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This week's best

Updated wednesdays

Guest Judge: João Braga, CCO, JWT Bangkok

Past reviews

  GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE   Mar 18, 2019
upload/Portrait JWT Joao Braga headshot bw.jpg
This week's guest judge is Joao Braga, chief creative officer at JWT Bangkok.

Look out for Joao's review of this week's best ads, which will be posted here around 3pm tomorrow, Bangkok time. read more
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Sofia: Eat Forrest Eat

  TV   BOLIVIA   Mar 19, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc4b1e_0000.png&width=200In Bolivia, pork consumption is very low (1.6 kg per person/month) due an array of paradigms that revolve around it, such as: fatty meat, too heavy for the stomach o too laborious to prepare. Our challenge was to show all the pork cuts available and their benefits, educating and encouraging the consumer to try it again.

VIEW THE SPOT

Greenweez: The Bees Knees

  TV & PRINT   FRANCE   Mar 19, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ffd262_0000.png&width=200Greenweez.com, the online organic market leader in France, enjoys a good brand image among organic aficionados but wants to open up to a wider audience.With Curius, Greenweez builds a strong and differentiating identity, that of a serious organic actor in its intention but simple and uninhibited in its form. "Happy healthy life" by Greenweez!Curius decides to keep the bee as an emblematic sign of the brand and vector of communication but to completely redesign it. It becomes a real brand companion, with its own personality that interacts with its audience. It also brings a twist to the logo’s writing, with the "ee" that reflects the movement of the bee.

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Mini : How Cool

  TV   MALAYSIA   Mar 19, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6b364.png&width=200When MINI launched its MINI Connected range of intelligent services and apps in Malaysia, its agency Saatchi and Saatchi Arachnid eschewed the tech approach and recommended a very human touch instead. Three videos were produced, each one a mini movie in itself with key service/app integrated into the storyline.

VIEW THE COOL SPOT
VIEW THE ICE CREAM SPOT
VIEW THE CLOWN SPOT

Set For Life: Bear

  PRINT   CANADA   Mar 19, 2019
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FMar%2Ftn_102842_1552951464_2019_BestAdsOnTV_Bear_2200x3000.jpg&width=200The game all of BC loves to play. We needed to inform consumers that "Set for Life" is an instant win scratch game that’s only available to people in British Columbia (BC). We accomplished this by demonstrating in a lighthearted way that everyone in BC is playing it and loving it. Even some of BC's indigenous wildlife.

VIEW THE BEAR AD
VIEW THE EAGLE AD
VIEW THE SALMON AD

planmytrip.com: Raincoat

  PRINT   NEPAL   Mar 19, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F40e2b.png&width=200When you travel, it doesn't just benefit you, but makes a difference to the lives of many more. This campaign highlights this insight with an emotional twist.

VIEW THE RAINCOAT AD
VIEW THE LENS AD
VIEW THE SUPRISE DINNER AD

Ad News: The Changing Agency Model

  PRINT   AUSTRALIA   Mar 19, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd49e4.png&width=200Cover of the latest Ad News

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The Monkeys: Jumped The Shark

  DIRECT MARKETING   AUSTRALIA   Mar 19, 2019
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Mar/tn_102806_1552811830_MonkeysJumpedTheShark.jpg&width=200After a year of collecting vitriolic comments from anonymous industry peers about our work, agency and character, we engaged designers, artists and typographers that we love to turn the words of hate into works of art; worthy of a pretentious, self-indulgent, art book.

VIEW THE SHARK AD
VIEW THE CREAM AD
VIEW THE LUCAS AD
VIEW THE CRAFT AD
VIEW THE JUSTIN AD

Cancer Council Victoria: The Test

  TV   AUSTRALIA   Mar 18, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F45d5e_0000.png&width=200Bowel cancer takes more lives than breast, prostate or skin cancer. But if detected in its early stages it is most likely treatable. A bowel cancer screening kit is sent to every Australian aged over 50, every two years. Yet less than 50% of us actually do this simple, and potentially life-saving, test. This campaign via Three Wise Men, aims to increase that number.

