 This week's guest judge is Roisin Keown, Founder and Executive Creative Director at The Brill Building, Ireland. Oh man, I was such a moan-bag the last time I did this I opened this week's 'Best' with one eye closed. My fear? That I wouldn't love enough of the work. But no worries. I has the envy. Fired up at how very clever some folks are.
read more
 Southern Highlands Matters Inc has launched 'Little Plastics', a haunting and beautifully crafted animated short that anchors the community's opposition to the proposed Repoly (formerly Plasrefine) plastics reprocessing facility in the NSW Southern Highlands. One of the largest proposed in Australia, Repoly poses a threat to homes, schools, and Sydney's drinking water catchment. Although the NSW Independent Planning Commission rejected the project, they are appealing in the Land & Environment Court, and urgent funds are needed to secure senior legal counsel and expert witnesses. Crafted completely in the NSW Southern Highlands, 'Little Plastics' was written, composed, directed and animated by local collaborators and the award-winning team at superlunar.xyz. Post-production work was expertly handled by Eden Studios in Sydney, ensuring a polished and impactful final product. DONATE HERE VIEW THE SPOT
 The start of a project is the most critical moment for any site manager. Time is running, and everything depends on machines and teams performing as expected. But the greatest fear isn’t making mistakes, it’s that the project never sees the light of day.Driven by this shared concern, we created a piece that reflects Unimaq’s commitment to bringing projects to completion. VIEW THE AD
 Haircuts and tattoos. Order meets chaos. Some ideas practically write themselves. We tapped into the universal perceptions of the haircut chair and the tattoo table - worlds that couldn’t feel more different.Colliding those expectations sparked its own natural comedy. Stylized typography hums with restless energy against stark black-and-white photography, injecting a touch of risk into the polish. The result is a visual and tonal tension that mirrors the very experiences we set out to capture. VIEW THE 3 ADS
 Greenlandic outdoor brand combines history with technology The people of Greenland used to sew amulets into their jackets to keep evil spirits away. Now, the outdoor brand Mequusaalik is reinventing the use of spiritual amulets. VIEW THE SPOT
 Spies Travel is joining forces with wannabe grandmas in the fight against Denmark's low birth rate. Introducing Spies Parent Purchase™: Send your child on an active holiday and get a grandchild. VIEW THE 2 SPOTS
 “Group Chat” takes a female‑forward perspective that underscores shared decision‑making and support; “Better Sax” is fast‑paced, visually striking, and packed with humor; and “Pillow Talk” offers a whimsical, brand‑true wink that makes a sensitive topic feel easy and human. Though distinct in execution, the three spots share one goal: to normalize the conversation, invite both partners in, and make the audience feel like the hero. “By shifting the point of view, sometimes to a group chat, sometimes to inanimate objects, we remove pre‑existing stigma and let people see themselves in the story without judgment. It’s frank, funny, and ultimately empowering,” said Ryan Peterson, CMO at BlueChew. VIEW THE 3 SPOTS
 Comcast’s Xfinity has released a new short film starring Jeff Goldblum as The Wizard from Universal Pictures’ record-shattering blockbuster ‘Wicked’, in anticipation of the epic conclusion to the global cinematic phenomenon, ‘Wicked: For Good’, which arrives in theatres November 21st. As part of Xfinity’s new ‘Imagine That’ brand platform, the spot brings to life the Xfinity product suite and the magic that happens when everything works together seamlessly – from the smartest and most reliable WiFi with the Xfinity Gateway, VIEW THE SPOT
 The LEGO Group has launched its global holiday campaign to help bring families back together through the joy of play this festive season. The new ad serves as a heartfelt tribute to the importance of creative play and its ability to strengthen family bonds during the holidays. After recently teaming up with Tom Holland to remind us to Never Stop Playing, this holiday season the LEGO Group asks one big question: Is it play you’re looking for? VIEW THE SPOT
 Gatorade has debuted a new campaign, created with TBWAChiatDay LA, ahead of the release of the ‘Stranger Things’ fifth and final season. Gatorade and Netflix have teamed up to launch ‘No Ordinary Athlete’ – a revival of Gatorade’s iconic 1987 ‘No Ordinary Thirst Quencher’ campaign with an Upside Down twist – because to fight extraordinary circumstances, you need extraordinary measures. To kick off the campaign, Gatorade dropped a 30-second spot that shows in the moments when it's bigger than winning or losing, Gatorade is the thirst quencher for no ordinary battle. The spot sees the return of the catchy jingle from the ‘No Ordinary Thirst Quencher’ campaign and is narrated by ‘Stranger Things’ superfan and Gatorade roster athlete, Myles Garrett. VIEW THE SPOT
 When an ordinary zookeeper turns out to be the most energetic man alive, the entire zoo becomes his playground. In one scene, he’s a dancing panda mascot hyping up the audiences. The next second, he’s scrubbing elephants, then transforming into a giraffe, all within moments. Every task is done with unstoppable drive, showing how his energy never runs out.
