This week's guest judge is Pablo Naval, executive creative director, Havas HOY, Mexico City. Winner: Tile by Life360 " Coffin". Humor is back, and Life360 deserves praise for choosing comedy to launch this new product instead of going with a more predictable narrative. Don't miss the other two spots in the campaign: they're genuinely funny. Definitely best work of the week.
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Problem: Melanoma is a deadly form of skin cancer, often overlooked because it can resemble a harmless mole. Early detection is crucial for successful treatment, but public awareness of the subtle signs of melanoma remains low, leading to late diagnoses and poorer outcomes. VIEW THE 3 ADS
The “Life is Food” concept by S-market, along with its “This is not, this is” dramatization, stands as one of the most memorable communication concepts in Finnish history. For this season, we created an epic Christmas story that stays true to the concept. VIEW THE SPOT
Meals on Wheels' latest campaign brings to life a simple truth, that their volunteers deliver more than just a meal. With every visit, they also bring warmth, connection, and dignity to our seniors. This campaign is a call to those who see the power of small acts - people willing to ‘Keep the Wheels Turning’ for those who need it most. VIEW THE SPOT
Fan-favourite Clash of Clans event Hammer Jam is in jeopardy, with a brazen theft throwing the community into panic as the most prized item of all - the Hammer - disappears. With the future of Hammer Jam now on the line, the village, players and true crime experts must come together to solve this crime. In this game of whodunnit, everyone is a suspect - so keep your eyes peeled for clues, and trust no one, as the missing Hammer could be where you least expect it. VIEW THE SPOT
NHS England has unveiled a new multichannel campaign ‘Act FAST’, to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing ‘Help Us, Help You’ campaign, was developed in partnership with M&C Saatchi UK. VIEW THE SPOT
After more than 50 years of success in the value-salon category that it invented, Supercuts is taking a new approach to marketing its highly accessible and affordable high-quality haircuts: offering to raise the price by $50 per haircut with a Real Dumb Coupon. More than 23 million people got their hair cut at a Supercuts salon in 2023, contributing to an average 4.8 / 5-star Google Reviews. Among these visitors are Hollywood personalities and professional athletes offering unsolicited endorsements. Yet the brand is often perceived as the 'fast food' of hair salons - cheap and bad and not a place you like to admit visiting. The Real Dumb Coupon punches back at that perception, seeking to force reconsideration of its salons and how much you really need to spend on a haircut to feel good about it. VIEW THE CONCEPT
Volvo Trucks has become famous for their entertaining and epic commercials, and now they're back. With this new commercial Volvo Trucks highlights the exceptional service they offer to their customers. As a truck owner it doesn’t end when you get the keys to your truck. Quite the opposite. To show that Volvo Trucks truly care about their customers and their businesses, standing by them every step of the way – the creative team at We Are More created a fictional service companion and launched the concept 'Your Friend on the Road' with a 2½-minute commercial in classic buddy-movie style. In this quirky yet endearing tale about a truck driver who suddenly and unexpectedly finds himself accompanied by Buddy, a stranger who at first seem to be a weird stowaway, but soon turns out to be a great guy and a true friend. Just like Volvo Trucks wants to be to their customers. The commercial was shot over three days in the most northern parts of Scandinavia. From Kiruna in Sweden to Narvik in Norway, the film takes full advantage of the beautiful road and open landscape. VIEW THE SPOT
The reality of being an Aussie parent during October–whether you like it or not, Halloween is coming. Being the biggest event of the year for confectionary brands, Chupa Chups had an opportunity to position themselves as the best way to survive the screaming hoards. In the lead up to Halloween we encouraged parents to 'Prepare for the Chupocalypse' with a fun social film. This was supported with an influencer campaign where creators prepared in their own way, leaning on doomsday tropes, with the help of Chupa Chups. VIEW THE SPOT
