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This week's best

Updated wednesdays

Guest Judges: Jim Wood + Carren O'Keefe, co-ECDs, AnalogFolk

Past reviews

  GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE   Sep 17, 2018
upload/Jim and Carren.jpg
This week's guest judges are Jim Wood and Carren O'Keefe, co-executive creative directors and partners at AnalogFolk.

Winner: IKEA 'Lamp 2'. Many of us remember CPB's Unboring work and the original, iconic Lamp spot for IKEA. It's only fitting that 16 some-odd years later, the story continues. What makes this new spot unique and notable is its message; reusing and not wasting. Not only is it timely and current, repurposing a memorable piece of advertising in order to drive that home is a smart way to do it. Additionally, the stylistic and emotional choices made throughout, reflect many of the Spike Jonze original. From the way the little girl carries her new Lamp up the stairs to the Lamp's POV looking back or looking at her, Rethink's team was able to create both a perfect sequel and beautiful homage. read more
TV
Ikea: Lamp 2
Ikea: Lamp 2
Rethink Canada

Ikea: Lamp 2
OUTDOOR
Madame Tussauds Tokyo: PEACE BARBER

Madame Tussauds Tokyo: PEACE BARBER
AMBIENT
Agent Green: Screaming Trees
Agent Green: Screaming Trees
Havas, Dusseldorf

Agent Green: Screaming Trees

Motor Accident Commission of South Australia: Children
Sponsored TV Sponsored Outdoor Sponsored Interactive Sponsored Radio


Lynx: Gold Brotherhood

  WEB FILM   UK   Sep 21, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F155a5_0000.png&width=200To promote the partnership between UK heavyweight boxing champ Anthony Joshua and Lynx deodorant, we created the Lynx Gold Brotherhood; a campaign to encourage everyday guys to celebrate their inner gold. We see AJ as a goldsmith crafting belts of gold to be sent out to those special guys that display feats of everyday gold. Agency: VCCP Kin

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SAMSONITE: Lost and Found

  WEB FILM   UNITED ARAB EMIRATES   Sep 21, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3760d.png&width=200 Cosmolite by Samsonite is constructed from woven polypropylene material, extremely strong – extremely light. Launched originally in 2008, the collection has stayed true to the many great stories that are intrinsically woven into the Cosmolite’s design DNA.
Samsonite has reinvented this iconic collection by including the latest technologies and design aesthetics. Evolved but unchanged, Cosmolite has retained its iconic silhouette but is now lighter than before thanks to the use of more elegant and lightweight components. The collection is characterised by its fashionable colour palette, which in its turn is strengthened by the colour matching components and subtle reference to the elegant fishbone pattern. Agency: Hanzo, Dubai



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Big Buoy/Rock Hound: Cycling Can

  TV   UK   Sep 21, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ffdb03.png&width=200British banking company Santander have released their latest project, ‘Cycling Can’, promoting London’s public bicycle hire scheme in a bid to encourage Londoners to uncover the beauty of the city by bike. Whilst each carefully crafted collage emphasises the feeling of freedom obtained through Santander’s cycle scheme, the over all message remains poignant: our city is diverse, and we should all be excited to explore it. Agency: mcgarrybowen



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Acko.com: The Octopus

  TV   INDIA   Sep 21, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Faf12c_0000.png&width=200Who doesn’t love a great deal? A massage parlour has an opportunistic visitor. A spot for Acko insurance by BBH Mumbai and Earlyman film.

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Caltex New Zealand: Locals Handshake

  TV   NEW ZEALAND   Sep 21, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa8728.png&width=200Caltex stations are run by local people, which gives them a unique appreciation of the local population and what makes them happy. So, at Caltex they can make sure all local customers are looked after with great service and fantastic fuel deals. J. Walter Thompson, Auckland, developed “It’s a local thing” as a distinctive, down-to-earth campaign platform that delivers this proposition to New Zealanders. To get maximum cut through for Caltex and build affinity for the brand they needed to bring their unique proposition to life with an equally unique creative approach. Using the tongue-in-cheek style of adult animation this campaign not only allowed Caltex to bring personality and relatable humour to the category, but also provided us with a communication platform that can deliver retail-heavy messaging in a way that consumers find refreshing and engaging.

