 This week's guest judge is Samira Ansari, Chief Creative Officer at Ogilvy New York. Winner: Canal Plus ' R0_B0 '. We are seeing so much commentary on and about AI. In true Canal Plus fashion, they hit the nail on the head: "I saw so many things I could not have imagined."
read more
 KFC’s research is in: While 90% of non-customers have positive feelings towards the fast food chain, they’re choosing competitors because they see KFC’s food as "outdated" and "bland”. In fact, KFC’s nationwide study revealed that QSR customers rank the brand as the most plain and boring in its category. VIEW THE SPOT
 Jeremy Clarkson, the famously outspoken farmer and entrepreneur, is making headlines once again, this time with a new Hawkstone Lager advertisement so impactful it’s been deemed too potent for traditional media. The brainchild of agency T&P, this 'banned' ad—featuring a 34-strong choir of real British farmers—marks the launch of Jeremy’s most ambitious campaign yet: VIEW THE SPOT
 Dentsu Thailand’s integrated campaign for Honda, ‘PROTECT The Power of Dreams’, promotes safe riding habits for child passengers on motorcycles, and calls on parents to protect their child’s dreams for the future. In Thailand, motorcycles are a daily necessity, but the safety of children riding on motorcycles have been often overlooked, with only 16% of Thai children wearing helmets when riding as passengers. Yet, not wearing helmets has been a major cause of death among Thai children, with around 3,000 deaths each year, approximately nine every day. VIEW THE SPOT
 Keter Australia, a global leader in innovative, high-quality, and sustainable home and garden solutions, renowned for inspiring "Amazing Spaces" , recently partnered with Moor Marketing and Burninghouse Productions to launch their captivating new TV commercial, "Better Look Good." VIEW THE SPOT
 We all know to head to the hospital for a life-threatening emergency. But for all those not-so-big ones, there’s Bargain Chemist. The new campaign positions the proudly local pharmacy as the go-to for affordable healthcare needs – using a distinctly Kiwi sense of humour to stand out in a typically conservative category. VIEW THE 4 SPOTS
 No matter how much life changes or how much little Jenny grows, one thing remains constant, the care and protection she can always count on. With Samsung Life Insurance, some things never change. VIEW THE SPOT
 Like a superhero for your ads: Ying-Poi makes her mark with new NutriDay ad. Spitfire’s newest Director isn’t messing about. The paint was hardly dry on her new parking spot at the Spitfire offices before she’d immersed herself in her first project: a new NutriDay campaign conceived by their agency, Rapt Creative. VIEW THE SPOT
 Ad agency Rapt Creative know a good thing when they see it. ✨ For starters their client Danone, who’re launching not one but two new lines for their Ultra Mel Brand. The first, a doubling up of the deliciousness of an iconic favourite, Ultra Mel custard. The second, Ultra Mel Delight – a brand new, exquisitely indulgent dessert.🍮 VIEW THE SPOT
 This summer, Leo UK and McDonald’s are celebrating the joy of a side mission to McDonald’s with an integrated campaign that gamifies the brand experience across every touchpoint. ‘McDonald’s Side Missions’ is inspired by the universal fan truth that McDonald’s is life’s side mission. Whether that’s stopping for a Big Mac during a long journey or a McMuffin before work, a trip to McDonald’s is always a welcome detour and often more fun than the main mission. To bring this to life, the brand has tapped into the origins of the phrase ‘side mission’, VIEW THE SPOT
 For centuries, Britain's canals and rivers have brought people together – to make memories, share stories, and find moments of peace and joy. But what most people don’t know is that this historic network requires constant upkeep and protection from a charity – costing many millions of pounds each year. That’s why, for the first time in its history, Canal & River Trust has launched a TV advert to promote legacy giving VIEW THE SPOT