VIEW THE SPOT
 Electronic Arts and Mother Los Angeles are back with a second live-action film campaign, this time for the Battlefield franchise’s first-ever free-to-play offering - Battlefield REDSEC. On October 10th, Electronic Arts and Battlefield Studios launched Battlefield 6, the ultimate all-out warfare experience. EA and Mother LA partnered to bring Battlefield 6 squads to life in a live-action launch film campaign featuring actor and producer Zac Efron, 6x NBA All-Star Jimmy Butler, chart topper Morgan Wallen, VIEW THE SPOT
 Jennifer Saunders is hosting a festive house party and the guestlist is positively sparkling with stars like Rosie Huntington-Whiteley, Ncuti Gatwa, Naomi Campbell and Son Heung-min in attendance, among others. The 90-second Christmas film – ‘Twas the Knight Before…’ – was produced by Magna Studios and directed by John Madden, who also worked on the last Burberry campaign, ‘It’s Always Burberry Weather: VIEW THE SPOT
 Roots, the outdoor lifestyle brand known for its heritage leather, sweats, and unmistakable maple leaf spirit, have tapped actor, writer, and producer Seth Rogen as the face of its Holiday 2025 campaign directed by Josh Locy. With over five decades of rich heritage, Roots continues to bridge legacy and modern culture. Partnering with Seth reaffirms the brand's commitment to celebrating talent that embodies humour, authenticity and homegrown pride. Dubbed, 'Anything Roots,' the campaign brings Roots humour and heart to life in a delightfully nostalgic way. VIEW THE SPOT
 Etsy has launched its 2025 Holiday campaign with a heartwarming reflection on what it truly means to feel seen by the people who matter the most. Created by New York indie agency Orchard, the campaign titled ‘Gifts that Say I Get You’, builds an interconnected world within a school community, where people’s unique qualities – from a tendency to tap on the desk to repeating the phrase “Chins Up” – are recognised as an opportunity for a personalised gifting moment. The hero spot, ‘Little Drummer Boy’, follows a young boy called Alex, who, no matter where he goes or what he’s meant to be doing, cannot stop tapping. VIEW THE 3 SPOTS
 Most headphones block the world out. But this Halloween, Shokz, the pioneer of open-ear audio technology, is set to redefine the horror experience by inviting the world in. In a ground breaking partnership, Shokz has collaborated with global creative agency Anomaly to launch 'The Haunted Listen,' a unique and immersive sensory horror event that leverages the unparalleled ambient awareness of the new Shokz OpenFit 2+ open-ear headphones to create a product benefit demonstration unlike any other. The OpenFit 2+ are premium open ear headphones meticulously engineered for active users who demand exceptional audio fidelity while maintaining complete situational awareness. This distinctive open-ear design is the pivotal element that unlocks the profound and unsettling terror at the heart of 'The Haunted Listen.' VIEW OUTDOOR
 Multi-Grammy-winning megastar, Tyler the Creator, gave a serious shout-out on his first night touring Australia - hailing the iconically Aussie Streets Golden Gaytime as his favourite ice-cream. VIEW OUTDOOR
 Noli, the disruptive AI-powered beauty platform backed by L’Oreal Groupe, has unveiled its first-ever brand campaign, 'Skinxiety', created by INGO Stockholm. The work humorously channels the self-doubt, conflicting advice and endless scroll of confusion that define the modern skincare experience, a category where over-choice and contradictory advice have become the new normal. VIEW 5 OUTDOORS
 Coles is the destination for “every kind of Christmas” - no matter the size of the celebration. The campaign stars an adorable Basset Hound, decked out in festive reindeer antlers, as he embarks on a quest for mouth-watering Christmas treats. Along the way, he discovers all sorts of Aussie Christmas celebrations – from cosy ‘Friendsmas’ get-togethers and laid-back backyard barbecues, to big family lunches and everything in between. At each stop, he’s tempted by an incredible array of delicious-looking Coles food that he can’t wait to try for himself. VIEW THE 2 SPOTS
 A day in the life of an Indian family, where everything happens in a hurry. For NAVI, the fastest mobile payment app. VIEW THE SPOT
