creatives Anselmo Ramos will give a lecture at SKVOT online school. To promote this event and to motivate young creators to be brave, we have squatted one of the most famous unfinished building in Kyiv. Squat to use an empty building or area of land without the permission of the owner. In Ukrainian transcription SKVOT. Agency: Angry, Ukraine.

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Remy Martin: ECommerce Hi Jack

  INTERACTIVE   USA   Sep 24, 2021
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/56f7e.png&width=200When it comes to stocking your home bar, Remy Martin 1738 is a staple... And now, it's right at your fingertips. To demonstrate this, FRED & FARID New York wanted to rethink traditional ecommerce media, and thought outside of the box literally. FRED & FARID New York hijacked Facebook and Instagram shoppable "Collection" ads, which allow users to swipe through products in-feed, while they view the video content.

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Faraday Future: Being Comfortable

  TV   USA   Sep 24, 2021
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/766cc_0001.png&width=200To celebrate the carmaker's recent IPO launch, Rideview collaborated with prolific photographer Richard Thompson to craft a dazzling mood film. In addition to the film, Rideview has also developed a car configurator used in the Faraday Future app, an addition which embodies Rideview’s commitment to "being as comfortable on set as we are in CG or a game engine."

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AutoIQ: Anyway You Want It

  TV   CANADA   Sep 23, 2021
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8ce8c.png&width=200A new way to buy a car. Anytime, Anywhere, really, Any Way You Want It.

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CoppaFeel: Know Yourself

  TV   UK   Sep 23, 2021
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4d00c_0002.png&width=200PRETTYBIRD have teamed up with Fold7 and breast cancer awareness charity CoppaFeel! on a new campaign directed by Jess Kohl. CoppaFeel!, the breast cancer awareness charity, is committed to ensuring every young person has the best possible chance of surviving breast cancer. The push is driven by the concerning research by CoppaFeel! which shows a quarter of young people aren’t aware that breast cancer could affect them and 1 in 5 young people say they would delay going to a GP after finding symptoms because of the coronavirus pandemic.

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Bouygues Telecom: Fallin'

  TV   FRANCE   Sep 23, 2021
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff617f_0002.png&width=200Would the one that has never dropped its smartphone raise its hand? No one ? Yes, that's also what we thought. Whether it jumps out of our hands, escapes out of a pocket or is a victim of a pet's strike, a smartphone will lose its battle against gravity a huge number of times during its journey.

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Sutter Health: Resiliant

  TV & RADIO   USA   Sep 24, 2021
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/bbecc_0002.png&width=200barrettSF has created "Resilience," a multimedia marketing campaign for client Sutter Health that aims to ease patients back into the doctor's office. The work breaks on September 20 and runs through the end of October. bSF is Sutter Health's AOR."Resilience" is a continuation of the brand's "A Thousand Things Health Anthem" messaging. The :30 and two :15-second spots tap into the human truth that we are both vulnerable and resilient, now more than ever.

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VIEW THE RESILIANT 15 SPOT
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PLAY THE MEMORY RADIO SPOT
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Londis: Overheard In Londis

  TV   IRELAND   Sep 23, 2021
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fdbc69.png&width=200The real strength of Londis Ireland is that it underpins the traditional values and knowledge of local shop keeping with a state of the art distribution network. This means that every shelf in Londis is a display of the knowledge that each storeowner has about their local community. So we wanted to highlight this in a light-hearted way with our new brand TV campaign: "Overheard In Londis"

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Ministry Of Maritime Economy: This App Doesn't Exist

  TV   PORTUGAL   Sep 24, 2021
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/df2fb_0000.png&width=200September 18th marks World Coastal Cleanup Day. Another date that Cape Verde's Ministry of the Sea took advantage of to reinforce the need to preserve the oceans. The idea is inspired by videos promoting photo editing apps to say that, unfortunately, no technology has yet emerged that will instantly make garbage disappear from our beaches. Therefore, each of us has a great responsibility in our hands: to prevent garbage from making life in the oceans unsustainable.

