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Guest Judge: Ant White, CCO, CHE Proximity, Australia

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  GUEST JUDGE /BEST AD OF THE WEEK   AUSTRALIA   Dec 19, 2018
upload/Ant White Headshot (1).jpg
This week's guest judge is Ant White, chief creative officer at CHE Proximity in Australia.

It's the end of the year, and thankfully the end of big elaborate, expensive Christmas ads, with no substance.

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Alexander Beer: Gaza Border Beer

  TV   ISRAEL   Dec 19, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F72bb3_0004.png&width=200Over the last couple of years, the southern border area between Israel and Gaza has become a buffer zone for the ongoing Israeli-Palestinian conflict. A conflict that has put many farmers of Israel’s border towns and kibbutzim in the line of fire. Over the last couple of months, as the conflict has flared up, over 2,600 hectares of crops, mainly wheat, went up in flames – a loss for farmers estimated at well over 2 million USD – not including the extensive damage caused to the fields’ irrigation systems.
Agency: Leo Burnett, Israel



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Belgian Kids' Fund: Birthday Everyday

  TV   BELGIUM   Dec 19, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa69cf.png&width=200"Birthday Everyday" is the title of the film released by the Belgian Kids Fund, which deals daily with children in a serious health condition. In the film, we see a couple of parents reacting in an unprecedented way when forced to face an unfortunate diagnosis about their child’s health state. "Birthday Everyday" is a story about resilience and unconditional love, even when the world is falling apart. Created by the Belgian agency Mortierbrigade, produced by CZAR.BE and directed by the directing-duo SALSA, the work provokes an important reflection on the importance of emotional support and the relativisation of time when life exposes all its fragility and finitude.

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San Remo: The Secret Ingredient

  WEB FILM   AUSTRALIA   Dec 19, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9430e.png&width=200Black Sheep Advertising explore the meaning of family in their latest spot for San Remo. San Remo has a long history of brand positioning around family. And although the notion of what constitutes a family is now less predictable; when they work, nothing can match the social and emotional, restorative power of a family. So, while there are increasing pressures on time, our health, our financial position and our relationships, finding time to be with family is more important than ever. There is an honest truth to the power of family, that spans generations, geography and language.



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City of Viseu: Wi-Fi

  PRINT   PORTUGAL   Dec 19, 2018
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FDec%2Ftn_99180_viseu_xmas_wifi_bestads.jpg&width=200Free Wi-Fi hotspots are now available in the city center of Viseu. Agency: Opal

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Road Safety Authority Ireland: Consequences Cardboard

  PRINT   IRELAND   Dec 19, 2018
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FDec%2Ftn_99170_Consequences2.jpg&width=200Poster promoting 'Consequences', the Irish Road Safety Authority's drink driving VR experience.
Agency: BBDO, Dublin

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Bridgestone: Flat Tire

  PRINT   ISRAEL   Dec 19, 2018
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FDec%2Ftn_99169_JCD+2018+bridgstone+e2.jpg&width=200FCB, Tel Aviv have created this ad for Bridgestone

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Empório Choça: Fast Food

  PRINT   BRASIL   Dec 19, 2018
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FDec%2Ftn_99168_AN_Ambientes+kids2.jpg&width=200The Choça, home decor store, began working the pop line. A campaign was launched to publicize the collection. Agency: G Marketing

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Dole: Sun Inside

  OUTDOOR   ITALY   Dec 19, 2018
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FDec%2Ftn_99182_billboard_dole_eng.jpg&width=200“We have the sun inside” is the concept developed for the new Dole institutional campaign. The protagonist is the Sun, capable of unleashing a unique goodness and genuineness. The Sun, whose shape is present in every slice of fruit, is also the main element of the logo and it symbolizes the natural origins of the brand. The Objective of the campaign was to increase the brand awareness of the Dole brand through a simple, yet attentive outdoor communication activity that reinforces the institutional message "We have the sun inside". The idea? We have planned the communication on the backlit shelters that at night, when they light up, emphasize with light all the energy of the sun. Agency: TRUECOMPANY

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Dog Rescue: Light Up Your Home

  OUTDOOR   AUSTRALIA   Dec 19, 2018
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2018/Dec/tn_99175_Light Dog Bestads.jpg&width=200A timely message to encourage people to help save lives this Christmas and to adopt a rescue dog rather than buying one. Agency: DDB Remedy

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BottleSales: 99 Bottles

  RADIO   AUSTRALIA   Dec 19, 2018
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200With BottleSales, the 99 Bottles of Beer on the Wall never have to run out. Agency: NOVA 93.7