 Started from the bottom. No rich parents. No connections. No safety net. Born at the base of the pyramid, where survival comes before dreams. Falling. Failing. Repeating. Forget a bright future — just making it to tomorrow is a battle. This isn’t just the story of daily wage earners. Even salaried workers in Thailand feel the squeeze. Costs go up. Salaries stay the same. Poverty pushes people to think harder, fight harder. That's why FINNIX exists. A digital nano loan platform made for those with little to start with — even with poor credit or trapped in predatory debt cycles. We’ve been around for 5 years, and we’re still evolving — to help more people, in more meaningful ways. We’re building more than just a lending platform. We’re building a community of fighters. People who fall, get back up, and inspire others to do the same. We’re sharing knowledge, careers, and real opportunities — to help them not just repay loans, but reclaim their lives. We want to champion life’s true fighters. Not just those who struggle to pay interest… but those who rise up for themselves and their families. Turning ordinary streets into arenas — backing borrowers to fight strong. 'Finnix, partnering with life's fighters.' VIEW THE STREET FOOD FIGHTER SPOT VIEW THE SALARYMAN SPOT
 Some children in the UK are living in “Dickensian” poverty. Not our words - those of the Children’s Commissioner for England. Kids are so hungry, they’re eating pencil rubbers. How is this happening, here, in the UK, today? That’s what we asked too. So, we’re doing our bit to help change that. Summer holidays are approaching. That means 8 weeks with no free school meals, and more pressure on struggling families.That’s why we launched The Lunch Hour Sacrifice. VIEW 4 OUTDOORS
 Introducing a new spot for Rest Eze, the latest product from Sleep Eze that helps you sleep by relieving stress with a mix of melatonin and ashwagandha. For the visual direction, we wanted to emphasize natural relaxation and tranquility, culminating in a plant-focused, sage-green, spa-like aesthetic for the spot, while leaning into some of the campaign elements from our 2022 creative for SleepEze, e.g. the star and moon shapes. VIEW THE SPOT
 Birla Opus is a young brand in the paints category with offerings ranging from interior and exterior paints, furniture finish, tools, peeling solutions and more.The brief was simple. Craft a demo film introducing Birla Opus All Wood finish to Indian painters, contractors and architects and bring out its features, benefits and uses in the best way possible. VIEW THE SPOT
 The film explores an alternative universe where technology has always been an integral part of everyday life. It’s a leisurely journey through iconic decades of Italian culture. The film is rich with nostalgic and reflective elements, viewers encounter vivid cultural touchstones such as references to Italian Neorealismo and the beauty of classic black-and-white cinema, a surprise appearance by beloved Topo Gigio, VIEW THE SPOT
 THE WORLD’S FIRST CAR OPINION LEADER“It’s not just KOLs, it’s Car-OL.” CHALLENGEOil brands love KOLs. Celebs, influencers, reviewers—everyone’s been there, done that. But when every brand screams “Our oil is the best!” through the same human influencers, how could PT, the market leader, break out of the echo chamber and keep things truly fresh? VIEW THE CONCEPT
 When your frozen pizza is anything but ordinary, your launch can’t be either. That’s why Dr.Oetker Canada has introduced Suprema, its most premium frozen pizza yet, with a campaign as dramatic as the product itself: a custom-written opera. Rooted in the insight that Canadians are craving elevated at-home meals without the cost of dining out, Suprema was crafted to deliver restaurant-quality taste at an accessible price. The centrepiece of the campaign is a 14-minute live opera performance in downtown Toronto, VIEW THE CONCEPT
 Dentsu Philippines and Pocky Philippines help Filipino youths to 'Paki Sabi' with POCKY SABI, making the well-loved snack more than a just a sweet treat but the sweetest way to express their love, anonymously. While love and romance is a celebrated part of Filipino culture, many young Filipinos hesitate to express love openly due to hiya, an in-grained cultural value that encourages humility, making moments of affection difficult. VIEW THE CONCEPT
 CIB is a well-established local bank with deep roots in Egypt and a strong reputation for trust and reliability. Now, it’s launching a new card called “Swipe” — a smart, flexible way to pay in installments for almost anything. The concept is simple: make installment easy, accessible, and effortless, just like an old friend who makes things simple. To connect with an audience aged 40 and above — a generation shaped by the pop culture of the ‘80s — the campaign brings back three nostalgic celebrities known for their iconic songs. These lyrics have become so deeply ingrained in people’s memory that in our execution, every time someone meets one of these stars in real life, VIEW THE 2 SPOTS
 In Egypt, many traditional banks are stuck in the past — offering rigid packages, slow service, and a one-size-fits-all mindset. As a result, customers often feel undervalued, unheard, and frustrated. We tapped into that tension and turned it into a cinematic metaphor: a customer literally running from outdated banking. VIEW THE SPOT
