In an era when coffee has become ubiquitous and overdone, it takes something breakthrough to remind people of the startling richness of true coffee flavor. BOSS offers the purest, truest coffee flavor with no bitter taste. Agency: gyro, Cincinnati

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This print campaign from LGA highlights the superiority of these Italian-designed helmets as well as the competitiveness of the drivers. With the Stilo helmet, drivers can race faster and get the competitive advantage.

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Rips are the most common cause of drownings on New Zealand beaches every year, and they move much faster than anyone can anticipate. In this radio spot from FCB, New Zealand, we demonstrate their deadliness and just how fast they can move up to 3m a second, or in the case of this ad, up to 90m in the space of 30 seconds.

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From Ogilvy, Mumbai radio spots for Bhuira Plum Jam

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Group of middle-aged friends suffering the hangover of life ran into each other after many years. They dreamed of a world filled with hope and better
things to come.These gentlemen have survived through practically everything with laughter. The rest they have always settled in an adult way, playing Rock-Paper-Scissors.This is the philosophy they wanted to share. In result RPS Brewing was born. No matter where you come from you know the RPS game. Now it's time to taste the game.

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3 out of 4 children sexually assaulted by someone they knew well.A survey participated in by more than 45,000 children in the 12- 18 age group, across 26 states in the country, revealed that one in every two children is a victim of child sexual abuse.The survey conducted by humanitarian aid organisation World Vision India with a sample of 45,844 respondents also revealed that one in every five do not feel safe because of the fear of being sexually abused.It also said one in four families do not come forward to report child abuse.

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New 'Try Something New' print campaign from Leo Burnett, Kuala Lumpur for Bookxcess Malaysia.

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In life, much of our conclusions are the fruit of our own questions. The questions lead us to think, awaken our conscience and illuminate the path of decisions. The questions give us accurate answers to our growth as a human being. The concept of the campaign created for DETRAN / RN starts from this premise. The idea is to lead us to think and reflect on what we say and do in traffic. Agency Executive Propaganda, Brasil.

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The chase is on, in this "Be The Hunted" spot celebrating Global Running Day 2018 by pushing the pace and staying one step ahead of the competition. Agency: TBWA/Chiat/Day, New York.

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Everything gets sleepy when you have a Prorelax mattress.Print from Miete, Brasil

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JWT, Kenya presents a bill bow tie for Father's Day

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The Brazilian agency WE launch the campaign "Dengue Relax" to the relaxing muscle spray "Balsamo Bengue", from EMS brand. The printed ads show situations in different sports that may will cause injuries such as skateboarding, surf, skating and soccer

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Africa, Sao Paulo has illustrated this print campaign for Pocket Books.

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It's the time of the year hordes of ex-pats depart Bahrain for good many abandon their pets. Combining a poignant image that captures the pet's sense of desertion, with a conscience provoking thought saves pets from a miserable life.

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J. Walter Thompson have created this spot for MATERNA

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In Vietnam, it is believed that experimenting with hair is not something “good girls” do. So, some young women go ahead and do it anyways, but then they are judged by people around them and some young women don’t have the courage to do what they want and just try to fit in, unhappily. Dove tells an emotional story of three 3 young women, who feel this way, every day. The brand's agency, Ki Saigon, identified conversations on social media where girls were being vocal and sharing their stories on how they are judged based on their style, be it clothes or hair color. The content is being aired on social media and online channels. This campaign will be taken on-ground and on billboard to encourage more mothers and daughters to come together.

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Capim.AG have created these ads for Hilô

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To promote the British Columbia Automobile Association’s Home, Health, and Auto Insurance offerings, DDB, Canada, Vancouver, developed a series of posters illustrating how the world feels less dangerous when you’re covered by BCAA insurance.

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“Never Just a Smoke” is a new campaign created by Duncan Channon, for the California Department of Public Health’s CA Tobacco Control Program (CTCP) that responds to the reality that casual smoking by young people is on the rise -- even as daily smoking declines. While children of the 1990s and 80s grew up seeing anti-tobacco efforts targeted at heavy ‘pack-a-day’ smokers, this campaign taps into the insight that social smokers age 21 to 35 typically don’t view themselves as ‘smokers’ -- and thus, underestimate the harm of lighting up socially. CTCP’s “Never Just a Smoke” campaign also combats the reality that new forms of tobacco -- including hookah, cigarillos, JUUL and e-cigarettes -- make social smokers less likely to perceive the health risks of occasional use. OOH, digital video, digital audio and radio targets “smokers in denial” age 21 - 34 across California -- with special focus on reaching LGBTQ, Hispanic, Asian and African-American communities that are at higher risk for social smoking.


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The ABC, in partnership with NAKATOMI and Google Zoo, has released 'ABC AR - Space Discovery', an interactive augmented reality app in conjunction with the new season of 'Stargazing Live' which premiered last month. Hosted by Professor Brian Cox and Julia Zemiro over three nights from Siding Spring Observatory in NSW, the series immersed audiences in a celebration of the night sky, focusing on features best experienced from Australian soil.

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Central and Sheung Wan are two of the oldest neighbourhoods in Hong Kong and were recently relaunched as the hippest district of the city.
To encourage more visitors to this dynamic area, Hong Kong Tourism Board has introducing travellers to ‘in the know’ walking tours.
To facilitate this experience, art-inspired QR Codes have been displayed around the district. Each element of design used to create the exclusive QR Codes was inspired by the real-life experiences on offer such as visiting a temple or drinking traditional Chinese Tea. Once scanned, theses designs take you on a tour that exposes many hidden secrets allowing you access to culture, art, heritage and local dining hot spots.