PLAY THE SPOT

BMW X5: Monza, Sahara

  EXPERIENTAL   ITALY   Dec 18, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F98c06.png&width=200With a 5793 meter long circuit through the sands and rocks of the Sahara, Monza’s historic race track comes to life in the heart of the desert.
More than 40 people, including engineers, surveyors, technicians and racers, have worked hard to faithfully reproduce a life-size replica of every turn, every straight, every chicane, using the original track’s turning circles and distances. This monumental effort reflects the spirit of the campaign’s concept “Volere e Potere” (or “Know you can”), culminating with an unprecedented challenge: to drive the new BMW X5 in one of the planet’s most hostile environments, just as you would at the Monza race track. Such spectacular statement shows that today, the pleasure of driving a BMW also extends off-road, due to the innovative xOffroad package on the new BMW X5. This is a car that, like any true leader, can achieve any objective, and is not afraid to prove it. The project, developed by M&C Saatchi Italy and produced by Utopia.

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Fiji Tourism Board: Singing

  TV   AUSTRALIA   Dec 18, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F030d2_0000.png&width=200ourism Fiji has announced a revitalized global brand campaign ready to roll-out in 2019. Created by Saatchi & Saatchi New Zealand and Goodoil Films, the refined campaign builds upon the destination's current brand messaging; 'Where Happiness Finds You', while showcasing the breadth of experiences available to visitors.

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HOYTS: Hoyts Recliners

  TV   AUSTRALIA   Dec 17, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8a607_0003.png&width=200HOYTS has launched its HOYTS Recliners campaign by BWM Dentsu Sydney, making extra comfy recliner seats the new norm for Aussie cinematic viewing experiences.

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Toyota: Don't Story And Drive

  PRINT   CYPRUS   Dec 17, 2018
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FDec%2Ftn_99160_RED+RIDING+HOOD_FULL+UI.jpg&width=200Marketway/Publicis have created these ads for Toyota, Cyprus

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DDB: The House of Cars

  OUTDOOR   NEW ZEALAND   Dec 17, 2018
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FDec%2Ftn_99163_Houseofcars.jpg&width=200For hundreds of Aucklanders, their house is a car. They are our hidden homeless. You probably won’t see them begging on the street. They often have jobs. Their children go to school. They simply can’t afford housing. But the charity Lifewise has secured funding to rent get them into housing, by renting homes for them from private landlords. In order to encourage these landlords to open their homes, DDB Group, New Zealand, created The House of Cars – and interactive installation that lets people feel what life is like in a car, through film, audio and interactive screens.

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Avalon Home for the Homeless: Netflix

  OUTDOOR   AUSTRALIA   Dec 17, 2018
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FDec%2Ftn_99157_Avalon_POSTER_AdsOfTheWorld.jpg&width=200Magnum Opus Partners have created this ad for Avalon

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Southern Cross Austereo: Radio Famous

  RADIO   AUSTRALIA   Dec 17, 2018
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200As Australia's largest radio network, Southern Cross Austereo makes businesses famous everywhere!
Agency: The Studio at SCA

PLAY THE SPOT

Slayer: Slayer? On Triple M?

  RADIO   AUSTRALIA   Dec 17, 2018
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200The Triple M Network is home to Rock and irreverant comedy.
Slayer, however, isn't on their playlist.
So when it's time to advertise Slayer's final Australian tour on Triple M, we wanted to make sure listeners could believe their ears. Agency: The Studio at SCA

PLAY THE SPOT

Subway: Fall in Love with Lunch Again

  TV   AUSTRALIA   Dec 17, 2018
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/c95ee_0000.png&width=200Mixing a little bit of love with humour, Subway is inviting its customers to fall in love with lunch again, via a new tongue-in-cheek campaign created by J. Walter Thompson Sydney. Believing its customers were becoming complacent about their lunch choices, Subway set out to showcase all its fresh new flavours, new sauces and seasonings, exciting new tasty combinations and new and improved core ingredients via the new campaign in a light-hearted and engaging way.

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Zensex: It should be avoided

  PRINT   PERU   Dec 17, 2018
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FDec%2Ftn_99154_Zensex_It+could+be+avoided+2.jpg&width=200This abuse can be avoided. To generate awareness when people don't use protection. Agency: Havas Lima

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Baby Dove: Dream Feeder

  PRINT   CANADA   Dec 17, 2018
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FDec%2Ftn_99147_Baby+Dove_Dream+Feeder.jpg&width=200Almost 100% of Canadian moms feel pressure to be perfect. So the launch of Baby Dove, via Ogilvy Canada, was an opportunity to showcase the beautifully real side of motherhood. Pulitizer Prize-winning photojournalists immersed themselves in the lives of six new moms 24/7. They captured the good, the bad and the messy side of motherhood in a provocative gallery of 120 photos.

