 This week's guest judge is Derek Green, Chief Creative Officer, TBWA RAAD, Middle East. To all the self-proclaimed advertising Nostradamuses out there, declaring TV is dead, sorry to break it you. You're wrong. Again.
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 This month, American Family Insurance launches the latest work based on its successful “Life’s Better” campaign. The advertising is centered around the idea that, “when you feel totally protected, you’re free to enjoy the dreams you’ve worked so hard to achieve.” It uses the brand’s red roofline as a visual representation of dream protection. Three commercials will air over the following weeks to reinforce this message. Each spot concludes with the brand’s well-established tagline, “Insure carefully, dream fearlessly.” The :30 spots will run regionally across American Family’s 19 state markets. Accompanying the TV will be out-of-home, radio and digital materials. Work was created by American Family Insurance’s creative agency partner, Elite Media. VIEW THE 3 SPOTS
 Today WhatsApp is launching ‘Not Even WhatsApp’, a global campaign to remind over 3 billion monthly users around the world how no one, not even WhatsApp, can see or hear your personal messages. 'Not Even WhatsApp' is WhatsApp’s biggest marketing campaign to date and is a bold statement on privacy at a truly global scale. VIEW THE SPOT
 Pepsi MAX® has brought together football legends from across generations, clubs and countries in a new star-studded, global campaign. ‘Refresh the Game’ features today’s icons of women’s football united with legends of the past, as they refresh Pepsi MAX’s most memorable footballing moments over the past 50 years. For half a century, VIEW THE SPOT
 Publicis London has launched its first brand campaign for global home appliance manufacturer Electrolux - taking it in a fresh direction to champion the brand’s latest innovation based on core Swedish credentials; delivering the most scratch resistant and beautiful hob in the market. At the heart of the campaign are the unique attributes of Electrolux’s new SaphirMatt Hob – including its durability, practicality and sleek design – and it draws parallels between the new launch and the core values of Swedish culture. The campaign leads with a 45-second film by Publicis London, with 30, 20, and 15-second cutdowns. Shot in Sweden by Scandinavian director Tore Frandsen, ‘Tough being Beautiful’ spotlights unique aspects of Swedish culture which embody the attributes of the SaphirMatt hob. VIEW THE SPOT
 ‘Do you have a minute? Would you like one? Would you like to not spend your whole day planning your whole day? Do you wish you had the time to make the time to find the time?’ These are the questions being asked, and hopefully answered, in the latest ad for Squarespace software, Acuity Scheduling, created in-house by Squarespace’s creative team and directed by Academy Films’Sophia Ray. Often having to wear many hats, entrepreneurs everywhere will be familiar with the complications of organising one’s time, so Acuity, explained Devan Kane, the brand’s director of marketing and growth, “helps entrepreneurs solve their scheduling challenges with flexible, easy to use appointment booking tools.” VIEW THE SPOT
 Samsung Electronics, the No. 1 global TV brand, today highlighted its ad showcasing Samsung Vision AI. More than an individual feature, Samsung Vision AI is a suite of innovations developed by Samsung that transform a TV screen into a smart solutions hub that takes the user experience to a whole new level. The Samsung Vision AI global spot by Cheil declares that TV is no longer about what is on the screen, but about the viewers and the things they love. It does so by illustrating how relevant and helpful Samsung Vision AI will be in users’ day-to-day lives. VIEW THE SPOT
 The iconic, triangle-shaped Toblerone returns by taking a stand for how chocolate should be enjoyed. 'Chocolate Like Nobody’s Watching' is the brand’s new global campaign that shows how beautiful giving into chocolate can be, with scenes and portraits of people enjoying Toblerone chunks without fear of judgment. For so long chocolate advertising has told us that we should eat chocolate in a certain way, delicately, in tiny bites that almost float in your mouth like feathers on the skin. But this is a misrepresentation of how we actually want to enjoy it. When we crave chocolate, we don’t want demure eating rituals; we want to devour it, munch it, and fully enjoy it. The campaign from LePub kicked off with a film directed by acclaimed Danish filmmaker Martin Werner, VIEW THE SPOT
