When Japan finally surrenders to Allied troops at the end of World War II, the United States was in a frenzy. A massive celebration with thousands of Americans took over Times Square in a day that became known as "V-J Day," or Victory Over Japan Day.Among confetti and fireworks, an image has gone down in history as an icon of passion: the famous photo of a sailor kissing a nurse. However, it turns out that the story is not as romantic as many might imagine.

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When the Responsible Party Prevention Program created by Pernod Ricard calls on young people to show responsibility by drinking more during parties… water is what they’re talking about.With its signature "Drink More", this prevention campaign encourages the youth to drink responsibly when they party. A large international digital and print campaign by Buzzman, available from July 29 in the United-Kingdom, Germany, Belgium, Mexico and Latin America.

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The new Bradesco campaign premiered yesterday (July 19), during the commercial break of the Jornal Nacional newscast, and features two-time world surfing champion Gabriel Medina having a fantastic and thrilling encounter with Poseidon, the Greek god of the seas. Created by Leo Burnett Tailor Made and produced by Stink

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Save A Lot, one of the largest discount grocery chains in the United States, today announced a new, breakthrough creative campaign "Like, A Lot A Lot"that brings to life the fun and value-driven focus of the brand in energetic and unexpected ways unique to the grocery space. From an extensive brand refresh, where Save A Lot is modernizing the look and feel of its stores, to the creation of an original, buzzworthy song and accompanying music video that will have customers singing and dancing in the grocery aisles

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Guardians of the Galaxy's Dave Bautista stars in Disney's newest ad campaign, as "The Streamer," who exemplifies the streamer in all of us that watches everything from The Mandalorian to Love, Victor to the current UFC fight. The Disney bundle is an offer that gives subscribers access to Disney+, Hulu (ad-supported), and ESPN+. Agency: Erich & Kallman.

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There She Is. Defying expectations, Setting records. Breaking barriers. Taking the game by storm.

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Brazilians rarely have contact with snow. This year, the severe winter caused snow in several Brazilian states. We are a good-natured people and of course we would play with snow and make snowmen. But we don't know how to make snowmen. We made horrible snowmen. On the other hand, our barbecue is one of the best in the world. We are much better with fire.

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One of the best weapons to combat the cold is chocolate.
Cofler Blockazo is a huge chocolate that can save you for all winter.

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Alibaba Group in partnership with WWF and F5 Shanghai, has recently launched a campaign that exposes the problem brought about by disposable face mask pollution. Because of the 2020 global situation, more than 1.5B masks found their way to the ocean in that year alone. Alibaba Group, being one of the largest sellers of disposable face masks, wanted to provide a solution to the problem.

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You've heard of the fashion police, but pray you never hear of the underworld's most gruesome felonies - design crimes - and let the Home Base Expo help you avoid them!

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For the smoothest moves, you want A 2 B Removals.

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Last year in Shanghai, the Waste Classification and Administration Regulations were officially issued and implemented. Knowledge of these regulations, however, is still not widespread with many people unaware of which kind of waste should be put into which recycling bin. With the purpose of promoting the regulations and helping people better understand waste sorting, the environmental protection department of STDecaux launched a special project via The Nine Shanghai. The concept of a blind box has become increasingly popular in recent years. Insight came in the form of combining the love of the blind box minifigure idea with learning about waste sorting. Using popular art toy style licensed minifigures the Waste- Sorting Blind Box becomes a gift that people crave to own. To develop this project, The Nine Shanghai selected a variety of representative waste, such as glass bottles, banana peels, cigarette butts, expired pills, broken light bulbs, dirty masks, etc. 30 adorable licensed minifigures to be designed and made from recycled materials. These were then packed into mini trash cans are also made from recycled materials. A series of metro posters were created for people to scan with mobile phones and participate in the 'Guess What Kind of Waste I Am' quiz. Winners had a chance to win a Waste-Sorting Blind Box with a random minifigure included.

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It has been a woozy of a year (two years?) and if there is one thing pulling us through it is the friendships we have kept and formed. A simple text, an unexpected call, a gif sent in the middle of the day has given us hope and joy and something to look forward to every day.Globe wanted to celebrate those friendships this International Friendship Day (July 30) and every day. Asian superstars Bright Vachirawit and Win Opas-Iamkajorn join Globe in launching the Friendship Day Challenge on Facebook Live with a music video featuring the classic friendship tune: Stand by Me by Ben E. King.