Tiffany & Co.'s 2024 holiday campaign, titled “With Love, Since 1837”, is rooted in New York City's heritage and features House ambassador Anya Taylor-Joy. The campaign captures a winter wonderland across New York City, with Anya in signature Tiffany collections, symbolizing timeless bonds and meaningful beginnings. Directed by Jonas Lindstroem, the film shows Anya exploring the city, notably crossing the Brooklyn Bridge in Tiffany’s HardWear designs, and gazing into The Landmark’s Fifth Avenue store windows. VIEW THE SPOT
Produced and developed by Our LEGO Agency, in partnership with the LEGO global brand development team, Brazilian directing duo Alaska and production company New-Land, the hero film features more than 20 different LEGO products and unique builds, along with cameos from beloved famous characters as well as various mini Cataclaws builds hidden throughout. There are also a whole host of other firsts and surprises for LEGO fans to keep their eyes peeled for, including the chance for fans to build their own mini Cataclaws in LEGO stores through Make & Take opportunities. VIEW THE SPOT
First Round’s On Me has launched its latest ad, directed by NM Talent’s Harry Guest, showcasing a refreshing yet more traditional approach to dating. Set to captivate audiences across the states, this new campaign emphasises the importance of ditching the swipe and getting real dates. The app, which is designed to make sure users meet in person, is inspired by a time when people met naturally instead of primarily on dating apps. VIEW THE SPOT
Hollywood couple Elsa Pataky and Chris Hemsworth have collaborated with Experience Abu Dhabi, sharing all the city has to offer blending rich culture, adventure, and peaceful escapes, with incredible weather and endless experiences for every kind of traveller to enjoy at their own pace. VIEW THE SPOT
Samsung is reintroducing its favourite employees to showcase the magic of the most powerful Galaxy AI tablet. Samsung and BBH USA have launched their newest short film, 'The Promotion,' the sequel to the viral film 'The Interns.' The film features the much-anticipated return of lead actors and director Thomas Ormonde, spotlighting the Samsung Galaxy Tab S10’s power to elevate productivity. In this new iteration, the up-and-coming creatives are asked to pitch a new campaign for the Galaxy Tab S10 Series. In just 24 hours, the upgraded interns must beat out the agency's resident 'super team' - a team stuck in the old way of working. Will these budding artists be able to come up with a winning idea in only 24 hours, using only the Samsung Galaxy Tab S10? Spoiler alert: they crush the brief! VIEW THE SPOT
Train operator Greater Anglia has unveiled its 2024 festive campaign, ‘Christmas lights’, which also introduces its new creative platform, ‘It’s Great Out There’. The Christmas campaign and platform, featuring the return of the iconic Greater Anglia Red Hare, were developed in partnership with Atomic London following its appointment as Greater Anglia’s integrated creative agency earlier this year. VIEW THE SPOT
IKEA has launched its holiday campaign - a multichannel project covering TV, online, and cinema channels. The campaign aims to show how to create a unique holiday atmosphere at home that lasts, much like IKEA’s thoughtfully designed products - for the holidays and beyond. The campaign is accompanied by an ad that highlights the joy of spending moments together with family and friends. VML Poland is responsible for the spot's adaptation and campaign creation. VIEW THE SPOT
Droga5 Dublin, part of Accenture Song, has developed and launched the Smyths Toys Superstores Christmas campaign for TV and social channels. The campaign will run across all European markets that Smyths operates in - France, UK, Germany, Netherlands, Ireland, Austria and Switzerland. The social and TV campaign was developed following a competitive pitch process in early 2024, won by Droga5 Dublin. Creatively, the campaign focuses on the S-word – the powerful, excited reaction that the very mention of “Smyths Toys” has on children. VIEW THE SPOT
EUROrange - COMING OFF THE BACK OF WINTER AND BEING ENVIOUS OF EVERYONE'S EURO SUMMER HOLIDAYS, WE WANT TO CREATE A FILM WHICH WILL ENTICES THE AUDIENCE TO ESCAPE TO ORANGE AND CREATE THEIR OF OWN “EUROrange” HOLIDAY HERE IN AUSTRALIA. THE FILM STYLE, A PASTEL COLOURED, QUIRKY ART DIRECTION AND MINIMALISTIC CINEMATOGRAPH, LOVE STORY OF A COUPLE EXPERIENCING WHAT “EUROrange” HAS TO OFFER. VIEW THE SPOT