 Gauchoworld, the independent cultural platform championing global youth communities, has unveiled ‘Interstellar’, the cinematic centrepiece of its landmark Issue 6. Directed by founder Dean George, the film is a vivid, imaginative celebration of arrival — a planetary landing that symbolises the discovery of new cultural terrain, and a deeper connection to our own world. VIEW THE SPOT
 Purdy & Figg, the all-natural, premium cleaning brand, has launched its first-ever TV campaign; a provocative, design-led film that transforms cleaning from mundane task into a luxurious daily ritual. Titled 'Cleaning Is Jazz', the 30-second spot will premiere on 19th May across Channel 4, 4OD, and YouTube, marking the brand’s biggest push into the mainstream. The campaign is the latest work from London-based creative agency 10 Days, known for shaking up the ad industry with ideas that cut through culture. VIEW THE SPOT
 Hawaiian Tropic is heating things up this summer with their boldest campaign yet, created in partnership with BBH USA, starring internet icon Alix Earle in a glow guide like no other. Launching May 15th, the campaign ‘Tana Sutra’ is a playful Kama Sutra-inspired series of tan-tric positions designed to help you get that even, sun-kissed glow – lathering up and switching up every 15–20 minutes. This marks Hawaiian Tropic’s first major campaign, reintroducing the brand with a fresh, culturally resonant voice ahead of the summer season. VIEW THE SPOT
 Tim Hortons has proudly been fuelling Canadian road trips since 1964 and with the long weekend ahead, Tim's wanted to share a message that celebrates Canada and what connects Canadians. Launched last week, the new Tim Hortons campaign 'The Canadian Dream' begins airing on TV and streaming online. VIEW THE SPOT
 'Shituations,' is the new campaign from TBWA Perú for Phillips Milk of Magnesia. The fun campaign captures those moments that are as effective as the world’s most famous laxative. VIEW THE 3 ADS
 50 years of IKEA in Australia. And it's just the start. A celebration of mateship, moving and making for half a century featuring Aussie icons with signature IKEA style. VIEW OUTDOOR
 Putting women and men in reverse roles to promote gender equality in Lebanon VIEW OUTDOOR
 How can a small, resourceless Art space stand out during the ArtBasel HK art fair? We stole famous artworks all over the world: the invisible ones. Easy to steal, easy to sell during a special auction.Our victims? Andy Warhol, Yves Klein, Tom Friedman, Maurizio Cattelan, James Lee Byars, Rubén Gutiérrez, Salvatore Garau, Ying Bo. uring Art Basel. VIEW OUTDOOR
 Return culture is out of control – from 'wardrobing' to weekend-only speaker rentals, brands have been quietly absorbing the hit. The campaign is built around a funny (and frustrating) trend: customers buying JBL PartyBox speakers for the weekend… and returning them on Monday once the party is over. This time, JBL isn’t just quietly updating policy – they’re making it a cultural moment with a 9-foot, 1000-lb speaker at the forefront. Just in time for graduation party season and summer on the way. VIEW OUTDOOR
 In recent years, Paraguay has had the hottest summers ever recorded. That's why Brahma decided to use something as refreshing as a cold beer to remind people to cool off from the scorching heat. In the last campaign created by Grey Brazil and Grey Argentina, Brahma mapped the hottest spots in Asunción and branded the shadows that existed in those places, strategically adding its logo to the points that project the shadow. Through a non-traditional OOH format, a hundred billboards with the Brahma logo were installed on top of buildings and bars, so that on the ground and through the sun, the brand name could be seen during the hottest moments of the day. In addition to the billboards themselves, the campaign also included graphic ads with photography by Ale Burset and a social media promotion that rewarded free beer to those who found the shadows in the city and uploaded them to their Instagram stories. VIEW OUTDOOR
 Piss on the Law is a protest against the UK Supreme Court ruling: "Under the Equality Act 2010, 'woman' and 'sex' mean biological woman and biological sex." This leaves trans women outside the legal definition of “woman.” It legitimizes their exclusion from female spaces and opens the door to discrimination. VIEW OUTDOOR
 IKEA’s new flagship store, at 214 Oxford Street spans three floors and 5,800 square metres, offering 6,000 products, with 3,500 available for immediate takeaway.To announce IKEAs arrival on the UKs most iconic high street, we positioned the FRAKTA bag as the ultimate shopping bag, positioning it as ‘one bag to rule them all.’ When on an Oxford Street spree, the first thing we all do is to transfer our smaller bags to the biggest and most robust one. And there’s no bag better for the job. This is epitomised in our OOH campaign, shot by Marloes Haarmans, where we see FRAKTA bags holding various hauls of Oxford Street shopping, from high-end boutiques, to sneaker stores. The Oxford Circus Five Ways takeover, shot by legendary street photographer Peter Funch, expands on the idea, with murals giving passers by the impression that they are surrounded by floods of commuters all equipped with the famous blue bag. VIEW 4 OUTDOORS