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The Reach Foundations: Pressures

  PRINT AND OUTDOOR   AUSTRALIA   Dec 17, 2018
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FDec%2Ftn_99151_Reach_Layouts_014+LOW.jpeg&width=200To generate awareness around the struggles teenagers' confront on a daily basis, The Reach Foundation has unveiled 'Pressures' a print and outdoor campaign, developed by The Monkeys Melbourne, part of Accenture, that shines a light on the pressure and isolation many youth feel in their everyday environments. The campaign focuses in on those everyday situations where teens are pressured to conform, whether in the schoolyard or active on social media in their bedrooms at home. This campaign urges the Australian public to go online to The Reach Foundation's website to learn more about the non-for-profit's vision to create generations of passionate young people who are ready to shape the world.

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UKTV: A lifetimeOf Stories

  TV   UK   Dec 17, 2018
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/3f3b5_0003.png&width=200A new spot from UKTV

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Depaul UK : Unheard

  WEB FILM   UK   Dec 17, 2018
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/464b5_0001.png&width=200This is the launch film (or call it trailer) to Depaul's new project "Unheard Playlists Against Homelessness'.Youth homelessness charity Depaul UK is raising awareness of young people experiencing homelessness by using Spotify playlists to tell their stories.With the support of playlists, the stories of five young people are told using the titles of songs in a personal way. As users read the song titles, the playlist reveals that young person’s experience of homelessness. A final "track"allows the listener to hear directly from the individual. Mike Thiedke, Depaul U.K'.s CEO, says in a statement: "Every experience of homelessness is unique, and the diversity of playlists demonstrates this. Through Spotify, we hope to break through the noise and reach listeners directly so that they can understand what people like George and Fatos have experienced."

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Lenovo: Art Switch Project

  INTERACTIVE   UKRAINE   Dec 17, 2018
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/8633f_0000.png&width=200Lenovo Yoga Book is an ultimate art-tab in a laptop format. It has 2 touch displays: one to surf and interact in a usual way & one e-ink display to read, type or even draw as on graphic pad. Nowadays everyone can be an artist open Instagram and upload a snap. Algorithms and filters will do all the dirty work for you. BTW, you have the 24/7 studio in your hands the smartphone or tablet. So nobody draws today. Bring back fun of hand-drawing by literary re-creating photos.

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Jumbo: The Collector

  TV   GREECE   Dec 14, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6c8e1_0003.png&width=200Meet a real collector maniac, you won’t believe what he is obsessed with. His henchmen deliver what he is craving for. The shady alliance and the nocturnal activities seem to be fruitful. One night the obsessed collector believes he has finally reached his goal. The next morning he wakes up hearing somebody knocking at the door. It’s time to face the harsh truth. Agency: Pollen


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Laurier Super Slimguard: Slim But Strong

  WEB FILM   VIETNAM   Dec 14, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3533f.png&width=200Standing out from other advertisements for sanitary pads, ‘Slim But Strong’ features a thrilling and engaging plotline of spy movie genre, delivered by one surprise after another. Not only the product’s superior functions were clearly demonstrated in a bizarre way, the entire film also gives the viewers an entertainment ride with full of laughs. Agency: Dinosaur

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Dog Rescue: The Last Meal

  WEB FILM   AUSTRALIA   Dec 14, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5d3f4.png&width=200Hollywood star, Aaron Taylor-Johnson, lends his voice to help Australia save 50,000 lives a year in this powerful 2 minute film. Agency: DDB Remedy

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NOS: The Magic Box

  TV   PORTUGAL   Dec 14, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa8b25_0001.png&width=200NOS, the major Portuguese Telecom, presents its new Christmas film "The Magic Box". In just a few days, this touching story, which depicts an unexpected friendship between a boy and a little mouse, has thrilled the Portuguese people and has been watched by more than 2 million people in social media. The Magic Box is a powerful metaphor for the brand’s role in people's lives and, above all, how the magic of Christmas happens when we believe in it.
This ad was directed by Marco Martins via Ministério dos Filmes, with original music by Nuno Maló, for Havas Portugal.

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Copper Mountain: Raised On Colorado

  INTEGRATED   USA   Dec 13, 2018
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/cd34b_0004.png&width=200Targeting ski families, and tagged "Raised on Colorado," the campaign creative, created by TDA_Boulder, is built around the Colorado, outdoor, family lifestyle...


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Transport and Main Roads: #LiftLegend

  TV   AUSTRALIA   Dec 13, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb21f1.png&width=200Everyone loves a drink over the Christmas season. But many Australians are still risking their lives drink-driving to get home. #LiftLegends is a new road safety campaign, created by Publicis Worldwide, Brisbane, encouraging people to organise a #LiftLegend to make their way home. Set to the Bette Midler classic, Wind Beneath My Wings, it heroes the drivers who take care of you, and asks us all to consider being a #LiftLegend for our family and friends.

