 This week's guest judge is Nick Doring, Associate Creative Director at Public Dublin. Winner: Axe ' Long Lasting'. Two ads about long-lasting deodorant went head-to-head, but Axe edged it. They say the most important thing in comedy is... jokes... but, the other secret is timing. This film let its own awkwardness breathe, stretching the discomfort just enough to land a genuine chuckle.
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 For World Down Syndrome Day on March 21, 2025, CoorDown is launching the international awareness campaign "NO DECISION WITHOUT US” to demand the presence of people with disabilities at the tables where decisions are made, whether regarding personal autonomy or a social and civic role. Inclusion will never be possible if the decisions that shape the world are made only by a few, for a few. It is not just a matter of providing specific opportunities to include, but about changing the way we all live together: people with disabilities want to be where decisions are made and where the world is designed. According to the World Health Organization (WHO), at least one billion people, 15 percent of the global population, live with a disability. But where are these people when the world they live in takes shape? They are not the protagonists; the rooms where decisions are made remain closed and there is a risk that they are becoming increasingly inaccessible. This applies to all people with disabilities. VIEW THE SPOT
 If power were measured in noise, combustion engines would dominate the streets. But what if we told you that 100 GWM Ora vehicles together make less noise than a traditional car? Yes, that's right. And the electric revolution doesn’t stop there. Besides being quiet, the Ora emits zero grams of CO₂ per kilometer traveled—a positive impact measured not only in decibels but also in quality of life. VIEW THE AD
 A long time ago, gender marriage was forbidden, why? because we loved each other even if we were the same. It was difficult and it was a fight won, one more achievement. The freedom for gender to come before the law so that the law would give them the reason. Today the academy is right for us when we can teach them to speak English in a short time. Breaking ideomatic and ideological chains to give opportunities and get ahead. VIEW THE AD
 At the right moment of violence, when it occurs, the victim unconsciously looks at the phone and the feeling of seeing it far away before the intention to take it and denounce the abuser. This is a representation of what a victim feels at the time of being abused. But the message conveys that when the storm passes, pick up your phone, the one you see closer now and denounce, the abusers should pay and be imprisoned. VIEW THE 4 ADS
 Any vaping print from Prefeitura de Joinville, Brasil VIEW THE AD
 Las Vegas, Dubai, Copacabana, Gold Coast, and Singapore: do you know what these places have in common? Despite being highly valued today, at the beginning of their histories, they were just plots of land. VIEW THE AD
 IKEA Portugal has a partnership with CIG (a governmental commission for gender equality) to support victims of domestic violence through a safe and anonymous reporting channel. Simply by calling IKEA Customer Support and selecting option 8, callers are seamlessly redirected to the Domestic Violence Victim Information Line — but the call will be registered as being for IKEA, ensuring added protection for the victims. VIEW THE 5 ADS
 Following a huge reaction to the news that Walkers Worcester Sauce crisps were returning (but only in Worcester), VCCP and Good Relations have launched an integrated campaign to share the news that the iconic flavour will now be available nationwide. Walkers reached out to heartbroken fans who were still mourning the loss of the flavour, which was withdrawn in 2023, to tease their return. But the initial announcement that the Lea & Perrins favourites were coming back carried an important twist: they were only available in Worcester, at a single corner shop. The announcement caused a frenzy, turning the town purple as a giant six-metre crisp pack floated down the River Severn past Worcester’s beautiful cathedral. VIEW OUTDOOR
 When the new Korean brand H Cookware entered the Vietnamese market, it knew it would have trouble convincing the local audience of its durable pans. So, they used the highest-volume chefs - Vietnam’s street food vendors - to show off that the pans were built to last. But the brand didn’t stop there. They made sure that Vietnam not only knew their pans were durable, but also felt it. To make that happen, H Cookware created the first-ever stainless steel street food guidebook in collaboration with creative agency Happiness Saigon. Made from the same material as their pans, the collection of street food vendor stories puts a clever product demo in the hands of the people. VIEW OUTDOOR
