 This week's guest judge is Kenny Blumenschein, executive creative director at TBWAMedia Arts Lab APAC. Winner: Amazon Books ' The Reading Feeling Awaits'. Reading was always an integral part of my life since I was a kid. I love how this spot visualise the imagination we have when we read a good book. It's also beautiful crafted with the different animation style.
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 McDonald's is one of the veterans when it comes to tasty burgers. Recently the brand added even more improvements to its cooking process, making the burgers hotter, juicier and tastier than ever.So we launched We Know Burgers, a campaign featuring a series of 3 TVCs where we showcased our improvements in close relationship to our customer's eating habits. We put the spotlight on different profiles such as the bun expert or the sauce hunter as we aim to please them with our improved burgers. VIEW THE BUN SPOT VIEW THE SAUCE SPOT VIEW THE TASTE SPOT
 American Family Insurance is one of the associate sponsors of the documentary series 'The Captain,' profiling Derek Jeter's life and career on and off the baseball field. As part of its sponsorship, American Family is airing a series of commemorative spots that depict Jeter traveling back in time VIEW THE SPOT
 Beats unites two game-changing talents in an all-new visual for Beats Fit Pro. Narrated by UK rapper @Santan Dave, the animated short visualizes Marcus Rashford's footballing journey, showcasing how he stays resilient to pressure in his pursuit of greatness. VIEW THE SPOT
 To celebrate the official moving day in Quebec, and promote McDelivery, McDonald's Canada and Cossette created a campaign where Montreal's unique architecture meets the brand's iconic menu items like fries, McCafe coffee, and the Hot Fudge Sundae. VIEW THE COFFEE AD VIEW THE FRIES AD VIEW THE SUNDAE AD
 We realized that our client KFC has unconsciously prepared thousands of parents to be ready for the most important thing in their lives: their children. VIEW THE AD
 The August 4th 2020 Beirut explosion killed more than 230 people, while injuring and maiming thousands. It damaged an estimated 10,000 buildings within a 3km radius, impacting the lives of more than 300,000 people. It destroyed entire neighbourhoods in seconds, leaving a spectacle of war and destruction in the heart of the Lebanese capital. In the aftermath of the incident, the urban landscape started to shift, transforming into a massive reconstruction site where scaffoldings and mesh wrapped damaged buildings' exteriors. Today, two years later, buildings in Beirut are still covered with this mesh, including the AnNahar Newspaper headquarters. Emanating from the same mesh, AnNahar and IMPACT BBDO launched the '#RedressLebanon' campaign. In collaboration with international fashion designer Zuhair Murad VIEW OUTDOOR
 For 25 years, India's made memories at McDonald's. So, on our 25th anniversary, we turned those memories into, well, currency. Presenting Memory Bites. The deal was simple. People could share their favourite McDonald's memory, online and offline. And buy tasty goodies in return. Pictures, videos, posts, souvenirs, memorabilia, toys, happy meal boxes etc. Thousands of memories were shared. Thousands of meals were enjoyed. But more importantly, we let India relive its McDonald’s memories once again. VIEW OUTDOOR
 Coors Banquet, the beer born in the heart of wildfire country, continues its support of the brave few who run toward the fire. Learn more at ProtectOurProtectors.com VIEW THE CONCEPT
 Songkran, was an opportune time for OREO to reactivate it's Stay playful platform and rebuild lost in- home consumption. The challenge though was despite reopening of the economy, the impact of Covid had taken away the smiles (happiness) from the land of smiles. OREO as a catalyst of playful connections with its equity of the smiling cookie, a symbol of playfulness, wanted to encourage Thai people to get their 'lost' smiles back. With our "Smile with Oreo" Campaign we aimed to make Thailand smile again during the most playful season in Thailand, the "Songkran Festival. VIEW THE CONCEPT
 For 25 years, India's made memories at McDonald's. So, on our 25th anniversary, we turned those memories into, well, currency. Presenting Memory Bites. The deal was simple. People could share their favourite McDonald's memory, online and offline. And buy tasty goodies in return. Pictures, videos, posts, souvenirs, memorabilia, toys, happy meal boxes etc. Thousands of memories were shared. Thousands of meals were enjoyed. But more importantly, we let India relive its McDonald's memories once again. VIEW THE CONCEPT
