 This week's guest judge is Ricardo Tramontini, creative art director at Memac Ogilvy, Riyadh, Saudi Arabia. Winner: CANAL+ ' Papa'. Tough to select one best TV commercial among the 6 but this one really made me smile. In addition to being very well produced, it has a pretty clever ending. It made me think it was going towards one direction and then it went to another. Also very well produced. Congrats guys.
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 A campaign, promoted together with Wired Italia, against prejudices. Those of artificial intelligence, which are a reflection of ours. Agency: TBWAItalia VIEW THE SPOT
 The Sanlam Group is pushing the boundaries of financial education with a ground-breaking campaign from King James. LI:FE of Confidence tells the story of Zesande, a digital avatar who lives out her entire life in just 24 hours. The idea was inspired by the insight that many of us don't plan for our future because we can't imagine it. Agency: King James (Part of Accenture Song) VIEW THE SPOT
 A group of Rock 'n' roll icons are admonishing Workday, Inc. and the corporate world at large for co-opting the phrase "rock star," noting it should be used sparingly, and only for those who have rightfully earned it through years of decadent, defiant - and at times wild - behaviour. The campaign, titled 'Rock Star,' highlights a singularly bold offender: Workday, the technology company defining the future of work through the products it provides. Agency: Ogilvy, North America VIEW THE SPOT
 Publicis, Dubai have created this ad for Babyshop VIEW THE AD
 Hellmann's Mayonnaise is the perfect accompaniment for Hamm and Brie in the brand's new commercial airing during the Big Game. Created by Wunderman Thompson, the spot features megastars Jon Hamm and Brie Larson, who are found chilling in Pete Davidson's fridge next to foods' best friend, a jar of Hellmann's Mayonnaise. The trio aim to inspire everyone to 'Make Taste, Not Waste' by using Hellmann's to bring leftovers to life. VIEW THE SPOT
 PopCorners Popped-Corn Snack has launched its first Super Bowl commercial, which revives the most critically acclaimed television show of all time, "Breaking Bad," 10 years after its beloved characters left the airwaves. Released today, PopCorners brought the ad to life in a truly authentic way by teaming up with many of the original cast and crew members from the hit series, including actors Bryan Cranston, Aaron Paul and Raymond Cruz, reprising their roles as Walter White, Jesse Pinkman and Tuco Salamanca, as well as "Breaking Bad" creator, head writer, executive producer and director Vince Gilligan. VIEW THE SPOT VIEW THE JESSE TEASER SPOT VIEW THE WALT AND JESSE TEASER SPOT
 This is the story of a beloved family bellcow in Tbilisi, Georgia in 1982. This is also the story of a son who swapped the beast for a pair of 501 jeans. His family called him foolish. The locals dubbed him a legend. And that's what we call one fair exchange in the greatest story ever worn. Agency: Droga5, New York VIEW THE EXCHANGE SPOT VIEW THE PRECIOUS SPOT VIEW THE LEGENDS SPOT
 Continuing its brand musical affinity, Agency 72andSunny, mixed media company LOBO and their production company partner Surreal Hotel Arts drop bars (of cheese) for Tillamook in its latest ad featuring three tasty tracks created by musicians and social media influencers. Tillamook, the 113-plus-year-old dairy co-op, presents "Block Jams," a cheddar-inspired album to get consumers singing to a new cheddar tune. VIEW THE SPOT
 Booking.com, the leading digital travel app with a mission to make it easier for everyone to experience the world, is launching a new ad campaign to show that booking a trip is half the fun. Starring Emmy Award winning, Academy Award and Golden Globe nominated American actress and producer, Melissa McCarthy, this continuation of the beloved Booking.yeah campaign will debut live during the upcoming "big game" on February 12, during which Booking.com will once again be giving away half a million dollars in vacations. VIEW THE SPOT
 Old Spice is pulling back the curtain on its new Smelf-Confidence campaign with two musical theater-inspired ad spots. The campaign continues to tell the story of how Old Spice gives guys confidence under the spotlight, with freshness all day and swagger all night. Highlighted in the spots is Swaggy Spice, the brand's first-ever Old Spice mascot, who will make his debut this week at Super Bowl LVII Opening Night. Agency: Wieden + Kennedy, Portland VIEW THE SPOT
