 This week's guest judge is Ricky Soler-Armstrong, partner/chief creative officer at OneightyFCB, Puerto Rico. Winner: McDonald's ' Superhero'. McDonald's does it again! This is one of those spots that hits it right, and straight to the heart. As a son, a dad and now as a grandfather, I can truly relate to this story. A great emotional connection with the brand. Well done!
read more
 Ocado, the world's largest dedicated online grocery retailer, is launching its national integrated summer advertising campaign from 19 May until 31 August 2022, featuring carnival floats adorned with dolphins, garden gnomes, giant ice lollies and top summer offers. VIEW THE SPOT
 Launched during Asian American Pacific Islander Heritage Month, Wieden + Kennedy, Portland has released this campaign titled 'The Myth', putting the spotlight on a false narrative which is weaponizing Asian Americans against other ethnic groups. VIEW THE SPOT
 Iceland is saying nay to work emails while on holiday as it launches its world-first OutHorse Your Email service, encouraging travellers to switch off and take an uninterrupted trip, letting the hooves do the talking. A recent global study by Visit Iceland found that two fifths (41%) of people globally check their work emails between one and four times a day when on holiday, while one in 10 (14%) review them five-six times every day. VIEW THE SPOT
 Google has tasked creative agency Anyways Creative and Amplify the global creative agency specialising in experience and culture with promoting its Pixel 6 smartphone by bringing to life the standout technology of its AI-driven Magic Eraser tool. Anyways helmed the digital and cinema film, launching from 18 May and 20 May 2022 respectively, called World of Magic. VIEW THE SPOT
 Don't Panic has released this campaign for Save the Children because right now, children are in crisis in places like Ukraine and Afghanistan. VIEW THE SPOT
 Forever 21, a global retailer, launches its first ever brand campaign designed to highlight its Los Angeles roots and evolution as a fashion brand. This new vision will deliver LA's iconic style across the country and will influence the company's platforms, from eCommerce and retail to social media and even its presence in the Metaverse. VIEW THE SPOT
 The Finals are where legends are made, and the season's not over until a team is handed the Larry O'Brien Trophy. The NBA Finals Presented by YouTube TV begin Thursday, June 2 on ABC. Agency: Translation VIEW THE SPOT
 Following three British Arrows nominations for his debut commercial for Bolt, Thomas James' latest spot through Crispin Porter + Bogusky further establishes the director as a rising talent and one to watch in advertising. In this beautifully crafted and technically challenging film for 'Ballantine's 7 American Barrel', Thomas takes the flawless blending of nuanced flavours in the bottle, and places them on the screen in an intelligent, technically subtle and hypnotising manner. Embracing the mantra ''Scotch whisky, American attitude''. VIEW THE SPOT
 Core, in collaboration with the HSE, has developed a further public health advertising campaign titled 'You Never Know Informed by in-depth qualitative studies conducted by Core Research, the campaign is encouraging people to keep up public health behaviours that slow the spread of viruses, like covid-19, and help protect people more at risk from serious illness. While there is less public concern about the pandemic, the campaign encourages the viewer to consider people who are more at risk from covid-19 (approximately 15% of the population). VIEW THE SPOT
 CZAR's Joe Vanhoutteghem hits the mark again with his latest film that focusses on the cycle of life and the omnipresence of water throughout one's existence. In Vanhoutteghem's film, the image of the fetal position reminds us of the purity our bodies need throughout our lives whatever age you may be. Starting from the womb all the way to old age, the spot ties it all together with a captivating continuous montage. The campaign examines the original purity of Spa and what it means in people's lives. A prior study showed that Belgians want to have a healthier lifestyle. In order to help them, Spa intends on inciting Belgians to drink more in order to live more. The spot was created with agency Happiness. VIEW THE SPOT
 For the second year in a row, Prime Video unveils a new film imagined by FRED & FARID Paris during the Roland Garros Tournament. This new tvc brings the spotlight back to the games played during "night sessions", a successful program launched by the platform in 2021. This year, ten of the best games of the French Open will also be broadcasted live and exclusively on Prime Video starting at 9pm Paris time. Opening up these games will offer a new experience for tennis fans, who live their nights to the rhythm of actions taken on day courts by the world's best players. VIEW THE SPOT
 New Commercial Arts, with charity client Alzheimer's Society, launch a new integrated awareness campaign, across Cinema, TV, Social & OOH. 'It's Not Called Getting Old' raises awareness of dementia symptoms and encourages people across the country to seek a dementia diagnosis if they are concerned. The campaign launches at the beginning of Dementia Action Week, the charity's biggest and longest-running awareness campaign which encourages people to 'act on dementia'. VIEW THE SPOT
