This week's guest judge is Bas Korsten, global CCO, innovation and EMEA CCO at VML, based out of Amsterdam. Winner: Waitrose ' Sweet Suspicion'. It's Christmas. The unofficial world championship of advertising in the UK. The bar is high. What do you do? You surf the wave of Whodunnit's and create a mystery that can be solved in under 60 seconds.
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It’s one of the most beloved seasons of the year, when everyone expects something magical. And that can only mean one thing: a Hollywood action hero doing what he does best - blowing up a bauble (or ten) in the new World of Tanks ‘Holiday Ops’ campaign. Award winning production company 100% (formerly known as HALAL) has collaborated once again with creative agency Matter and Energy (formerly known as CUBO) and visual effects studio Glassworks - pulling out all the stops. The explosive new short features big stunts, mind blowing set designs, epic effects… and action legend Jason Statham as Santa’s most unlikely stunt double. As one of the world’s most popular free-to-play online video games, World of Tanks has gained a reputation for its annual Holiday Ops short films - eagerly-anticipated festive films promoting its new in-game movie star commanders.This year’s offering, Holiday Ops 2025, puts Jason Statham in the driving seat of a 30-tonne tank. Produced by 100% and directed by Nez Khammal, the six-minute short playfully explores a meta-film-within-a-film concept, with an explosive opening scene that gives way to behind-the-scenes chaos on a Hollywood movie set. With Santa Claus injured, the stunt double is summoned… and turns out to be none other than world’s biggest action hero. True to form, Statham hijacks the production, transforming the set into an action-packed spectacle - much to the comic dismay of the director. Shot at London’s prestigious Warner Bros. Studios, the stunningly crafted film takes the Holiday Ops tradition of adrenaline-pumping stunts, intense tank sequences, and celebrity star power to new levels. VIEW THE SPOT
Zalando, one of Europe’s leading online destinations for fashion and lifestyle, launches its holiday campaign today. The campaign addresses the festive season’s dilemma of finding the perfect outfit, while offering Zalando as the solution of being the multi-brand destination for fashion and lifestyle. Building on Zalando’s refreshed brand positioning, introduced in September, the holiday campaign highlights the company’s commitment to helping customers find the best fashion and lifestyle choices through a focus on quality, inspiration, and entertainment. It addresses the universal question, ‘What do I wear?’, which takes on new significance during the holiday season as people prepare for an array of events and celebrations. The campaign captures the familiar moment of wardrobe indecision – the 'towel stare.' This existential pause, sitting wrapped in a towel and overwhelmed by choices, serves as the centrepiece of the campaign’s TV commercial. The protagonist is played by German actress and influencer Sofie Eifertinger, known internationally for her lead role in the Netflix series KITZ. VIEW THE SPOT
Wolf BKK has once again partnered up with Central Department Store to introduce a new holiday season mantra this Black Midnight Sale: ‘Keep the Best Gift to Yourself.’ While shopping and gifting for others can be merry and joyful, Central Black Midnight Sale knows its shoppers better than anyone else. Recognizing that sometimes, the best gift is the one you give yourself. “Keep the Best Gift to Yourself” is all about embracing the joy of self-gifting in a playful and fun way. It taps into the familiar spirit of Thai gifting culture while adding a humorous twist. By focusing on the idea that sometimes, the best gift isn’t the one you give away, but the one you keep to yourself, the campaign encourages shoppers to indulge in a little self-love this holiday season. The campaign kicks off with a humorous film that parodies the cute Thai gifting tradition. In this story, one sister presents a gift, but the other quickly realizes that the best gift isn’t the one she received—It’s a pre-loved gift attached with a new tag to make it look like new. A hilarious tug-of-war begins as the gifter refuses to let go, determined to keep the best gift to herself. VIEW THE SPOT
With a French ad company on track to take the #1 spot for the first time ever, who better than Le Snoop, official Olympic hype man - and Maurice’s favourite rapper – to congratulate our teams on achieving a personal best in a record-breaking year? VIEW THE SPOT
For all the F1 fans! As the 2024 season comes to a close at the Abu Dhabi Grand Prix on Sunday 8th December, the Mercedes-AMG PETRONAS F1 Team pays tribute to Lewis Hamilton in a heartfelt global campaign. Titled 'Every Dream Needs a Team,' the campaign honours the seven-time world champion’s remarkable career and the legendary partnership with the F1 team, while championing the sport's future through the eyes of the next generation. The global campaign was created by AMV BBDO London, which won the Mercedes F1 account through a competitive pitch process run directly by the brand. VIEW THE SPOT
