 This week's guest judge is Andrea Siqueira, chief creative officer and partner at AMPFY in Brazil. Winner: Bonds ' Goodbye Friction' - Special. I don't know if I loved this film because I'm a fan of "The Bear", the famous Hulu cooking TV show or because I'm a fan of a fun, humorous, just-great-copy-TV-ad. Genius.
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 In the Philippines, the 13th-month pay is a government-mandated bonus amounting to one month of a regular employee’s salary. It is typically released in December, making sure that Filipinos have extra cash for Christmas. But oftentimes, employers delay its release, which has led to the anticipation becoming as big as the one for the actual holiday. Filipinos have even chosen an anthem for the occasion—the aptly titled "Christmas Bonus" by the iconic rock band Aegis, which appeals to bosses to release the extra pay. We saw this as an opportunity for Netflix to use this to launch the long-awaited second season of its biggest title, Squid Game. By relating the story to the cultural insight, we made a film featuring Aegis dressed as Pink Soldiers, performing a fresh take on “Christmas Bonus” with the giant doll, Young-Hee. A cheeky warning to employers to release the Christmas Bonus, or else. The film quickly caught the attention of the public, garnering 8.3 million views on Facebook within 24 hours, with people sharing and reposting it on socials. Squid Game 2 rocketed to the #1 spot in the Philippines, and has remained there in the two weeks since its release. VIEW THE SPOT
 LAKING V-22 has been the leading brand of Belman Laboratories’ vitamin-mineral supplements for generations in the game fowl industry. However, its popularity started to decline over the past years. To re-introduce the master brand and prove the effectiveness of Vitatablets — its most well-known product — a film, created via GIGIL Philippines, was launched ensuring that the product’s results were shown in the cockiest way possible. A strong, buff chicken shows off its muscles from using LAKING V-22 Vitatablets, making all of the other chickens jealous enough to also try out the product. VIEW THE SPOT
 The General Store helped Australians turn their New Year's fitness resolutions into reality with the latest campaign for rebel, 'Seize the Year'. Instead of pushing a loud "buy now" message, the campaign pokes fun at the everyday moments to seize when you have an at-home gym setup from rebel. The new campaign was directed by Kids of Bill through Chisel productions. In the 'Treadmill' execution, the film latches onto a cheeky 'WFH' video call moment we can all relate to. In the 'Exercise Bike' execution, the film nods to the challenges of working out as a busy parent. It's a true 'expectations vs reality’ scenario. VIEW THE 'TREADMILL' SPOT VIEW THE 'EXERCISE' SPOT
 LG Electronics launches a free installation campaign with the purchase of an air conditioner. We emphasize the communication of this offer with the added benefit of instant freshness, showcasing how our technology can provide cooling relief even to the installation technician during the first functional test. VIEW THE AD
 The purpose of the "SEE ART" campaign was to promote RoCo, the Rochester Contemporary Art Center, get the Rochester community to come see the art in the gallery, get local artists to make and enter art for RoCo’s open exhibitions and generally have art be a bigger part of people's lives. The campaign consisted of posters, social posts and DM and helped raise awareness and funds for the center's non-profit gallery, artist studios and exhibitions. VIEW THE 4 ADS
 'Welcome to Dreamland' is the first campaign by Publicis London for luxury heated throw market leader Dreamland. Using the heated throws' luxurious texture (and a little camera trickery) the assets position Dreamland as the ultimate destination for winter warmth. Inviting Brits to 'Escape to their sofas' across TV, social and TfL. VIEW OUTDOOR
 Lamb is the traditional meat of choice in Australia in January. In this poster, Luv-a-Duck might not exactly be paying lamb a compliment, but it certainly is suggesting that we consider duck as a complement to our traditional January fare. Alongside our little lamb cutlet, why not opt for some delicious Peking Duck Breast or Confit Duck Legs? In the interests of meat multiculturalism and diversity. VIEW OUTDOOR
 A man attempts to decipher the name of "That Little Gelato Cart" from his friend's Wedding PLAY THE SPOT
 Why did we hire a whole barbershop quartet to announce our change of address? Because Harmony, that's why. After many years on Sir John Rogerson’s Quay, Publicis Dublin has moved up the road to Harmony Row.To help clients and partners remember their new address they wrote and recorded a little ditty with the help of a barbershop quartet. VIEW THE SPOT
 Shawarmer is introducing a bold, extra-spicy shawarma for those who love heat and aren’t afraid of a challenge. The idea is to celebrate the bravery of spice lovers—people who don’t back down from a little pain but embrace it, savor it, and thrive on it. VIEW THE SPOT
