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Guest Judge: Dave Brady, Integrated CD, Colenso BBDO, Auckland

Past reviews

  GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE   Jun 24, 2019
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This week's guest judge is Dave Brady, integrated creative director at Colenso BBDO in New Zealand.

Winner: Taco Bell, Chasing Gold. I watched this one last and rejoiced because I was struggling for a standout spot, but then the ridiculous struck. It's so over the top and totally, well, cheesy but it also totally knows it. I'm so glad they went past the highs and into the downfall and torment of the artist. Fun. read more
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Sydney Opera House: Where Inspiration Lives

  TV   AUSTRALIA   Jun 26, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4c0db.png&width=200'Where Inspiration Lives" is a communications platform to drive attendance and ticketing for the Children, Families & Creative Learning program at Sydney Opera House. By evoking a sense of childlike wonder, the platform shines a light on the possibilities and excitement children and families can experience at the world-famous performing arts centre. The Hero Film, follows a young girl's imagination inside a makeshift sails-shaped cubby house as she recounts a recent trip to the Opera House to her wide-eyed younger brother. Under the magical glow of a flashlight, they're both transported to the Opera House where together they explore beneath the sails of Australia's most famous building. Along the way, the pair comes face-to-face with much-loved children's characters Spot the Dog, One the Bear, Beep, and dinosaurs from Erth, all of whom feature in the Opera House kids' programs past, present, and future.

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Nutriboost: The School Pickup

  TV   AUSTRALIA   Jun 25, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fda47c_0002.png&width=200Coca-Cola Australia has marked the launch of new milk drink Nutriboost with a new campaign via McCann Sydney. The integrated marketing campaign is led by a new TVC and spans digital media, POS, and in-store sampling and will run from now until 2020. As the newest brand in the dairy segment, Nutriboost offers both great taste and nutrition. It has been rated 5 Stars on the Health Star Rating system. Boosted with four key nutrients - calcium, protein, fibre and vitamin D - it offers a great nutritious alternative for Australians looking for a nourishing morning or afternoon snack.

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Saturday Lotto: Eugene's

  TV   AUSTRALIA   Jun 25, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6188e.png&width=200Lotterywest rebranded their oldest game, Saturday Lotto. The new direction follows a passing down of a dream through the generations creating a refreshing and nostalgic brand. Agency: Marketforce

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Our Watch: Never Follow

  WEB FILM   AUSTRALIA   Jun 25, 2019
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/2be27.png&width=200It's all too easy to copy the negative behaviour we see around us, this is even more true of young men. We needed to reach these young men, who actively reject advertising, and encourage them to forge their own path, and never follow.
To do this, we hid our message within the one style of advertising this audience tolerates, a streetwear ad. Agency: Tinkerbell


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Mona Vale Dental: No Awkward Stuff

  WEB FILM   AUSTRALIA   Jun 25, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6ee79.png&width=200Mona Vale Dental's "No Awkward Stuff" campaign produced by Global Pictures, deliver the all too familiar truth about the yesteryear of visiting the dentist!

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Lotto NZ: Lost

  TV   NEW ZEALAND   Jun 25, 2019
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/fada1_0000.png&width=200In this instalment, DDB New Zealand has crafted the story of a flight attendant who wins Lotto while away from her family, only to lose the ticket. We follow her journey from the moment she realises it's gone. Carrying on the Imagine series’ themes of family, friendship and support, Lost conveys the feeling of everyday magic we’ve come to expect from the series.

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Betfair Casino: When There’s A Chance, There’s Always A Ch

  TV   UK   Jun 25, 2019
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/93209_0000.png&width=200Online gambling company Betfair and creative agency Leo Burnett London have launched an integrated campaign called 'When There's A Chance, There's Always A Chance' highlighting the fact that everyday moments can be opportunities to win at Betfair Casino. Targeted at new and existing bettors, the creative conveys how Betfair Casino players spot opportunities to win throughout the day.


