 This week's guest judge is Andy Jex, chief creative officer at TBWA London. Winner: Diesel. Right, I'm making this my winner. This is Diesel firing at their best. They have such an annoying knack of it. Time and time again they create something so culturally of the moment that it feels like it must have been done before. This is another example of it. It's spot on, fresh, fun, relevant and so fantastically on brand for Diesel.
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 As a part of Movistar's campaign "It's time to speak up", the spot shows a situation that happens to thousands of women every day and reaffirms the commitment of the company to social issues within its platform of Corporate social responsibility. The piece encourages to talk about gender violence and promotes the use of line 144 of the National Ministry of Health and Social Development that helps women that are going through situations of violence. Calling this number is confidential and has no cost. Agency: Dhelet VMLY&R VIEW THE SPOT
 Rhodri Giggs has been unveiled as the face of Paddy Power’s new 'loyalty' campaign. In the tongue-in-cheek advert Rhodri pokes fun at himself, his brother Ryan, and their now infamous fall-out. The advert was directed by Peter Cattaneo at Academy Films, best known for Oscar-nominated Full Monty and edited by The Assembly Room's Nik Hindson. The campaign promotes Paddy's Rewards Club, the bookmakers' anti-loyalty scheme. It includes a scene where Rhodri groans as his beloved Wales lose a football match, before beaming at the camera as the commentator says 'questions will be asked of the manager'. VIEW THE SPOT
 Today, Budweiser revealed a new commercial starring Oscar-winning actress Charlize Theron to highlight the limited-edition Budweiser Reserve Copper Lager. VIEW THE SPOT
 NION recently hijacked Tokyo's most iconic Shibuya Scramble Crossing with the French photographer, Sophie Calle's video art work, Voir la mer, which is about people from is about people from Istanbul whom had never seen the ocean arriving at the ocean and literally seeing it for the first time in their lives, even though living only 15 minutes away. VIEW THE SPOT
 Manners McDade composer Jessica Jones has composed the score for BBC Three documentary 'Abused by My Girlfriend'. The story follows the turbulent case of 23 year old Alex Skeel and his abusive relationship with girlfriend Jordan Wood. Alex's extreme psychological and violent ordeal was described by Bedfordshire Police as the worst case of domestic violence they had ever seen as doctors stated he was just '10 days from death'. Jessica is a London-based composer for film and television. She has scored award-winning films which have been in competition at BAFTA, The National Television Society, Edinburgh International Film Festival and The Annie Awards amongst others. VIEW THE SPOT
 As a key part of Fox's landmark four-year, multi-platform agreement with Premier Boxing Champions (PBC), Fox is gearing up to broadcast its first Pay-Per-View with a huge fight, featuring the two best pound-for-pound fighters in boxing today: IBF Welterweight Champion Errol Spence Jr. will defend his title against four-division World Champion and current WBC Lightweight Champion Mikey Garcia on March 16th at AT&T Stadium in Dallas, Texas. To promote the fight, Fox created a cinematic promo spot with agency Wieden + Kennedy New York, showcasing Spence and Garcia as they prepare for one of the biggest fights of their careers. VIEW THE SPOT
 Electric Theatre Collective provides stunning visual effects to the latest ad for for the Ford Focus Active. The 40 second spot was created by ad agency GTB, directed by Steve Cope at 2AM Films and called 'The Beauty of Change Continues'. VIEW THE SPOT
 DDB Paris has launched a new film 'The Drawing' for Ubisoft's latest release title Tom Clancy's The Division 2, directed by Nicolas Winding Refn. The second instalment of the Ubisoft series, The Division, immerses the player into the dampness of the months following an epidemic that has decimated the world's population. VIEW THE SPOT
 Leo Burnett Hong Kong has launched its first global Hong Kong Sevens campaign for Cathay Pacific, taking the airline's marquee sponsorship to a new creative direction. The campaign, titled Nobody Does Rugby Sevens Like Hong Kong, pays homage to the distinctive cultural textures that make the Hong Kong Sevens a unique destination experience. VIEW THE MAHJONG SPOT VIEW THE GAI DAN ZAI SPOT VIEW THE TEA SPOT