 Wolf BKK has created a new spot for Central The 1 titled “Everything Has a Point,” turning every shopping excuse into an undeniable reason to buy. Shopaholics always have a reason to buy something new. Even as the economy gets tougher, every shopper finds a way to justify their choices. To outsiders, those reasons might seem pointless. That’s why Central The 1 stands behind every shopper’s reason with a new feature: Dynamic Points — a revolutionary way to earn rewards that breaks the market norm of simply giving 4X points. VIEW THE SPOT
 In 1996, Happy Gilmore swung his way into pop culture history, and brought Subway right along with him, filming the legendary Subway commercial after being suspended from the golf tour. Now, nearly 30 years later, of course Subway is teaming up with Netflix to celebrate the return of one of the most beloved sports comedies of all time. Happy Gilmore 2 isn’t just a sequel—it’s a full-circle cultural moment. VIEW THE SPOT
 In a world where brands make countless promises, Coors Light sticks to just one — but it’s the most refreshing of all: being truly cold.The concept “Cold As Promised” is born from the very essence of the brand: a beer that doesn’t just talk about coldness — it proves it. That promise lives in every detail, from its iconic blue mountain that activates with temperature, to the chill you feel in every sip. VIEW THE 3 ADS
 To promote the need for original brand names in a world full of deja vu branding. VIEW THE 6 ADS
 The new Mattel Brick Shop models might be 1:12 the size, but they're about as real as it gets. 1600 pieces. Real detail. 7hrs of real craftsmanship to put them together. So when it came time to launch them, it was kept as real as possible. A real racing car driver as spokesperson.Real print ads in real car magazines. Photography by a real car photographer. Real Carsales listings selling the real models. VIEW THE AD VIEW OUTDOOR
 Back in 1959, Volvo invented the life-saving three-point seatbelt—and then made the patent available for all automakers to use for free. To honour this legacy, we created a print campaign featuring cars from different decades, showing that no matter what car you drive, you're always driving with a part of Volvo. The ads were strategically placed near other automakers’ dealerships. VIEW THE 3 ADS
 When people choose their own way over the expected one, a new path forms: a Desire Path. This ad celebrates that instinct to break away, aligning it with the spirit of Jeep: made for those who don't just follow roads, they redefine them. A simple message says it all: Stay 4x4. VIEW THE 5 ADS
 New print from Grupo S&D Brasil for the National Environment Week VIEW THE 5 ADS
 34 minutes for mainstream sports. 0 minutes for athletes with intellectual disabilities. Two numbers, one reality — and one pact.That’s how #PactoInvisibles started. It’s a movement to give visibility to over 11,000 athletes from Special Olympics Chile who, despite their achievements, are still invisible in the media. Even getting them just 1, 2, or 3 minutes of coverage would be like winning Olympic gold for the country. VIEW OUTDOOR
 The Cosmic Art of Shakashaka Inspired by the percussion concept of drawing extraordinary musicality from ordinary objects, we turned our Shake Shake Fries to Shakashaka - a cultural, musical phenomenon. We built an experiential world through multiple in-store activations like the Shakashaka classes, fry-bag manuals, and a mockumentary series, introducing "Papaji," an enlightened preacher who unlocked the ‘divine’ power of shaking fries with the sacred Piri Piri seasoning. VIEW THE 3 CONCEPTS
 Wolf BKK has created a new spot for Central The 1 titled “Everything Has a Point,” turning every shopping excuse into an undeniable reason to buy. Shopaholics always have a reason to buy something new. Even as the economy gets tougher, every shopper finds a way to justify their choices. To outsiders, those reasons might seem pointless. That’s why Central The 1 stands behind every shopper’s reason with a new feature: Dynamic Points — a revolutionary way to earn rewards that breaks the market norm of simply giving 4X points. VIEW THE SPOT
 Searching for the ultimate Tea, New spot from Lipton,UAE VIEW THE SPOT
 To tempt Indians away from their local favourites and towards the McCrispy, we tapped into an insight most burger brands overlooked. Indians don’t just eat with their eyes — they feast with their ears. VIEW THE SPOT
