.jpg "upload/eran1BW (1).jpg") Eran Nir is today the chief creative officer at GITAM BBDO Israel. Winner: NRMA. I admit that I almost lost it. A saccharine movie with a child and the little koala bear, and then... a surprise! and then a brand promise! Not just an advertisement, but a brand that uses agendas, and nothing is more appreciated during these days, at a time when budgets and profits are shrinking and marketers are going missionary just trying to sell sell sell... and instead of this, motivates you to act with a long-term customer appreciation. I was excited.
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 In the past, matching the style of your switches to the style of your room has been unavailable to the home DIYer. But, with the Iconic range from Clipsal, home decorators can seamlessly alternate their switch cover to compliment the style of their room. Utilising a clever match frame camera technique to feature the vast style range of the Clipsal Iconic series, we showcased how one switch can change an entire room. Switch your switch, to compliment your style. Agency: Bohemia VIEW THE SPOT
 Helping Kiwi smokers quit for their pet’s sake" "Your best mate will follow you anywhere, but if you're a smoker, where are you really leading them? The full-length film, launched on The Project and followed up through digital and social channels, is supported by teaser videos and targeted messaging. Each part of the campaign leads viewers to the Quitline website to learn more – and ultimately sign up to quit for their pet's sake." Agency: YoungShand VIEW THE SPOT
 Free power to the people! Powershop has launched 'Free Power Mode', giving customers a day of free power to celebrate renewable generation when the wind is blowing. Directed by Otto's Julian Lucas, the campaigns films take viewers behind the scenes at Powershop HQ for a light hearted look at what happens when Free Power Mode is activated. Agency: whiteGREY VIEW THE ACTIVATED SPOTVIEW THE ANNOUNCEMENT SPOTVIEW THE GENERATING SPOT
 NRMA Insurance believes that every home is worth protecting. That's why there are helping to ensure the future of koalas by protecting their homes. Agency: The Monkeys VIEW THE TV SPOTPLAY THE RADIO SPOT
 When it's time to take care of their cars, many drivers remember even the smallest details. But oddly enough, they forget one extremely important thing: the oil change. To stimulate this recollection, Shell Helix has made a surreal film that shows a football player's effort not to let his teammates get in the car dirty. The commercial "Hose" emphasizes, in a fun way, that it is important to always keep the car clean, but it is even more important to remember to change the oil. Especially if it's with Shell Helix. Agency: Wunderman, Sao Paulo VIEW THE SPOT
 Marcel Sydney and mining and metals company Rio Tinto have launched a campaign to raise $20 donations for its community partner, the Royal Flying Doctor Service (RFDS), by letting the $20 note speak for itself. Unknown to most, Reverend John Flynn, founder of the RFDS is actually featured on the Australian $20 note. So to drive donations, they created a world-first mobile experience that brings him back to life so, for the first time, the very thing they want you to donate asks you to do it. Using pioneering AR technology through a browser, you simply scan the $20 to discover that the history and the future of one of the most beloved Australian organisations has always been in your hands. Visit www.keepflynnflying.com on your mobile phone and scan a $20 note for the full experience. VIEW THE CONCEPT
 Like many South African women, Gogo Nozizwe raised her grandson, Akhona, and his siblings in Nyanga, Western Cape. To honour her and all the women raising the next generation of South African men, GREY Group South Africa launched this film in celebration of Women's Day for Gillette. We're now inviting all South Africans to join us in helping shape boys into men. VIEW THE SPOT
 To promote ITV's coverage of the 2019 Rugby World Cup, ITV Creative has collaborated with Stink Films' Keith McCarthy and Golden Wolf. This is the tournament that fans have been dreaming about and the film shows fans from every one of the home nations as they slip into slumber, their dreams taken over by excitement and anticipation of what they will see in Japan. Inspired by elements of modern Japanese artistic culture, each fan's dream takes a different journey through anime, drawing on influences including renowned Manga artists Katsuhiro Otomo (Akira) and Satoshi Kon (Paprika), 16 Bit games such as Street Fighter and Tekken and classic anime, such as Battle of The Planets and Dragonball Z. VIEW THE SPOT