 It's impossible to know if our kid will be the next Messi or the new Elon Musk, but although we have a universe full of uncertainties, with the High Definition of 5D ultrasonography of the Metropolitan Hospital of Ecuador we can be sure of the health state of our babies, and that’s definitely the only thing that matters. Agency: MullenLowe Delta VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD
 In the plant-based industry, it is not uncommon to talk about carbon emissions, climate footprints and our shared environment. But most brands tend to do it in a serious, uninspiring and, frankly, quite boring way. So, when Peas of Heaven wanted to remind their customers of the low carbon footprints of their sausages, we decided to do something different. An ad that was actually fun. At least we think it's fun. Come on, it's funny, right? It's a sausage footprint. VIEW THE AD
 Tide, the leading brand in laundry care, has taken the initiative to brighten up the streets of Lebanon with its new 'Brightening Billboards.' In the midst of the country's electricity crisis, Tide aimed to bring not just bright clothes but also brighten up the mood of the Lebanese people. Developed by Leo Burnett Beirut, the Brightening Billboards have been transformed from regular billboards by day to bright sources of light by night, providing a much-needed source of light in the darkened streets. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR
 New initiative by GharPar and Indus Hospital finds a smart way to overcome Pakistan's social taboos and teach women how to self-check for Breast Cancer. Pakistan has found an unusual ally in its fight against breast cancer - the waxing lady. In the conservative nation, millions of women hesitate to discuss breast cancer, or agree to get checked, even around their doctors or husbands, and as a result have no idea of how to self-check. There is, however, one person with whom they have a very intimate connection and are especially open with when it comes to their bodies - their waxing lady. So, GharPar, Pakistan's leading mobile app for at-home beauty services, in collaboration with Indus Hospital, recently trained their waxing ladies staff to offer customers breast self-exam tutorials. GharPar's new initiative, launched on World Cancer Day, smartly navigates around social taboos that prevent open discussions of Breast Cancer, not only spreading much-needed awareness about the topic, but finding a way to teach women how to self-examine. Breast cancer is the most commonly diagnosed cancer globally, and Pakistan has the highest number of incidents in Asia. According to the World Health Organization (WHO), nearly 26,000 women in Pakistan were diagnosed with breast cancer, and over 13,500 women died of the disease in 2020. VIEW THE SPOT
 When it comes to speeding, police have heard all the excuses. They've also seen all the consequences. To get people to slow down, FCB created a series of radio ads that show how seemingly innocent excuses lead to horrific consequences. PLAY THE FIRST SPOT PLAY THE SECOND SPOT PLAY THE THIRD SPOT
 Most dreams start at home. And no matter if you want to be a drummer, a top chef, or get the children’s room ready for a family expansion, IKEA has both some helpful products and words of encouragement for you. In a new spot, set to a cover of the Monkees classic "I'm a Believer", we see everyday examples of creativity and persistence, and that the process can be just as important as the goal. The film is directed by Martin Werner, produced by Bacon, and made with Akestam Holst. It is airing in Sweden, Denmark, Norway, Finland, and Portugal. VIEW THE SPOT
 Step into the carefree cartoon world of PayID - here everyone lives blissfully in the knowledge that their money is going to the right person. 'The Day You PayID'd Me' doubles down on the phrase 'PayID Me' and mirrors an existing trend in the social vernacular, all while carving out a unique visual identity in the payments sector. This vivid campaign, created by Five by Five Global in partnership with Yukfoo Animation Studios launches across out-of-home, radio, cinema, and catch-up TV. VIEW THE SPOT
 The campaign highlights a range of Al-Futtaim IKEA products that have not seen a price increase, despite the rising costs of raw materials and logistics -Al-Futtaim IKEA has teamed up with INGO The Agency to launch a campaign that shines a spotlight on the brand's commitment to keep products affordable for customers VIEW THE LACK AD VIEW THE STRANDMON AD VIEW THE SUNDVIK AD