For Heimstone’s latest campaign, we’re diving into the art of self-indulgence in a lighthearted, modern fairytale format. “Spoil Yourself, Just a Little” is a celebration of women embracing small moments of luxury and self-care without apology. The campaign centers on a whimsical short film about Princess Aurelia, a delightfully spoiled royal who isn’t afraid to treat herself to life’s finer things. VIEW THE 2 SPOTS
Housing and homelessness charity Shelter today launches its 2024 Christmas campaign, titled ‘World of our Own’, which steps into an imaginary world to escape the harsh reality of temporary accommodation. It comes as figures from the Ministry of Housing, Communities and Local Government show that over 150,000 children in England are currently homeless and living in temporary accommodation, an increase of 20,000 since last year and the record highest ever. VIEW THE SPOT
In a fresh campaign designed to build awareness across key UK towns and cities, Uber has launched 'Your nearest Uber driver is minutes away.' Aimed at drawing new customers from 14 towns and cities in Northern England, the campaign seeks to highlight Uber's presence in communities outside the traditional metropolitan hubs. The campaign emerged from an in-depth analysis of Uber's UK reach. While data showed ample ride availability in these areas, it also revealed that many local residents were unaware that Uber operated in their town. VIEW THE 2 SPOTS
Hyundai UK has continued to challenge brand perceptions with a follow up to its hugely successful pronunciation ad from 2023. Created by Innocean UK, “Where Have You Been?” VIEW THE SPOT
The Amsterdam-based Rijksmuseum unveiled its refreshed brand strategy and the new campaign: 'Rijksmuseum Moves You', crafted by creative agency ACE. Since securing the pitch as lead agency earlier this year, ACE has steered the museum's strategy, creative direction, and integrated media rollout. The result is a multi-year strategy that launches with a campaign film, narrated by master storyteller and art enthusiast Stephen Fry. The film takes you on a choreographed journey through the halls filled with collective art history. VIEW THE SPOT
The campaign, entitled 'The Gaze Changes Everything', connects photography and AI, leveraging the human essence in the creation of images. The campaign was created by Dentsu Creative. The more we use generative artificial intelligence, the more we realise how much our personal references and experiences affect the way we shape our creative ideas. Canon, a 90-year-old Japanese multinational, believes in technology as a connective force for the entrepreneurial spirit and the human eye. VIEW THE 3 SPOTS
Who hasn’t experienced “horror nights” due to the flu?We've all been there—the body aches, the fever that keeps you up all night, and that feeling of total helplessness. It's like a battle between you and your own body, and the flu always seems to win. VIEW THE AD
On October 14, a stray dog named Apollo made headlines around the world from Egypt. He was spotted at the top of the Khafre Pyramid in Giza by paraglider Alex Lang, who was flying over the area. Apollo was at a height of 137 meters, catching Alex’s attention. There’s no doubt that to reach such heights, his bones and muscles are in perfect condition. VIEW THE 4 ADS
Baltic Sea Action Group run a print campaign and wanted to remind people that protecting our only sea requires “a turnaround in marine conservation efforts”. The campaign aimed to raise awereness of both the challenges facing the Baltic Sea and the impactful actions being taken to protect this unique body of water. VIEW THE AD
Motorcycle riders are free souls. They are certainly not the kind of people who’d read lists of numbers, like:“Data from 2020 to 2022 shows that 1 out of 5 riders (and 2/5 co-riders) do not wear helmets. In rural areas, these numbers are even higher.Moreover, research shows that in the event of a road accident, you are 3 times more likely to die if you were riding without a helmet.” VIEW THE 3 ADS
Air Canada is joining forces with Vince Carter to celebrate his career as the Toronto Raptors prepare to retire his jersey tomorrow evening. Adding to the excitement, Air Canada has unveiled a special Vince Carter livery in honour of his impact on basketball in Canada. Vince, known for his gravity-defying dunks, earned the nickname "Air Canada" during his seven seasons with the Toronto Raptors. VIEW OUTDOOR