 The campaign consists of a pair of :15 digital films, grounded in the idea that SAP Concur gives your finance team more visibility and control into your business expenses, before and as they happen, from preventing expensing an outrageous business dinner to helping get a good night's rest without worrying about a hefty hotel bill. As the advertising states: "See expenses as they happen. SAP Concur. The Best Run SAP.” Agency: BBDO, New York VIEW THE EASE OF USE SPOT VIEW THE POLICY COMPLIANCE SPOT
 Without our grandmothers, our lives would be very different. They're part of a generation that fought to change women's place in society. Freedom of expression, a woman's right to control her own body, the right to play the same sports and practice the same professions as men… none of these advancements would have been possible without our grandmothers. It's only right that to pay tribute to them and their exploits and that's what CLM BBDO did through "Thank You Grandma" using archival footage to highlight their victories, from the seemingly minor to the most resounding. VIEW THE SPOT
 The ads was created in an attempt to alert people about the various social problems we face such as: Homophobia, older people looking for a job, depression, etc. People with these problems often suffer in silence, trying to get answers on the internet, but in this way they can make the situation even worse. So if we get into such a situation or meet someone who is, why not refer her to a psychologist? Agency: Studio Ponto VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD
 It's a fact: The Simpsons can predicted the future. We selected the most iconic and bizarre Simpson's predictions that became true and transformed them into our print campaign, mixing real life photos of events that were predicted..Agency: FOX Networks Group VIEW THE TRUMP AD VIEW THE NEYMAR AD VIEW THE LADY GAGA AD
 What's considered important to someone depends on many things. That's what Pelikan Highlighters wanted to point out in this print campaign, using the marker stroke in a fresh new way to demonstrate and compare the level of importance something can have depending on the situation. Agency: Athos VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD
 In the 1970s, people saw and heard about 500 advertisements every day. In 2005, this number increased to 5 thousand. And even then it seemed to people that this was overkill. But according to Forbes statistics for 2017, we are daily attacked now by more than 10,000 ads, and there appear more of them every day. Advertising messages drown in each other's information flow, so more than 90% of them are unnoticed. This is the problem we wanted to demonstrate to advertisers. Agency: Jekyll & Hyde VIEW THE FIRST AD VIEW THE SECOND AD
 As an extension of its new Spring 2019 campaign, BE A FOLLOWER, Diesel is now empowering social media's followers with the benefits and rewards one might expect to be exclusive to influencers. And how exactly is Diesel doing this? With a smart new platform called SIDE:BIZ. SIDE:BIZ is an innovative approach to e-commerce that allows for any Diesel follower to open their very own Diesel digital shop. Agency: Publicis, Italy VIEW THE CONCEPT
 A serial of killer websites. Agency: NOVA Entertainment PLAY THE SPOT
 To coincide with NBA All-Star Weekend, Foot Locker is debuting an integrated campaign that celebrates the sneaker community and Foot Locker’s hot lineup of product drops. Sneakerheads are singularly obsessed enthusiasts whose field of vision is always sneakers first. To them, the rest of the world fades into the background. So Foot Locker is debuting new advertising that reimagines the dunk contest from the perspective of a true sneakerhead. It was created by BBDO New York, Foot Locker’s creative agency partner. VIEW THE SPOT
 Rokid Me is a high-quality portable smart speaker. It produces beautiful sound quality, and can be controlled from the palm of the hand. Rokid sought to attract more consumers to take interest in this unique product. 'Handheld Concert' is the first of its kind. The Nine Shanghai created a huge poster of 12 meters by 23 meters. A three-dimensional sculpted arm from girl’s body in the poster forms a large palm-shaped stage. A diverse group of musicians successively step onto the stage, their sounds ranging from deep and soothing cello, to rap full of firepower, to the soft sweetness of traditional Kunqu opera. This concert parallels the concept of ‘Rokid Me can be played in your palm every day.’ VIEW FIRST OUTDOORVIEW SECOND OUTDOORVIEW THIRD OUTDOORVIEW FOURTH OUTDOORVIEW FIFTH OUTDOORVIEW SIXTH OUTDOORVIEW SEVENTH OUTDOORVIEW EIGHTH OUTDOOR VIEW NINTH OUTDOOR
