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This week's best

Updated wednesdays

Guest Judge: Vasudha Misra, ECD, BBH India

Past reviews

  GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE   May 3, 2021
upload/Vasudha Misra.jpg
This week's guest judge is Vasudha Misra, executive creative director at BBH India.

Given what's happening in my country, India, and specifically the city I live in, New Delhi, I thought about postponing this judging. After all, who thinks about advertising at a time like this. But sometimes, you need distraction and inspiration. And advertising is mine. Where I can lock myself away for a few hours and not think about what's happening around me. So here are my top distractions for the week.

Favourite: Burger King 'Confusing Times'. Yes, we live in very confusing times. But there was no confusion when I saw this ad. It just stood apart. read more
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Clear 2.0: Why Not Make It 2.0

  TV   CANADA   May 7, 2021
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fac249_0000.png&width=200Clear 2.0 is a light-tasting low-calorie beer that lets you make the most of cottage weekends, BBQs, and just hanging out in the yard with friends. The campaign embraces the name, leaning into the idea of 2.0ing whatever you're doing in this case a game of Cornhole. The spot shows the game getting increasingly more impressive while posing the question "Why not make it 2.0?"

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P&G: Love Leads To Good

  TV   USA   May 7, 2021
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/51266_0000.png&width=200Wieden Kennedy, Portland has released these two films for P&G. The first 'Love Leads to Good' comes as Olympic dreams become a reality and the moments that shine brightest will once again celebrate more than athletic performance: showing respect, extending kindness and compassion, and doing the right thing even when it's the hard thing. These actions actions driven by love. The second 'Your Goodness Is Your Greatness' is in celebration of the Olympic Games and inspired by the athletes who are not only achieving athletic greatness, but are also stepping up to take action for good

VIEW THE GOOD SPOT
VIEW THE GOODNESS SPOT

Verizon Gaming: 5G The Reset

  TV   USA   May 7, 2021
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6da5c_0002.png&width=200Verizon's video game-style ad takes you on a seemingly normal journey through a totally abnormal world. MPC teams, led by Alvin Cruz, David Piombino and Chris Bernier, worked in close collaboration with acclaimed director Doug Liman and Madwell to show gamers the benefits of 5G by building a world rife with ominous and unsettling lag-induced glitches—before teasing a seamless 5G future ahead. Verizon’s 5G Ultra Wideband will change connectivity as we know it

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Liquid Death: Loving Homes For Plastic

  WEB FILM   USA   May 7, 2021
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F74847_0000.png&width=200Canned water brand Liquid Death has launched a new initiative. Themed 'Loving Homes for Plastic', it calls out major plastic producers for their careless efforts to reduce plastic waste (even though they are responsible for billions of bottles a year). In a new campaign from agency CALLEN, the brand has created a mechanism for everyday people to print mailing labels (for free), and send back single use plastic to these culprits.

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Vip Joliflex: Leave The Day Far From Your Sleep

  PRINT   BRASIL   May 7, 2021
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2021%2FMay%2Ftn_125853_1620308767_leavethedayfar_2400px.jpg&width=200With the Vip Joliflex mattress you can leave the problems of the day out of your head while you sleep

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Canadian Womens Foundation: The Mother Rising

  TV   CANADA   May 6, 2021
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/fdeb3_0000.png&width=200Toronto’s newest agency, Hard Work Club, is launching this week, with its commitment to breakthrough craft and design on full display. The agency is launching with a new Mother's Day campaign for the Canadian Women's Foundation. "The Mother Rising" is a powerful 90-second spot that calls for justice and equality rather than just brunch or flowers for moms.

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Lung Foundation Australia : Give Hope

  TV   AUSTRALIA   May 6, 2021
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F0ef80_0002.png&width=200As millions across the globe gasp for breath in today's COVID world, a powerful new TV commercial featuring real patients and their families reminds us that lung disease can strike people from all walks of life, young and old. The campaign was created by Queensland-based Bordertown Films and Oyo Studio for the Lung Foundation Australia and captures genuine, emotive moments with fathers, mothers, teenagers, young children and their families.