 For the second year in a row, Specsavers has partnered with an up-and-coming director via a national competition with short film festival Flickerfest to uncover and support emerging filmmakers to create their very own 'Should've Gone to Specsavers' ad. VIEW THE SPOT
 Kia Australia has launched a new campaign via Innocean Worldwide, positioning its new electric vehicle range as the ultimate cars, even in a zombie apocalypse.The commercials, which launched during the Australian Open, were directed by multi-awarded French director Francois Rousselet through DIVISION. VIEW THE SPOT
 Gordon’s found his inner peace... Best. Farm. Ever. Welcome to Hay Day, the most popular farming game on mobiles and tablets, number one in 122 countries. VIEW THE SPOT
 Leaving a gift in your Will to Guide Dogs is a life-changing act of generosity, providing independence to individuals with vision impairment and support to children with autism and their families. It’s a legacy that truly transforms lives. VIEW THE SPOT
 Harvest Snaps is bringing wholesome snacking to life with the return of their much-loved mascot, Penelopea. The ad, set to launch across multiple platforms, combines humour and health in a light-hearted commercial where Penelopea appears—almost out of nowhere—to guide our hero talent toward making the smart choice: Harvest Snaps Multi-packs. VIEW THE SPOT
 Slather SPF wants all Australians to protect themselves from the savage down under sun. Heres their new commercial. VIEW THE SPOT
Harvest Snaps is bringing wholesome snacking to life with the return of their much-loved mascot, Penelopea. The ad, set to launch across multiple platforms, combines humour and health in a light-hearted commercial where Penelopea appears—almost out of nowhere—to guide our hero talent toward making the smart choice: Harvest Snaps Multi-packs. VIEW THE SPOT
 Craft Sportswear has partnered with Forsman & Bodenfors to launch latest campaign. The new work tracks how the body changes through running via 10 ads over 10 weeks. While the long-term benefits of running on physical and mental health are well-established, the immediate effects are often overlooked. To highlight this, Craft launched an experiment to demonstrate how quickly the body responds to running, even in the short term. Emelie, a student from Sweden, agreed to run once a week for 10 consecutive weeks, tracking her progress with a Garmin (Fenix 6) watch worn 24/7 to monitor her running and health data. After each run, photos were taken, data recorded, and a print ad was published in one of Sweden’s largest newspapers, resulting in 10 ads over the 10-week period. VIEW THE CAMPAIGN
 BONDS has announced the launch of its new 'Goodbye Friction' platform via Special, to promote the underwear and clothing manufacturer's 'Chafe Off' range for men. The new campaign was directed by Nash Egerton through production company Collider. VIEW THE 2 SPOTS
Imagine a child waking up on Christmas Day and having nothing to unwrap. No gift, no new toy, and sometimes nothing to eat. Sadly, this is the reality facing an increasing number of South Australians.UnitingSA is pledging to ‘Save this Christmas’ for those who are struggling and might otherwise go without. UnitingSA’s annual Christmas Appeal helps provide gifts for children and puts food on the table for local families and individuals who are doing it tough this festive season. PLAY THE SPOT
Budget Energy is an energy company. They do energy for businesses on a budget. Here's a radio spot that explains this in more detail*.* Slightly more detail. PLAY THE SPOT
 This film turns a murder investigation into a light-hearted twist centred around the new Cadbury Perk. VIEW THE SPOT
 Extremely unexpected things can happen when you have a lot of work to do. Lack of concentration, lack of understanding, causing irreparable mistakes. Intenzo Coffee, by means of a message appealing to humour, dramatises the damage that can be caused by not staying awake at work. VIEW THE AD
 The scourge, the confinement, not only because of the psychological aggression of not being able to go out on the street because of being beaten, but also because of the aggressors' stalking, forcing them under the threat of excalvitude and self-incarceration are many of the factors for which we ask for constant denunciations. VIEW THE 2 ADS
 East Midlands Railway (EMR) has launched an epic new campaign by McCann Birmingham featuring brand character, Miles. The action-packed multi-channel campaign aims to drive leisure and business travel and promote advance booking for the rail operator. VIEW THE SPOT
 Publicis Thailand and Mum Films have launched a new online film for Toyota Social Innovation (TSI), a CSR initiative by Toyota Thailand aimed at improving social businesses through the principles of the Toyota Production System. Despite helping numerous social businesses across Thailand for over 10 years, TSI has struggled with brand recognition. This film highlights real-life examples of their impact, aiming to connect with the audience and ensure the name Toyota Social Innovation stays memorable. VIEW THE SPOT