 Fresh out of Chinese New Year, global prestige skincare brand SK-II premieres an online documentary film created by Forsman & Bodenfors, Singapore, that further broaches the topic of marriage pressure with an emotional appeal to single women worldwide – "Meet Me Halfway". VIEW THE SPOT
 As part of a campaign for Berger Paints, BBDO Pakistan/Impact BBDO have collaborated with artist/activist Samar Minallah Khan and Roshni Helpline to find an ingenious use for a local form of art called 'Truck Art', in which transport and goods trucks traveling across the country are customarily painted and decorated with elaborate floral patterns, animals, icons, portraits and calligraphy. VIEW OUTDOOR
 The suburb of Kings Cross is famous for two things - it's the home of one of Sydney's biggest LGBTQI communities, and it's the location of the iconic Coca-Cola billboard. This February, with a simple word change, the iconic Coca-Cola billboard is playfully celebrating the colourful history of Kings Cross. By welcoming people to Queens Cross rather than Kings Cross, this billboard shines a positive light on a community that wants to remind the rest of us of the true spirit of one of Sydney's greatest neighbourhoods. Agency: Ogilvy VIEW OUTDOOR
 In March 2019, two non-profit organisations Plastic Oceans and Breathe Conservation are collaborating to 'Swim Against Plastic', a global campaign to raise awareness about plastic pollution. Independent global creative agency Crowd, which has worked with Plastic Oceans for the past three years, is co-sponsoring the event and has created a website dedicated to the campaign. VIEW THE CONCEPT
 To celebrate this season of romance, Closeup Toothpaste, is working with creative agency, MullenLowe Singapore to discover if love can overcome all boundaries (even firewalls), with a unique experiment to discover whether two AI chatbots can fall in love. In line with the Unilever brand's mission to bring people together, the MullenLowe Singapore team, led by creative directors Merkye Naude and Sergey Mastobaev, designed an experiment to discover if closeness, and perhaps even love, would be possible between two machines. VIEW THE CONCEPT
 The biggest mass human migration in the world occurs around the Lunar New Year in China. Millions of people crowd into all kinds of transport in order to go home and celebrate the occasion. Most travel by car or bus. To mark this occasion, Wang Lao Ji, China's biggest and most celebrated traditional herbal drink brand, collaborates with Baidu to launch an interactive and virtual go home experience called 'The Journey Home', created and produced by Shanghai-based independent agency F5. VIEW THE CONCEPT
 DHL Express, the world's leading international express services provider has announced they have renewed a three-year partnership with Surf Life Saving New Zealand (SLSNZ) to make beaches safe for New Zealanders. As part of this collaboration, DHL Express has released an interactive digital puzzle based on a Kiwi childhood favourite, dubbed 'Spot the Danger. The digital campaign, which runs from February 11 to March 11, 2019 – encourages Kiwis to spot common beach hazards from a busy beach scene. Participants who are successful will enter a draw, and one lucky winner will win a cash prize of $5,000 and share it equally with a New Zealand Surf Life Saving Club of their choice this summer. VIEW THE CONCEPT
 Building on the success of its 'Good Different' brand positioning, ALDI Australia has launched a new ad campaign dramatising the benefits of its everyday low prices. ALDI's business model enables them to keep prices low across the entire store, meaning shoppers are able to save money on their whole shop. Simply put you can save on whatever you want, whenever you want it, that's Good Different. VIEW THE SPOT
Fevicol has been India's leading adhesive brand for decades now. However, in recent years, competitors have been luring customers in certain ruralmarkets with cheaper, low-quality alternatives.Our task was to win back customers in these markets through a targeted radio campaign. Cultural context: The voice-over delivery pays homage to narrators in classic 1970s Bollywood horror films. PLAY THE SPOT