 Introducing the Uber One DeliveRobe, the robe that protects your iconic fit from drips. Dress to ingest in this limited edition, custom designed robe was unveiled as part of AFC Australian Fashion Week. This stylish piece helps fashion-forward Australians keep their looks pristine while enjoying Uber’s convenient services, giving Uber One members the chance to have first access to runway-inspired fashion. Get in quick cause only 210 robes exist, and once they’re gone, they’re gone. VIEW THE CONCEPT
 Columbia Journalism Review, the most respected voice on press criticism and the future of news, is launching a global campaign to educate social-media users on the risks of AI-driven deception - and the role we all play in spreading fake visuals. With misinformation claims rising to 80% for images and video, and 34 million AI-generated images being created daily, the need for consumers to educate themselves on how to detect AI is more important than ever. For the past 100 years, photography has been one of the greatest tools journalists have to establish truth and trust. But today, AI-generated photos are making it increasingly difficult for consumers to distinguish between real and fake media. Last year, a study of 2,000 US consumers reaffirmed the concern, as 76% of participants were unable to spot AI-generated images. VIEW THE CONCEPT
 Allianz Ireland and their creative agency Forsman & Bodenfors have leveraged Spotify to launch Seat Belters - an original concept developed by Forsman & Bodenfors and brought to life through Spotify’s unique streaming intelligence and insights. The initiative harnesses the power of music, science, and data to help improve road safety in a way that’s both culturally relevant and user-centric. Research shows that only half of motorists are aware of how significantly music affects their driving behaviour. As part of their commitment to securing the future of drivers, VIEW THE CONCEPT
 In early 2025, the Peruvian government and Congress were on the verge of approving the so-called 'Anti-Cinema Law,' which seeks to limit and reduce funding for films that address topics considered sensitive by the state, such as terrorism in the 1980s, the LGTBI+ community, and others. In a country where insecurity, corruption, and social inequality dominate the news headlines, APRECI and TBWA Peru set out to raise public awareness about the 'Anti-Cinema Law.' VIEW THE CONCEPT
 Anonymous Hackers take over the radio station to inform business owners their brand is anonymous online. PLAY THE SPOT
 Costa Coffee announces the launch of Made With Heart, a new global brand platform and the company’s most significant marketing campaign in recent years. The initiative repositions Costa Coffee’s messaging to highlight the emotional and ritualistic role coffee plays in daily life. Developed by WPP Open X led by VML UK, Made With Heart encourages consumers to embrace everyday moments with greater intention, underscoring the role of coffee as more than just a beverage - it’s a ritual shared, a pause taken, a moment of connection. VIEW THE 2 SPOTS
 A young couple desperate try to make it to the hospital to have their first baby. New work for Kiwi Plates via Saatchi & Saatchi New Zealand, directed by Jane Shearer via 3&7 Pictures. VIEW THE SPOT
 In the world of football, a jersey transcends mere fabric adorned with numbers and names. It embodies pride, identity, and legacy, becoming an integral part of a player’s journey. At defining moments, however, it can evolve into something far more significant like a powerful symbol of purpose and a call for change. As defender player Alia Guagni steps away from her remarkable professional career, she, alongside F.C. Como Women has chosen to leverage this iconic symbol to highlight an often overlooked issue: VIEW THE SPOT
 Fresca Tuna is the most affordable option that people don’t know – even if given the country’s economy, Filipinos are now more frugal than ever. So Fresca Tuna hijacked this money-conscious behavior to get people’s attention. The brand launched a mockumentary that tells the story of a woman who constantly avoids expensive items because they trigger an unbearable itch. While not being able to avoid the expensive items around her, she finds comfort in a hearty meal of great-value Fresca Tuna. VIEW THE SPOT
