The football world went crazy when they noticed that Arsenal's new away kit looked very similar to a can of Lynx Africa.

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To show that periods in sports are normal, Knix is launching a new kind of sponsorship program: world-class athletes are invited to publicly talk about their period at sporting events during which they're competing on their period, and Knix will pay them every time they do. In the spot, we see Megan Rapinoe going through what appears to be a series of pre-, post- and mid-game interviews. period.

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May we haveth one’s attention please? British Airways premieres its brand-new onboard safety video, 'A British Original Period Drama' inspired by some of Britain’s famous period literature, TV and film and starring more than 40 of the airline’s colleagues. The airline plans to refresh its films on a regular basis to keep customers engaged in the important safety messages being delivered. ke-off.

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'Winning' shows the chaos of a kid’s birthday party while 'Sauce' depicts the mess incurred by an at-home dinner date – luckily,

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In collaboration with global Toronto-based creative brand experience company, Juniper ParkTBWA, Nissan Canada has launched their new campaign, ‘Whole New Thrill’. In creating this campaign, the team at Juniper ParkTBWA and Nissan Canada broke two conventions to make the campaign unique in a sea of auto sameness: Simple Simple Simple

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'Best Friends', created by DDB Vienna, launches today with a hero 60” TV spot. Directed by Micky Suelzer, the film follows the journey of a McDonald’s order, where all but one of the group shares their menu choices with a friend heading to the restaurant chain.

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Rethink shares its latest Molson’s Olympics campaign, which sees the brand sponsoring a usually unheralded, but critical group of people who massively contribute to Canada’s success at the Games – the parents of Team Canada athletes. To celebrate, thank and compensate parents of Team Canada athletes for the essential role they have played in raising the country’s stars,

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UScellular is furthering its commitment to helping people build healthier relationships with technology by partnering with Grammy-winning artist and wholeness advocate Alanis Morissette. The new partnership campaign from The Martin Agency aims to highlight the ironies of modern-day phone usage in a thought-provoking and entertaining way to promote positive digital health.

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Roojai Online Insurance has been addressing a common question from the public: why use a kangaroo as the brand’s corporate identity (CI)? The answer comes with the launch of their latest campaign, “Minimize Your Frustration,” launched last month in partnership with BBDO Bangkok.

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The New Met for London plan aims to transform the Metropolitan Police Service, with Commissioner Sir Mark Rowley putting change at the centre of his vision: “We must change for our communities and we must change for our officers and staff who serve them”. ‘Change’ was therefore the perfect theme for the new recruitment campaign for The Met; referencing both the positive difference potential recruits could make to their lives and to their communities, as well as being part of an organisation that is changing and improving as well.

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With the Olympic Games just days away, Michelob ULTRA is unveiling its largest summer marketing investment to date. Today, the Exclusive Beer Sponsor of Team USA for the Olympic and Paralympic Games Paris 2024 debuted an inspiring TVC and a campaign that spotlights the brand’s athlete partners and brings fans Superior Access to the games through broadcast, digital and social integrations and activations.

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Corona Cero, the global beer sponsor of the Olympic & Paralympic Games, unveils its Golden Venues activation, bringing the same seats as from the Olympic Games venues in Paris to iconic travel destinations across four continents. This initiative invites fans to reconnect with nature and gives them the opportunity to embrace their own Golden Moments every day as part of Corona Cero’s ‘For Every Golden Moment’ platform.

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DDB Group Singapore is partnering with Senoko Energy for an innovative and unique initiative – the first National Singlet Month. The movement, which supports Senoko Energy’s ongoing mission to provide sustainable energy solutions that put Singapore’s Net Zero goals within reach, celebrates the little actions in daily life, like wearing singlets, that can create ripples of positive change in energy conservation.

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‘Reading this should make you sick’ – this is the message that greeted people in South Africa as they opened the Sunday papers in recent weeks. The bold warning is the headline of a provocative newspaper ad by Amnesty International South Africa in partnership with Joe Public, as part of a campaign petitioning government to eradicate pit toilets in schools by the end of 2024.

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Research showed that consumers don’t see garlic bread as a necessity and only consider it as a pairing for Italian cuisine, which isn’t helped by La Famiglia’s Italian name and branding.