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Flash floods aside, the Northern Hemisphere is in the middle of the hazy, lazy days of summer. But Apple is urging us to take advantage of the summer months to try new sports and rediscover those activities we haven’t had the time to enjoy. A new campaign for Apple Watch 6 positions the brand as ‘the future of health' and emphasises enjoyment and skill development over gruelling training regimes. The new spot was directed by Pulse Films director and long-time Apple regular, Oscar Hudson.

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F. Whitlock & Sons, has launched its latest creative campaign via 72andSunny Sydney, entitled ‘Whitlock’s Tales of Delicious Demise'. which encourages viewers to step out of their ennui and feed their adventure. The multi-channelled campaign has been cooked up to celebrate the launch of a new range of products, including killer beans, BBQ sauces, rubs and marinades. The creative concept is inspired by the range's label designs and personifies the adventurous ingredients that feature in F. Whitlock & Sons products, bringing characters to life

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Adam Reid directed a campaign for British Columbia's public auto insurer, the Insurance Corporation of British Columbia (ICBC), with PSDDB and Creative Director Katie Ainsworth. The result is a fun new spot featuring Emily, a self-described 'Make it Home Planner' who helps people plan ahead for a safe ride home

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Consistem is a technology company that offers a complete management system (ERP) for the agricultural, metal-mechanical, chemical and beverage industries. Its main benefit is to help your clients grow.

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With the COVID-19 vaccine now becoming available, it was time to shift the way Aotearoa thought about our individual and collective futures. Instead of using fear tactics like seen overseas, the latest Unite against COVID-19 campaign from Wellington agency, Clemenger BBDO, focuses on showing all of Aotearoa the many positive things that getting the vaccine can unlock. Nine artists from around Aotearoa were also tasked with illustrating the things they were looking forward to doing again, or for the first time.

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We tilted the covers of important communication media and the formats of some advertising media to generate attention on the existing imbalance in nutrition.
Integrated advertisement created by DDB, Ecuador for Real, within the category: Food.

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Our generation faces the biggest threat imaginable. But it's not too late to change our fate. HP believes if we just think harder, we might find the solution to the hardest problem of all: how to save the planet. Agency: Wieden + Kennedy, Portland.

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Burberry introduces Hero, Riccardo Tisci's first scent for Burberry starring Adam Driver. A new masculine spirit exploring the house codes of duality and the power of the animal kingdom. A man in search of transformation and metamorphosis as a new modern heroism

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Bike Life is all about living and exploring the culture and community of your city. When a different type of bike life (indoor biking) stormed the homes of many people, we decided to celebrate the Vans x SE Bikes collaboration with a short film Challenging the culture of indoor biking with a message that invites people to go outside again.

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The&Partnership has announced its latest campaign for Toyota, 'Not all Hybrids are Born Equal'. It is the first campaign under the new Toyota 'Hello Hybrid Happiness' platform developed by The&Partnership team in London. Working together with Toyota Motor Europe, the pan European campaign shows how desirable the Toyota Hybrid range is.

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Nescafe Takes Back Me-moments in Gold Cappuccino Spot Following the launch of the new global brand platform 'Make Your Moment' last year, Nescafe is back this summer with a new communication to promote its premium mix Nescafe Gold Cappuccino. The Nescafe Gold Cappuccino campaign

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With over 40 years of experience in cattle raising, Romancini innovated by creating the fastest squeeze chute in the world, improving the comfort of the cattle and the quality of the meat.

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Co-op has extended its soft-plastic recycling campaign with the launch of a hyper-targeted OOH advertising, created by Lucky Generals, as well as a TikTok branded hashtag challenge becoming the first UK grocer to do this. Earlier this month, the ethical retailer revealed the roll-out of Europe's most extensive in-store recycling scheme for soft plastic, plastic bags and product wrapping.

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The bikes of Glasgow are today turning green today, as OVO Energy is unveiled as the new title sponsor of nextbike's bike share scheme in support of environmentally-friendly travel in the city. To celebrate the OVO Bikes and champion more sustainable travel options, the green power supplier has partnered with famous Scot and Radio 1 DJ, Arielle Free, to curate the OVO Bikes Green Route for Glasgow residents and visitors to explore a selection of the city’s finest sustainable spots.