 Introducing H&M Move! H&M Move is your new movement brand. We’ve joined forces with Jane Fonda and JaQuel Knight to get the whole world and every body moving. This is our workout, led by Jane Fonda and JaQuel Knight. And you're all invited. Ready to move? You've got this! VIEW THE MOVE SPOT VIEW THE FONDA SPOT VIEW THE WORLD SPOT
 George At Asda gears up for September and the return to school with the latest commercial from Armoury filmmaker, Amy Becker Burnett. The message is clear: it's a new school year and the kids want to arrive in style, ready to start the new curriculum like a Boss. The children (and original cast from Arrive Like You Mean It) gather in the playground to vocalise their new money saving threads with a vibing drill beat to boot. VIEW THE SPOT
 On the road to the FIFA World Cup this Fall, Volkswagen is launching a new ad starring Captain of the US Men's National Team Christian Pulisic and actor and comedian Brett Goldstein. The work marks a new marketing shift and tone for the brand as the automaker enters the next phase of its Drive Bigger brand platform.With a clear focus on becoming a leader in EVs, Volkswagen is injecting more fun and surprise into their three-year US Soccer partnership with a new film that dramatises the benefits of going electric. VIEW THE SPOT
 The North Face has joined forces with advertising agency Guerrilla, FAMILIA director Francis Wallis and producer Emma Stevens Broyd to deliver a spot that is sure to set hearts racing. Showcasing the brand's new line of VECTIV shoes, the ad juxtaposes running with off-road motor racing to showcase their supreme ability to tackle any terrain. VIEW THE SPOT
 Nissan Canada has launched an adventurous new campaign that marks a shift in how the vehicle manufacturer typically comes to market moving towards building Nissan as an overall brand rather than focusing on individual vehicles in its line-up. Nissan Canada developed a campaign made by Canadians for Canadians, alongside the brand's long-standing partner, Nissan United, Juniper ParkTBWA's integrated bespoke agency team for Nissan. The campaign's video asset, which showcases Nissan's Sentra, Rogue, all-new Nissan Z, and Super GT VIEW THE SPOT
 Four adventurous women, one van and an epic, 12-day roadtrip along The South West Edge in WA. It's an unexpected combination resulting in a new content-led tourism campaign called Queens On The Edge, developed by 303 MullenLowe Perth and full service media agency Mediahub. VIEW THE TRAILER VIEW EPISODE 1 VIEW EPISODE 2 VIEW EPISODE 3
 UltraSuperNew Tokyo has created, 'Meeting for the First Time', an experiment in the form of a short film for SKYN condoms which asks: can a couple rekindle their feelings for each other, if they met again for the first time? SKYN condoms wanted to remind couples in a long-term relationship about the fresh and exciting feelings they had for each other when they first met, which often fades in time, especially when the relationship becomes long term. They also wanted to remind them, and encourage them to reflect on, why they are still together now, and what started this journey they decided to take together. VIEW THE WEB FILM VIEW THE 30 SECOND SPOT
 As the liquor store beer aisle has quickly been overtaken by slim cans and clear and sparkling liquids, Tito's Handmade Vodka has been quietly working on a ground-breaking innovation of their own. An innovation that eschews aluminum for insulated steel, single-use for reusability, and variety packs for customisation... the vodka brand is finally launching Tito's in a Can: a limited-edition, 16-ounce, double-steel-walled, insulated, refillable can. Agency: Arts & Letters Creative Co VIEW THE SPOT
 IHG Hotels & Resorts is reminding the world what it feels like to be a guest. The company's newest global marketing campaign, Guest How You Guest, is a celebration of hotels and taking a break from having to do it all. IHG is passionate in its belief that when people are taken care of - they feel free to be themselves and live their best lives. With Guest How You Guest, the company is sharing that message loudly through vibrant images and fresh storytelling. Agency: Grey, New York VIEW THE SPOT
 Investing in gold is often perceived as a more traditional investment where an investor would spend a fair portion on money for a physical asset. Given the crypto boom (and crash) over the last few years, The World Gold Council set out to dismiss the common misconceptions attached to investing in gold, working with creative agency AKQA to reimagine and rebrand the perception of gold. VIEW THE MEET SPOT VIEW THE DINNER SPOT