 Wellington City Mission – a charity specialising in providing facilities and support for those most vulnerable – was responding to the crisis by building a transformative new home for the homeless. Called ‘Whakamaru’ in indigenous Māori – meaning ‘shelter’ – it was to be a state-of-the-art new housing facility for the city, consisting of 35 emergency and transitional housing apartments, a social supermarket, laundry, café and communal facilities. Designed specifically to support Wellington’s most vulnerable community members in making the transition towards long-term housing solutions. VIEW OUTDOOR
 Belfast Telegraph is Northern ireland's news brand. With in-depth reporting, they bring readers into the details of stories so much that it feels like you're actually part of the action. All shot in-camera, we took average readers out of their home, work and commute scenarios and brought them into the fold of the stories they are actively reading. A nice detail is the front cover of each newspaper depicting the same scene, without the reader in it. VIEW OUTDOOR
 NAB, together with TBWAMelbourne and Mindshare, has launched its latest AFL sponsorship campaign which captures the essence of togetherness through a shared love of footy. The new campaign comprising a TVC, alongside accompanying social and OOH assets, is a response to the current social environment. According to Australia's longest-running social cohesion survey, the Scanlon Report, "our society is experiencing an ever-deepening sense of exclusion and division amongst the community." The new work sets out to capture the essence of togetherness through a shared love of footy. VIEW OUTDOOR
 Kellogg’s Town, a brand-new digital experience from Kellogg’s, is set to redefine the way in which breakfast fans across Europe interact with one of the world’s most iconic cereal brands. On the back of Kellogg’s recent strategic investment to drive growth for its iconic cereal brands and the category, this next-generation experience, designed and built by Merkle, in partnership with Dentsu Creative, will enable Kellogg’s to win customer mindshare and drive loyalty. Kellogg’s is also working with Carat UK to implement an outcome-based media buying strategy which complements the digital experience. VIEW THE CONCEPT
 Feeling safe in public is a gendered issue, with a significant number of women experiencing fear and vulnerability. According to a 2019 study by Statistics Canada, a staggering 92% of women take conscious precautions to stay safe in public, while only 23% feel safe when alone at night. Because of this pervasive anxiety, women consistently need to adapt their behaviour—changing their itineraries, leaving work early to avoid walking in the dark, and modifying their appearance to avoid unwanted attention. VIEW THE CONCEPT
 Erste Bank’s latest commercial campaign traces the relationship between a father and his son, all within the childhood bedroom. Created by Jung von Matt Donau and directed by Arts & Sciences’ Daniel&Szymon, this cinematic symphony artfully portrays a vibrant life unfolding with seamless transitions as memorable moments from everyday life play out with smooth shots. Guided by a steady, reflective voiceover, the story moves through time—childhood joys, teenage struggles, and the bittersweet moment of moving out—before rewinding to reveal a heart warming twist. VIEW THE SPOT
 Sling once again teamed up with the directing duo, The Perlorian Brothers, to create another round of spots under the platform, 'Sling Lets You Do That', which debuted in August 2024. The spots blend unexpected comedy with repetitive heavy-lifting reasons to ensure that viewers learn about Sling in an engaging and memorable way. We see characters such as Clock Boy and a wayward sailor who jumps overboard, seeking a better TV streaming service that allows customers to choose what they pay for, customise their channel line up, or pause their subscription and still access hundreds of channels to watch for free. VIEW THE 2 SPOTS
 State Farm has launched its newest star-studded ad, 'Batman vs. Bateman,' bringing together two iconic figures for the first time to highlight that when it comes to coverage, having insurance isn’t the same as having State Farm, just like having Bateman isn’t the same as having Batman. As State Farm continues to integrate itself into major pop culture and sports moments, the brand is launching its campaign during the collegiate basketball tournament in March — bringing together an all-star cast including Jason Bateman, SZA, Kai Cenat, Jordan the Stallion, Batman, and of course, Jake from State Farm. VIEW THE SPOT
 L’Oréal Paris Canada has launched a bold new campaign, 'Worth,' in honour of International Women’s Day. The initiative highlights Jessica Campbell, Assistant Coach of the Seattle Kraken and a Canadian from Saskatchewan, and the first woman to coach a professional men's hockey team. Since its inception in 1971, L'Oreal Paris' tagline "Because I'm Worth It," has been a cornerstone of female empowerment, championing self-confidence and the belief that every woman deserves to feel valued. VIEW THE SPOT