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Ericsson: Unlesh the Power of Easy

  TV   USA   Jun 25, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5cbda_0003.png&width=200To highlight the new age of 5G, Ericsson joins forces with thought-leading tech profiles in a film that pays homage to connectivity and the innovation it sparks. To fit the theme of being seamlessly connected, the ambitious 90-second cinematic has been shot in a single fast-paced take. The film features Haben Girma, the first ever Deafblind Harvard Law School graduate, in a driverless car; gaming pioneer AtomicMari inside her own immersive gaming universe; singer-songwriter KIDDO; PSG footballer Nadia Nadim; and scientist Danica Kragic steering a pair of robotic arms.

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Accor: Wintervention

  TV   AUSTRALIA / NEW ZEALAND   Jun 25, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F64e31_0001.png&width=200We decided to give Australia's coldest town, Waratah, Tasmania, a Wintervention. Live on breakfast TV, we surprised the entire town with a trip to the Gold Coast, the only catch? They had to leave immediately. Agency: Tinkerbell


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Syngenta: Turf

  WEB FILM   AUSTRALIA   Jun 25, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe7ad1_0002.png&width=200Protecting your turf is a mission all turf professionals are dedicated to. This campaign was a chance to portray those professionals as the unsung heroes, doing their job from dawn until dusk with dedication and passion. It's more than passionate about protecting their turf, it's an obsession. Every day, when golf course managers turn up to work they are having to defend their greens in tip top condition. We see Syngenta's role as helping professional turf managers and superintendents to prepare, protect and perform.
Agency: Mighty

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Lidl Romania / World Vision Romania: Soft Bullying

  PRINT   ROMANIA   Jun 25, 2019
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Jun/tn_105772_1561429789_Youre such a cabbage head.jpg&width=200Romania ranks 3rd place in EU for bullying in schools. In order to raise awareness on the subject - and explore the attitudes and the environment that helps bullying occur - Lidl Romania has used its own products to start a conversation. On International Anti-Bullying Day, the most followed retailer in Romania on Facebook launched 'Soft Bullying is still Bullying' with World Vision Romania. Created in partnership with Jazz Communication Bucharest, the idea aimed to draw attention to the fact that we use plenty of slang and 'soft' insults which we consider funny but, in fact, can support bullying and hurt just as easily.


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Transport For London: Let London Breathe

  PRINT   UK   Jun 25, 2019
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FJun%2Ftn_105771_1561429458_Let+London+Breathe.jpg&width=200London's toxic air is a serious health issue that affects all Londoners. It leads to many health issues including premature death, heart and lung disease. And it's mainly caused by driving polluting vehicles. The Mayor of London and Transport for London (TfL) are taking steps to make London greener. Based on the insight that air pollution affects London’s most vulnerable residents, including children, VCCP's new campaign visualises the harmful effects of driving.


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Steamboat Restaurant: Fresh Seafood

  PRINT   SRI LANKA   Jun 25, 2019
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FJun%2Ftn_105768_1561427639_Steamboat_Fresh_Seafood_Ad.jpg&width=200Sri Lanka being an island, seafood is an integral part of a Sri Lankan's diet. Naturally, there are several seafood restaurants vying for their palates with a variety of cuisines. However, not all food that is served is always fresh. Steamboat Restaurant has always prided itself in serving fresh seafood, be it in Chinese, Japanese or Thai preparations. So, to differentiate Steamboat's distinctively fresh offering from the other Asian restaurants, Phoenix Ogilvy, decided to demonstrate the concept of freshness in a never-before-seen manner.

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Nikon Australia: Freedom To Achieve

  WEB FILM   AUSTRALIA   Jun 24, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3c8fc_0003.png&width=200Nikon Australia has created this new film featuring Australian World Surf Champ Stephanie Gilmore via Wunderman Thompson, Sydney.

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HappyDent White: Whitest White

  PRINT   SRI LANKA   Jun 24, 2019
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FJun%2Ftn_105750_1561354173_Happydent+_Whitest+White.jpg&width=200Around the world regularly going to the dentist is considered a tedious but necessary practice, in Sri Lanka however, it is reserved for emergencies and acute pains. Cosmetic applications, such as whitening of teeth, while considered a nice-to-have beautification, does not therefore often encourage a visit. On the other hand, you can get 'whiter than white' teeth by just chewing a gum. Agency: Phoenix Ogilvy.

