 This week's guest judge is Frances Cooke, creative director at VMLY&R London. Look out for Frances' review of this week's best ads, which will be posted here around midnight, Monday, London time.
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 Entain Group Australia has released a new action-packed brand campaign, developed by The Monkeys Melbourne, part of Accenture Song, challenging punters to Take on the Fun, building on the brand's existing 'Ladbroke it!' platform. The campaign follows four lads as they take on a day of punting. Directed by Benji Weinstein from Finch and set to The Sweet's iconic 'Ballroom Blitz', the integrated brand campaign launches this week in Australia across cinema, TV, outdoor, social and online. VIEW THE SPOT
 In Australia, a 'furphy' is a tall story that's a little too good to be true. When it comes to talking about Australian Rules Football, particularly at the pub, they're almost all you'll hear. So, the next-gen footy beer brand of the same name, Furphy, built on its 'Unbelievable' platform by spinning a story of its very own about a mysterious draftee - 'The Rookie' - who's touted as being the greatest player to ever pull on a pair of boots. Agency: Thinkerbell VIEW THE SPOT
 What would a conversation be like between the voice of experience and the ears of someone who has just been born?With this insight, the "Born & Reborn" campaign was born, featuring activation actions in maternity hospitals and a video broadcast on digital media, in which a woman who has been reborn many times in her life gives advice to a newborn. VIEW THE SPOT
 Adventures in A EYE created with AI technology is Design Army's NEW wildly inventive social campaign for Georgetown Optician, a Washington DC-based optician with a 40 year family legacy at the forefront of ocular science and fashionable frames. The super-fresh experimental campaign takes a sci-fi movie bent a fictional planet rife with extra terrestrial eyeball life (including the all-seeing main character, Eyelien). A cheeky wink to all things ocular VIEW THE 1 AD VIEW THE 2 AD VIEW THE 3 AD VIEW THE 4 AD VIEW THE 5 AD VIEW THE SPOT
 House 337 has put a band of singing abused animals centre stage in an unvarnished new online and social media campaign for PETA highlighting animal cruelty in fashion. It is the first time the iconic charity has teamed up with the agency to campaign against wearing any animal-based products at all, even wool, and encouraged consumers to embrace vegan fashion. Set on a farm reminiscent of classic children's TV shows of bygone decades, actress and comedian Jessie Cave meets wholesome, seemingly cheery puppet animals who burst into an upbeat, catchy, yet gruesome song about the cruel treatment they endure in the name of fashion. This powerful and memorable video, which will roll out from March 22nd, is part of PETAs ongoing work to re-educate the public VIEW THE SPOT
 Toronto agency Feast has created a recruitment campaign for the Department of National Defence and Canadian Armed Forces highlighting the power of human values. Built around a series of scenarios featuring civilians, "This is For You" demonstrates how traits such as showing compassion to help others and a desire to be a part of something more meaningful, combined with innate problem-solving skills, can make someone a perfect candidate for a career in the armed forces. The campaign is aimed at 18 to 34 job seekers and those contemplating a career change who might not have previously considered a military career. VIEW THE SPOT
 Drought, flooding and scarcity of clean drinking water may seem a distant problem for some of us, but for half the world's population 3.6 billion people it is the daily reality. And if we don't act now, a water crisis might impact us earlier than expected. While many people are unaware of the long-term effects of a water crisis, the issue ultimately affects us all. Therefore, Publicis Groupe Netherlands is opening a web shop 'The Drop Store', allowing consumers to get a glimpse of how a water crisis will affect their daily lives. VIEW THE 1 CONCEPTVIEW THE 2 CONCEPTVIEW THE 3 CONCEPT
 SOVA is the number one marketplace for quality beds in Sweden.To promote their top notch deal we dramatized the fact that the mattress is the topping of the bed by taking visual inspiration from other toppings. VIEW OUTDOOR
 People who live near toxic landfills are more likely to develop asthma, tuberculosis and other respiratory diseases that make it difficult to breathe. And what is the biggest contributor to these landfills in 3rd world nations? Fast fashion. Low quality synthetic materials which break down and pollute the air shipped to their shores by 1st world nations. Clothing Please is diverting 100% of the clothing they receive away from landfill, instead using it to clothe communities in need. VIEW THE SPOT
 Cybersecurity company Malwarebytes has launched "Protection You Can Trust," an engaging campaign that renders familiar internet hazards and traps with rapid-fire, surrealistic comedy. Produced by culture-driven creative studio Florence and directed by Harry Deadman, the two films poke fun at some of the internet's most notorious troublemakers and illustrate how with just a few clicks in Malwarebytes you can scan, clean, and protect your device shutting down cyber threats and scams. VIEW THE FIRST SPOTVIEW THE SECOND SPOT