 The classical orchestra, once the epitome of cultural entertainment, struggles to keep up with and grab the attention of younger crowds. But back in the day, classical composers were nothing short of superstars and trendsetters. Now, thanks to AI, we've brought new life to their timeless works by presenting artists in a fresh and contemporary light, creating a believable likeness to a new generation of Aucklanders. Our series offered a reimagined look at the roles and celebrity status these legendary figures would take up if they were alive today, providing a modern and contemporary twist on the classical. Agency: Stanley St VIEW THE BEETHOVEN AD VIEW THE MOZART AD VIEW THE BACH AD
 Localiza Seminovos is a used cars chain brand. Most people would love to have dream cars, but can't afford them. We found out that many of the engines in regular cars sold by Localiza are also under the hood of their more expensive 'cousins', such as BMW, Mini and Volvo. So if you can't buy the car of your dreams, at least you can buy a cheaper one with the same engine. Agency: Maloca73 VIEW THE FORD AD VIEW THE CITROEN AD VIEW THE PEUGEOT AD
This spot flanks our aversion to radio ads - and our collective habit of turning the volume down - because it's a song first. This campaign created by Five by Five Global in partnership with Subvert.TV launches across out-of-home, radio, cinema, and catch-up TV. PLAY THE SPOT
 Australia's Golden Outback is intending to blow perceptions of holidays out of the water, revealing a new Gascoyne Murchison marketing campaign to attract local, national and international tourists to Australia's largest, most spectacular, and most surprising region. The campaign was created by recently appointed agency Trilogy Advertising and Marketing, and is based on providing motivating reasons for travellers to deviate from the norm and turn right instead of heading straight up the coast as they usually do. The "Detour to Authentic" campaign therefore highlights what can be discovered by taking a different path - natural beauty beyond beaches, and epic experiences accessed through ageless doorways. VIEW THE LIFESTYLE SPOT VIEW THE ADVENTURE SPOT
 An absurd alternative to freezing vegetables and the action movie genre come together. VIEW THE SPOT
 The joy of great things for your home can be hard to beat. As in really hard to beat. This is the insight behind H&M HOME's new brand campaign, in which we see people lose sight of their surroundings due to the soft touch of a wool rug, the shine of a champagne glass, or the delightful plumpness of a vase. "Falling in love is very personal, and that also rings true when falling in love with interior objects. This brand campaign film shows the playful versatility to H&M HOME VIEW THE SPOT
 Trane lubricants get the robot treatment in a new spot from Thailand VIEW THE SPOT
 For Paramount 's Big Game commercial, Sylvester Stallone and his daughters Sophia, Scarlet and Sistine set up camp on Paramount Mountain, along with some other familiar faces (Dora The Explorer, Captain Pike, Ensign Mariner, Lieutenant Dangle, and Beavis and Butt-Head). Can Sly make it to the top of Sylvester Stallone Face? There's only one way to find out... VIEW THE SPOT
 Bud Light is BACK on the Super Bowl stage and showing up in style with a brand-new campaign and the debut of its latest Super Bowl commercial, "Hold," featuring Hollywood it-couple, Miles and Keleigh Teller. "Hold" signals a new era for the Bud Light brand as it looks to reach fans 21 in new ways, with a brighter look, a new sense of confidence, and a magnetic tone that helps fans see choosing to enjoy life is easy. From one of the summer's hottest movies to Super Bowl screens all over the country, Miles Teller and wife, Keleigh, achieve peak couple goals in "Hold" as Keleigh frustratingly waits on the phone as the repetitive, but surprisingly catchy, hold music plays throughout the room. VIEW THE SPOT
 Young people have had a tough time of it in recent years. A broken housing market, the spiralling price of fuel, wage squeezes and even cutting down on dating due to inflation, all laddering up a disastrous cost-of-living crisis and shrinking opportunities for a whole generation. Created by integrated marketing agency, Wunderman Thompson UK, this campaign calls out the stinkiest situations in life. Life might be hard, but first direct can offer a whiff of hope thanks to the bank's range of helpful products and services, including a new partnership with Shelter which offers renters free help and advice to tackle housing problems. VIEW THE SPOT