VIEW THE SPOT

Hyundai Tucson: Runaway Tent

  TV   AUSTRALIA   Mar 18, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F45d10.png&width=200The Hyundai Tucson is made for it. Even if you're not. Fiona McGee directs this spot for Innocean Australia.

VIEW THE SPOT

Grant Thornton: Obvious Change

  TV   USA   Mar 16, 2019
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/ced08.png&width=200Grant Thornton has kicked off its latest advertising campaign with two new TV spots set to air during the PLAYERS Championship on Saturday, March 16.
The ads, created in collaboration with gyro Chicago/Denver, are a continuation of the Grant Thornton's "Obvious Change" campaign, which seeks to highlight some of the frustrations of working with professional services firms, and positions Grant Thornton as a different kind of service provider.


VIEW THE LOBSTER SPOT
VIEW THE TAILOR SPOT

The Irish Examiner: Brexit

  PRINT   IRELAND   Mar 16, 2019
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FMar%2Ftn_102773_1552651092_Carry+on_final_landscape_hi+res.jpg&width=200Barely-believable characters. A ridiculous situation. Class politics. The repetition of silly words and phrases which may or not be full of innuendo ('backstop', anyone?). Let's face it: Brexit has all the ingredients needed for a Carry On movie. And it's about as funny as one. Agency: Chemistry

VIEW THE AD

CARE: Skinny Toys

  PRINT   CZECH REPUBLIC   Mar 16, 2019
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FMar%2Ftn_102731_1552601561_teddy_bear.jpg&width=200CARE is an international NGO focused on helping people in African countries affected by hunger. They are known worldwide since the WW2, when they were providing CARE packages with help. To bring attention to the most endangered group - children, McCann, Prague, decided to use symbols of childhood well known for everybody despite their nationality or age - toys. Regular toys represent happy childhood, therefore we created something to represent childhood filled with hunger - skinny toys.

VIEW THE TEDDY BEAR AD
VIEW THE YELLOW DUCK AD

Chevrolet: Support For Another Vehicle

  AMBIENT   CHILE   Mar 15, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4768f_0001.png&width=200Latin American cities are being impacted by the highest traffic congestion. On International Car Free Day, Chevrolet and Commonwealth//McCann Santiago aimed to raise awareness around the responsible use of cars with 'The day Chevrolet supported another vehicle'. Chevrolet, as the main sponsor of two of the most important soccer teams of Chile and Ecuador Universidad de Chile and Liga Deportiva Universitaria de Quito switched its sponsorship logos on the teams' shirts to that of a bicycle, eoncouraging spectators to consider it as a means of transportation.

VIEW THE SPOT

Royal Mail: Spider Man Delivery

  TV   UK   Mar 15, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F10447_0000.png&width=200To launch of Royal Mail's new Marvel stamp collection we looked at the surprisingly everyday deliveries out favourite Marvel heroes might receive.

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Skoda: Doug The Dog

  TV   FRANCE   Mar 15, 2019
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/279b8_0002.png&width=200Doug the Dog introduces Skoda's new dog seat belt in a humorous ad serving as a cautionary tale from Rosapark about how a dog can become a one-ton projectile at only 50 km/h if not properly strapped in.

VIEW THE SPOT

Ikea: Mama's Little Boy

  TV   UNITED ARAB EMIRATES   Mar 15, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc2823_0001.png&width=200Presented in the form of an old-school Spanish soap opera from 1980s, a favorite among Arab families, the eight-episode series demonstrates regular circumstances shot in an over-exaggerated dramatic style. With the Spanish opera style, IKEA not only appeals to the nostalgic element for its Middle Eastern audience, but also highlight the fact that IKEA believes in the power of better homes and better products. IKEA reminds people of how functional, simple and affordable solutions can make daily life easy, thus preventing such issues from escalating.