 As part of the Three’s #WeSeeYou Network, an initiative in partnership with Chelsea FC Women that recognises and champions women in football, Three has recreated Lily Parr, arguably one of England’s greatest players – estimated to have scored more than 960 goals in her career, which is more than Cristiano Ronaldo. By bringing her to the present day via AI technology for a never-before-seen inspirational conversation with former Chelea FC Women player turned TV presenter, Karen Carney, Three hopes to inspire the next generation of ‘Lily’s. The three-minute interview, launched through PR and social media on International Women’s Day, VIEW THE SPOT
 The National Cyber Security Centre (NCSC) has unveiled ‘Tough Protection’, a new multichannel campaign under the Stop! Think Fraud initiative, encouraging individuals and small businesses to activate 2-Step Verification (2SV) to protect their online accounts. The push was developed in partnership with M&C Saatchi UK. VIEW THE SPOT
 Bar B Q Plaza, in collaboration with CJ WORX, has launched a new CRM campaign film with a creative twist—blending humour, sci-fi action, and a strong promotional message to drive member engagement. The film serves as a reminder for customers to open LINE APP "GON" before heading to the mall, unlocking a variety of exclusive discounts and benefits. The story follows a young man who is unexpectedly visited by his future self, arriving in dramatic fashion to deliver an urgent message: “Open LINE APP ‘GON’ before you go to the mall!” In a humorous nod to classic sci-fi films, the future version of the protagonist warns that failing to do so would mean missing out on valuable discounts—savings that could even be used to buy a winning lottery ticket. VIEW THE SPOT
 Seasoned Bollywood actors Deepak Tijori and Sheeba Chaddha have lent their moves in Truecaller’s latest campaign. The two films conceptualised by Talented and produced by Potli Baba Mediahouse convey the feeling Truecaller users may feel when they receive a phone call that has been correctly identified, now that Truecaller finally works on iPhone. The campaign embodies the spirit of ‘dance like no one’s watching’ and showcases how Live Caller ID lookup on Truecaller adds a long-awaited layer of protection and trust to communication for iPhone users. VIEW THE 2 SPOTS
 eir is the first and only Irish broadband provider to launch WiFI 7, the latest and most advanced WiFi technology in the Irish market. ‘Narrow Signal’ and WiFi ‘dead zones’ can leave families living on top of each other in a corridor of connectivity - forced into the only area of the home with strong signal. But this is no longer a problem with eir Wide-Fi powered by WiFi 7. VIEW THE SPOT
 Public transportation is used every day by a diverse array of people across Ontario, and Metrolinx believes that everyone, no matter who they are, their reason for travel, or what their story is feels safe while using transit. With its latest campaign, launched February 28th, the transportation agency shows its commitment to a vision where transit is safe for all. Conceptualised by Leo Canada with French adaptation by Martel, both part of the Publicis Groupe Canada network, this regional campaign speaks to Ontario’s rich cultural diversity, with adaptations in French and seven additional languages. VIEW THE SPOT
 March Madness is all about keeping up with every game, every buzzer-beater, and every unexpected upset—because missing a moment isn’t an option. Now, to celebrate the official sports bar of March Madness, Buffalo Wild Wings has announced a new campaign entitled, “So Many TVs. Not Enough Eyes.” Developed in partnership with its creative agency of record, Anomaly, the campaign highlights B-Dubs as the ultimate March Madness destination, with countless screens ensuring fans never miss a moment of the action. VIEW THE SPOT
 There are very smart dogs in Chile. The proof is in this print ad. VIEW THE 2 ADS
 Your favorite music artists can play underwater with the new Maxell BT-Nomad waterproof speaker. VIEW THE 6 ADS
 The Magpies and Hawks are two of the feathered heavyweights of the Australian Football League, and both are highly fancied to go a long way this season. But when you stick a "DUCK" on to this billboard, and make it matter of culinary taste, it really does become a rhetorical question. You could say, a ducking no contest. VIEW OUTDOOR
 Antibacterial soap Defensil decided to take a fresher approach compared to its other counterparts in the category to introduce their newest product. Most legacy soap brands paint a picture of scary germs, worried moms, and kids all dirtied from play. To challenge the category norm, GIGIL has helped Defensil Antibacterial Soap give a reason for the new generation of Filipino consumers to change their soap: the scientific truth that germs are always evolving and mutating, and your parents’ soap which you might still be using until today, might not any more cut it when it comes to killing today’s germs. The brand pushed this insight further and made the message more fun for the new generation of consumers, releasing 3 films that each imagined germs having similar stylishness, lingo, and interests as today’s Gen Zs. From their love for hiking, their use dating apps, and their desire to travel their world powered by airline travel promotions. To date, the film has been viewed in the country over 70 million times in less than a week. VIEW THE SPOT