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Medalia Light The Coqui: The Sound Of Home

  AMBIENT   PUERTO RICO   May 6, 2021
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F13ad2.png&width=200In Puerto Rico, the song of the coqui is something common and unique, a sound that nearly 5 million Puerto Ricans outside the country miss and long for on a daily. This is why Puerto Rico's national beer, Medalla Light uses the sound of Coqui as a marketing tool, through the advertising campaign "The Sound of Home"
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Made From Melbourne: The Maton Guitar

  TV & INTERACTIVE   AUSTRALIA   May 6, 2021
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/03eb1.png&width=200Melbourne is known as the live music capital of the world, with more live music played on more stages than any other city. Unfortunately, what once was a thriving music community has now been devastated by forced restrictions and closures due to the global pandemic. With venues, artists and the entire local music industry bleeding, our local live music scene needed our support like never before. We drew attention to the need to support our local live music scene by creating a one-of-a-kind Maton guitar crafted from the timber taken from 4 of Melbourne's most iconic live music venues The Tote, The Espy, The Corner and Cherry Bar as an enduring symbol of the important role our live music venues play in fostering our once thriving music community.

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The Mirror Foundation / Kunana: The Missing Person Reporters

  AMBIENT   THAILAND   May 6, 2021
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/58b18_0000.png&width=200BBDO Bangkok, Kunana and The Mirror Foundation have worked together to put the AI technology Deepfake to very good use with the impressive and important project 'The Missing Person Reporters.' For the first time, a missing person is reported by the missing person themselves. But it is actually Deepfake AI technology that has been finally put good use and for a deserving cause. To give some context for this pioneering technology, Deepfake is an advanced and powerful AI technology that enables us to replace anyone's face on an existing image or video of a person. For the past few years, Deepfake technology has been known for its misuse in pornography, fake news and hoaxes.

VIEW THE MISSING PERSON REPORTERS CONCEPT
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Les Georgettes: And Are You A Georgette

  TV   FRANCE   May 6, 2021
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/a2049_0000.png&width=200Confetti showers, an electro-swing score and exuberant choreography characterise the colourful new campaign for leading French jewellery brand Les Georgettes. The first film for Birth Paris's newly signed director Matvey Fiks, the spot Et Vous, Etes-Vous Une Georgette? (And you, are you a Georgette?) was created by Marystone agency, Paris.

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Samsung: Talk Within Reach

  TV   SPAIN   May 6, 2021
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/2c4ca_0001.png&width=200Cheil Worldwide Espana and Samsung have launched a new app which allows Spanish-speaking ALS patients to not only keep communicating with their families, friends and carers but to control utilities in their homes, such as lights and TV, after the disease impacts their ability to speak or move.

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Tourism Australia: Epic Holiday

  TV & PRINT   AUSTRALIA   May 6, 2021
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/457c3_0000.png&width=200The next phase of Tourism Australia's Holiday Here This Year campaign launches today, with ambassadors Hamish Blake and Zoe-Foster Blake showcasing some of Australia’s most epic holiday experiences.

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Hey Girls: The Science Behind Seeing Red

  TV   UK   May 6, 2021
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa459e_0004.png&width=200A psychological study is at the heart of a new campaign by Hey Girls, the social enterprise founded by Celia Hodson to tackle period poverty. The idea, created by adam&eveDDB, revolves around a film called 'Seeing Red' which has been carefully crafted to evoke anger that motivates positive action.

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Turners: Tina

  TV   NEW ZEALAND   May 6, 2021
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2c16b_0001.png&width=200Looks like the car has gone forever. New spot from New Zealand for Turners

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Mosa Ballet School: Where Performance Is King

  TV   BELGIUM   May 6, 2021
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4e54c_0002.png&width=200Lieven Van Baelen directs this modern, organic and visually interesting new film for the new ballet school in Liege. The school, which will have its first auditions from autumn 2021, has no difficulty turning heads. We follow dancers throughout different locations, captured with different visual styles, moving to the sound of The Four Seasons Violin Concerto in G Minor. The usage of CCTV and infrared footage create a nice visual spin (pun intended) on the eye-catching elegance of the film. One of the locations includes the school itself, which is a former bank.

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Eve Sleep: Le Coq

  TV   UK   May 6, 2021
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F68985_0001.png&width=200eve sleep, the sleep wellness brand that sells mattresses online and through retail partners, has launched a new advertising platform in France called "La Vie En Jaune" ('Life In Yellow'). To mark the launch the brand has created a new film, 'Le Coq', featuring a stop motion singing cockerel, encapsulating the feeling you get when you wake from having had a really great night’s sleep. Created by adam&eveDDB, the new campaign marks a strategic shift for the sleep wellness brand.