 Maimonides Health and creative and media AOR Partners + Napier are expanding their award-winning My Bklyn. My Care. platform to launch the new Maimonides Pediatric Emergency Department, the borough’s only standalone children’s ER. The campaign reflects the people, places, and community pulse that Maimonides has served for generations — this time through the eyes of its youngest Brooklynites and their parents. VIEW THE 2 SPOTS
 Saatchi & Saatchi and John Lewis have today unveiled the 2025 Christmas campaign, ‘Where Love Lives’. The fully integrated campaign is built on a simple yet profound insight: when you can’t find the perfect words, you can still find the perfect gift. Inviting the nation to say what they truly feel through the timeless power of thoughtful gifting, exploring how the right present can express what words can’t, capturing connection, memory, and emotion in a way that feels both new and unmistakably John Lewis. VIEW THE SPOT
 Morrisons Christmas campaign has launched with a 90-second TV ad that celebrates Morrisons farmers and food makers as they work through the seasons to prepare for magical meals and festive moments. The 'Making More of Christmas' film captures the story of colleagues and food makers within Morrisons unique fresh food business - including its own factories, direct from farm sourcing and in-store food making. It shows the skill and dedication of British Christmas preparation through the eyes of those who make it happen; Morrisons farmers and food makers, bakers, fishermen and delivery drivers whose year-round and behind-the-scenes efforts ensure customers have everything they need for their own Christmas celebrations. VIEW THE SPOT
 Today, Boots unwraps its 2025 festive campaign, ‘Gift Happily Ever After’ inviting customers to experience the magic of meaningful gifting. This year’s campaign reimagines the classic fairytale for today’s consumer, following feline protagonist Puss who, faced with the challenge of finding last-minute gifts ahead of the Snow Queen’s Ball, turns to his trusty mirror for advice. A flash of (obvious) inspiration – Boots – sets him on a journey from snowy fairytale land to a bustling UK high street, on a quest to find the ultimate Christmas beauty gifts for his beloved friends; Rapunz, Snowy, Cinders and Prince Charming. VIEW THE SPOT
 The 60-second film, the fifth created by agency Don’t Panic for Shelter, was directed by ‘The Greatest Showman’ Michael Gracey. Shelter estimates this year a total of 84,240 families in England will wake up on Christmas Day in insecure temporary accommodation, too often crammed into grotty B&Bs and hostel rooms, where babies have little room to learn to crawl or walk, while children are forced to share beds and have no space to do homework. VIEW THE SPOT
 Forget the holiday rush, this season, S. Pellegrino has embraced what Italians already know: the more time you spend at the table, the better life gets. A phenomenon they explore in the latest campaign, Italian Time. Created with Ogilvy, the campaign takes a hilariously refreshing approach to the holidays, thanks to Diane Morgan, who steps back into her familiar investigative shoes. As a witty cultural translator, she explains the Italian tradition of stretching mealtimes to savour every moment with a comical equation of the number of cousins you have, leftovers offered, and a myriad of other factors that make time stop with loved ones. VIEW THE 2 SPOTS
 For almost 30 years the same twinkling sounds have sparked a humming choir of ‘Holidays Are Coming’, letting us know that the Christmas season is officially on its way. Coca-Cola is building on that tradition with its 2025 holiday campaign, headlined by a brand new TVC, 'A Holiday Memory', debuting across North America, Latin America and Asia-South Pacific markets, alongside – for the second year running – an AI-powered refresh of its iconic ‘Holidays Are Coming’ Christmas trucks ad. VIEW THE 2 SPOTS