VIEW THE MAMAS LITTLE BOY SPOT
VIEW THE CHEATER SPOT

Budweiser Magnum: Aged Twice

  TV   INDIA   Mar 15, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa9d11_0003.png&width=200Timeless takes time. The all-new Budweiser Magnum is the best-tasting beer in the market. It is, after all, brewed twice as long as other beers other, lesser beers. It also looks drop-dead stunning, thanks to its resplendent black-and-gold packaging. So when the brewing giants approached us for the launch of Budweiser Magnum, we knew we had a unique opportunity on our hands: it is not every day you get to show how science becomes art.

VIEW THE SPOT

Vodka O: The All Australian Vodka

  POSTERS   AUSTRALIA   Mar 15, 2019
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Mar/tn_102737_1552606245_1_Vodka_O_Olive.jpg&width=200Australia is known for many things. Vodka isn’t one of them.So, to relaunch Vodka O in its local market,TBWA Melbourne created a classic poster series with a uniquely Australian tone, and a bold look capable of cutting through the wallpaper that is alcohol advertising.

VIEW OLIVE OUTDOOR
VIEW GUITAR OUTDOOR
VIEW SUN OUTDOOR
VIEW EGG OUTDOOR
VIEW DONUT OUTDOOR
VIEW TWISTER OUTDOOR
VIEW POOL OUTDOOR
VIEW LOADING OUTDOOR

Bud Light: St Patricks Day Bottles

  PRINT   USA   Mar 15, 2019
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FMar%2Ftn_102681_1552493914_Bud_Light_St_Pattys.jpg&width=200The last thing that springs to mind when someone mentions the dewy rolling hills and tranquil pastures of Ireland, is Bud Light. But this St. Patrick's Day, the light beer brand is determined to take things seriously, with a bottle inspired by Ireland's rich history and traditions. Designed by FCB/RED the retail division of FCB Chicago the bottle includes accurately translated Gaelic writing in place of the classic Bud Light banner, Celtic knots steeped in traditional Irish folklore and the original three-leafed shamrock instead of the incorrect four-leaf clover that’s so common today. Even the color of the bottle was inspired by the hue of the grass in the Killarney Hills.

VIEW THE AD

Fundacion Repro: Disillusionment

  PRINT   ARGENTINA   Mar 15, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F33786.png&width=200Mercado McCann Argentina decided to break down those myths that respond to the typical question kids ask, "where do babies come from?" We took charge and responded with the truth in order to expose the purpose of the foundation.

VIEW THE SEED AD
VIEW THE CABBAGE AD
VIEW THE STORK AD

Guinness: Meeting in November

  OUTDOOR   NEW ZEALAND   Mar 14, 2019
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FMar%2Ftn_102735_1552603357_2H9A8103-2%5B6%5D.jpg&width=200Guinness have given a nudge and a wink to the passionate sporting rivalry between Ireland and New Zealand in a new campaign launched today via Special Group. With the upcoming St Patrick’s Weekend, and the possibility of the two nations facing off in November, the multi-channel campaign rallies fans to come together in the spirit of friendly (but robust) competition.

VIEW OUTDOOR

Donegal Catch: We're Fish People

  TV   IRELAND   Mar 13, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fbd194_0001.png&width=200How do we know so much about fish? Let our very human CEO tell you.
Agency: The Public House

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Care Super: Active Management

  TV   AUSTRALIA   Mar 13, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F59b4e_0004.png&width=200Giaan Rooney takes us on an adventure through Care Super's investments all with the power of her magi flying desk. Agency: Scorch

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Volkswagen Crafter Van: Never Let the Two Meet

  PRINT   SOUTH AFRICA   Mar 13, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa6236.png&width=200There are some things that shouldn't meet.
Cars at an intersection, toothpaste and orange juice, socks and sandals. Fortunately, the new Volkswagen Crafter comes with automatic emergency braking. To demonstrate this, Ogilvy, Cape Town, created a playful campaign that shows things in life that are better left apart.