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MGA Insurance Brokers: Insured Assured

  TV   AUSTRALIA   Jun 21, 2019
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/5ffa7.png&width=200An honest and relatable campaign, without the bells & whistles, highlights the resilience of country and rural Australian's in the face of adversity.
In its first major campaign that visually brings its 'Standing by You' platform to life, MGA Insurance Group reinforces its promise to be there when it’s customers need them most.
For Floodlight Media, it was the first TVC campaign created from brief to execution, with all creative done in-house by the production company.

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iiNet: Pilots

  TV   AUSTRALIA   Jun 21, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6f6ce.png&width=200iiNet launched their newest TVC showcasing their superior internet speeds and the lengths they'll go to for their customers.
Agency: Marketforce

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Country Time Legal-Ade: Legalise Lemonade

  TV   USA   Jun 21, 2019
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/f29e4_0003.png&width=200Last year, Country Time Legal-Ade helped kids across the country pay permit fees and fines on their lemonade stands due to outdated permit laws. This year, inspired by bills passed in Texas and Colorado that changed archaic rules outlawing lemonade stands, Country Time will give lemonade-lovers the tools to start changing their state's permit laws. After all, unpermitted lemonade stands are only legal in 14 out of 50 states.
Agency: Leo Burnett, Chicago


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Foot Locker: The Letter

  TV   USA   Jun 21, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9ab56_0000.png&width=200To celebrate the impressive extremes that sneakerheads and basketball fans alike will go to get the kicks they’ve been dreaming of, Foot Locker has released 'The Letter,' a comedic TV and digital spot that showcases just how far someone will go to get their hands on a coveted pair of Nike Air Max shoes. The campaign, from BBDO New York, launches today online and will be followed by a TV spot airing on ESPN during the live broadcast of the NBA Draft tonight.


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Pantene: Don’t Hate Me Because I’m BeautifuLGBTQ+

  TV   USA   Jun 21, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa98ae_0000.png&width=200As a brand once known for a particular kind of "beautiful hair," Pantene is tackling conventional stereotypes with "Don't Hate Me Because I'm BeautifuLGBTQ," a new message that's part of their recently launched "Power To Transform" campaign. Created in partnership with GLAAD, the campaign takes the brand's ubiquitous line from its famous 1986 advertisement to redefine what 'beautiful' looks like in today's world by featuring a range of people within the LGBTQ+ community and their own unique stories of transformation.
Agency: Grey, New York


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Internode: Kid Geeks

  TV   AUSTRALIA   Jun 21, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb239f_0001.png&width=200Internode launched their latest TVC showcasing how it's their staff's life long passion for technology that makes Internode Australia's best broadband provider.
Agency: Marketforce

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MasterCard: Impossible Mascots

  AMBIENT   BRAZIL   Jun 21, 2019
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/ff522_0000.png&width=200During the friendly soccer match between Brazil and Honduras, in the city of Porto Alegre, Mastercard, in partnership with Hospital de Amor, the largest philanthropic oncology institution in Brazil, fulfilled the dream of children in cancer treatment in an unprecedented action in Brazil. Mastercard, an official sponsor of Brazil's soccer teams, used the telepresence technology and took hospitalized children into the stadium to experience the excitement of entering the field with their idols.
Agency: WMcCann, Sao Paulo, Brazil


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Hnry: The Lost Reciept

  INTEGRATED   NEW ZEALAND   Jun 21, 2019
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FJun%2Ftn_105694_1561070980_HNRY_Outdoor_1.jpg&width=200Nothing pisses off people quite as much as dealing with admin. Well, a new company called Hnry takes that pain away, by looking after invoicing and tax returns for freelancers and contractors. To make them aware of, this, FCB, New Zealand took one tiny, relatable aspect of their pain and made it huge and famous – we started a nationwide manhunt for a lost receipt. It started simply enough, with our fictional hero posting flyers and community notices. But, it soon escalated.