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The Swedish Childhood Cancer Fund: Telemarketer Of The Year

  TV   SWEDEN   May 6, 2021
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4e5df_0003.png&width=200LinkedIn campaign.To get more companies to support childhood cancer research we decided to let children affected by cancer make their own sales pitch. Nobody knows more about the importance of childhood cancer research than they do.
In a film on Youtube and LinkedIn, nine year old Eston calls one of Sweden's most prominent business people, "Poker" Wallenberg, to get him on board with the program.

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Cred: Dravid

  TV   INDIA   May 6, 2021
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8b9f6.png&width=200Rahul Dravid is a legendary Indian cricketer. To his fans and followers he has always been a collected and calm gentleman on and off the field. He never loses his cool and could do nothing wrong. Cred, in its IPL campaign turned him into an incensed road rager, spouting abuse and taunts. The spot was the top trend on Twitter barely an hour after release.

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Julies: This Is A Raya Ad You Know

  TV   SINGAPORE   May 5, 2021
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc2643_0000.png&width=200It’s that time of year where again where brands across Asia put their spin on Raya ads The term Hari Raya is Malay for "big (or grand) day of rejoicing'.

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The Out: Extraction Service

  TV   UK   May 5, 2021
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa2c03_0001.png&width=200On demand car rental service THE OUT, part of Jaguar Land Rover, is celebrating the release from lockdown and the return to spontaneity with the launch of an immersive theatrical experience designed help people to break free from their daily routine. Other.London created this one-of-a-kind immersive theatre experience, called the 'extraction service', in partnership with the Heritage Arts Company.

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Durex: The Uncomfortable Truth

  TV   UK   May 6, 2021
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/f03c9.png&width=200Durex, the world's #1 sexual wellbeing brand, has unveiled the latest instalment of its long-running ‘Let’s Lube’ campaign to destigmatise female sexual discomfort. The Uncomfortable Truth, the follow-up to 2019's Ladies, Let's Lube and 2020's MOIST, aims to tackle misrepresentations of female sexual experience and challenge stereotypes, attitudes and misunderstandings around vaginal dryness and uncomfortable sex – highlighting its ubiquity and normalising the use of a simple solution, lubrication.

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DoorDash: All Flavours Come To The Table

  TV   CANADA   May 6, 2021
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/a66bd_0002.png&width=200From saucy soft-serve to basketball dunking meatballs, to the very chefs and curbside dashers that make up the Flavourhood every part of Canada's neighbourhoods are represented in DoorDash's latest campaign with agency partner, john st.

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Gieco: Claims Audition

  TV   USA   May 5, 2021
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F43423_0002.png&width=200Coming soon from Lisa Loeb! An entire album of brand-new, GEICO-inspired hits including "You Just Filed a Claim to My Heart," "Roadside Assistance, Yeah Yeah," and "I Fell in Love With a Claims Agent Named Kevin." Okay, not really. But hey, we can dream.

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Barbie: A Doll Can Help Change The World

  TV   USA   May 5, 2021
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F242f6_0003.png&width=200BBH, Los Angeles demonstates how important empathy is in this new campaign for Barbie helping to build a better world following recent study showed that when kids play with dolls it activates the part of the brain related to empathy. If playing with dolls can help a child develop empathy, then a doll can help change the world.

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Snickers: PTO

  TV   USA   May 5, 2021
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F7dd3d_0000.png&width=200With a summertime media buy, the campaign leans into classic summer moments when you really want to chill, but are having a hard time letting go. SNICKERS Ice Cream is here to sort you out. Created by BBDO New York, the campaign featuring PTO and Buried takes its cues from its non-frozen sibling,

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VIEW THE BURIED SPOT
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Burger King: The Wednesdeal

  TV   FRANCE   May 6, 2021
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/3afe7_0000.png&width=200In France, Wednesday has always been the favorite day for children. For a long time, it was because there is no school on that day, but not anymore. Even parents look forward to Wednesdays.

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Atlantic: Doberman

  TV   FRANCE   May 5, 2021
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2320d_0000.png&width=200Atlantic, the market leader in thermal comfort solutions, unveils its new brand platform: "Atlantic. We feel good in your home". The first collaboration between the brand and its new agency Ogilvy Paris talks to us about comfort with humor and lightness.