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The new ad from FCB Interface for Mahindra XUV500 by FCB interface India is all about thrill, excitement and adventure, directed by Lloyd Baptista & produced by Method productions India.

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As an island nation, New Zealand has a lot of water. And every year, young and foolhardy Kiwi males drown because they do dumb things around it. Things like jumping off tall objects; bridges, trees, wharves etc. The results are often catastrophic. Part of the problem is that this target just doesn’t want to look uncool in front of their mates. No one wants to be called a chicken shit, or a pussy, or a drop-nuts. But the fact is, as history has proven time and again, being a little bit cowardly may just save your life.

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On the day before Hong Kong's Legislative Assembly meet to discuss environment issues, Greenpeace via Grey Hong Kong sent each member of the Assembly a block of soap. Polluted Soap.The soap was infused with the essence of pollution found in Hong Kong beaches and waterways and asked Assembly members to stop washing their hands of the problem.The 'Polluted Soap' was designed by Taiwanese artist, Hung Yi-chen. Representing different beaches and the pollution found on those beaches, the soap will feature in selected retailers over the summer.

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Brand experience agency Geometry Prague and NeuroDigital, in collaboration with the Leontinka Foundation, has made art more accessible to the blind with an immersive VR experience using VR haptic glove technology.Three of the world's most iconic sculptural masterpieces

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If you demand more from life, you should top your premium hotdog wth delicious extras. Radio from Juniper ParkTBWA Toronto.

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To launch Downy fragrance beads in China, a device was created, enabling people to text a scent. Download the app, sync your phone with the device and send a text with one of the 100 keywords to trigger a scent. Agency: Grey Hong Kong

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Every year in Peru, there are more than 4,500 cases of prostate, testicular and penile cancer reported. By 2020, the figure is projected to increase by more than 22% and what's shocking is the number of young adult men, between the ages of 15-30, who are affected.Thanks to a popular Instagram sticker that is widely recognizable, Liga Contra el Cancer and Wunderman Phantasia are targeting this audience and hoping to generate fresh awareness

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This initiative from Libbs Farmaceutica, created by Agencia Tudo, narrates the experience of 40 people that overcame the disease in a dance show, a documentary movie and a photographic exhibition. Despite affecting millions of people around the world, depression is surrounded by prejudices and lack of information.

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Due to the recent success of Sbu 2.0, chief designer and science teacher, Sibusiso Ndlovu, gives us an exclusive look at his design philosophy and the inner workings of what many have described as his very own masterpiece.

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Environmental decline is real. Our planet is headed towards destruction, through the choices we make every day. The real bad news however is that we are indifferent to this fact and oblivious to our mistakes. We don't even have time to think or realise that the impact we make on the planet with our irresponsible choices is making it the toughest place for our future generations to survive. So, we decided to prove this fact and sensitise all with an eye-opening social experiment. Two groups of people that represent two generations were invited to participate.

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Luxury car brand, Volvo Car Australia (VCA) has launched its latest innovative sustainability project, Living Seawall, created in collaboration with whiteGREY, Sydney Institute of Marine Sciences (SIMs), and Reef Design Lab.
VCA joined the United Nations' World Environment Day initiative, this year's theme is beating plastic pollution.

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Russian mobile operator Tele2 challenged its agency, Geometry Russia, with a problem heavy mobile internet users did not perceive Tele2 as a suitable provider. Tele2 introduced the Rain Wi-Fi project the world's first rain-powered 4G-router that turns restrictive weather conditions into free Internet for people who get caught in a rain.

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A mounted bottle tells the story in the print ad from D/Araujo, Brasil

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Giacometti Mieite, Brasil print for Sicredi finance

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Avionero is online flight search service.Remind people about scheduling their summer vacations When the summer starts people get very excited. Especially in Russia, Sweden and other northern countries. Because it is finally summer. But many people put off planning their vacations thinking that they have the whole of three months of warm weather ahead and they do not have to be in a hurry. And they suddenly remember about their vacations when it is already too late.

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Today, New Zealanders are reading less and less, with just one in four of us finishing a single book each year. Paper Plus, New Zealand's largest book retailer, and champion of reading and literacy, need to change that. So in 2018, we used one thing our target are still reading; Twitter. We took three of Twitter's most popular contributors (who also happen to post the most trivial and inane material), and encouraged our target to read something better a book, from Paper Plus.

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To mark the Renault Sport Formula OneTM Team and LEGO partnership, Renault has created a short stop-motion film that brings to life the Renault Sport Spirit. Created for digital, the film tells the story of a determined Lego minifigure who creates his own Renault F1 car to triumph in a toy car race, after coming last against the other toy figurines thanks to his lousy toy car. The stop-motion animation was created by The Loft, Publicis Conseil for Renault Sport.

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Every year, over a thousand people go through a gender transition in Brazil. During this process, many of them tend do identify themselves differently and reconsider the way they dress. Although it may be first perceived as a detail, this style change helps them finding their true personalities. The problem is: in a country where 90% of transgender people are forced into prostitution due to no job opportunities, buying new clothes is privilege.

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FCB, Montreal has illustrated this cheeky "eat what you want" print campaign for Weight Watchers.

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