 Aldi has unveiled a heartwarming teaser that confirms the much-anticipated return of its iconic Christmas character, Kevin the Carrot – this time with a romantic twist. Developed in collaboration with McCann Manchester, the 2025 festive campaign reimagines the festive advert tradition with a bold, episodic format and cinematic storytelling. The campaign kicks off with the first episodic spot, which sees Kevin embark on a romantic, film-inspired quest, culminating in a momentous proposal to his beloved Katie the Carrot. The initial teaser shows Kevin and Katie’s dog, with a diamond ring attached to its collar, excitedly waiting outside Katie’s snow-dusted home as the scene pays homage to classic Christmas cinema. VIEW THE SPOT
 This year’s hero spot sees the Roald Dahl creation team up with new Sainsbury’s colleague Annie to save Christmas dinner as a new unexpected guest, ‘The Greedy Giant’, raids homes around the country for tasty items from Sainsbury’s Taste the Difference range. VIEW THE SPOT
 There’s no bigger Christmas sceptic than the Grinch. We all know it but only Asda is prepared to do something about it. For its 2025 Christmas ad and campaign, the UK supermarket enlisted the familiar fuzzy character to prove to UK shoppers that if the Asda Prices are good enough to impress the Grinch, they’re certainly going to impress them too. VIEW THE SPOT
 TBWAMCR and Menstrual Health Project have launched a Halloween film highlighting the horror of endometriosis. Intentionally released in time for Halloween, the film uses the visceral image of flesh being torn from the inside of a pumpkin to represent the internal tearing and debilitating pain sufferers endure. Titled ‘That Time of the Month’ the name is purposefully misleading, highlighting how endometriosis sufferers experience this pain every single day. Created in collaboration with Packer Productions, the pro-bono campaign was delivered with a 70% female crew and aims to break the silence around symptoms that often go unspoken. The creative shows a clawed silhouette tearing through a pumpkin while a narrator describes the condition's impact: 'Pelvis. Bladder. Lungs. Spine. Every stab a hot poker. Torturing your insides.' VIEW THE SPOT
 Apple has invited everyone across the UK to express their creativity on iPad in honour of ‘Your Tree on Battersea’, a new Christmas tree drawing competition. The campaign was created by TBWAMedia Arts Lab. Hosted by British comedian and personality Munya Chawawa, this marks the first time the British public are invited to design a Christmas tree on iPad and submit their creation for the opportunity to have it projected onto Battersea Power Station’s river-facing chimneys and wash towers. The winning public entries will be projected alongside commissioned designs contributed from established artists and notable figures, such as Sir Stephen Fry and David Shrigley OBE. VIEW THE CONCEPT
 In Australia, the expression ‘bloody good’ is a statement of high praise and it's exactly how people describe the quality and taste of Grinders Coffee beans. To promote Grinders during Halloween, we turned a coffee machine portafilter into an enticing pair of ‘bloody’ fangs. VIEW THE AD
 On Halloween, we released a series of prints that show —through monitors or apps in a terrifying way— that moment when babies wake up just when many parents thought they were already asleep.So that nightmare doesn’t happen again, the best thing is to have a quality mattress — which you can get at Tventas.com. VIEW THE 4 ADS
 When you climb into a BYD Sealion 6, suddenly everything else feels old fashioned.As the progressive choice in a sea of same-old family cars, owning a BYD Sealion 6 makes every other SUV feel stuck in the past. VIEW 3 OUTDOORS
 In Khartoum, a city that has witnessed destruction and loss, New Building for Construction & Development delivers a powerful message of hope and renewal. This print ad contrasts the harsh reality of devastation with the vision of a brighter tomorrow — reflecting the brand’s role in rebuilding homes, restoring communities, and shaping a new chapter for Sudan. VIEW THE AD
 Executive Summary This campaign, created for November, the Month of the Homeland (Mes de la Patria), moves beyond traditional, static displays of patriotism. Instead of simply focusing on flags and official symbols, the creative strategy emphasizes that the true colors of the Panamanian nation are found in its people. It is a vibrant, deeply emotional declaration that celebrates the diversity, hard work, culture, and authenticity of the Panamanian spirit across its varied geography, from the Canal to the coffee fields and the Guna Yala islands. VIEW THE 6 ADS