PopCorners, the air-popped corn snack, is targeting global audiences with a new brand platform, launching today, to introduce snackers around the world to a 'Familiar, But Different' experience. This is the first global brand campaign from the PepsiCo-owned snack and was created in partnership with VCCP. Whilst PopCorners was established in the US and launched a memorable Superbowl spot last year, this new campaign introduces consumers in Australia, Brazil, Mexico, & more to the popped corn chips. The new brand platform targets Millennial and Gen Z audiences who, while desperate to try new things, also crave comfort and reliability. 'Familiar, But Different' positions PopCorners as something adventurous while not completely unknown - a magic unicorn of snacks. The campaign was built as a series of six-second social-first assets, that will be served sequentially to create multiple moments for the brand to tell the familiar but different story. The unexpected AV films sees a couple on a sofa tasting PopCorners and being transformed with each bite changing something about & around them - Familiar, But Different each time - shrinking, floating in space or suddenly growing a beard. VIEW THE SPOT
Essential services can be the victims in Peru VIEW THE AD
Many times the job is so demanding and also needs a lot of concentration and for that you need to stay awake. Here cafe Intanzo says so in a conceptual advertisement so that all those who work hard and have to pay a lot of attention can count on a good cup of coffee when they start their work. VIEW THE AD
Once a major public health priority, AIDS today seems to be fading from collective awareness. Many perceive this pandemic as a thing of the past. However, the reality remains alarming: AIDS is still here, silent yet dangerously present.In Morocco, the 2023 statistics paint a concerning picture:23,000 people are living with HIV, 43% of whom are women. 22% of those affected are still unaware of their HIV status.870 children under the age of 15 are living with HIV.390 deaths were recorded due to AIDS-related illnesses—more than one person per day. VIEW THE 4 ADS
Let’s make them feel comfortable at work. An ad to promote a workplace integration conference. VIEW THE AD
In Peru, successful entrepreneurs are called kings. That is why every day we hear of the emergence of a potato king, chicken king, egg king or sweet potato king.Under this finding, Los Reyes del Progreso was born to offer MiBanco's Khuska Emprendo service, aimed at small and medium-sized entrepreneurs seeking to expand their business. VIEW THE AD
The biggest pain for Netflix viewers is the cancellation of their favorites series, leaving them unsure about the fate of the characters. We discovered that these endings exist hidden in scripts, that were never produced due to a lack of funding or other events that occurred during production. VIEW THE 3 ADS
The number of children in state care in South Australia is scary. And growing. Meanwhile, the number of South Australians registering as foster carers is declining. To overcome the disparity, the Department for Child Protection needed a campaign that would simultaneously publicise the need for foster carers and entice South Australians to become foster carers. The idea of pairing adults with children and using physical likeness and emotion to connect these unrelated humans was a creative solution to the time and budget limitations of the job. With no big film to fuel the emotional connection, the static OOH campaign needed pictures and words that could foster a positive feeling in our audience. In the first 20 days of the campaign the Department had over 30 registrations and a 1000% uplift in traffic to their website. VIEW OUTDOOR
Paris-based agency Australie hijacks the codes of the 'skip ad' button to create a campaign with unskippable messages featuring prominent figures encouraging us to not ignore the voices of victims of sexual aggression and domestic violence and the rising statistics. VIEW 4 OUTDOORS
In a first-of-its-kind activation, Destination BC, working with Zulu Alpha Kilo, launched The Great Wilderness Car Wash in Hamburg, Germany. This immersive experience was aimed at educating and inspiring German travellers to discover the wonder of Northern BC, all from the comfort of their car. It is well known in the world that Germans love their cars. And what they love more than their cars is a good car wash; however, strict regulations prohibit washing cars at home to protect rivers from runoff, making car washes a coveted necessity. The unique setting of the car wash offered a unique opportunity to immerse travellers in an escape from everyday life in Northern BC’s wilderness, turning routine car care into an unforgettable experience. VIEW THE CONCEPT
It's both a fancy food.And a word that looks and sounds funny. What's not to love about "duck"?Especially how easy it is to make with Luv-a-Duck, and how superb it tastes.And of course, best of all, "duck" rhymes with (expletive deleted).Which never goes unnoticed. PLAY THE SPOT