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Hopt: Non-usual

  OUTDOOR   NEW ZEALAND   Sep 21, 2018
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2018/Sep/tn_97296_SHINE_HOPT_BEST.jpg&width=200Hopt is a non-alcoholic soda that comes in a variety of unusual flavours, and contains less than half the sugar of regular soft drinks. It’s not your usual soft drink option. But rather Non-Usual. Much like the range interesting local personalities we have fronting the campaign, in all their unusual glory. Agency: Shine Limited, Auckland

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Lightbox: Lightbox Moths

  TV   NEW ZEALAND   Sep 20, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1e476_0002.png&width=200No one can resist the pulling power of Lightbox movies, not even a bunch of fan boy moths.
Agency: Shine Limited, Auckland

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Best Friends Animal Society: The Cat Rap

  WEB FILM   USA   Sep 20, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F37e1f.png&width=200Contrary to popular belief, cats do not have nine lives. In fact, for abandoned felines, defending their one life is a daily struggle—fighting off contagious diseases, parasite infestations, exposure, poisoning and attacks by predators. And of those lucky enough to end up in adoption shelters, nearly 1 million cats and kittens are euthanized each year in the United States. Far more than dogs. So how could we address this public health crisis within the animal kingdom? By creating the COLO Cat Rap, of course.
Agency: Saatchi & Saatchi Wellness

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Thalys: Bruxelles

  WEB FILM   FRANCE   Sep 20, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2d5c0.png&width=200For over 20 years, Thalys has transported millions of travelers with the aim of fostering human exchanges across its network in the Netherlands, Belgium, Germany and France.
While in recent years, Brussels’s cultural effervescence – gastronomic, artistic and architectural creativity – has gained more and more international recognition, Thalys wanted to celebrate another one of the city’s most valuable treasures, those that make the city’s heart beat… Agency: Rosapark

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Formbetong: A Concrete Story

  WEB FILM   SWEDEN   Sep 20, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2462a.png&width=200Here’s a short film about love, time and concrete we at Strays, an ad agency in Stockholm, did for Formbetong to launch their first holistic communication concept - Alla tiders betong. Which roughly translates to ”A Concrete Story”.

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FIFA 19: Champions Rise.

  TV   UK   Sep 20, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ffd8db_0000.png&width=200To mark the worldwide launch of EA SPORTS flagship FIFA 19 game, adam&eveDDB has created a campaign that focuses on the rise of a fearless generation of players, taking control of the superstars of the game and becoming champions. Directed by BRTHR through Riff Raff / Passion Pictures, the film highlights that, for the first time, players can now experience the world’s most prestigious club competition - with the addition of the UEFA Champions League to FIFA 19.

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FDA: The Real Cost

  TV   USA   Sep 20, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2b045_0002.png&width=200FCB New York, in partnership with FDA, has launched the newest evolution of 'The Real Cost' youth tobacco prevention campaign. This new campaign, which will focus on the dangers of vaping, is specifically designed to reach and educate the 10.7 million teens who have used e-cigarettes or are thinking about trying them.

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Heineken: Unmissable

  TV   ITALY   Sep 20, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Faa4d7_0003.png&width=200Heineken believes that when you choose to take a fresh perspective, you will enjoy life more. With this in mind, the latest Heineken brand campaign is inspirational, light-hearted and universally appealing, taking commonly held beliefs and twisting them with a refreshing Heineken point of view to let you enjoy life more. This is the latest campaign from Publicis Italy built around Heineken’s sponsorship of the UEFA Champions league. For the digital element of the campaign, POKE - Publicis' digital shop - will provide creative content by dramatising the TVC in new ways, creating solutions with 'World’s Most Unmissable Moments'. The spot - directed by MEGAFORCE through Iconoclast - sees football fans feeling the burn after missing game-changing football moments due to various (and often silly) distractions.

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Nurofen: Swearing

  TV   UK   Sep 20, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9ae2d_0000.png&width=200It is scientifically proven that swearing can help to alleviate pain, a little-known fact that is brought to life in the launch commercial from McCann London for Nurofen. From strenuous exercise sessions to tweaking a muscle, this new ad “@**!!” (Swearing) dramatises everyday pain moments that are enough to make people swear, overlaying the action with colourful graphics and bold animated visuals. Running for three months this TVC, digital and radio activity, will drive awareness of an all-new product - Nurofen Joint and Muscular Pain Relief Medicated Plaster. This new campaign, which is part of Nurofen’s new global brand platform aims to support Nurofen’s innovative brand position and strategy as an authority on human and medical science and the understanding of pain management. Additional products will be launched in the coming months underpinned by similarly interesting facts on how to help alleviate pain.

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ProColombia: Colombian Dairy

  PRINT   COLOMBIA   Sep 20, 2018
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FSep%2Ftn_97262_Colombian_dairy.png&width=200The agency that promotes tourism and exports from Colombia had the challenge to show the products of agro-industry that the country has for export. What Sancho BBDO, Bogota, did was recreate the different Colombian landscapes with the products that are growing in each of these regions. Making a cross category between the agro and tourism offer from Colombia.