 Seeing your mortgage go down is one of life's big accomplishments. And in the latest instalment of ANZ’s long-running campaign featuring the much-loved Sharma family, we’re bringing that moment to life with a joyful, cinematic twist. Set to the iconic track, Time of the Season by The Zombies, the spot captures the emotional high of getting years closer to mortgage freedom, showing the happy couple celebrate with a special dinner at home, bubbles and a spontaneous living room dance - an homage to iconic movie dance scenes. VIEW THE SPOT
 RIMOWA has been engineering iconic travel companions to last a lifetime since 1898. Now, the German Maison introduces the fifth chapter of its Never Still campaign, a continuation of the brand’s exploration into purposeful travel, personal evolution, and the pursuit of progress. This latest instalment reflects RIMOWA’s ongoing commitment to craftsmanship, individuality, and the stories that emerge from movement. VIEW THE 3 SPOTS
 Droga5 Dublin, part of Accenture Song, has developed and launched Smyths Toys Superstores new European campaign for TV and social channels. The creative approach brings to life the story of a young girl who transforms into an iconic showstopper the moment her mum hands her loose change in Smyths Toys. The €10 & Below aisle becomes her stage, and as she moves through the store, she encounters other kids who feel just as legendary. VIEW THE SPOT
 OKX, a leading global blockchain technology company, and Official Partner of Manchester City, has launched its latest global campaign, A New Alternative: Manchester City. This new initiative marks the latest campaign between the two brands, blending football, culture, and blockchain innovation to create "A New Alternative: Manchester City". At the heart of the campaign is a powerful short film that highlights the passion and global reach of one of the biggest clubs in the world, Manchester City. The film features City stars Erling Haaland, Kevin De Bruyne, Phil Foden, Nathan Aké, Joško Gvardiol, and Rico Lewis, VIEW THE SPOT
 The pioneering independent creative company LOS YORK has collaborated with the leading performance shoe and apparel brand HOKA on 'Far Out,' a stunning global campaign that launches the brand’s new trail running shoe the Mafate X, designed for trail racing fiends, gravel grinders, and 100-milers. The campaign features the Mafate X in the untamed landscapes of South Africa, following two runners pushing through remote terrain, embracing the unpredictable. VIEW THE SPOT
 Lexus invites audiences to experience what it means to drive with purpose in the newest instalment of its ‘The Standard of Amazing’ series. ‘The Art of Anticipation’, starring Mexican actor Diego Boneta (‘Pretty Little Things’, ‘Rock of Ages’), moves beyond the mechanics of motion to highlight how the driver’s connection to the vehicle can inspire a deeper connection to their environment and themselves. Following Blair Underwood’s turn in ‘Reaching a Higher Standard’, this new chapter builds on the campaign’s cinematic legacy. With Diego's reflective narration and presence, the film spotlights how a Lexus doesn’t just transport, it transforms experiences. Helmed by director Per-Hampus and produced by LA-based production company JOJX VIEW THE SPOT
 "DEIctionary" is a short film created for Belong Lab, a communication consultancy company based on Chile that fosters and support DEI communication strategies for organizations. Its goal is to teach about the main ideas in the LGBTQ+ ecosystem. VIEW THE 2 SPOTS
 Thousands of classic rock albums, hundreds of chilean musicians and a simple gesture 👉🏻💿, transformed into a preventive test for prostate cancer. If you recognized the songs that turned 40, it's a sign that you're closer to your first checkup. VIEW THE SPOT
 What's your juice? That is the question in this spot for Tom's Juice VIEW THE SPOT
 Today the country is at a standstill again. And it is not only because of unemployment. It is because fear continues to advance faster than ever. The fear of a father who can no longer open his business without fearing an unknown call. Of a teacher who teaches with her heart in her throat. Of a winemaker who wonders if tomorrow she will be able to reopen. VIEW THE AD
 For Mother’s Day, Burger King Paraguay chose not to idealize motherhood, but to show it as it truly is: chaotic, messy, exhausting—and deeply beautiful. The campaign highlights the everyday moments moms face, from sleepless nights and toys everywhere to spontaneous hugs. A tribute to the real, unfiltered motherhood experience. Because it may not be perfect, but it’s the most beautiful chaos in the world. VIEW THE 6 ADS
 Flowers. They’re usually about celebrating life. Who would say no to a beautiful bouquet on their birthday? They brighten our space. They fill our hearts with warmth. Not always. VIEW 4 OUTDOORS
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