 General Motors and Netflix are joining forces to give electric vehicles (EVs) the stage they deserve, reflecting society's increasing excitement about an all-electric future, starting with a launch spot, 'EVs On Screen.' In 2021, GM launched the 'Everybody In' campaign, demonstrating the company's intent to lead an all-electric future, and invited others to join the movement. GM is electrifying the automotive industry, engineering EVs with purpose-built, ground-up design, powered by the Ultium Platform, enabling EVs for everyone. VIEW THE ARMY SPOT VIEW THE SQUID SPOT
 In a world where streaming is king and physical media is a distant memory, the World's Last Blockbuster is making a bold statement with a commercial for one of the busiest sporting nights of the year. But true to their roots, they're doing things a little differently. With a nostalgic nod to the days of video rental stores, the World's Last Blockbuster commercial 'Until the Bitter End' will be released exclusively on the VHS format following a two-week social media teaser campaign. VIEW THE SPOT
 It is once again through its iconic products that McDonald's France is showcased in this new campaign by TBWAParis. Today, it is by promoting one of its flagship services, home delivery, that the brand depicts 3 of its famous products (Big Mac, French fries & Sundae), completely integrated into entrance doors of different types of buildings. This is to show that McDonald’s is delivering you at your door! VIEW THE FRIES AD VIEW THE BIG MAC AD VIEW THE SUNDAE AD
 'Meet the real King' NZ Opera was at a crossroads. With an audience in its golden years, we needed to expose new audiences to the visceral power of Opera. But how?By hanging where they hang. To promote their latest production of Macbeth, we created provocative OOH outside selected McDonald's and Burger King restaurants across Auckland urging diners to come and meet the real King. Feisty and attitudinal, yes. Old-school, nope. VIEW MACCAS OUTDOOR VIEW KING OUTDOOR
 Vanish, the Reckitt garment care brand committed to encouraging consumers to re-wear their clothes and raising awareness of clothing waste, has partnered with some of Europe's biggest gamers and streamers to expand its #ReWear message into the world of gaming hacking the virtual 'fast fashion' trend to drive awareness of the real-life clothing crisis in new and super-engaged audiences. #ReSkinChallenge sees high-profile gamers including CaptainPuffy, ShivFPS, FreyzPlayz and fifakillvizualz VIEW THE CONCEPT
 For this year’s Valentine's Day, the world-famous Swiss chocolate brand Toblerone, known for its distinctive shape, launches their new, online exclusive bar 'The Pink Limited Edition' and the 'Valentine's Collection' with an online activation and a surprising twist on how to approach love. In 2022 the term situationship peaked as a trend search on Google and so far has gathered more than two billion views only on TikTok, just as proof of a new tendency and attitude towards dating. VIEW THE CONCEPT
 Playgrounds don't only exist physically anymore. Children are playing together virtually more often, and adults with bad intentions are finding their way into this world as well. To counter this, Wunderman Thompson created the 'OK Groomer' game for Child Focus. A virtual playground in which children playfully learn how to outsmart online groomers adults who approach children for sexual contact. A whole world against grooming: Grooming rates have skyrocketed during the lockdowns. And reports of grooming have continued to rise at Child Focus, the Belgian Center for Missing and Sexually Exploited Children. VIEW THE CONCEPT
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Greenhouse have created these spots for Woolworths
The quality of Lantania's products for cleaning and maintaining natural surfaces, silences every curse
Norse Atlantic Airways is a Norwegian airline launched during the pandemic. In June 2022, the company took its first flight between Oslo and New York. 
There's no shortage of tequilas on the market, but until now, none could lay claim to the supernatural. Sanctus Aquam Premium Tequila heeds a higher calling-helping migrant children escape violence and poverty-and it is literally blessed by its founder, progressive Episcopal priest Rev. Lorenzo Lebrija.
Every animal in nature has a pattern that makes it one of a kind, just like Domino's Pizza that are hand-made and can be customized to make them unique.
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