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SYNCR Music: Stay Safe Kids

  PRINT   UK   Sep 20, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F07dfe.png&width=200A recent campaign Born Communication, worked on for new music platform, SYNCR. This was part of a full branding project they developed for the tech startup.



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Take:90: Anger

  PRINT   UK   Sep 20, 2018
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FSep%2Ftn_97244_print.jpg&width=200Grey, London has created this ad for Police Now

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Billboard: Invisible Touch

  PRINT   ARGENTINA   Sep 20, 2018
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FSep%2Ftn_97231_Invisible+Touch.jpg&width=200Argentina was needing its own chart. Agency: Italia Comunicacion, Buenos Aires.

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Changing Faces: Portrait Positive, 2

  PRINT   UK   Sep 20, 2018
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FSep%2Ftn_97218_changing+Faces1.jpg&width=200The fashion industry was brought face-to-face with its narrow standards of beauty this London Fashion Week, through a unique collaboration between world-renowned photographer Rankin, designer Steven Tai and the charity Changing Faces. The Portrait Positive project, conceived by Stephen Bell, challenges perceptions of beauty through a series of striking images of 16 different women with visible facial and bodily differences. Shot by Rankin and dressed in designs by Steven Tai, three of the women from the portrait series took to the catwalk in Steven Tai’s presentation at London Fashion Week on September 16th. The Portrait Positive book will launch on Tuesday, September 25th and will be available to purchase on the Portrait Positive website as well as select stores, boutique and art spaces across the UK. Changing Faces is the leading charity for 1.3 million children, young people and adults in the UK who have a medical condition, mark or scar that makes them look different.


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Hop Card: Inline

  OUTDOOR   NEW ZEALAND   Sep 20, 2018
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FSep%2Ftn_97293_ATS0022-ATHOP-1920x1080v2_GL_Inline.jpg&width=200Simple outdoor campaign at transport hubs to encourage customers to top up online rather than queuing up at the station. Agency: Federation

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McDonald's Portugal: Maestro Music Box

  AMBIENT   PORTUGAL   Sep 20, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff8b68_0001.png&width=200McDonald´s Portugal is saying goodbye to Maestro by transforming a burger box into a music box. The Maestro, a sale success in Portugal, will give its place to a new range of products. To mark this depart, surprise consumers and allow everybody to say goodbye to their favorite burger, McDonald’s Portugal transformed Maestro boxes’ in real music boxes. A lighting sensor and a small soundsystem were placed in a fake box top. When open, the box played Mozzart’s classics. Agency: FullSIX

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Trivandrum Store: Central Kathakali Facebook AR Filter

  INTERACTIVE   INDIA   Sep 20, 2018
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FSep%2Ftn_97289_CENTRAL+loves+Trivandrum+Facebook+AR+Filter.png&width=200Future Group's CENTRAL has launched a unique and mesmerizing Facebook Augmented Reality Camera experience that allows users to transform their face to a Katkahali dancer’s face. Built by digital and creative tech agency alivenow, it was launched on the occasion of CENTRAL opening their flagship store in Trivandrum. Consumed in Facebook mobile app’s camera, hundreds of users have already tried the Kathakali AR filter which adorns the user with beautiful face paint and a stunning 3D crown. The brand has integrated giveaways for the Kathakali AR filter campaign resulting in many customers earning vouchers as the new store opened. Future Group has been at the forefront of using innovative creative tech and digital tech solutions to engage with their audience, and this example of Kathakali Augmented Reality filter is just one instance. Earlier this year, they launched India’s first Facebook AR game during the soccer world cup.

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DOJA: Pardon

  PRINT & INTERACTIVE   CANADA   Sep 20, 2018
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2018/Sep/tn_97283_Pardon_teasers.jpeg&width=200With recreational cannabis use becoming legal next month, a new clothing and accessories line is supporting approximately half a million Canadians who received minor convictions for possession under the old laws. Developed by B.C.-based licensed cannabis producer DOJA in association with Toronto agency Juliet the new PARDON line is comprised of six products: T-shirts, sweaters, a stash bag, a candle, a one-hitter and papers. Prices for the products range from $10 to $60, with 100% of the proceeds going towards Cannabis Amnesty – a non-profit organization working to have the criminal records of the approximately 500,000 Canadians convicted for non-violent cannabis possession expunged.

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Cancer Council: What Would You Give?