 Husqvarna wanted to celebrate and honour the love for the forest that’s shared by many users of their products. So for for this year’s Valentine's Day, we created Timber a dating service matching tree lovers with beautiful trees around the globe.Timber is a tongue-in-cheek spoof of modern dating services: instead of swiping between lovesick singles, the user is presented with different trees that each have their own profiles. Once matched with a tree, it becomes apparent they don’t speak any human languages. Instead, trees such as California Redwood (bragging about it’s size), and The Ol' Pine (sharing mindfulness quotes) only respond with emojis relating to forestry and flowers. Apart from the obvious humoristic flirt towards the world of online dating, Timber gives attention to Husqvarna Chainsaw Academy, an online resource aimed at responsible forestry. VIEW THE CONCEPT
 Mental illness knows no borders. And in the UAE, it’s no different. In fact, 2 of the top 3 causes of ill-health are anxiety and depression. And nearly 4% of the population is estimated to be clinically depressed, while mild depression affects up to 15%. The fact that there's not enough information about mental health statistics points to a pertinent issue that sufferers are unlikely to be forthcoming with regards to asking for treatment, or even disclosing their struggles to friends, family or employers. The Lighthouse Centre for Well-Being is a leading community mental health and wellness clinic in the UAE, providing quality psychological care to children, adults, couples and families. And the clinic wanted to help play a meaningful role when it came to the topic of mental health in the UAE. VIEW THE AD
 Good news for third wheels on Valentine’s Day. We're offering 4 tyres for the price of 3. So no one will feel left out. Agency : Clemenger BBDO, Sydney VIEW THE AD
 According to recent reports, a divorce takes place every hour in Dhaka city. In the last decade, the divorce rate has increased by a massive 34% throughout the country, according to the Bangladesh Bureau of Statistics (BBS). Some of the most common reasons stem from an inability to maintaining a conjugal life, drug addiction, extra marital affairs, incurable diseases, physical assault, dowry, premature marriage and infertility. Yet age old notions about divorce exist widely and very often women, especially, are stigmatised, even today. Somehow, the label of 'divorcee' is a social red flag, a mark one can’t remove. GrameenPhone is the largest telecom company in Bangladesh VIEW THE SPOT
 The films from Saatchi & Saatchi Arachnid are targeted at grass roots Malays in Malaysia, engaging them in the manner they respond most positively to: simple comedy. We found a way to merge the Kimball brand name with the Malay word 'boleh', which means 'can' or 'can be done', to create a new word, 'Kimball-leh'. The films revolve around slices of life of our target audience to show how we can elevate meals/food with Kimball sauces. VIEW THE HUSBAND SPOT VIEW THE COOKING SPOT VIEW THE MOTHER IN LAW SPOT
 This Valentine's Day, as lovers everywhere proclaim their sentiments for one another, KFC's Colonel Sanders will be declaring his steadfast affection for his first love, chicken. Earlier this month, the infamous spokesman announced the addition of a 'Beef Bucket' to the chain's poultry-heavy menu (Facebook post, Twitter post). Beef, you say?! Agency: Sid Lee Paris VIEW THE SPOT
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This valentine, Belgians showed their lover true emotions, with a fresh emoji. Supermarket chain Lidl via BBDO, Brussels, inspired them with a unique new packaging for bananas, peaches and eggplants, the most commonly used love emojis. They were presented in "message boxes", ideal for a Valentine message. 
FullSIX have created these ads for Young Lions, Portugal
Anniversary campaign for Villa Dog PetShop & Hotel, communicating the true benefit of these 2 years to dog owners. Agency: Capim.AG
De Cabron's chipotle pepper is a stronger pepper made with jalapenos. Just a drop of it will burn all the boredom of your day away. Agency: Fullpack
To taste Galaxy is to transcend the humdrum, and escape to a world of pure rapture. It’s better described with pictures than with words and to achieve that we tapped into the “accidental Renaissance” moments of everyday 21st century life.
Publicis South Africa latest for McDonalds 