VIEW THE TOOTHPASTE AD
VIEW THE SOCKS AD
VIEW THE VEGAN AD

Uni-RN: The Right Place for Traffic

  PRINT   BRAZIL   Mar 13, 2019
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FMar%2Ftn_102657_1552422902_UNI-RN.jpg&width=200This educational ad aims to educate drivers, so they don't drink and drive. Showing their respective places in the traffic, we surprise the reader by making the electricity pole the place for the drunk driver.
Agency: Executive Propaganda, Brazil

VIEW THE AD

IFEX : Day Of The Dead Journalists

  OUTDOOR   CANADA   Mar 13, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F996a5_0002.png&width=200Reporting the truth in Mexico can get you killed. Nine reporters were murdered there in 2018, bringing the total to 89 journalists and writers killed since 2004. The majority of these cases have never been solved. IFEX (International Freedom of Expression Exchange) wanted to keep the murdered and their cases from being forgotten. So we honoured their memories on November 2nd during the Day of the Dead celebrations, the Mexican holiday honouring and remembering those who have died. To keep their memories and what they fought for alive, Juniper ParkTBWA Communications, created a poster and social campaign featuring journalist-inspired versions of the iconic Mexican Sugar Skull.

VIEW OUTDOOR

Mental Health Commission: Meth Help Tool

  RADIO   AUSTRALIA   Mar 13, 2019
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Mental Health Commission knows that parents who discover their child is using meth often feel helpless, as they've no experience to draw from. So to fill this knowledge gap, they wanted to direct parents to the online Meth Help Tool.
Agency: The Brand Agency

PLAY THE SPOT

Heart & Stroke Foundation South Africa: Love your Heart

  TV   SOUTH AFRICA   Mar 12, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa931f_0000.png&width=200The way love at first sight is described, is basically the same as the symptoms of a heart attack. The film depicts a man as he is going through the motions of what looks like falling in love but ends with an unexpected twist - there is no declaration of true love but rather a slightly somber, slightly humorous educational message highlighting the signs of a heart attack.
The film was launched on Valentines Day, and ends with the message 'Please help us protect all our hearts'. Agency: Duke

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Change The Ref: 3D Activist

  WEB FILM   USA   Mar 12, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe51e1_0000.png&width=200When 17-year-old Joaquin "Guac" Oliver was gunned down at Marjory Stoneman Douglas on Valentine's Day, his family lost their heart. But it didn't take long for the close-knit Olivers to turn their loss into a call for action. With the help of Miami-based ALMA Advertising Agency, the grieving family transformed their son's murder into a national effort to establish better gun laws, using the same 3D printing tech churning out guns across the country.



VIEW THE SPOT

Audi R8: A Pleasure To Follow

  TV   UK   Mar 12, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa1c55_0002.png&width=200BBH has created this global campaign, which highlights the desirable performance of the hero of the Audi Sport range, its improved power and breathtaking design. The campaign includes a hero 60-second spot, cutdowns and a suite of edits for use on Instagram stories, YouTube and Facebook. The campaign, shot by acclaimed director Sam Brown, features a range of characters in different vehicles causing havoc as they compete to get a good view of the new Audi R8. The ad plays on the idea that the car is not only a pleasure to drive, but is also a pleasure to follow.

VIEW THE SPOT

YouTube Social Impact: The Invitation

  TV   SINGAPORE   Mar 12, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F59a6c_0002.png&width=200Across the Pond partnered with Mumbai-based director Surya Balakrishnan to deliver an authentic vision through a story that challenges expected gender norms and highlights what's possible when you have a supportive family behind you.

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Jewel Changi Airport: First Visitors

  TV   SINGAPORE   Mar 12, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F83bd3_0000.png&width=200Jewel Changi Airport has unveiled its new brand film which takes viewers through the lens of its "first visitors" - a Pacific Swallow and a ladybug. The stars of the animated film, created by Ogilvy Singapore, explore the lush landscaping and unique play attractions featured in the new airport. Their story of friendship and adventure is captured in the film before the world-class tourist destination opens its doors to the public on 17 April 2019.