  RADIO   AUSTRALIA   Sep 20, 2018
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200JAMES has created this ad for Cancer Council

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PUMA: The Unfollowed

  WEB FILM   AUSTRALIA   Sep 19, 2018
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/69b59.png&width=200There's an unknown breed out there, who go about their training without anyone noticing. They may not be world champions or have a huge following, but that doesn't mean they're any less dedicated. For every famous sports star there are hundreds of unknown athletes who are also extremely dedicated to their training. They too deserve to be recognised for the hours they put in and the commitment they have to beating their own personal bests. PUMA The Unfollowed celebrates real, dedicated unknown athletes through a series of online films that 'follow the audience' using sequential media retargeting - effectively putting them on a pedestal in a manner usually reserved for famous athletes. Agency: Havas Melbourne.

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Insurance Brokers Association of Canada: Before The Quote

  TV   CANADA   Sep 19, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F55c15_0000.png&width=200This TV campaign asks consumers to pause before rushing to get an insurance quote online, and ask themselves if they're getting the right advice. Agency: Agency59

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Nike: Junatas Imparables

  TV   USA   Sep 19, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4a0e1_0004.png&width=200Nike's famous tagline "Just Do It" targets women in Mexico for the first time--and with spectacular ferocity. Agency: Wieden + Kennedy, Portland

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Taylors Wine: A Guide to Wineing

  WEB FILM   AUSTRALIA   Sep 19, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1237e_0002.png&width=200Australian wine brand Taylors Wines has taken a tongue-in-cheek approach to leveraging their sponsorship of Australian Rugby and the Wallabies by poking fun at the often misaligned and poorly brokered world of sports sponsorships where sports and brands often have little in common. Suggesting that they know wine well but little about Australian rugby (and that Australian rugby knows rugby and little about wine), Taylors playfully parodies the often high falutin world of wine appreciation in a way aimed at helping open up the category to a broader audience whilst also appealing to Wallabies fans. Agency: Infinity Squared

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Uber: Doors Are Always Opening

  TV   USA   Sep 19, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff684d_0000.png&width=200Whatever your ambition. Whatever your drive. Whatever you're chasing. Opportunity is everywhere with Uber. Agency: 72andSunny, Los Angeles

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Hulu: Never Get Hulu

  TV   USA   Sep 19, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F40e9a_0000.png&width=200Listen carefully. This is important. 'Never Get Hulu,' it's Live TV + tons of shows and movies and will ruin TV for you forever. Agency: Big Family Table, USA.

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Changing Faces: Portrait Positive

  INTERACTIVE   UK   Sep 19, 2018
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FSep%2Ftn_97217_Portrait+Positive.jpg&width=200The fashion industry was brought face-to-face with its narrow standards of beauty this London Fashion Week, through a unique collaboration between world-renowned photographer Rankin, designer Steven Tai and the charity Changing Faces. The Portrait Positive project, conceived by Stephen Bell, challenges perceptions of beauty through a series of striking images of 16 different women with visible facial and bodily differences. Shot by Rankin and dressed in designs by Steven Tai, three of the women from the portrait series took to the catwalk in Steven Tai’s presentation at London Fashion Week on September 16th. This was followed by a panel discussion at London Fashion Weekend about the fashion industry’s limited conceptions of beauty. The Portrait Positive book will launch on Tuesday, September 25th and will be available to purchase on the Portrait Positive website as well as select stores, boutique and art spaces across the UK. Changing Faces is the leading charity for 1.3 million children, young people and adults in the UK who have a medical condition, mark or scar that makes them look different.

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Highways England: Don’t be a Space Invader

  TV   UK   Sep 18, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4a487_0000.png&width=200adam&eveDDB has created a new car bumper sticker featuring Space Invaders as part of a public safety campaign for Highways England. The integrated campaign, which is the first by adam&eveDDB for Highways England, has been developed because of statistics showing one in eight of all casualties are caused by people driving too closely to the vehicle in front, with more than 100 people killed or seriously injured in a year. It uses the classic arcade game’s graphics, characters and sound effects, first released by TAITO, a Japanese game manufacturer, 40 years ago in 1978. It carries the tagline: ‘Don’t be a Space Invader. Stay safe, stay back’. The campaign, which also spans outdoor, radio and online film, highlights the dangers and impact of tailgating – driving too close to the car in front – with the aim of reducing accidents and making driving less stressful for motorists. The bumper sticker features Space Invaders’ iconic pixelated enemy alien character to symbolise a car that is tailgating. The bumper sticker acts as a warning to the car behind to stay back a safe distance. In the online film a driver is shown being tailgated by the Space Invaders enemy alien.