With a bank unlike any other: Banque Populaire. As the leading bank for businesses, Banque Populaire has established itself as the go-to bank for all those who dare to take the entrepreneurial leap, supporting the creation of 200 new businesses every day across France. In collaboration with its agency, ROSA PARIS, Banque Populaire is highlighting this commitment through a new advertising campaign. For this film, Banque Populaire chose to collaborate with Thomas Cailley, a talented director whose 2023 film 'Le Regne Animal' won five Cesar awards. His unique vision, both poetic and grounded in reality, was the perfect fit to bring this cinematic campaign to life, celebrating growth and radiance. The campaign debuted on television with a 60-second hero film. A digital version will follow, with a 30-second spot, as well as radio, print, and DOOH, all celebrating success in its many forms. Set to the iconic "I'm Free," a signature anthem of Banque Populaire for over 30 years, this film illustrates how success can resonate and inspire the entrepreneurial spirit beyond its own walls. VIEW THE SPOT
Qatar Airways has launched its latest in-flight safety video, spearheaded by comedian, actor, entrepreneur and newest Qatar Airways global brand ambassador Kevin Hart bringing together global and social media superstars to help deliver important safety messages to passengers. From December 2024, Kevin Hart and other stars will present the airline’s in-flight safety procedures in a short and entertaining film. Directed by renowned Hollywood director Tim Story, the video is created to engage passengers’ attention and focus on the important safety instructions. VIEW THE VIDEO
“The black dog” is one of the most well-known symbols of depression. But just like depression, the black dog doesn’t just show up at your door one day. It always starts with the black puppy. It may seem harmless, but even as a puppy it can cause quite a lot of chaos in your life. And if you don’t reach out and learn the tools to train your little black puppy, it can turn into a menacing black dog. VIEW THE SPOT
Zavalita Brand Building, together with Makaco Post, one of the leading post-production studios in Peru, has launched its first campaign entirely produced with artificial intelligence. VIEW THE SPOT
WHY CELEBRATE WITH CAKE, WHEN THERE’S KFC.To mark 40 years of finger-lickin’ good chicken in Thailand, KFC has whipped up something as bold and unique as its world-famous fried chicken: a surreal new TV ad that’s all about cake. Yes, cake!The ad follows the bizarre and hilarious journey of a man trying to navigate a Bangkok crumbling into cake as he races to find out if his favourite fried chicken is still fried chicken. And even though his TV remote, his scooter, and even his beloved girlfriend turn to cake, there’s only one thing on his mind, KFC. VIEW THE SPOT
BCITO is New Zealand’s top apprenticeship provider, with over 34 years of successfully providing on-the-job training across 16 building and construction trades. To cement their leadership, and remind Kiwis they’re the destination to find a more rewarding career, BCITO have released an ode to Aotearoa reflecting the fact that they are building the people who build New Zealand - 55,000 of them and counting, VIEW THE SPOT
Thousands of animal species invite the world to discover the country of beauty. Colombia is one of the world's most visited places annually, and these travelers are not human. We refer to the thousands of migratory species that find this country an ideal place to feed and take refuge, making it one of the places with the most migratory routes in the animal kingdom. It appears that animals know something that we, humans, have not yet discovered. Thus, inspired by this, the first tourism promotion campaign was created, which turns migratory animals such as birds, fish, marine mammals, and even insects into guides who tell the world all about the beauty, magic, and biodiversity that make Colombia a unique destination. VIEW THE SPOT
Apple launches its highly-anticipated holiday ad with an emotional film that follows the journey of a father living with mild-moderate hearing loss. Directed by Emmy Award winner and Academy Award nominee Henry-Alex Rubin, :"Heartstrings" showcases how Apple's latest innovation - the groundbreaking clinical grade Hearing Aid feature on AirPods Pro 2 VIEW THE SPOT
What the F?!? Foodland is the alternative supermarket in South Australia. It’s loved by locals—even locals who shop elsewhere—because of its iconic jingle and overly earnest advertising. This love, however, hasn’t been translating into sales recently and the brand has been losing market share. This series of quick and quirky ads are designed to challenge perceptions, gain attention, and win back lapsed and non-shoppers by behaving differently. . VIEW THE 4 SPOTS
This special holiday spot - titled 'Santastrophe' - features the campaign's signature, playful animated style created by the design and animation team at BUCK, which continues building on their body of snappy character-driven work for Airbnb, directed with style and a sly wit by Andy Lyon. Narrated in the style of the poem 'A Visit from St. Nicholas', the ad takes the perspective of Santa Claus as he struggles to navigate a hotel on Christmas Eve - and then successfully delivers his presents to an Airbnb listing.The ad will run on social, TV and in cinemas in the US, Canada, Australia, the United Kingdom, Germany, Mexico and Brazil. VIEW THE SPOT