 McCain launches 'Differences,' the third instalment in its We Are Family series, celebrating the emotional impact of the differences that exist within real families across the UK. The 2.5 million pound multi-channel campaign will be rolled out across TV, radio, VOD, OOH, cinema, print and online media and social channels for six weeks. The advert is the third instalment in the We Are Family series and features ten real-life families from around the UK, who carry different beliefs on a wide range of subjects. VIEW THE SPOT
 Esso has launched a new campaign produced by ITN Productions, Advertising and adam&eveDDB, which follows an inspirational, real-life father whose ultimate goal - as a double amputee - is to take part in one of the world's most prestigious and oldest active sports car races in 2022. Directed by Oscar nominated multi-award winning director Marcel Mettelsiefen, the campaign - entitled 'Daddy No Legs' - is part of Esso's social stories and centres on David Birrell who is passionate about racing, and who has the opportunity to realise his dream. VIEW THE SPOT
 Today, Jimmy John's announced the "Home in the Zone" Contest, which will give one Jimmy John's superfan a home in a delivery zone so they can finally get a Freaky Fast and Freaky Fresh sandwich delivered. The Contest and national campaign, created in partnership with agency WorkInProgress, come on the heels of the company's commitment to only deliver within five minutes of each of its stores-the "Sandwich Delivery Zone"-in order to maximize freshness. VIEW THE FAKE HOUSE SPOT VIEW THE HOLY MOLY SPOT VIEW THE LEGAL COPY SPOT
 During Eid, all parts of the slaughtered ram are consumed except for the horns. Let Nibbles cone ice-cream compensate for the ram parts you couldn't have. Agency: ONEWILDCARD VIEW THE AD
 You can miss something really important on the road browsing social networks while driving. Agency: GForce/Grey VIEW THE AD
 Short Explanation: Balagan is the most common play park for kids in Israel. The translation of the word Balagan is messy. Because of the 'mess' The brand mascot- dinosaur 'Dino' got lost from the logo and the Kids all over the country were supposed to find him in the Ads campaign. Agency: Addict, Israel VIEW THE UFO AD VIEW THE AUTO AD VIEW THE SCHOOL AD
 Joe Cafe, one of Israel's leading coffee makers, has re-branded its coffee capsules. The campaign visually illustrates the fact that although the capsules received a modern facelift, they still carry the same traditionally unique taste. Agency: M&C Saatchi, Tel Aviv VIEW OUTDOOR
 To show that there's a glass and a half of goodness in everyone, we invited people to sacrifice the extra milk of their favorite chocolate bar and donate it to malnourished kids. To do so, we created the Generosity Bar, a Cadbury Dairy Milk chocolate from which we removed the milk. Each time you buy it, a glass of milk is donated to Reach Out Feed Philippines (an NGO that fights against malnutrition). Agency: Ogilvy, Singapore VIEW OUTDOOR
 How do you unbox the biggest LEGO box? Surprise one of the of the world's most famous YouTube toy unboxers, of course. Words can't describe how amazing it is that Forza Horizon 4 and LEGO have come together. But opening a giant box with a full-scale LEGO car inside can. 215 McCann, Xbox, LEGO and McLaren worked together to surprise internet kid-celebrity-unboxer, EvanTubeHD, by turning his classic unboxing video into the biggest unboxing video he's ever done. And it really is the biggest. Inside the box was a full-scale LEGO McLaren Senna made of 400,000+ pieces, which was both a huge surprise for Evan and his 6.7 million followers. VIEW OUTDOOR
 Despite the prominence of Twitter in Saudi Arabia, not all media planners are aware of the power of its audience. So, how do you get the attention of these people? To solve this problem, Geometry went to Dubai's Media City and paid a visit to the GBS Building - home to a number of MENA advertising and media agencies including radio network ARN and Publicis Media's agencies. There, the agency reached executives when they least expected it - on their way to work. Twitter and Geometry hijacked the GBS Building's elevator and connected each agency's floor button to their clients' Twitterspheres. These interactive screens displayed real-time engagement and insight into these audiences. VIEW THE CONCEPT
 PBRDigital, Prague has created this bold HyperReality application for McDonald's. VIEW THE CONCEPT
 EyeHealth1st is the largest online directory for optometrists in Australia. An initiative of MyHealth1st, this digital booking platform connects patients with independent optometrists with a mission to end preventable blindness. Messy, created an interactive 'Eyesberg' for those who are most at risk, the middle-aged. This visually striking experience allows users to take a deeper look into the eye diseases lurking beneath the surface that only an optometrist can detect and prevent. VIEW OUTDOOR VIEW THE CONCEPT VIEW THE PRINT AD