 One month after launching their first work for Macca's, Wieden+Kennedy Sydney is back with new work titled 'Brekkie Comes First'. The campaign celebrates Macca’s breakfast menu as the most important time in a brekkie fans’ day. The work is grounded in a fan truth — ‘I only go to McDonald’s for the breakfast’ — and speaks to a subsection of fans who view the restaurants as a breakfast company. VIEW THE 2 SPOTS
 With blood stocks currently at critically low levels, NHS Blood and Transplant – the NHS organisation dedicated to saving and improving lives through blood and organ donation - has launched a new campaign to drive blood donation in key areas of the country. Creatively conceived and executed by Havas London, the campaign calls on the public to be the giving type and ‘be there’ when they are needed most, by highlighting the unique ability to be there for someone, without physically being there, when you give blood. VIEW THE SPOT
 Following notable past collaborations of 'Saving the Sea is Also Saving the Earth' and 'Rockseeds' (awarded a Silver Lion at Cannes in the Sustainable Development Goals category) , Change and Mission 1 OCEAN now launch '5%', a minimalist yet powerful campaign. The insight is simple: only 5% of our oceans have been explored. And the more we know them, the better we can protect them. To illustrate this imbalance, the campaign features a bold visual idea: images composed of just 5% sea and 95% sky VIEW THE 2 ADS
 The Melbourne Flower Market is among Australia’s largest wholesale markets, with hundreds of florist businesses frequenting the market each week to buy fresh stock. But the market’s operation was being threatened by a rise in sexist jokes and comments towards female visitors from the largely male stallholder community. To help combat this behaviour, our posters exposed perpetrators as embarrassing fools, and messaging clearly established sexist jokes as serious sexual harassment that was unacceptable. VIEW THE AD
 One month after launching their first work for Macca's, Wieden Kennedy Sydney is back with new work titled 'Brekkie Comes First'. The campaign celebrates Macca’s breakfast menu as the most important time in a brekkie fans’ day. The work is grounded in a fan truth — ‘I only go to McDonald’s for the breakfast’ — and speaks to a subsection of fans who view the restaurants as a breakfast company. VIEW 3 OUTDOORS
« First « Previous
Next »
Last »
1 of 1477
 Bestads PRO Membership is only US$30 per year: * Membership lets you access ARCHIVE videos, otherwise they are unavailable * Membership lets you download any video or image file (instead of paying US$5 per spot - so if you do 6 or more downloads a year, it makes sense to go BestadsPRO) More reasons to become a BestAds PRO member: * Full access to all of the bestads archives - going back to 2003. * Full access to the complete bestads Rankings (by Agency, Country, Creative Director, Creative, Director, Production Company etc) - going back to 2003. * Full access to the bestads Members Directory - you can now view the pages of Bestads members throughout the world, and contact them directly via their email address. Great for contacting long lost colleagues! * Be a part of the global creative advertising community. BECOME A BESTADS PRO MEMBER
Bestads Rankings
Bestads worldwide rankings of top advertising agencies, people and clients, based on points awarded for work selected amongst week's best this year.
As at Jul 18, 2025.
Executive creative director rankings
|
Gold sponsors
Silver sponsors
Bestads Rankings
Bestads worldwide rankings of top advertising agencies, people and clients, based on points awarded for work selected amongst week's best this year.
As at Jul 18, 2025.
Executive creative director rankings
Creative rankings
Director rankings
Agency rankings
Client rankings
Production co rankings
Country rankings
The Best Ad Jobs
Retrieving latest jobs
Submit work
Past guest reviewers
- Samira Ansari, Chief Creative...
- Jason Xenopoulos, Regional CCO...
- Fee Millist, Creative Director...
- Charles Baylis, ECD, ATime&Pla...
- Marcella Coad, VP, Group CD, I...
- Sam Stuchbury, Founder/ECD, Mo...
- Lucia Orlandi, ECD, TBWA\Media...
- Derek Green, CCO, TBWA\RAAD, M...
- Diana Samper, Global CCO, McDo...
- Till Diestel, CCO, Serviceplan...
- Katy Hopkins, ECD, Iris London
- Scott Zuliani, Freelance Creat...
- Judge: Kaleeta McDade VML Glob...
- Gui Borchert, ECD, Innocean US...
- Kirsten Rutherford, ECD, TBWA\...
- Pedro Americo, ECD, Fraser, Be...
- Rosie Bardales, CCO, VML, New...
- Nick Doring, ACD, Publicis, Du...
- Pathida Akkarajindanon, ECD, W...
- Tom Murphy, CCO, VML North Ame...
Latest news
Essential links
Visit Campaign Brief for Australian creative
advertising news
|
 |
It's Yep from 48 Mobile . 
Campaign from DDB Mudra Group for Battleground Mobile 