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COVID-19 has put us in self-isolation, it was a tough moment to everyone and it was even worse for single people, amplifying the feeling of isolation. Thinking of it, we wanted to help.In order to bring wellness to those people who were struggling to cope with this moment, we created the Solo Kama Sutra.

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Who loves their car more than a guy that sounds a bit like Jeremy Clarkson? Probably you. Certainly our listeners. This campaign had a Clarkson sound-alike letting our listeners know that if you love your car as much as he loves his, get it covered with Poncho.

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As the school holidays come to an end in New Zealand, Auckland Transport wants to encourage motorists to consider children and slow down in school areas. To bring this to life on radio, we used a simple sound technique to really drive home the message.

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ITV’s new brand campaign, 'Drama vs Reality', highlights the wealth of drama and reality shows that are available on ITV Hub. The idea behind the series shows stars from drama and reality TV stopping at nothing in the fight for our attention. In the fourth instalment of this campaign, we see Emmy-winning Marcella actor Anna Friel's cunning plan to wipe out reality stars Olivia Attwood & Bradley Dack unfold. In these epic fights for our attention we see drama collide with reality on our screens in the most memorable ways. The campaign launched with McDonald and Dodds actor Jason Watkins trying to poison Love Island star Kem Cetinay.

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Massachusetts Mutual Life Insurance Company (MassMutual) today unveiled a new brand platform and comprehensive, multichannel brand advertising campaign. It is the first work from Grey, its newly appointed lead creative agency-of-record. The message is MassMutual's mission to use its expertise to help people navigate the "Uncomfortable Truths" behind financial planning, saving for college, and preparing for the unexpected by securing their financial futures and protecting the ones they love.

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In 2021 V Energy needed more than just a new direction. It was time for the drink to leave its old self behind with a strategic shift that made it's relationship with energy more about your vibe than your output. But in order to reinvent itself, V went back to its animated bug origins from 20 years ago and evolved it. Teaming up with Psyop and pop royalty Wham!, that's how Can You Feel It was born.

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Finish and WWF are working together to replenish 500 million litres of UK freshwater. Agency: Havas SO.

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McDonald's has released this campaign promoting the launch of their new MyMcDonald's Rewards.

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Rayssa Leal, the new fairy. With every perfect trick she lands, her magic inspires countless girls around the world. Agency: Wieden + Kennedy Sao Paulo.

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Taco Bell's latest spot 'Fry Force', created by production powerhouse Psyop in collaboration with advertising agency Deutsch, premiered today during the Opening Ceremonies for the 2021 Summer Olympics. In an homage to this year's Olympics taking place in Tokyo, Japan, the anime-styled commercial depicts the struggle to save Taco Bell's Nacho Fries from evil forces. Playing like a short film, director Luca Vitale worked with Psyop to design the animation project, which was completed in just nine weeks, from start to finish. Born and raised in Milan, Italy, Luca Vitale is currently based in Tokyo, Japan, spending time yearly in both New York and Tokyo.

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Inviting the world to 'Meet Visa,' the global payments technology company today unveiled the initial phase of its brand evolution spotlighting the diverse capabilities of its network and commitment to enabling global economic inclusion. Aligned closely with the company’s business strategy, this phase includes the debut of a dynamic global marketing campaign and a preview of a modernised look for Visa's iconic brand.

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Subaru Canada is taking Canada by storm with an epic and jaw dropping launch of its all-new Wilderness edition trim line, featured on the 2022 Outback. Using an integrated, multi-media approach, the campaign from Zulu Alpha Kilo depicts an Outback Wilderness edition as an untamed beast being returned to its natural habitat via helicopter. In the launch spot, the Subaru Wilderness is lowered to the ground and unchained before it bolts off to its natural environment. In another spot, we see the interior of the car and show its newly designed features. The third spot shows the Wilderness Edition’s versatility by scaling incredible terrain before meeting up with one of its own.

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French consumers have spoken: advertisements must stop making insincere claims about doing good. Instead, forward thinking brands should commit to solid initiatives for sincere and lasting progress and communicate them effectively. NEXT LEADING BRANDS These are the results of a study called Next Leading Brands, carried out by BVA for Paris advertising agency Babel.

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