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National Association Of Visual Arts: Sit For An Artist

  TV   AUSTRALIA   Sep 23, 2021
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff437d_0004.png&width=200Art connects people. The visual arts in crisis. Let's support Australia's creative recovery and get artists back to what they should be doing; bringing us together.

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SAY:Young In The Spolight

  TV   USA   Sep 23, 2021
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc6a42_0002.png&width=200For the more than 70 million people who stutter worldwide, every conversation can feel like speaking in front of a crowd: all eyes on you as you know what you want to say but cannot seem to get the words out. This powerful NEW PSA from the SAY: The Stuttering Association for the Young and creative agency BBDO aims to ignite an overdue national conversation around stuttering to raise awareness and educate viewers about how to supportively listen to people who stutter - by giving them as much time as they need to speak

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Tecate Beer: The Guardian Of Flavor

  TV   USA   Sep 23, 2021
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9616f_0000.png&width=200Rock The Agency has released the second commercial of the Cerveza Tecate campaign. After the presentation spot, where we met who "El Guardian del Sabor' is, now is the time to start defending that flavor everywhere. In this episode, Bruce Willis faces the torture of seeing drops of Tecate being wasted.

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Skoda France : If I had Known

  TV   FRANCE   Sep 22, 2021
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F75f76.png&width=200ROSA PARIS cleverly plays off buyer's remorse to promote the new SKODA Enyaq iV.

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Alzheimer Athens: Things We Want To Forget

  PRINT   GREECE   Sep 23, 2021
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2021/Sep/tn_129788_1632276797_Alzheimer Athens.jpg&width=200Out To Lunch, Athens releases new print work for Alzheimer Athens, titled 'Things We Want To Forget'.

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Selleys: Succeed In Seconds

  PRINT   AUSTRALIA   Sep 23, 2021
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2021/Sep/tn_129784_1632269595_Selleys Succeed In Seconds - Print Insitu.png&width=200Selleys produces a range of construction products, including adhesives and sealants. One of their brands 'No More Gaps' (a gap sealant) has launched a new variant - an easy-to-use tube. To demonstrate just how easy the tube makes gap filling, we decided to fill the nearest gap - the one in the binding of the pages of the magazine. This execution appeared in the September issue of home decor/DIY media.

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Balenciaga Fortnite: The Fashion Game

  TV & PRINT   FRANCE   Sep 23, 2021
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/0f98f_0004.png&width=200Envisioned by Publicis Luxe, the collaboration between Balenciaga and Fortnite led to the creation of a whole new metaverse fashion experience in the digital world. To promote uniqueness, authenticity and self-expression, Balenciaga and Fortnite decided to create their own digital fashion world. On September 20th, 2021,

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Covid -19: Do It For Me

  AMBIENT   USA   Sep 23, 2021
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/97f8a_0000.png&width=200As the highly infectious Delta variant continues to sweep the nation and children, teens and young adults are back to in-person learning and events as Covid cases surge approximately one in four of all eligible Americans still have yet to get vaccinated against Covid-19. To help build further confidence among two critical populations, the Ad Council and Covid Collaborative today announced new PSAs speaking to young adults and to parents.

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McDonalds: I'm Lueven It

  OUTDOOR   BELGIUM   Sep 22, 2021
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2021%2FSep%2Ftn_129790_1632279612_leuven+it.jpg&width=200TBWABrussels has created this billboard to laucnh a brand-new McDonald's restaurant that will open at Bondgenotenlaan 86.

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Coop: The Rainy Billboard

  OUTDOOR   SWEDEN   Sep 22, 2021
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2021%2FSep%2Ftn_129779_1632227239_Coop_TheRainyBillboard.jpg&width=200Midsummer is one of Sweden’s biggest holidays. A holiday that is synonymous with two things, herring and unsettled weather (according to weather statistics from 1987 onwards, cold and rain dominate over the Midsummer period). The week before Midsummer, all grocery chains advertise herring at an extra low price. The question was how could Coop make people notice their particular offer? Our strategy was to base our campaign on recognition and the acknowledged unsettled Midsummer weather. The solution was a classic food range poster, soaked in rain.