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Honda: Pretend The Cyclists Are The Covid 19

  PRINT   BRASIL   May 5, 2021
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2021%2FMay%2Ftn_125816_1620229845_Print_Honda_Maio_amarelo_02.png&width=200Even with the increase of bicycles on the streets, Brazilian drivers have not yet learned to respect the 1.5m distance, guaranteed by law, between car and bicycle.1.5m. The same recommended measure of social distance to contain the pandemic's progress.At Yellow May, we are going to take advantage of this coincidence to carry out a traffic awareness campaign.

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Citroen C4: City

  PRINT   CHILE   May 5, 2021
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2021%2FMay%2Ftn_125785_1620190382_Citroe%CC%88n+-+City.jpg&width=200Print from Inbrax, Santiago for Citroen

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Règles Élémentaires: Invisible Women

  AMBIENT   FRANCE   May 5, 2021
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd7487_0000.png&width=200France today, 1.7 million women do not have the financial means to buy intimate hygiene products or not in sufficient quantity. Consequently, it's difficult for some of them to continue with normal day to day life with dignity when menstruating.

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Honda Safety: The Awarenes Traffic Light

  AMBIENT   ARGENTINA   May 5, 2021
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9d432_0002.png&width=200"The Awareness Traffic Light", the action of Honda and Warehouse that went viral The campaign reached 11M views and 2M "likes" on TikTok in just 24 hours. Within the framework of the Safety campaign, the agency and the Japanese company developed a traffic light that detects motorcyclists who are without a helmet.

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Havalanas Fornight: Summer Island

  INTERACTIVE   BRASIL   May 5, 2021
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2021%2FMay%2Ftn_125792_1620191154_Havaianas+x+Fortnite.jpeg&width=200Havaianas has announced a licensing agreement with Epic Games, operator of the Fortnite game, to launch an exclusive collection of slippers after a negotiation conducted by IMG. To launch the new line of colourful Havaianas x Fortnite edition slippers available from April 29, Cheil Brazil has created a 'Slipper' shaped Summer Island inside Fortnite.

VIEW THE CONCEPT

Three UK: Samaraitans Better Phone Friend

  TV   UK   May 5, 2021
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd17eb_0003.png&width=200Tom Fletcher and Dougie Poynter chat about the importance of being a good listener in a new campaign from Three, in partnership with Samaritans. Agency: Wonderhood Studio.

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Nivea: Back Home

  TV   ITALY   May 5, 2021
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F71e7e_0004.png&width=200Within the pandemic, millennials everywhere were the hardest hit by the strains of finance and unemployment, forcing many to leave their independent lives and move back home.

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7 Eleven: Take It To Eleven

  TV   USA   May 5, 2021
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5e38e_0002.png&width=2007-Eleven launches "Take it to Eleven" campaign featuring four spots.

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NSW EPA: Don't Be A Tosser

  TV   AUSTRALIA   May 5, 2021
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F05ac5.png&width=200Introducing the hit single Don't be a Tosser, by Rage Against the Polystyrene.
It's one thing to learn that litter ends up in drains and the ocean, but it's another to hear it directly from the sea creatures who suffer. And there's nothing like a power ballad to hit people in the feels. (For those outside Australia/UK: the word 'tosser' means both a person who throws something, and slang for idiot/wanker.)

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Dick's Sporting Goods Foundation : Keep Trying

  TV   USA   May 5, 2021
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6fcd2_0000.png&width=200Aimee Watters, the executive director of the Dick's Sporting Goods Foundation, starts a reassuring conversation with her child, looking directly into the camera as if to share that comfort with everyone.

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NBA: Time Will Tell

  TV   USA   May 5, 2021
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb1bfd_0004.png&width=200Arts & Letters Creative Co. has released this 'Time Will Tell' spot for the NBA on ESPN featuring an all star cast of players.

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Lacoste: Crocodiles Play Collective

  TV   FRANCE   May 5, 2021
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F0dc51_0000.png&width=200Moving freely and connecting different cultures are the special powers of the crocodile, the iconic emblem of the Lacoste brand. Since 1933, it has transcended time, styles and genres. It has no borders. It is these encounters, this harmony in their contrasts that Lacoste and BETC are celebrating through their new "Crocodiles Play Collective" campaign.

VIEW THE SPOT


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BestAdsPRO membership only US$30 per year

  LATEST NEWS   WORLDWIDE   Jan 12, 2009
upload/Screen Shot 2018-06-12 at 9.30.05 am.pngBestads PRO Membership is only US$30 per year:

* Membership lets you access ARCHIVE videos, otherwise they are unavailable
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