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Taking over an empty retail space in Wellington CBD, EightyOne and Women’s Refuge transformed the Brandon Street site into a powerful activation, showcasing stories of family violence survivors. From the outside, the shop looks like just another retail outlet with large format signage, window decals and bed shop collateral. Inside, it takes on the feeling of a gallery installation featuring five bedroom set ups, telling the stories of women who’ve escaped family violence.

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In Thai society, cultural norms often dictate that women should remain within certain boundaries, particularly concerning sexual expression. This societal conditioning leads many women to feel embarrassed and hesitant to discuss intimate health matters openly. As a result, euphemistic terms like “KiKi” are commonly used to refer to the vagina, aiming to reduce discomfort during discussions. Additionally, sex education in schools often lacks comprehensive coverage, leaving many Thai women with limited knowledge about their own bodies. Yet, the vagina communicates with women daily through various signs and changes, such as odor and discharge. Bayer and Ogilvy Thailand have collaborated with medical experts to delve into these daily communications and translate this knowledge into an engaging art experience.

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The month of Aadi (July-August) is a bargain hunters paradise, with offline stores inundating consumers with offers everywhere they turn. To promote the launch of one of their biggest sales in Tamil Nadu, Flipkart chose to launch ‘Aadi Thallaadhabadi’, a sale campaign that brings you all the discounts but none of the hassles of offline shopping. ‘Thallubadi’ or ‘discounts’ in Tamil is often heard in these jam-packed shopping hotspots, synonymous with Aadi.

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Scientist. Doctor. Engineer. CA. Sharma ji’s government job waale bacche. All considered among the smartest and brightest role models to never make a mistake. Today, scams are run by some of the smartest, most creative and relentless professional fraudsters. They hide in plain sight or come packaged in layered information to confuse you on a busy day. No matter who you are or how many degrees you hold, you are one wrong call away from an empty bank account. Ever since smartphones entered households in India,

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In every 100 children in Canada, 1% experiences some form of medical complexity. These children often fall through the cracks of the existing system of care, falling behind their peers. To raise awareness of the 1%, Toronto-based not-for-profit Safehaven is launching One in 100, an illustrated book to shine a light on the medically complex children in our communities that Safehaven works to support. Inspired by the beloved "Where’s Waldo" series, One in 100 takes readers on a visual journey through iconic Toronto landmarks, encouraging them to find the medically complex child within the bustling scenes. This unique storytelling approach demonstrates that medically complex children are important parts of our local communities but often go unnoticed or forgotten.

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To mark the launch of the new Golf R, Volkswagen is taking a new approach by making its loyal fans the stars of the campaign. Through the "R&Create" initiative, the brand invites enthusiasts to dive into the world of content creation and showcase their own Golf R. At the heart of the campaign is a four-minute masterclass (R&Create Masterclass), produced by DDB Germany in collaboration with Volkswagen. In this exclusive masterclass, award-winning director Alberto Blanco and his director of photography, Mikey Zeller, offer deep insights into professional video production.

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Cadbury has today launched a new Gen-AI powered tool named ‘My Cadbury Era’ which places users in classic Cadbury posters to celebrate its 200 year heritage, with a new campaign activation from its agency of record VCCP London. Building on the Yours For 200 Years campaign, which celebrates Cadbury’s 200th anniversary and its long-standing relationship with the British public,

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The impact of falling asleep in the office at night not only affects your performance, it also affects the imagination of the viewer. That's why this radio piece tries in an ironic way to show that a cup of coffee from Intenzo Coffee, is a solution to keep you awake when you have a lot of work to do and that you won't be surprised when you wake up.

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A tactical radio spot aired during peak hour drive.
Repco gets what gets car people goin'. The new Gets You Goin' brand campaign is about proving it, using insightful little moments that anyone can enjoy but only red-hot enthusiasts can truly appreciate.
Also featuring a new brand audio mnemonic that harnesses an important part of Repco’s racing DNA - the engine of Jack Brabham’s famous BT19 - used to activate the “rev” of the logo, and voiced by Australia's most famous rev-head.

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'Winning Isn't for Everyone,' continues Nike’s more than 50-year legacy of inspiring athletes through powerful storytelling - redefining what it means to have a winning mindset for a new generation. This summer’s campaign reminds us that there's nothing wrong with wanting to win. It's about embracing the drive for excellence that pushes athletes to achieve their dreams. Nike's message is clear: anyone can be a winner if they want to be and the brand is showcasing how sport and the pursuit of victory can inspire people from all walks of life.