 Results: The spot aired on TV and not only generated incremental donations, it has become a cause, supporting brand activation rollouts in six CA markets and growing. VIEW THE SPOT
 Barilla Al Bronzo is the ideal ingredient to impress diners and create a memorable meal, whatever the occasion. It's made up of a custom blend of responsibly sourced, highest quality non-GMO semolina, expertly crafted using an innovative micro-engraved bronze die method in forming the dough. It also has a special rough and textured surface, which holds the sauce to the last delicious bite. Barilla's most premium offering is perfectly cast in the brand's modern take on Disney's classic film, which coincides with the legendary studio's 100th anniversary year. The recreation also features a cameo appearance from two Michelin-starred chef Davide Oldani, who serves the delicious platter of Barilla Al Bronzo to the star couple. VIEW THE SPOT
 Following a total brand overhaul, the Yokohama Tires team, alongside their partners at Dentsu Creative, developed the new Yokohama 'Made Precisely for You' campaign. Launching this week, the multimedia campaign puts the impressive tires at the centre, and highlights that Yokohama offers high quality tires made precisely for your life and the everyday needs of all Canadians. VIEW THE SPOT
 Icelandair has today launched a new global campaign Easy To Stop, Hard To Leave in partnership with Pablo London. The campaign, featuring some of the best of Icelandic sights, has been launched to promote Icelandair's unique stopover booking option. The tongue-in-cheek Easy to stop, hard to leave campaign shows the boarding call for Oliver a connecting passenger who has gone AWOL on his majestic stopover in Iceland VIEW THE SPOT
 MullenLowe Warsaw's new campaign for Polish Society for Anti-Discrimination Law asks women if the "Feel like a sex object in your workplace?" #ReactStrongly VIEW THE SPOT
 Everybody has to 'jump through hoops' those unnecessary complications we face in our everyday lives that leave us feeling frustrated, overwhelmed, or even complacent. When it comes to banking, 'hoops' are expected. But it doesn't have to be that way. That's the message of Tangerine Bank's new campaign, anchored by a 90-second anthemic spot, VIEW THE SPOT
 Under Armour's Protect This House is back, and spoiler alert it's not going anywhere. Twenty years after UA cemented the phrase into the global sports vernacular, the brand is resurrecting the iconic battle chant to connect with today's athlete mentality and breathe new life into what it means to be part of a team. To usher in this new era, Under Armour is working with current and future sports legends Stephen Curry, Kelsey Plum & Aliyah Boston. VIEW THE SPOT
 Belong is inviting Australians to 'scroll good' on its carbon neutral mobile and internet plans in the latest brand campaign, via Howatson Company. The spot, titled 'Thummit', follows the story of a human thumb taking on the elements as it climbs Mt. Everest. It's directed by Peter Martin of Hooves with VFX by Heckler. Thummie battles blizzards, is confronted by vultures and even comes thumb to face with a Nepalese mountain yak ontheir journey to the summit. All to show that the average Australian scrolls the height of Mt. Everest 8,849m on their phones every month. And that every scroll ultimately contributes towards more energy consumption and higher carbon emissions. VIEW THE SPOT
 Very has launched a new insight-led Spring campaign showcasing its one-stop-shop retail offering and capturing the recognisable chaos that ensues when a family is getting ready to leave the house for an event the kind of moment that is so frequent when Spring arrives. Very's customer insight shows that families look forward to Spring as a key point in their calendars. It represents the end of winter and the start of planning for warmer months, ushering in renewed positivity. Families intend to spend more time outside, including in the garden; plan days out and holidays, and attend events together. VIEW THE SPOT
 Being an influencer is like being the new film star. The aesthetic beauty of popular influencers' feeds, the likes, the attention and the commercial deals it all makes people realise: I want that too. It means a growing number of people are constantly on the lookout for the best possible photo out there while building their persona as an influencer. But what might not be obvious to them is the fact that they already are influencers influencing the very places of nature they're visiting. VIEW THE SPOT
 Forty years after the discovery of the AIDS virus, an AIDS-free future is closer than ever. The arrival of the first treatments and, more recently, the reduction in treatment have given great hope to researchers and medical staff. Today, an HIV-positive person on effective treatment no longer transmits the virus. In 2021, 29% of people in France who discovered their HIV status were in an advanced stage of infection, a figure that is not decreasing. French NGO, Sidaction, supports people living with HIV by way of fundraising and donations. VIEW THE SPOT