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The Humane League: The Party’s Over

  INTERACTIVE   UK   Jun 21, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd7c6e_0000.png&width=200McDonald's is one of the biggest restaurant chains in the world with a net income of $5.877B (for the twelve months ending March 31, 2019) Yet, as companies like Burger King, Subway, and Pret A Manger are making concrete, meaningful changes to chicken welfare McDonald's is lagging behind, releasing policies that won't make the desperately needed improvements for animals. Since McDonald's continues to "ghost" their responsibilities to animal welfare, today, The Humane League is launching a global brand-jacking campaign that brings their commitment-phobia to light. Created by independent creative agency Don't Panic, #McGhoster aims to attract public attention towards McDonald's failure to commit to meaningful improvements for chickens, creating a pressure group that's impossible for them to ignore: their own consumers.


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New Zealand AIDS Foundation: Rules of a F***Buddy

  PRINT & INTERACTIVE   NEW ZEALAND   Jun 21, 2019
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Jun/tn_105712_1561082912_Screen Shot 2019-06-21 at 10.png&width=200'Rules of a f***buddy' is the latest campaign from Ending HIV – a community-focused behaviour change programme run by the New Zealand AIDS Foundation (NZAF) to reach men who have sex with men (MSM). Together with award-winners DDB, Ending HIV created a series of joyously sexy images and paired them with rules encountered in f***buddy relationships and HIV prevention - sourced from our community. This message is going to be hard to miss - with posters and billboards lining the streets, banners on dating apps and promotions across social media, reaching f***buddies across Aotearoa.
Agency: DDB, New Zealand

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Roadshow: Raid the Tomb

  INTERACTIVE   AUSTRALIA   Jun 21, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F55441_0000.png&width=200Isobar have launched an interactive puzzle campaign 'Raid the Tomb' which asks Australians to solve puzzles and uncover hidden tombs with the chance to win a trip to Cape Town. Fans are invited to uncover puzzles and mysteries by clues given on outdoor, print and digital mediums with the aim of eventually finding the location of the hidden tomb. Agency: Isobar, Australia

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Shed Force: Episode One

  RADIO   AUSTRALIA   Jun 21, 2019
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Two intergalactic friends seek refuge in a new, sturdy home
Agency: Southern Cross Austereo

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Tint a Car: Pizza Privacy

  RADIO   AUSTRALIA   Jun 21, 2019
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200What you do behind dark tint is your business.
Agency: Southern Cross Austereo

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Bluebird Childcare: Savannah

  RADIO   AUSTRALIA   Jun 21, 2019
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Commercials inspired by the children of Bluebird Childcare
Agency: Southern Cross Austereo

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Tower Insurance: Complicated is out. Simple is in.

  TV   NEW ZEALAND   Jun 21, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa9bc7.png&width=200Reading your insurance policy can be like reading another language. Thanks to the complicated insurance jargon insurers use you might feel you need a law degree to fully comprehend them. With the insurance category about to encounter explosive rates of disruption, BC&F Dentsu have helped Tower show that every revolution starts with language. The campaign launches a bold new positioning for the brand, as Tower transform their strategic approach towards becoming an industry challenger.

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KFC: Christmas Pocket Store

  INTERACTIVE   CHINA   Jun 20, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F37239_0001.png&width=200With one store for every 240,000 people how could KFC China open more stores to sell to more Chinese consumers?

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Carriberrie

  EXPERIENTAL   AUSTRALIA   Jun 20, 2019
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/ff660.png&width=200In awe of the depth and diversity of Indigenous Australian culture, Isobar, created Carriberrie, an immersive virtual reality showcase that celebrates indigenous Australian song and dance. A powerful and intimate dialogue between the First Peoples, the viewer and the land. Narrated by David Gulpilil, Carriberrie is the biggest and most advanced 360 degree virtual reality documentary produced in Australia, using immersive technology to transcend cultural boundaries.