Imagine a child waking up on Christmas Day and having nothing to unwrap. No gift, no new toy, and sometimes nothing to eat. Sadly, this is the reality facing an increasing number of South Australians. PLAY THE SPOT
Being healthy is something we often take for granted. We want to highlight how priceless it is when we or our loved ones can live normally again. Today, complex diseases, whether rare or hard to diagnose, significantly impact patients and families. Patients might visit many hospitals without finding out what’s wrong, or they might be treated for a long time without improvement. These issues often stem from hidden health problems or having multiple diseases simultaneously. VIEW THE 3 SPOTS
When we go out and drink too much it affects our word recognition, and it could cause many problems. Tada the delivery app that brings home your favourite drinks and food developed:Drunken Codes.Droitos. Rfufels, Lya´s, Buachnan’s In partnership with these brands and many more, their logos appeared mixed-up VIEW THE 7 ADS
Is it possible to create a campaign that only color blind people can see? Yes!! Burger King, the brand that celebrates the uniqueness of people, commemorated World Colorblindness Day by launching a promotion that only those with this visual condition can see. VIEW OUTDOOR
Starbucks launched its new seasonal Halloween drink named "Spooky." For this reason, we created this audiovisual piece that was launched in several countries in the region such as Peru, El Salvador, Costa Rica, Dominican Republic, Bolivia and Guatemala.This sweet nightmare brings animated characters to life that immerse us in a fantastic story. VIEW THE SPOT
Imagine a child waking up on Christmas Day and having nothing to unwrap. No gift, no new toy, and sometimes nothing to eat. Sadly, this is the reality facing an increasing number of South Australians. UnitingSA is pledging to ‘Save this Christmas’ for those who are struggling and might otherwise go without. UnitingSA’s annual Christmas Appeal helps provide gifts for children and puts food on the table for local families and individuals who are doing it tough this festive season. PLAY THE SPOT
"The campaign idea is based on the ease of using the CIB app, flexibility, and security, allowing users to conduct all banking transactions with large amounts without worrying about anything. The copies carry a comedic exaggeration in their execution, where the hero is asked to fulfill a request that seems illogical, such as delivering a large sum to a distant location or securing a large amount in a short time. VIEW THE 2 SPOTS
To mark the 105-year old history of the brand, Community Coffee has launched a new advertising campaign. Created by TMA, the advertising celebrates the company’s founding mission – to bring people together and foster community in every cup. VIEW THE SPOT
If we let the aggressions happen again and again. The homicide statistics go up. That's why we believe that communication dedicated to raising the awareness of women who have been assaulted is effective in order to be able to make the denunciations. VIEW THE SPOT
Ford Korea, in collaboration with VML, launched the new 2025 Ford Explorer under the campaign theme, “Live Curious.” We view curiosity a core driving force behind all exploration and a fundamental human truth for those who seek to explore. In this film, we celebrate and evoke curiosity on two levels: first, by showcasing the design, versatility and capability of the Ford Explorer and how it enables and empowers exploration; and second, through the narrative itself. The story unfolds in reverse sequence, beginning with the payoff and then subtly moving sequentially backward—with some hidden Easter eggs—until we reach the starting point of the journey/exploration… a sense of curiosity. VIEW THE SPOT
Cocaine use among young people is becoming more accessible. This is due to governmental social problems that allow not only the distribution and price to be less expensive, but also the quality is very poor. This causes more and more deaths worldwide due to addiction and overdose. We want from our place to support the young people locked in this addiction to rebuild their lives and not end up in the garbage. VIEW THE 2 ADS
The VAILO Adelaide 500 is Australia’s biggest motorsport event with 4 days of adrenaline charged racing. VIEW OUTDOOR
Napoleon Grills Transforms WhatsApp's New Typing Indicator into a Sizzling Opportunity In response to WhatsApp's recent update replacing the "typing..." indicator with three floating dots, Napoleon Grills has launched a new activation campaign that reimagines this feature as the three burners of their FREESTYLE 365 grill. VIEW THE 3 CONCEPTS
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Bestads worldwide rankings of top advertising agencies, people and clients, based on points awarded for work selected amongst week's best this year. As at Dec 7, 2024.
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