 Misjudging the distance can be a fatal mistake at level crossings. This 30-second radio spot was created as part of a campaign to raise awareness of the fact that even minor misjudgements can have massive repercussions. Agency: Gatecrasher advertising PLAY THE 5CM SPOT PLAY THE TIGHT SPOT SPOT
 Marmite is handing out branded sandpaper at the second Ashes Test featuring England against Australia starts at Lords' Cricket Ground. The tactical push, created by adam&eveDDB, LONDON is a light-hearted reference to the 'Sandpapergate' - the scandal when the Australian national cricket team’s Cameron Bancroft was caught by TV cameras trying to rough up the side of the ball with sandpaper to make it swing in flight during the Third Test match against South Africa at Newlands in Cape Town in March 2018. 'We won’t be tampering with it', the strapline promises. Cricket fans will either love it or hate it. VIEW THE CONCEPT
 In a year where men's rugby will dominate the headlines, Guinness, via AMV BBDO, London, has unveiled the inspirational story of a Japanese women's rugby team who stood together, in the face of societal pressure, to pursue their passion for the game. 'Liberty Fields' tells the remarkable tale of a group of women who defied the social conventions of 80s Japan, by forming an ultimately indomitable rugby team. VIEW THE 60 SECOND SPOT VIEW THE WEB FILM SPOT
 Vodafone Ireland has released its latest 'Everyone In' ad which is the next phase of the brand's 'Team Of Us' sponsorship of Irish Rugby. The latest ad launches ahead of the Irish Rugby team’s departure to Japan this September. Created by award-winning agency JWT Folk, the newest ad from the 'Everyone In' campaign depicts the momentum building in advance of Japan, with people from all over Ireland demonstrating their commitment to the Irish team and showing their support. This latest ad depicts fan's efforts and commitment to cheering on the Irish team with cultural elements to represent the Japanese experience. VIEW THE SPOT
 For Rail Safety Week DDB New Zealand, KiwiRail and TrackSAFE NZ have this week launched "Near Miss Memorials" to remember the near misses suffered daily by train drivers. Half crosses are being installed at rail crossings around New Zealand where near misses have occurred, each with a QR code linking to a unique video of a real near miss and personal story of how it impacted the train driver. The symbol of a half cross represents just how close each near miss could have been to a fatality. VIEW THE CONCEPT
 Fill in the space with fiits gif sticker. fiits is a furniture brand that produce only small furnitures such as stools, coffee tables, side tables, sofa table, and etc. fiits is from South Korea. And the brand fiits stands for fill in the space. In order to raise awareness of the brand, fiits has created the small furniture gif stickers to fill in your space by utilizing giphy's gif platform. Agency: Just In Case VIEW THE CONCEPT
 Marmite, via agency adam&eve, London fired back at Vegemite in Saturday’s edition of the Daily Mirror, right where it hurts for Australian cricket fans. The response was brought on by Vegemite's attack at Marmite over the traditional Australia/England "Ashes" cricket matches being played at the moment. Marmite's ad played on the Aussie's scandal when they were caught tampering with the ball. VIEW THE AD
 Colombians are characterized by being generous, that's why one of the most emblematic drinks of Colombia, created a special edition to give a message of brotherhood and respect to our Venezuelan brothers. Proving that before being Colombians, we are people, we are #BrotherCountries Agency: Sancho BBDO VIEW THE AD
 To announce BK's new partnership with Uber Eats in New Zealand, we used their iconic colours to create a smart, timely reminder that everyone's favourite burgers are just a swift delivery away. Agency: VMLY&R New Zealand VIEW OUTDOOR
 While recent years have focused on the dangers of texting behind the wheel, there are still many other bad behaviours that cause drivers to lose their concentration. This TV campaign, created by The Brand Agency, dramatically confronts distracted drivers with what they could be missing when taking their eyes off the road for just 2 seconds. VIEW THE SPOT