 neverland are launching their first work for Age UK with a campaign which shows how, despite apparently going about their lives quite serenely, some older people are facing agonising challenges this winter. The campaign highlights the sensitivity and expertise with which Age UK helps, providing older people with practical solutions and precious reassurance. The campaign is inspired by real stories that Age UK has heard through its free and confidential Advice Line open 365 days a year, which answered more than 200,000 calls last year. Launching the campaign is a series of 60" and 30" films directed by Molly Burdett of Spindle. VIEW THE IF YOU ONLY KNEW SPOT VIEW THE ELECTRICITY SPOT VIEW THE HEATING SPOT VIEW THE ISOLATION SPOT
 When in hospital, children's books can play a powerful role in transporting children from the clinical and scary environment to an imaginary world where they can feel safe and happy. We visualised the power of books in a way that shows children immersed in their new environment VIEW THE ELLA AD VIEW THE ALEX AD VIEW THE FLO AD
 Many people are concerned about their physical appearance, but know that achieving results can involve a lot of effort on their part in the form of exercise and dieting. At Bella Forma Aesthetic Center they can reduce volume without sacrificing themselves by doing sports or depriving themselves of copious meals. You can carry out an extreme plan to take care of your line like signing up for CrossFit, Zumba, make strange diets or undergo the hard training of Rocky Balboa. But it doesn't matter what you do. If you want results, there's a way to get them without putting in any effort. VIEW THE SPOT VIEW THE GYM AD VIEW THE RUNNER AD VIEW THE CALISTHENICS AD VIEW THE STAIRS AD
 Women's Day, Wickramarachchi Opticians wanted to encourage people to see the world (and its women) differently. Through a clever visual metaphor, this ad appears to depict a woman's bra, but upon closer inspection, it is revealed to be a pair of sunglasses. This unexpected twist in the imagery serves to highlight how easily people can adopt a prejudice against women. The campaign reinforces Wickramarachchi Opticians goal of supporting women. VIEW THE AD
 On the day the Casey Review publishes its findings into the Met Police, finding that it is institutionally racist, sexist and homophobic, the Women's Equality Party (WEP) launches its "See it. Say it. Ignore it." campaign. The campaign, designed by Quiet Storm to support this work, satirises the famous "See it. Say it. Sorted" campaign, highlighting failures by police leaders and politicians to tackle violence and abuse in police ranks. Women's Equality Party activists have put up posters (see attached photos) across the transport network to mark the findings of the Casey Review. VIEW FIRST OUTDOOR VIEW SECOND OUTDOORVIEW THE 1 AD VIEW THE 2 AD VIEW THE 3 AD
 If you're like most Canadians, then you may not be aware that 21% of all road crashes in Canada are caused by tiredness. Despite the facts, many drivers still don't take the risk seriously thinking the road isn't powerful enough to put them to sleep. To change this, the Canada Safety Council and TAXI has launched Sleep Tracks, a unique initiative that proves how sleep-inducing Canada's roads can be by turning them into a free aural sleep aid. The Sleep Tracks soundscapes serve as a crucial reminder of the tranquil nature of the road and its impact on driving safety. VIEW THE CONCEPT
 This year to support the humble local corner shop and the work they do for their communities, Cadbury with the help of global agency of record, VCCP, is launching a new integrated campaign, 'The Big Win-Win'. In the form of a nationwide competition, the campaign aims to spread levity and generosity to chocolate lovers across the country, and most importantly, to reward the heroes that keep the UK going local corner shops. VIEW THE CONCEPT
 Testicular cancer is the most common cancer among young adults (15-35 years) (source: Arc Foundation). However, young men do not have the reflex to go and see a doctor. Only 26% of men consult a doctor regularly and many diseases and infections are diagnosed too late. Surprisingly, however, young men seem less shy about sharing their intimacy in other circumstances, when we know that 50% of women have already received a non-consensual dickpic. (Source: * The Journal of Sex Research, 2020.) VIEW THE CONCEPT
 Grammy, Critics Choice, and Tony Award Nominee Stars in Theatrical Campaign for Skechers Fashion Footwear. Skechers takes centre stage with acclaimed Broadway and television star Ashley Park in a stylish musical campaign for the brand's popular Skechers Uno fashion sneakers. Currently seen in the hit Netflix series Emily in Paris, the Grammy, Critics Choice, and Tony-award nominated performer is backed by an ensemble as she executes a flawless original song and dance about Skechers and her total obsession with "The S". VIEW THE SPOT VIEW THE BEHIND THE SCENES SPOT