 As the second installation of "Welcome To The New Cute", ROXY launches "Oh my Goddess"a film centered around the familiar and simple exclamation,"Oh my God". Throughout the spot, these three words are repeated exclusively alongside a compilation of awe-inspiring, sometimes scary, but always beautiful moments within the life of a ROXY athlete. But OMG ends with a twist: VIEW THE SPOT
 Disruptive craft beer brewer BrewDog takes to the soapbox for one the brand's signature products: Lost Lager. The campaign is created by the brand's strategic and creative partner, Media.Monks. The campaign 'Real Lager' is more akin to social commentary than your typical advertising construct with provocative copy and an irreverence that we've come to expect from BrewDog. With the integrated campaign, BrewDog battles indifference about choices made when it comes to lager. The film, directed by Taz Tron Delix, shows a passionate plea against apathy and for authenticity. It celebrates BrewDog's raw, authentic and rebellious nature. VIEW THE SPOT
 Think of the last time you had to wait in a seemingly endless line, lost your Wi-Fi connection during a key scene in your favorite show, or took a chance on that extra-spicy dish. Did you surrender to the heat, or keep your cool? Sprite's new global campaign was developed by WPP's Open X, with creative lead by Ogilvy Asia. In a world that's more heated than ever, Sprite is offering a light-hearted reminder to stay cool in its first-ever global platform launching this week. ''Heat Happens'' invites fans to step back and enjoy a hit of refreshment with Sprite when faced with unavoidable, and potentially annoying, moments that are part of the fabric of daily life. VIEW THE BROTHER SPOT VIEW THE INVISIBILITY SPOT VIEW THE RIDE SPOT VIEW THE MUSIC SPOT VIEW THE CRY SPOT
 Heineken's global platform for the UEFA Champions League in 2022 is "Cheers To All Fans", speaking to how female fans of football are as passionate about the game as their male counterparts. To localise it for the South African fans on the ground, we created an inclusive 5-a-side invitational (The Heineken All-Invitational), a first of its kind on the African continent. VIEW THE SPOT
 A bearded dragon meets Bonnie Tyler in this advert promoting Three's Connected Lifestyle offering VIEW THE SPOT
 The Dollar General Literacy Foundation (DGLF) and the Ad Council are releasing new public service announcements (PSAs) today to reach adults without a high school diploma. As part of their longstanding Finish Your Diploma campaign, the new 'When You Graduate, They Graduate' campaign shows that along with increased job opportunities and higher earnings, parental literacy and high school completion can have a positive ripple effect on the family. The campaign was developed pro bono by creative advertising agency BBH USA. VIEW THE SPOT
 The 60-second film titled 'We Know Our Place' - from the BBC's BAFTA award-winning in-house creative agency, BBC Creative, directed by Stink's Judith Veenedaal - trails an incredible summer of women's sport on the BBC. Launched during the Women's FA Cup final on BBC One, the 60'' film challenges the stance that 'women should know their place' and replaces it with the powerful, celebratory phrase 'we know our place'. The film highlights the passion, dedication and success of female athletes, from young girls finding their calling, to famous sports stars including Lucy Bronze, Kadeena Coz, and Nat Sciver. VIEW THE SPOT
 Dot Go, the first app that connects objects to actions, has launched in the App store. The innovative platform created by Serviceplan Innovation and Dot Incorporation and developed by Hyperinteractive for blind and visually impaired people, is now available worldwide on the App Store and can be downloaded for free on the latest iPhones and iPads. Dot Go connects objects with actions - for endless possibilities. Serviceplan Innovation has found a solution to this problem. Dot Go is the first ever ''object interaction'' app. Unlike existing apps, it not only detects objects in the environment but also connects them to actions. VIEW THE SPOT
 BluTV, a leading local streaming platform, launched its new original drama series: Deeply. It's an authentic work in which we watch both the best and worst times of a marriage with a parallel narrative language on a timeline spanning 10 years. With Deeply, we wanted couples to empathize and think about their relationships from a different perspective with a first in the world experience: ''Commentherapy'', which is an extra audio channel that gives viewers the option to watch Deeply with the comments of a professional marriage counselor. We created a unique brand experience that drove noteworthy results to BluTV. Agency: PunchBBDO, Turkey VIEW THE SPOT
 Exit's Tim Georgeson has crafted a film perfectly in line with leading high-end sustainable shoe brand FEIT's sustainability ethos, using entirely found content. Agency: creativelab VIEW THE SPOT
 Nature comes to life when we use Ola Bamboo's products. VIEW THE AD