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7-11: Tap of War

  INTERACTIVE   AUSTRALIA   Jun 20, 2019
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/a5e22.png&width=200Tap of War is the first competitive InstaStory - a high-intensity game of skill using the left and right functionality. The objective? Tap to pull the Slurpee onto your side for sweet victory. The prize? Well, that's up to you. Agency: Isobar, Australia

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Kmart: Stick & Style

  INTERACTIVE   AUSTRALIA   Jun 20, 2019
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/06796.png&width=200Isobar Australia have created a sticker pack that uses iMessage functionality to turn conversations into catalogues. With over 40 decor items to choose from, the sticker pack allows you to browse the range and visualise how items will look in your home by placing the stickers over a photo-all within a conversation. Friends can then give real-time feedback and recommendations, and even add their own stickers to the photo.

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The One Club: The Right People The Right Answers

  WEB FILM   CHINA   Jun 19, 2019
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/e586e_0004.png&width=200Portfolio Night is a globe-spanning event where aspiring young advertising, art directors, copywriters and other creatives have the opportunity to meet with esteemed creative directors, in a fast-paced evening of advice, networking and recruitment. This year, Portfolio Night came to Guangzhou for the first time. As the city host, INSIGHT GROUP created these videos to tell everyone "The right people, the right answers" . If you want to get some really helpful advice, just come to join us.

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Verishop: A New Way to Shop

  WEB FILM   USA   Jun 19, 2019
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/2f475.png&width=200Verishop was founded with the mission to bring joy back to online shopping by building a tech-driven platform that both brands and customers deserve. Verishop aims to be the go-to lifestyle shopping destination for its customers whenever they are looking for a brand or a product with meaning across men's and women's fashion, accessories, beauty and home decor. In collaboration with award-winning indie film and content studio, Bindery, Verishop brought their ideas to life in video form, encapsulating the modern millennial shopper, the brand is building its platform for. So much about retail is how a brand and a product makes you feel, and Bindery was able to dynamically capture what Verishop is all about.


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procto-eze: Hemorrhoids

  TV & PRINT   ISRAEL   Jun 19, 2019

Auckland Transport: Distracted Road Signs

  PRINT   NEW ZEALAND   Jun 19, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8be8e.png&width=200Auckland drivers cause hundreds of serious accidents at intersections every year due to distractions. Instead of staying focused they let their minds wander. To highlight this Ogilvy, New Zealand Limited, used the road signs to convey the types of things drivers shouldn't be thinking about.



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Bagel Bites: Rad Dad Squad

  TV   USA   Jun 18, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6d44d_0002.png&width=200The world needs more #RadDads. In our hyper-connected, over-scheduled world, kids need someone to show them the lost art of spontaneous joy. We believe there exists a type of dad that's highly-skilled in this regard. They've evolved beyond classic maneuvers like "hey, pull my finger." They'll do the floss in aisle nine and join a tiny tea party anywhere, anytime. They're the raddest dads in America. And with the help of the raddest dad of them all, Tony Hawk, we're gonna find them. Welcome to the Rad Dad Squad. Agency: D/CAL

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Volkswagen: The Shoulder

  TV   GERMANY   Jun 18, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2fba6_0000.png&width=200Volkswagen Vehicules Utilitaires has released its first produced TV commercial with Grabarz & Partner. The film, entitled 'The Shoulder' ('L'Epaule'), promotes the company's full-service package for professionals: the Solution CarePort Pro. It is an offer that includes warranty, financial loss coverage, replacement vehicle, assistance and maintenance. But as everyone knows, a great service is also down to people. Therefore the film shows that the brand and its network would really do everything for the perfect partnership with their customers. But being perfect can be tough. Especially if your customers are serious professionals who like to show that they are really satisfied. And this with a single and familiar gesture: the famous slap on the shoulder.

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BestAdsPRO membership only US$30 per year

  LATEST NEWS   WORLDWIDE   Jan 12, 2009
upload/Screen Shot 2018-06-12 at 9.30.05 am.pngBestads PRO Membership is only US$30 per year:

* Membership lets you access ARCHIVE videos, otherwise they are unavailable
* Membership lets you download any video or image file (instead of paying US$5 per spot - so if you do 6 or more downloads a year, it makes sense to go BestadsPRO)

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* Full access to all of the bestads archives - going back to 2003.
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* Full access to the bestads Members Directory - you can now view the pages of Bestads members throughout the world, and contact them directly via their email address. Great for contacting long lost colleagues!
* Be a part of the global creative advertising community.

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