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This campaign was created to raise awareness about a disturbing statistic. The Walfredo Gurgel Hospital in Natal, a trauma care reference, treats an average of one motorcycle accident victim per hour.

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A campaign to promote the Sea Aqua liquid room freshener from Iki Fresh.

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Freeing a pet also means freeing it from what it eats. That's why Res Pet feeds them with natural food with the best 100% natural nutrients so they can live a healthy life in freedom.

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The Universidade do Futebol of Brazil is excited to announce new training programs for football soccer trainers.We have designed a straightforward yet innovative direct marketing campaign, inviting our students and future coaches to hone their advanced skills and tactics.

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Piece composed as part of a campaign of Fundacion Ser to raise awareness against cocaine consumption, focused on youth and young adults.

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Nordic gas station St1 is going against the grain. At their unmanned gas stations we dramatize all their lack of benefits other than one, the price. No coffee, no candy, no ice cream - not the ideal place to stop at with kids - unless you want a bargain.

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Non-profit Soles4Souls asks North Americans to walk in its recipients’ shoesThe national awareness campaign from FUSE Create shows how a simple pair of shoes can open the door to opportunity, hope, education, and a futureAs anyone who has ever walked into a room wearing a cool pair of kicks can attest, a good pair of shoes can help a person feel not only comfortable, but confident and ready to take on the world. 

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As almost every digital display in the world turned to a 'Blue Screen of Death', global sports Brand Decathlon switched their digital OOH ads into a way to get more people outside.

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With Milwaukee hosting the RNC, the city’s Historic Third Ward (HTW), recognized as the #5 Best Art District according to USA Today’s 2024 “Best Reader’s Choice Awards,” launched a local advertising campaign to help draw attention to the district as an attractive tourist destination.

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As part of Samsung Benelux’s partnership with the Dutch Olympic team, Samsung and Cheil WW Benelux have launched an innovative AI performance tool to give the Dutch national men’s 3x3 basketball team an edge. New to the Olympics, 3x3 is the fastest form of basketball. It is a 10-minute game with three players aside, half a court, one hoop, no timeout, and no court-side coach. Player fatigue causes shot accuracy to plummet in the last 90 seconds of the game, so every advantage counts. To provide the Dutch Olympics team with an edge, Cheil conceived and developed ShotControl, an AI-powered sports analytics tool that provides the 3x3 basketball players with detailed information about their performance. The tool enables coaches and players to understand from which precise spot on the court they have the greatest accuracy as fatigue sets in during a match. ShotControl required multiple Samsung Galaxy devices to be Installed in the Dutch National basketball training facilities to capture images and track and map every player’s shot accuracy over multiple weeks of training. Using AI, the ShotControl application builds multiple data sets from the tracking and mapping before converting the data into a dynamic heat map to give players an accurate assessment of who has the best shot accuracy from what court position in the final 90 seconds. ShotControl demonstrates how Samsung Galaxy technology can open up new possibilities. It follows previous successful innovations from Samsung and Cheil Benelux for the Dutch Olympic team, including SmartSuit, which helped the Dutch short-course speed skating team to x4 medals at the PyeongChang 2018 Olympic Winter Games, and the FastFrame analytics tool, which helped Niek Kimmann achieve Gold in Tokyo for the Dutch men’s national BMX team.

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To get House of the Dragon fans breathing fire ahead of the season 2 launch we created dueling hot sauces. With the help of cult hot sauce label ‘Bunsters’ we developed two unique (and f**king hot) recipes for each of the warring houses - a black sauce for the Dracarys and a green sauce for the King Aegon supporters.

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With Milwaukee hosting the RNC, the city’s Historic Third Ward (HTW), recognized as the #5 Best Art District according to USA Today’s 2024 “Best Reader’s Choice Awards,” launched a local advertising campaign to help draw attention to the district as an attractive tourist destination. Developed pro bono by Hanson Dodge, whose offices are located in the district, the campaign draws on the area’s beer notoriety and invites tourists and visitors to put aside their differences and engage in a little #Beerpartisanship fun.

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Forsman & Bodenfors Dublin has created a new campaign for the Road Safety Authority called “Time to Talk.”The campaign includes TV, radio and out-of-home (OOH) advertising, and underscores the urgent need for open discussions about road safety within families. The TVC is particularly impactful, leaving viewers with no doubt about the real possibility that a loved one could be lost due to unsafe driving

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Two new spots from Dennis Family Homes, Australia

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Plenty of special effects in this spot from JBL, Singapore

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