 Modern life is a mess. Impossible schedules, all kind of commitments, children to look after, house chores: we often end up overwhelmed. And when it’s time to eat, big deal: no time to cook. But we all deserve a delicious feel good moment as well. No panic: McDonald's helps us with McDelivery service. VIEW THE OFFICE AD VIEW THE MOVING AD VIEW THE LIVING ROOM AD
 Diabetes, a frequent counterpart to obesity, is a growing health concern in Brazil. Over half of the adults are overweight and the country ranks fourth in the world in the number of people with diabetes. The Support Groups for Eating Disorders and Anxiety, also known as the GATDA clinic, is dedicated to helping Brazilians with eating and anxiety disorders. It was created in 1998 with the mission to be the world's leader in eating disorders prevention. Currently, the GATDA clinic is a member of the Academy for Eating disorders and specialises in clinical treatment while also offering cognitive behavioral therapy. VIEW THE 1 AD VIEW THE 2 AD VIEW THE 3 AD
 To recruit more Aircraft Safety Maintainers, the Australian Air Force needed to shift perceptions. In a world of extremes, repairing and customising safety equipment was seen as uninspiring when compared to G forces, high altitude flying and breaking sound barriers. We needed to highlight the true purpose of the role. Which is that without their critical work, none of these extremes could be achieved. Aircraft Safety Maintainers are the ones who Make Extremes Possible. VIEW THE SONIC AD VIEW THE AFTERBURNER AD VIEW THE CONTRAILS AD
 Under the Coca-Cola concept of Taste the Feeling, we developed a series of prints where the union of two people kissing (man with man, a woman with man, and a woman with woman) generated the Coca-Cola icon, making its purpose even clearer. VIEW THE MAN WOMAN AD VIEW THE MEN AD VIEW THE WOMEN AD
 While the world was struggling with a pandemic, Bangladesh was hit by an epidemic within a pandemic. The problem of dengue has always existed, but numbers soared during the pandemic. To address this issue Grey Bangladesh and BEXIMCO Communications Ltd., created Mosblock a unique mosquito repellent curtain. The biggest concern was its effect on children because of the thinness of their skin, it makes them that much more vulnerable. Since January 2021, around 13,556 patients have been admitted to hospitals with dengue, rising to over 200 cases per day in August 2021. VIEW OUTDOOR
 Well known as an on the go cracker, Club Social, a Mondelez Brasil brand, can be a part of anyone's life, anywhere and at any time. And to prove that Club Social is always with its consumers, wherever they are, the brand joined Leo Burnett Tailor Made to introduce the Non-Stop Shelf. Using technology as an ally, the agency created a shelf that moves around on its own, providing an innovative way to showcase Club Social at the point of sales, and strengthening the brand's concept of "Let's never stop". The activation took place on March 20th and 21st, at a hypermarket in the Sao Paulo metropolitan region, surprising the shoppers in the store, who found a shelf that took the crackers wherever it went, effectively re-inventing the relationship between Club Social and the consumer. VIEW OUTDOOR
 In their latest campaign, Mentimeter brings scary meeting rooms inspired by real-world Seattle offices to life in a playful way to highlight people's fear of presenting. The campaign aims to show how people can conquer scary meetings with the help of Mentimeter's interactive presentation tool. Presenting is one of humanity's most common phobia (also known as glossophobia), and for people who are afraid to present in front of a group, meeting rooms are some of the scariest places on Earth. As one of the busiest tech metropolises in the US, Seattle houses over 130.000 companies and is home to some of the world's largest companies, including Amazon, T-Mobile and Microsoft Agency: NORD DDB. VIEW THE CONCEPT
 Part of the StandUp movement, Paywall Down sponsored the reading of reports on the topic in the main titles of Marie Claire, Glamour, GQ, Vogue and O Globo. According to a survey released by the University of Oxford, in 2021, thirty-four million Brazilians do not have access to local journalism. In addition, the study The Truth About a Well World, carried out by McCann Worldgroup, mapped that 90% of Brazilians have already encountered disinformation on social networks. With the aim of providing access to information to readers in general and educating people on the topic, which is considered the #1 problem faced by women and girls worldwide VIEW THE CONCEPT
 Down Syndrome International (DSi) has teamed up with creative agency Forsman & Bodenfors Singapore (F&B) and global digital modelling agency The Diigitals to create the world’s first virtual influencer with Down syndrome. Despite being a more connected society, the digital world is yet to fully embrace diversity. Avatars that allow us to choose an "ideal" face and body lead to the heavy under representation and the reduced visibility of people with disabilities. Down Syndrome InternationaI (DSi), F&B Singapore and The Diigitals saw an opportunity to revolutionise the digital space by creating the world’s first virtual influencer with Down syndrome VIEW THE CONCEPT
 Single moms have to make it by themselves. You can help by donating to The Salvation Army. VIEW THE AD