In the new campaign from Austria Tourism and WIEN NORD Serviceplan, the "NoSki Instructor" welcomes all those seeking adventure and relaxation off the slopes. As part of a social media campaign, the charismatic actor and comedian Maximilian Ratzenböck steps into the non-ski shoes of the NoSki Instructor, offering plenty of tips and humour. VIEW THE CONCEPT
eBay has announced the launch of 'Listings in Lights,' an immersive display in the heart of London that promotes private selling and lets people shop pre-loved items across luxury, fashion, home, tech, and toys, from eBay sellers across the UK. Listings in Lights follows last month’s removal of selling fees for private sellers in the UK, making it free to sell across all categories except for motors. VIEW THE CONCEPT
Boaties are a tough crowd. And by the time they’re on the water, well, it’s too late to remind them to throw on a lifejacket, check the marine forecast, or carry two ways to call for help.Too many of our boaties are heading out on the water and failing to come home. VIEW THE AD PLAY THE 3 SPOTS
Westfield's 'Feels Like Christmas' 2024 campaign has launched via AKQA Australia, with a series of films shining a light on the moments that evoke the feelings of the festive season. The three films portray real stories from the community about the wonder of Christmas: 'Dasher the Daggy Reindeer', 'The First Slice' and 'Scissors-A-Gliding'. VIEW THE FIRST SLICE SPOT VIEW THE DASHER SPOT VIEW THE SCISSORS A-GLIDING SPOT
M&S has launched its Christmas 2024 campaign, starring Dawn French, and directed by MJ Delaney via Merman. The 6-part ad series captures the true spirit of Christmas, with M&S Food at the heart of the celebration. VIEW THE SPOT
The Western Australia Police Force need recruits to help crack all kinds of crime, and that takes real skill. To find and test these talents in potential young officers, Gatecrasher Perth developed this AR filter for Instagram. The agency reports that the AR Filter proved so engaging, the average time spent in the game was over 2 and a half minutes. VIEW THE FIRST CONCEPT VIEW THE SECOND CONCEPT
Amazon's 2024 holiday campaign showcases how small thoughtful acts can spark joy that helps to bring people together. Taking centre-stage is ‘Midnight Opus’, a heart warming brand film, which tells the story of a theatre janitor whose hidden vocal talent is discovered and celebrated by his colleagues during his daily shift. The spot opens on the janitor going about his daily tasks in the theatre, while quietly singing to himself. We see a glimpse of his lifelong passion for singing, as he opens his locker to reveal a picture of him as a younger man performing on stage. After his colleagues overhear his remarkable voice, which gently echoes through the empty halls of the grand building, they are moved to orchestrate a special surprise. Coming together as a community, they transform the ornate Sonnet theatre into a proper performance stage, complete with lighting, staging and, to his wonder, an instrumental backing track. VIEW THE SPOT
Morrisons' new Christmas ad celebrates the stars of Christmas - the hosts who will choreograph the nation's festive feasts - as they prepare to put on the greatest show at home. The ad, via creative agency Leo Burnett, which debuts on Monday 4th November during ITV's 'Coronation Street' sees the much-loved singing oven gloves reprise their roles for a new performance. VIEW THE SPOT
A father and son rebuild a bond while on a trip to Niagara Falls. VIEW THE SPOT
Award-winning production company UnderWonder Content turns the centuries-old world of cognac on its head with an elaborate, part period-piece spot for Martell Blue Swift cognac. Directed by UnderWonder Content director Tanu Muiño, the ad features a sophisticated, modern narrator navigating a lavish, centuries-old mansion, where period characters and their ornate vintage surroundings emphasise the archaic nature of traditional cognac house customs. The narrator humorously points out that Martell, the oldest of the great cognac houses, was bold enough to create a spirit so innovative it can't even be called a cognac due to ancient European regulations. VIEW THE SPOT
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