 The Devil's Peak 'Find what you Love' campaign comprises three ads each targeting its own unique subculture. The goal being to begin a lasting relationship with the members of these subcultures. The roots of this relationship would be initiated by these ads, conceived to address specific aspects of the art-form or sport and recognisable to its members. The first of the series "Downhill" features the G.O.A.T. of mountain biking, the legend Greg Minnaar. VIEW THE DOWNHILL SPOT VIEW THE GUITAR SPOT VIEW THE TATTOO SPOT
 This idea celebrates Aussies' love for Farmers Union Greek Style Yogurt, through a humorous film, featuring adults chasing down a Farmers Union Greek Style Yogurt truck, desperate to add a bit of Australia's most-loved plain Greek Style Yogurt to their various meals. It really is the Aussie all-rounder. Agency: Thinkerbell VIEW THE SPOT
 New work for KFC from MullenLowe Boston puts a fresh spin on what it means to do dinner family style. Reminding us that no matter how your family does it, KFC is here to make it finger lickin' good. VIEW THE SPOT
 In a first for the category, Uber One membership gives access to savings and exclusive perks across both Uber and Uber Eats, with members saving around $30 every month. But with such a broad array of benefits across two sides of the business, and general consumer confusion over membership products, Uber saw the confusion as an opportunity to clarify things. In the hero spot, the phrase "A membership for savings and exclusive perks" kicks off a wild, lightning quick game of Celebrity Whispers, with each star gaining an increasingly incorrect understanding of Uber One membership. The result is a rapid-fire reinforcement of the benefits of Uber One. VIEW THE SPOT
 In partnership with the Finnish Gaming Film Archive (FGFA) and Spark & Riot, we're thrilled to celebrate Clash's 40th anniversary with the definitive story of how the Clash of Clans you know and love came to be. Discover the triumphs and travails of our enigmatic founders while you relive the moments that turned a humble Finnish arcade game into a global phenomenon that's dominated pop culture for 40 years. From the action figures to the unforgettable commercials to the headquarters fire that almost destroyed it all, relive every moment. Featuring never-before-seen footage, founders' interviews, and eyewitness testimony from the people who were there, ''Clash from the Past'' is 40 years of history you'll want to watch again and again. Agency: Wieden + Kennedy, Portland VIEW THE UNTOLD SPOT VIEW THE HAPPY SPOT VIEW THE ALMOST SPOT
 Core continues to build upon their relationship with KFC UK & Ireland with another full solution campaign for the Irish market. Bringing together Research, Strategy, Creative and Media, the agency has developed their latest brand campaign in Ireland, launched this week. Core Research and Strategy collaborated with Creative to develop a brand platform 'It's got to be KFC' that focuses on showcasing how people can shamelessly enjoy the great taste of KFC, no matter when the mood takes them. VIEW THE SPOT
 Porch House and Weber Shandwick's latest campaign showcases Chevrolet's 2024 Blazer EV, a big step in Chevrolet's electrifying plans. The commercial was directed by Andrew Schneider and Lukas Dong produced by Porch House, an award-winning media production company, and highlights the Blazer EV capabilities. Aurora James, Daniel Suarez, and Judner Aura joined the film as representatives for each of the pillars in the film. The three pillars they focused on were design, performance, and technology. Each curator was able to utilise their experience to talk through what makes the Blazer EV unique in each category. VIEW THE SPOT
 Hobby Film's director Bjorn Ruhmann has launches his latest work for the Region of Attica and the Association of Municipalities of Attica (EDSNA). Through a symbolic representation, garbage forms an ever-growing monster, which causes terror to people. In the film, it only takes one girl to remove a single item from the mass of garbage before the monster disintegrates. Recycle. It's that easy to master the monster. Agency: The Newtons Laboratory VIEW THE SPOT
 The 'Would you be more careful if it was you that got pregnant?' campaign was the very first advertisement Saatchi & Saatchi created in 1970 for the Health Education Council. One of the agency's most famous creative campaigns is still absurdly relevant in the wake of the overturning of Roe Vs Wade, effectively removing the right to an abortion from the US constitution and placing it in the power of state legislatures. The question of how men would behave, think or even vote if they were the ones who got pregnant is a conversation that is unfortunately more timely. VIEW THE FIRST AD VIEW THE SECOND AD