 Ausify Your Algo is an entertaining ride through the A-Zs of Aussie music with the call to all to Search. Listen. Defy. Fronted by Thelma Plum, Keli Holiday and a host of established and up and coming artists, VIEW THE SPOT VIEW 3 OUTDOORS
 BETTER TOGETHERThe Dutch National Museum Pass invites people to ‘Go! But Go Together’. KesselsKramer’s new campaign takes the idea literally.This year, the Dutch national Museum Pass is launching a new call to action: “Go! But Go Together.” The campaign encourages visitors to share the experience of a museum visit with someone else. VIEW THE SPOT
 Many end-of-life vehicles (ELVs), left for years in garages, at the end of gardens, or in the middle of nowhere, end up meetingthe same fate. Yet the cars that have carried us for thousands of miles,across entire countries, collecting countless memories, deserve far better than that.Still seen as complicated, inaccessible, and associated with the cold image of mechanical scrapyards, car recycling isn’t yet a natural reflex. That’s why Volkswagen Group France and Derichebourg Environnement, which signed a partnership agreement VIEW THE SPOT
 Belong has always beenabout helping Aussies feel more connected to each other. The simpler we can make things for families, the more likely those moments of connection can happen. VIEW THE 6 SPOTS
« First « Previous
Next »
Last »
1 of 1487
 BECOME A BESTADS PRO MEMBER FOR ONLY US$30 PER YEAR AND GET FULL ACCESS TO BESTADSEvery week, creatives from all over the world visit Bestadsontv.com to see the best and latest advertising across all media. If you're one of them, now's the time to take your experience to the next level with BestadsPRO. For just US$30 per year (that's less than 60 cents a week), BestadsPRO gives you: - Unlimited access to our full ArchiveWatch and download every ad on the site - dating back to 2003 - without paying per spot. Perfect for compiling reels or pitch decks quickly and affordably. - Full access to the Bestads RankingsSee how top agencies, creatives, directors and production companies rank globally - filter by country, role, or year. - Download any video or imageNo more US$5-per-download fees. Build collections across categories like Automotive, Beer, or Retail with ease. - View and connect with our Members DirectoryReconnect with colleagues, collaborators and contacts from around the world - complete with email addresses and profiles. - Your own expanded Profile pageShowcase your work, link to your LinkedIn or social profiles, and use your Bestads page as a digital CV. - Be part of the global creative communityGet discovered, stay connected and stay inspired. BECOME A BESTADS PRO MEMBER TODAY
Bestads Rankings
Bestads worldwide rankings of top advertising agencies, people and clients, based on points awarded for work selected amongst week's best this year.
As at Nov 10, 2025.
Executive creative director rankings
|
Gold sponsors
Silver sponsors
Bestads Rankings
Bestads worldwide rankings of top advertising agencies, people and clients, based on points awarded for work selected amongst week's best this year.
As at Nov 10, 2025.
Executive creative director rankings
Creative rankings
Director rankings
Agency rankings
Client rankings
Production co rankings
Country rankings
The Best Ad Jobs
Retrieving latest jobs
Submit work
Past guest reviewers
- Roisin Keown, Founder, The Bri...
- Jake Barrow, Chief Creative Of...
- Josephine Wallin Ankarstrand,...
- Justin Joshua, Global Creative...
- Judges: Imogen Tazzyman + Dan...
- Mike Roe, CCO, Hanson Dodge, M...
- Klaartje Galle, Chief Creative...
- Mark Elwood, Chief Creative Of...
- Helen Rhodes, CCO, Grey, Londo...
- Neil Walker-Wells, CCO, not so...
- Shruthi Subramaniam, ECD, BBDO...
- LP Gatti, ECD + Head of Entert...
- Nayaab Rais, ECD, FP7 McCann,...
- Nayaab Rais, ECD, FP7 McCann,...
- Theo Gibson, ECD, JOAN, New Yo...
- Elena Knox, Executive Creative...
- Hunter Fine, Group CD, Mischie...
- Samira Ansari, Chief Creative...
- Jason Xenopoulos, Regional CCO...
- Fee Millist, Creative Director...
Latest news
Essential links
Visit Campaign Brief for Australian creative
advertising news
|
 |