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Toyota Corolla Hatchback: Anthem

  TV   USA   Sep 18, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F7693a_0000.png&width=200Toyota’s new 2019 Corolla Hatchback national marketing campaign via Saatchi & Saatchi, titled “Greater Than”, promises a vehicle that enables drivers to live in the moment and experience life to the fullest. The fun-to-drive hatchback evokes style without compromise while boosting Toyota’s newest, most technologically-advanced features in a small car. The campaign highlights the fact that Corolla drivers continually carve out opportunities to come together with friends and loved ones for unique adventures and great times together. Because a life well lived is truly “Greater Than”.

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Nike: Fastest Ever

  TV   USA   Sep 18, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fbe1ae_0000.png&width=200Don't just be the fastest marathon runner in the world. Be the fastest in history #justdoit. Agency: Wieden + Kennedy, Portland.

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The Little Flower Soap Co.: Open on Amazon 24 Hours

  TV   UK   Sep 18, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Faa6af_0000.png&width=200Lucky Generals has released this 'Open on Amazon 24 Hours' spot for The Little Flower Soap Co.

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Sephora: Sephora China

  TV   CHINA   Sep 18, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F09442_0000.png&width=200French beauty chain Sephora launched its first ever television commercial made for Mainland China this week, with 60-seconds of mixed-media eye candy in which in-vogue singer, actor and model, Z.Tao, dances among iridescent textures, jets of liquid colour and lustrous glitter explosions. The creative came from Fred & Farid, an agency well-versed in beauty campaigns. To visualise and execute the ambitious concept, they called Shanghai-based animation and mixed media production company, Final Frontier.

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British Heart Foundation: Will Power

  TV   UK   Sep 18, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F7f870_0000.png&width=200In this touching new spot for the British Heart Foundation, director Chris Thomas, an independent director represented by OB Management for commercials and content, shows us how far our generosity can go. Working in partnership with VCCP Kin, these thoughtfully crafted stories highlight just how many people in the UK are affected by heart and circulatory diseases, whilst serving as a valuable reminder of the impact we can all make.

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The National Lottery: Amazing Starts Here

  TV   UK   Sep 18, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd9a98_0000.png&width=200This weekend Camelot is launching a major new brand promise for The National Lottery, as it looks to firmly establish playing the lottery as something everyone in the country can feel great about. The new strategy and strapline, ‘Amazing Starts Here’, which has been created by adam&eveDDB and which will be rolled out across all of The National Lottery’s games and brands, aims to bring the purpose of The National Lottery to life by highlighting the fact that it makes ‘amazing’ happen for people – for the winners of prizes of all sizes and the Good Causes that The National Lottery supports, such as charities, museums, the British film industry and grassroots community projects. The new campaign launched Saturday, 15th September, with a two-minute film during The X Factor on ITV. The film tells the story of a hardworking fisherman whose wife strikes it lucky with a winning ticket.

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Les Cinémas Pathé-Gaumont: Big Stories

  TV   FRANCE   Sep 18, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F262d1_0000.png&width=200For French cinema Pathé Gaumont, BETC Paris has created a little gem of a love story - a true declaration of love for cinema but also a romantic short film in itself. This is the story of two strangers who cross paths thanks to their common love for cinema. The couple never talk, instead their story is told through lines from the cult movies they go and watch - Star Wars: the Empire Strikes Back, Frozen, The Day He Arrives, Raging Bull, Forrest Gump. The almost 3-minute long film, aimed at promoting the Pathé Gaumont subscription service 'Ciné-Pass', is being broadcast in pre-session in all the Pathé Gaumont movie theatres. The couple are played by Jade Rose Parker and Bastien Ughetto and the film, directed by Xavier Giannoli, is set to a romantic soundtrack 'Tout Feu Tout Flamme', composed by Michel Shepherd.

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Elvie Pump: Pumping. Unplugged

  TV   UK   Sep 18, 2018
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F7260c_0000.png&width=200To mark the launch of the world’s first silent wearable breast pump, consumer tech company Elvie are releasing a tongue-in-cheek music video that showcases the freedom the new pump gives to expressing mums. Created by Mother, the film and social assets will launch online and through social channels in the UK and US. The concept focuses on the insight that, until now, new mothers had to be hooked up to clunky and noisy contraptions to express milk, and kept telling us how they felt “like a cow”. The Elvie Pump however, is completely silent, has no wires or tubes and fits discreetly inside a nursing bra, giving women the freedom to move, hold their babies, and even go out while pumping.

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  LATEST NEWS   WORLDWIDE   Jan 12, 2009
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