 our main focus is to showcase the epic experiences of Anantara Qasr El Sarab from the point of view of our guests, creating a simple and straightforward headline “Experience of a Lifetime” all while showcasing how they are immersing themselves in activities and indulgences that can’t be mimicked in any other resort. Our visual structure will also focus on seeing things from a Point of View perspective, putting viewers in the heart of the activity. VIEW THE 6 ADS
 In Vietnam, millions of children face malnutrition, with nearly 40% in some regions suffering from severe deficiencies. Together with UNICEF and Minh Long, we developed The Malnutrition Plates.A curated series of ceramic plates highlights the urgent issue of malnutrition in Vietnam, visually representing stark data about nutrient deficiencies affecting millions of children. VIEW 3 OUTDOORS
 The fear of a lack of snow has made many Danes hesitant to book costly ski holidays to Austria.To counter this, Hojmark Rejser a Danish travel agency specializing in ski holidays to Austria, is launching 'Snowfall Savings'a DOOH campaign that turns real-time snowfall in Austria into savings in Denmark.Digital billboards across Denmark are synced with a weather app, ensuring that whenever real-time snowfall is detected in Austria, offers for ski holidays instantly appear on the billboards. VIEW OUTDOOR
With clean, pristine water seemingly plentiful across the state, it was easy for Tasmanians to treat it like an infinite resource. So when TasWater introduced the idea of conserving water, it needed to inspire action without creating any worry. PLAY THE SPOT
 When it comes to university admission policies, institutions around the world reduce young people to a grade or single number. In Australia, that number is the Australian Tertiary Admission Rank (ATAR). But with creative subjects marked down, the ATAR is not a fair or accurate measure of creativity. VIEW THE SPOT
 In Sweden, where households account for the largest share of food waste, the issue becomes even more apparent during the holidays. The Swedish beer brand Eriksberg sheds light on the problem of holiday beer waste by transforming leftover Christmas beer into Easter beer – with double labels. VIEW THE SPOTVIEW 2 OUTDOORS
 Put Finolex wires in your home is the message in a new spot from Enormous Brands, India VIEW THE SPOT
 Vitality has launched a new campaign for its life insurance business, with its creative agency of record VCCP, bringing to life data that shows how you can live for up to five years longer when you have Vitality insurance. Building on the success of its ‘Move Forward with Vitality’ platform, the new campaign, Life’s Pretty Good’ sets Vitality apart from competitors and underscores its progressive vision for the industry. The campaign aims to redefine what life insurance can do for people, offering not just protection but a pathway to a longer, healthier, and more fulfilling life. At the heart of the campaign is a 30” film featuring Stanley, the charismatic dachshund who has been the face of Vitality’s advertising campaigns for the past 10 years. Stanley takes viewers on a feel-good journey, directed by Jim Gilchrist. VIEW THE SPOT
 The tongue-in-cheek campaign was created by Amsterdam-based agency ACE to promote Young Capital’s limited-edition energy beverage, BOOOMER - a real product (albeit featuring more conventional ingredients), as part of the job agency’s vision to go beyond traditional brand awareness campaigns. VIEW THE SPOT
 The modern man knows that the courage to put his best foot forward is rooted in his personal care routine. But they have a blind spot: little do men know that only 1% of odour-causing sweat comes from their underarms, which means without whole body deodorant in their routine, almost everywhere is exposed and vulnerable to smell. By the time they realise something is smelling off, they could be anywhere. VIEW THE SPOT
 Next stop: your dream destination. Lufthansa’s new global 360° campaign from lead agency Serviceplan invites you to finally take that trip you've always wanted to make this year. The campaign film puts you right in the middle of the travel experience as soon as you tap on the Lufthansa app. With the launch of the ‘Yes’ communication platform in January 2024, Lufthansa is putting the personal experiences of their guests at the heart of its brand message. VIEW THE SPOT
 ASICS, a global leader in athletic footwear and performance apparel, has launched a new campaign that challenges the toxic, win-at-all-costs conventions of sports marketing to offer a refreshingly zen approach. Set in Tokyo and rooted in the brand’s Japanese heritage, ‘Move your body, move your mind’ celebrates the serenity and simplicity of movement, reminding people that “You don’t need headphones to cancel the noise or a filter to see the world in a better light.” VIEW THE SPOT
 It looks like the rock band is starting in class. New spot from Dentsu, Japan for Morinaga, Ramune VIEW THE SPOT
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As at Jan 25, 2025.
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