 Aussies love to live a fit and healthy life, so when it comes to looking after our pets, why should it be any different? Pet Health Australia is a first of its kind. A magazine filled with tips, tricks and articles to get the most out of a pet’s life, allowing them to become as healthy as you. The magazine, produced by The Royals for Australian-made natural pet food company Real Pet Food's Ivory Coat brand, builds on the agency's strategy of showing the benefits of diet for pets in a way pet owners can relate to. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD
 Have you ever thought your soulmate could be a car? We did. Localiza Rent a Car took over a dating app with sexy and humorous car profiles, so people could spend their Valentine's with someone - be it a person or a vehicle. Agency: Maloca73 VIEW OUTDOOR
 Australian's love of football has a shameful dark side, where hate is on display. In a culture where passion is strong, and emotions run high - unacceptable acts of aggression are happening every weekend. Blatant, unwarranted hostility aimed at umpires is causing distress in WA communities. This needs to stop. To draw attention to the problem and highlight the bleak reality behind the abuse - this campaign exposes the kind of personal issues people are inadvertently revealing when abusing. Because by hurling insults so publicly, the abusers are saying much more about themselves than the umpire. Agency: Marketforce PLAY THE CONTROL SPOT PLAY THE ANGER SPOT PLAY THE POWER SPOT
 Tony Yacenda directs the latest work for Sprite, a quick-hitting, visually surrealist spot featuring NBA stars Trae Young and Anthony Edwards. Tony skilfully honours the metronome, constructing a comedic timing that serves as the spine of the film. Created for Sprite's bottle rebrand, the spot showcases Tony's expert ability to pull authentic performances out of non-actors, playing to Trae and Anthony's natural strengths and charisma. Agency: Majority VIEW THE SPOT
 Following the launch of MyMcDonald's Rewards, one of the UK's largest rewards programmes, McDonald's and its agency partners have launched a multi-channel campaign, 'More Rewarding McDonald's Moments'. The campaign celebrates the arrival of the MyMcDonald's Rewards, a loyalty programme that earns you one point for every penny you spend at McDonald's, making every single McDonald's moment more rewarding. Leading the campaign is a film, created by Leo Burnett, that tells the emotive story of a trucker, out on the road wanting to be back home with his partner. VIEW THE SPOT
 When Kapil Sharma announced his first special on Netflix, his fans lit up the comment section with their excitement. One comment among the thousands stood out because it was from none other than viral musician Yashraj Mukhate. We quickly capitalised on this fan moment by partnering with Yashraj to create the ultimate fan tribute in his signature style. Yashraj used key phrases from Kapil Sharma's comedy special to compose an earworm that was loved, shared and talked about. Agency: DDB Mudra Group VIEW THE SPOT
 In the countdown to this year's Toyota AFL Grand Final, AAMI have launched Fansurance - a fully integrated campaign helping footy fans who have experienced a footy related clanger. The campaign was launched during live AFL game broadcasts, highlighting humorous examples of fan clangers in slow motion, encouraging people to enter the competition by visiting the site and share their own clanger moments. With Fansurance, AAMI is helping the fans recover by giving away amazing prizes including tickets to the 2022 Toyota AFL Grand Final. Created by Ogilvy Melbourne. VIEW THE SPOT
 Peugeot Middle East today launched its new Power of Allure campaign featuring four of the region’s hottest cultural trendsetters. Developed with Dubai-headquartered independent creative advertising agency, Science & Sunshine, the campaign includes a brand manifesto video running now across digital and cinema in UAE and KSA. Four additional films with standalone segments dedicated to each of the culture shapers - Saud AlTurki, Chndy, Ajwa Al Joudi and Raha Moharrak, all paired with an alluring Peugeot vehicle - will be launched over the next four weeks. VIEW THE SPOT
 Second Life Phones, by Aussie telco Belong, is an eco-friendly program that sources the best preowned smart phones, expertly refurbishes them and sells them at a great price. To drive purchase, we needed to show that the tech was so good, consumers wouldn't notice a difference. So we created a launch film unlike any other, asking people to consider what they were really using their phones for. Agency: Howatson+Company VIEW THE SPOT
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Kids, adults, chocolate lovers, fruit lovers, athletes, vegans, gourmets... there's always a Pingo Doce ice cream for everyone.
Frosty has released this new campaign for Jordan Brand.