 During the 2023 Academy Awards, the most important celebration in the film industry, Corona, the world's most valuable Mexican beer brand, calls on the industry to avoid using the yellow filter that has been used for years to portray Mexico negatively, and instead, to avoid generating stereotypes created by its use, leaving the color yellow only for its beer. In movies from some countries, it is common to see Mexico portrayed through the use of a yellow filter. This seems not to be a coincidence since in cinematographic language that yellow filter has been used for years to denote heat, risk, and danger. On the Internet, it is also possible to find hundreds of press notes and memes related to the topic since it is a misconception of what Mexico really is. This call is made together with Emmanuel "Chivo" Lubezki, a Mexican director of photography, who has won three Academy Awards, among other internationally renowned accolades. VIEW THE SPOT
 Irish homelessness charity, Dublin Simon Community, is today, March 22nd, launching a brand film by using cutting edge artificial intelligence (AI) technology, in a first for Ireland. Created by advertising agency BBDO Dublin and New York-based production company Lobo, the film entitled UNFAIR CITY is one of the most advanced uses of the technology to date and will be used to highlight the growing inequality of homelessness as it hopes to raise much needed funds for some of the most vulnerable people in our society. This AI project was born out of a desire to find new ways of highlighting the country's homelessness crisis VIEW THE SPOT
 AM:PM City Market presents: Riding the AI wave, even without AI development AM: PM City Market, a popular 24/7 supermarket chain in Tel Aviv, caters to the city's young crowd, tech fans, and buzzword enthusiasts. In a time when AI technology steals the spotlight, ampm wants to promote their delivery service with a fresh twist.The challenge:how can you spark interest in a regular delivery service when non-AI stuff seems boring?AM:PM found a clever and creative solution to tackle this issue. VIEW THE SPOT
 Sports betting is a real drug. Yet, their ads are everywhere, abusing the codes of street culture that young people are fond of, to better appeal to them. With the FIFA World Cup approaching, we created the first rap that reappropriates the codes so prized by sports bettors, to prevent them and dismantle the fantasies about them.
This track was produced in collaboration with a renowned rapper and beatmaker who has worked with Nekfeu. It was launched on Spotify and Youtube (1.7M streams), then taken up on Tiktok, the most influential rap media (Booska P, Skyrock), as well as in the biggest national media: TF1, BFM, France TV, Le Monde, Le Figaro for a total of over 310 million impressions. VIEW THE SPOT
 More than 18 million women suffered violence in Brazil in 2022. Many of these victims are intimidated into justifying the origin of the aggressions as domestic accidents. Knowing this, the advertiser of furniture and appliances, novomundo.com created the campaign to encourage people to denounce the real perpetrators of attacks on women. VIEW THE SPOT
 If Keanu has ever declared his love for you over social media, it's probably not the real deal. And yet many people around the world have reported being conned out of small fortunes by romance scammers posing as the Canadian actor. In Unmask the Scam, a new anti-scam online series from HomeEquity Bank (HEB), a deepfake version of Keanu proves to viewers that not everything online is what it seems, while also clearing the famous actor's name once and for all. Across three episodes, the digitally simulated Keanu breaks down the inner workings of three unique scams: the Keanu Romance Scam, the Real Estate Scam and the Tech Support Scam. Romance scams were responsible for the second highest amount of fraud-related dollar loss in Canada in 2022 VIEW THE TEASER SPOT VIEW THE ROMANCE SPOT VIEW THE TECH SPOT VIEW THE REAL ESTATE SPOT
 Your smile can help you in so many ways. From raising serotonin, and boosting mood, to helping you land a dream job you're completely under qualified for, and motivating your sports team when they don't really have a chance. VIEW THE FIRST SPOT VIEW THE SECOND SPOT
 Stella Artois is kicking off a new era of modernization by building upon its successful "Make Time for the Life Artois" campaign and encouraging 21 people to connect in meaningful ways around the dinner table. With the new creative, Stella Artois is adding a vibrant flair that is relevant to a new consumer, focusing on real people and authentic connections. The premium lager is elevating the brand's role at the dinner table with a new commercial and the biggest, most fully integrated 360-campaign in more than half a decade. The stunning new visuals feature friends gathering at a lively dinner table, with an element of fun and spontaneity in each shot. VIEW THE SPOT
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The first work created by MullenLowe"Scott for Scotts"features a fiery brand protagonist played by Kristofer Hivju, who many may recognize as Tormund from Game of Thrones. Scott had retired in 2013, but given America's post-pandemic lawn and gardening explosion, it seemed like the right time to bring him back.
Romance scams are a form of online scam where scammers create fake profiles to create digital connections to their victims. After gaining their trust and affection, they ask for money with several made-up excuses. Money that the victims will never see again.