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Comfy Bank: Some Things I Will Not Lend

  RADIO   ARGENTINA   Sep 22, 2021
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200LYRIC TRANSLATION :There are things that are not lent
Never, never, never And for what you are looking for .you have a credit plan in Comafi Bank, Comafi Bank.
There are things that are not lent

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Ikea: Don't Let Furnitur Wear You Out

  TV & PRINT   SAUDI ARABIA   Sep 23, 2021
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/48568_0001.png&width=200Whenever you own something for a long time, you start to look like it, so this is your chance to redecorate your house with IKEA Sale.

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Ad Council: Come Correct

  TV   USA   Sep 22, 2021
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9e641_0001.png&width=200Leo Burnett Chicago has released this campaign for the US Department of Transportation’s National Highway Traffic Safety Administration, coinciding with Child Passenger Safety Week.

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Meow Wolf : Convergence Station

  TV   USA   Sep 22, 2021
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F58f67_0000.png&width=200Wieden + Kennedy, Portland has released this campaign for Meow Wolf, an immersive experiences company. The non-linear storytelling of the film, unfolds through exploration, discovery and interactivity.

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GEHAL Committments Aren't Made With Words

  TV   USA   Sep 22, 2021
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fec677_0001.png&width=200Five to Sixty wrapped up production on the newly released spot for GEHA Health featuring Kansas City Quarterback Patrick Mahomes. In this collaboration with MERGE, Five to Sixty brought to the table their rich experience filming with elite athletes, having worked with athletes such as Carli Lloyd, Michael Phelps, Aly Raisman, and others. The spot, set to air on national television throughout the 2021 NFL Season, features Mahomes going through a visual representation of a day in his life alongside the intense work of US Federal Employees. Beautiful match cuts define the spot and showcase the hard work these employees do behind the scenes everyday.

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LNER: Bounce

  TV   UK   Sep 22, 2021
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1d138_0000.png&width=200British train operator LNER has launched Bounce, a 40-second spot celebrating the pleasure and ease of travelling on the inter-city service. Created by M&C Saatchi and directed by Birth’s Rodrigo Valdes, the ad follows a passenger who ‘travels’ through a series of imaginary scenarios on her way to visit her mother. From the comfort of her train seat she gracefully glides from bustling video arcade, to hushed library, darkened cinema and lively café.

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Fridays For Future: The Denial

  TV   USA   Sep 23, 2021
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/fbeb9_0000.png&width=200For decades now, climate activists & scientists have highlighted the dangerous effects of global warming on the earth. Heat waves, droughts, wildfires, and floods are happening at an alarming rate, and 200 species are disappearing every day from the face of the earth, never to return.

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Mid Autumn Festival: Moonface

  INTERACTIVE   CHINA   Sep 21, 2021
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fbf7f7_0002.png&width=200As the notion of community and resiliency is becoming ever more important in post-pandemic context, FRED & FARID Shanghai, has launched MoonFace on the occasion of the Moon Festival to celebrate this tradition. The Moon Festival, known as the Mid-Autumn Festival or Lunar Festival, is deeply connected to China's history and heritage.

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Happiness Saigon: Recreate & Reconnect The Office

  INTERACTIVE   VIETNAM   Sep 21, 2021
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/8b1ad_0000.png&width=200Happiness Saigon, an FCB Alliance, has created an 8-bit style virtual office to connect remote working colleagues and help showcase the capabilities of the Metaverse. Junior designer Thao Nhi Pham Tran and creative hybrid Nick Stillittano spent a weekend building the entire office as a surprise means for the team to get together. All four stories of the office were recreated in detail, including the creative rooms, the kitchen, and the rooftop BBQ.

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BestAdsPRO membership only US$30 per year

  LATEST NEWS   WORLDWIDE   Jan 12, 2009
upload/Screen Shot 2018-06-12 at 9.30.05 am.pngBestads PRO Membership is only US$30 per year:

* Membership lets you access ARCHIVE videos, otherwise they are unavailable
* Membership lets you download any video or image file (instead of paying US$5 per spot - so if you do 6 or more downloads a year, it makes sense to go BestadsPRO)

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* Full access to all of the bestads archives - going back to 2003.
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* Be a part of the global creative advertising community.

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