 AXA Insurance continues its 'Know You Can' campaign with brand ambassador and global tennis star Serena Williams, with the creation of an interactive tennis court, created with Publicis Consultant and makemepulse. Serena Williams has often spoken out about her own crippling self-doubt, its damaging effects, and her struggle not to allow these negative thoughts to impact her life. This campaign encourages everyone who experiences personal self-doubt to break their barriers to success, tackle their negative thoughts head-on and smash them to pieces - coached by none other than Serena herself. The campaign launched with a live event at AXA headquarters in Paris and continues to be the focus of their new brand positioning. VIEW THE SPOT
 BMW’s new 'Unplug & Play' campaign demonstrates how straightforward it is to enjoy electrically powered driving pleasure in a BMW plug-in hybrid model - literally simple enough for a child to understand. From German agency Jung von Matt and directed by Micky Suelzer, the VFX on the bear is straight out of FABLEfx's digital zoo. However, instead of the sweet lovable bear they created last year for ITV's 'Dancing On Ice' spot, this bear is ferocious and out for blood! VIEW THE SPOT
 The Hallway has collaborated with heart transplant recipient Jayden Cummins on a campaign to encourage people to become registered organ donors. Launched during DonateLife Week, the campaign includes a short film created by Jayden himself, which has been supported with a multi-faceted ambient campaign developed by The Hallway. The three minute film, If I Could Talk To My Donor, is a very personal piece that writer and director Jayden made with the help of a community awareness grant from the Organ and Tissue Authority (OTA). The film features real life patients who are waiting to receive a life saving organ donation. VIEW THE SPOT
 In response to a savings crisis in the UK - where more than 11 million people have less than 100 pounds in savings - Nationwide Building Society has launched a new widespread advertising campaign. It is aimed at encouraging people who are not currently putting any money away to start saving something, no matter how small, and regardless of who with. The 'Payday Saveday' campaign will utilise a variety of different advertising and marketing channels including TV, radio, newspaper, posters as well as the Society's owned channels. The campaign was developed with the Society's lead creative agency VCCP with media planning and buying by Wavemaker. VIEW THE MANAGING SPOT VIEW THE POCKET SPOT VIEW THE STABLE SPOT VIEW THE PROBLEMS SPOT VIEW THE FUTURE SPOT
 Campaign for Electrolux launching their glamorous new e100 range of kitchen and laundry appliances by BGB and Flint. VIEW THE SPOT
 Sweetshop's Liz Murphy has directed a beautifully observed, naturally performed film for German orange juice brand Hohes C. Asking 'what do you get up for?', the film is central to an emotionally charged campaign created by Jung Von Matt. Released in Germany as 'Wofur stehst du auf?', the film shows different people waking in the early morning hours for an active start to their day - playing football, jogging, doing yoga, looking after family, and going to work - and emphasises the idea of looking after the 'things that matter the most.' VIEW THE SPOT
 Coffee bags? Apparently so! Taylors are behind the new innovation that has everyone asking "why didn't they think of them before?" The answer is revealed in a fantastical, time-hopping montage created by Lucky Generals, where characters from across the ages find their plans to put coffee into bags thwarted by the elements, human error and various other pitfalls. Goldstein's eccentric score matches the comedic narrative directed by Smuggler's Randy Krallman, with the instrumentation transforming as the story behind the "coffee bag" traverses through history. VIEW THE SPOT
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Bestads Rankings
Bestads worldwide rankings of top advertising agencies, people and clients, based on points awarded for work selected amongst week's best this year.
As at Aug 22, 2019.
Executive creative director rankings
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.jpg "upload/eran1BW (1).jpg")
JetBlue, the airline with a mission to inspire humanity, has a message for travelers everywhere: You deserve better. Launching today, its latest campaign, 'Just Alright Doesn't Fly Here,' takes a stand against mediocrity in air travel and reminds travelers they don't have to accept the bare minimum that has become standard across the industry. The multifaceted 'Just Alright Doesn't Fly Here' campaign, created in partnership with MullenLowe, will come to life in videos and ads that feature different aspects of JetBlue's award-winning customer service. 
New print campaign from Innocean Berlin for Hyundai. The work is part of their new Next Awaits campaign celebrating the 70th anniversary of the company's launch.
Launch film for new 'That Jif'ing Good' campaign via Publicis, New York, for Jif Peanut Butter.