 New research from Pukka Herbs UK reveals young women across the UK are missing out on vital sleep, averaging just 6.4 hours a night despite admitting eight hours was their optimum. To shed light on the challenges of getting good shut-eye in the modern world, Pukka Herbs UK has partnered with best-selling author, Otegha Uwagba, to launch Sleepless Beauty, a rewrite of the classic Brothers Grimm tale, Sleeping Beauty. The story has undergone a contemporary makeover, reflecting the modern-day trials and tribulations women face when getting a good night's sleep. According to the research, 68% of women aged 25-44 agreed they struggle to get good sleep, VIEW THE CONCEPT
 KFC Canada, in collaboration with Toronto-based creative agency Courage, is redefining the boundaries of advertising and consumer engagement with a bold new campaign that taps into the power of artificial intelligence. Challenging the machine to match the brand’s iconic fried chicken recipe, Courage proved once again that KFC's offering is truly unparalleled in taste and quality. In a move that merges cutting-edge technology with brand authenticity, KFC Canada enlisted AI to analyse the most highly-rated fried chicken recipes available online. VIEW THE CONCEPT
 Created alongside its global creative agency, LOLA MullenLowe, Magnum brings its unmistakable thick, cracking chocolate sound into the spotlight. The brand is committed to keeping its chocolate coating as thick as possible, making each bite so loud that it enhances the indulgence of every ice cream in its portfolio. But while consumers love it, the rest of the world may not be as thrilled. Elegance, pleasure, and chaos collide in a series of slow-motion films directed by Martin Werner, capturing the reactions triggered by an innocent yet loud Magnum bite. These films take viewers on a journey through a walk in the park, a silent library, a highly competitive pool match, and a relaxing evening at home. VIEW THE 4 SPOTS
 The introduction of Lovesac’s Reclining Seat is awakening civilization to its imminent state of recline, turning relaxation, comfort and self-care into the ultimate aspiration. Designed as a direct counter to today’s never-stop culture, and with functionality in mind, the Reclining Seat fits within any Sactionals setup, allowing users to recline like never before with its industry-disrupting design. The campaign and the Reclining Seat aim to lead a discourse shift that celebrates “The Recline of Civilization,” a celebration of slowing down and reclining. The social-first campaign features familiar faces such as Kathy Hilton, Funny Marco and Jay Shetty. VIEW THE 3 SPOTS
 Following a successful comeback at the 2024 NRL Grand Final, Bundy Bear is back in three new TVCs as Bundaberg Rum continues rolling out its ‘Forever Classic’ brand platform via Leo Australia. Directed by Nash Edgerton through Collider, the ads feature a fully animatronic 7-foot bear created by Oscar-winning prosthetics house Odd Studio. VIEW THE 3 SPOTS
 A trip to McDonald's is a great way to bring a little joy to the routine. So, as Aussies returned to work after the Christmas holidays, we targeted office workers with these eye-catching spreadsheet artworks. With over 760 placements in digital OOH sites, office building lobbies and even elevator screens – we reminded those getting back to the grind that there are always more delicious things to crunch than numbers. VIEW 3 OUTDOORS
 The all new XXXX Ultra has zero carbs, but is still 100% beer. So XXXX made sure the launch billboard were also made of 100% beer and didn't contain a single carb. The carbonated Beerboards popped up all around Queensland. VIEW OUTDOOR
 The release of the 2025 Workplace Gender Equality Agency Australia report revealed the pay gap still very much exists. In fact, it showed that Australia’s gender pay gap currently sits at a shocking 21.8%. To draw attention to the statistic and reinforce what women are missing out on, we created an ad with a gap of its own. Beyond awareness, we then pointed people to a website filled with free resources for businesses to help achieve gender equity in their workplace. VIEW OUTDOOR
 It's all about Algorithms New interactive message from Enigma, Museum Of Communication. VIEW THE CONCEPT
 The cricket appeal. The moment every fan stops what they’re doing and pays attention. Appeals decide innings, matches, even entire series. But what if they could decide something much bigger than cricket? To announce the partnership between UNICEF and Cricket Australia, we turned every appeal for a wicket during the Women’s Ashes Test, into an appeal for gender equality. VIEW THE CONCEPT
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Four outdoor messages form Jeep, Chile 