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Graduated Driver Licensing: Teach Me How To GDL

  INTEGRATED   USA   Dec 13, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5b50f.png&width=200The Colorado Department of Transportation implemented the Graduated Driver Licensing (GDL) laws in 1999 to help teens develop important driving skills. These laws include steps required to obtain a driver’s license, in addition to adhering to driving restrictions enforced during teens’ first years of having a license. Amélie worked with CDOT to gain teens’ interest in learning about and obeying these rules of the road. Agency: Amelie Company



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Huawei Mate 20: Souvenir

  WEB FILM   THAILAND   Dec 13, 2018
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/d0059.png&width=200Huawei Thailand goes analog with "Souvenir" in a campaign via J. Walter Thompson Bangkok...



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Oreo Cookies: Oreo People

  TV   USA   Dec 13, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F42849.png&width=200OREO PEOPLE is a global campaign created by The Martin Agency, built around the simple premise that no matter what our differences are, we can all connect playfully over an Oreo cookie. After all, it’s the only cookie that's crunchy and smooth, chocolate and creme, black and white. Using a fast-moving combination of live action and ground-breaking animation, and set to a head-bobbing dance track, OREO PEOPLE is an OREO campaign for a today's fast-paced, social-media-savvy, multi-screen generation, and has already connected strongly with younger viewers worldwide. Running now in multiple languages and formats in Europe, Southeast Asia, South America and parts of North America, OREO PEOPLE will soon premiere in China and Japan. OREO PEOPLE is the first new global campaign for OREO since the brand’s “Wonderfilled” campaign.

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Aids Awareness: AIDS KILLS

  PRINT   KENYA   Dec 13, 2018
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FDec%2Ftn_99108_aids+kills.jpg&width=200J.Walter Thompson, Nairobi have created this ad for simama na wadada

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BJ’s Restaurants & Brewhouse : BJ's Foodie Forecast

  WEB FILM   USA   Dec 13, 2018
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/93295_0000.png&width=200When the weather sucks, it sucks to go out. BJ’s Restaurants & Brewhouse knows there are times when people just want to lounge around in their lounge pants. So, we developed a programmatic weather-dependent campaign that makes staying in and ordering delivery even sweeter when you can’t face going out. In partnership with Clinch, BBDO San Francisco built an AI engine that examines weather conditions in real time near to BJ’s Restaurant locations (in seven key markets including Cleveland, Columbus, Houston, Phoenix, Seattle, Tampa and Washington DC). Then some clever tech is triggered when it’s really cold, raining or windy that serves up cross-media video ads on Facebook, Instagram and YouTube. The ads, created by the Docter Twins out of Thinking Machine, are spoof weather reports with tempting delivery offers. So, for instance, if there’s heavy rain, people get a heavy discount.


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Greenpeace France: The Handmade Gift

  WEB FILM   FRANCE   Dec 12, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F016cd.png&width=200A Christmas story about a girl, her teddy bear, and a problem that affects us all.
Agency: 84.Paris

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National Aids Trust: Rock the Ribbon

  TV   UK   Dec 12, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe154a_0000.png&width=200The National Aids Trust's (NAT) have released a stunning video featuring dance genius Sherrie Silver (responsible for one of the most iconic videos of 2018, Childish Gambino’s smash viral hit ‘This Is America') and supported by narration from Stephen Fry.



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Bike For Brussels: Safety Earworms

  TV & PRINT   BELGIUM   Dec 12, 2018
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2018/Dec/tn_99103_08802_BMB_Oorwormen_Bruzz_2m2_1200x1600_FR-8.jpg&width=200Mortierbrigade have created these ads for Brussels Mobility

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Beard Bros Co: Burning man

  PRINT   Ecuador   Dec 12, 2018
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FDec%2Ftn_99088_burning+man.jpg&width=200Having facial hair became a trend, but not everyone knows how to properly care for their beard or mustache and problems such as burning, irritation and itching are becoming more frequent, that's why products have been created that help us avoid them. We made those problems more obvious. We used makeup and painting techniques to turn some beards into cactus, llamas and chili plants; to tell in an entertaining way that in Beard Bros. Co., there are products like oils and in this specific case, balsams designed to avoid common problems and facilitate the care of the beard. Agency: McCann, Ecuador

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BestAdsPRO membership only US$30 per year

  LATEST NEWS   WORLDWIDE   Jan 12, 2009
upload/Screen Shot 2018-06-12 at 9.30.05 am.pngBestads PRO Membership is only US$30 per year:

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