 iPhone has privacy features like App Tracking Transparency and Mail Privacy Protection that help you control who sees your data and who doesn't. VIEW THE SPOT
 In New Zealand Four Square is the friendly corner store that has been around for 97 years. So they understand Kiwi lives a little better than the big faceless foreign-owned supermarket chains. Through their platform "What'll it be today?" Four Square playfully explores the good, the bad and the funny of everyday New Zealand life. "Day of the Mother" encouraged people to campaign for favourite child in the lead up to Mother's Day - while the "Mother of All Muck-Ups" played in the week AFTER Mother's Day to help the forgetters do damage control with the help of Four Square. Agency: FCB New Zealand PLAY THE DAY OF THE MOTHER SPOT PLAY THE MOTHER OF ALL MUCKUPS SPOT
 The campaign, simply entitled ''Rise Up,'' shows common examples of poverty and social exclusion in Greater Montreal-a person experiencing homelessness, a senior living on her own, a victim of bullying, an immigrant family subjected to racial profiling, and a man in psychological distress. While they seem to bear the weight of their situation on their own, a figure representing Centraide and community workers literally and figuratively helps to lift them up out of poverty and exclusion. As they soar up into the air, they are no longer carrying the burden alone. Agency: Rethink VIEW THE SPOT
 electriclime teamed up with AJF Partnership to produce a new spot for credit scoring app and marketplace, ClearScore. It's the first major national brand campaign from ClearScore since they launched in Australia in 2020, following its success in international markets where ClearScore has amassed over 16 million users. The campaign will run nationally on TV and online. VIEW THE SPOT
 Currently, about 800,000 people are serving a custodial sentence in Brazil. According to a 2020 survey (Source: Federal Supreme Court), the criminal recidivism rate in the country reaches 49.2%, almost half of the adult prison population. The reasons are many: the lack of professional training programs in the prisons, the non-acceptance by the family, the community and mainly: the prejudice that the ex-prisoners face in the job market. Many businessmen think that, having committed the crime once, the ex-convict will forever be a criminal. Agency: Propeg VIEW THE SPOT
 Interac empowers Canadians with simple, fast and convenient payment solutions. Their services have become such a reliable part of everyday life that Canadians don't often think about the innovation and expertise that makes it all possible. With new innovations launching soon from the company, this campaign reintroduces Interac as the experts who geek out on complexity so the rest of us don't have to. Agency: Zulu Alpha Kilo VIEW THE SPOT
« First « Previous
Next »
Last »
1 of 1254
 Bestads PRO Membership is only US$30 per year: * Membership lets you access ARCHIVE videos, otherwise they are unavailable * Membership lets you download any video or image file (instead of paying US$5 per spot - so if you do 6 or more downloads a year, it makes sense to go BestadsPRO) More reasons to become a BestAds PRO member: * Full access to all of the bestads archives - going back to 2003. * Full access to the complete bestads Rankings (by Agency, Country, Creative Director, Creative, Director, Production Company etc) - going back to 2003. * Full access to the bestads Members Directory - you can now view the pages of Bestads members throughout the world, and contact them directly via their email address. Great for contacting long lost colleagues! * Be a part of the global creative advertising community. BECOME A BESTADS PRO MEMBER
Bestads Rankings
Bestads worldwide rankings of top advertising agencies, people and clients, based on points awarded for work selected amongst week's best this year.
As at May 23, 2022.
Executive creative director rankings
|
Gold sponsors
Silver sponsors
Bestads Rankings
Bestads worldwide rankings of top advertising agencies, people and clients, based on points awarded for work selected amongst week's best this year.
As at May 23, 2022.
Executive creative director rankings
Creative rankings
Director rankings
Agency rankings
Client rankings
Production co rankings
Country rankings
The Best Ad Jobs
Retrieving latest jobs
Submit work
Past guest reviewers
- Ricky Soler-Armstrong, partner...
- Jason Schragger, CCO, Saatchi...
- Lisa Greenberg, co-CCO, Leo Bu...
- Alex Derwin, chief creative of...
- Frank Cartagena, CCO, the comm...
- Mark Forgan, creative director...
- Bill Yom, CCO, Jung von Matt H...
- John Koay, regional ECD, Edelm...
- Jim Ingram, chief creative tin...
- Mario Lagos, CCO, Sancho BBDO,...
- Wain Choi, ECD, Zulu Alpha Kil...
- Merlee Cruz Jayme, chairmom/CC...
- Pedro Americo, creative direct...
- Axel Tagg, AD, Forsman & Boden...
- Brad Reilly, ECD, McCann Enter...
- Judge: Justin Joshua, global c...
- Damisa Ongsiriwattana, co-foun...
- Stephan Schwarz, creative dire...
- Luis Paolo Gatti, CD, Jung Von...
- Derek Green, executive creativ...
Latest news
Essential links
Visit Campaign Brief for Australian creative
advertising news
|
 |
Mother, London has released this new Stella Artois Unfiltered campaign.