VIEW THE SPOT

SXSW: The Preservation Robot

  WEB FILM   NETHERLANDS   Mar 12, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F55732_0002.png&width=200On Saturday, March 9th The Preservation Robot was unveiled at South by Southwest Interactive Festival in Austin, Texas by photographic artist Jimmy Nelson. The Preservation Robot is the first autonomous technology ever created to address the homogenisation of human culture, due to the ever-increasing spread of Western culture on the internet.
Agency: J. Walter Thompson, Amsterdam


VIEW THE SPOT

P&O Cruises: Souvenirs

  TV   UK   Mar 12, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb4b2a_0000.png&width=200P&O Cruises, Britain's favourite cruise line, has been reshaping the image of holidays at sea to reach new audiences, with the help of creative agency Founded. The new TV campaign 'Souvenirs' seeks to connect with a new segment of British holidaymakers - guests looking for more enriching travel experiences, but who may have not yet considered a cruise.


VIEW THE SPOT

Heinz: Unfresh Chili Collection

  WEB FILM   THAILAND   Mar 12, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff8092_0004.png&width=200At Heinz, there are many chilies that didn't meet our high standards and were wastefully thrown away. Heinz would like to gave them another chance, so we use these unfresh chili to create another benefits for housewives through HEINZ Unfresh Chili Collection, the special collection for housewives in order to spice their life, just like Heinz Chili Sauce that spice the taste of our food.
Agency: CJ WORX, Bangkok

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Jasmin Roy-Sophie Desmarais Foundation: Be A Hero.

  TV   CANADA   Mar 13, 2019
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/48adf_0002.png&width=200Ogilvy Montreal is behind the new campaign for the Jasmin Roy-Sophie Desmarais Foundation, a Canadian not-for-profit organization that has for mission to fight bullying and promote caring relationships and healthy emotional habits. The campaign's objective is to multiply positive social behaviours among youth.


VIEW THE KINDNESS SPOT
VIEW THE OTHERS SPOT

Lloyds Bank: The M-Word

  TV   UK   Mar 12, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9d165_0001.png&width=200A new campaign for Lloyds Bank, created by adam&eveDDB, encourages families to have the important conversations about money that they may be avoiding. 'The M-word' campaign was created in response to research from Lloyds Bank that showed money is a bigger taboo in British families than politics, sex or religion. But with the different generations more dependent on each other than ever before to get on in life, the need to tackle important conversations about money has never been greater.

VIEW THE SPOT

Whānau Ora: We Dream

  TV   NEW ZEALAND   Mar 12, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F0216c_0004.png&width=200Whanau Ora has teamed up with Ogilvy to release a fresh brand direction, website and new campaign entitled 'We Dream'. Delivered in the format of a compelling short film, We Dream highlights real-life challenges faced by New Zealand whanau in housing, poverty, education, employment and gaining opportunities for sustainable change.


VIEW THE SPOT

Compare the Market: Relax

  TV   AUSTRALIA   Mar 12, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8b0cc_0003.png&width=200Leading health insurance comparison service Compare the Market launched the next instalment of its Simplesness series to the nation on Sunday night via its latest TVC. The TVC - 'Relax' - sees our favourite meerkats stretch and hum their way to Simplesness, a state of mind designed to empower people to save time and money, whilst helping neighbour Beryl understand the upcoming health insurance reforms. Agency: VCCP, Sydney


VIEW THE SPOT

Mercedes-Benz: Bertha Benz - The Journey That Changed Everything

  TV   GERMANY   Mar 12, 2019
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F0f194_0004.png&width=200Mercedes-Benz' latest global brand film celebrates the confidence and vision of Bertha Benz - Carl Benz' business partner and wife - who was instrumental in Mercedes-Benz' foundation. Released in honour of International Women's Day (8 March), the film tells the story of the world's first long distance drive in a car from Mannheim to Pforzheim, Germany in 1888. The story of Bertha Benz is the latest in an ongoing transformation of Mercedes-Benz’ communications with Berlin agency antoni.


VIEW THE SPOT


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BestAdsPRO membership only US$30 per year

  LATEST NEWS   WORLDWIDE   Jan 12, 2009
upload/Screen Shot 2018-06-12 at 9.30.05 am.pngBestads PRO Membership is only US$30 per year:

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