Rainger & Rolfe has launched a new radio campaign for AA Smartfuel.


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The pressure parents feel when it comes to letting their underage teens have alcohol is the subject of this campaign. In it, we find unlikely spokespeople in the children themselves. They ask their parents, to be parents. Because ultimately when they ask their parents for alcohol, they 'need them to say no'.
Agency: 303 MullenLowe

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Debenhams is launching its 2018 Christmas campaign via Mother, London, with a concept that champions the success of thoughtful gift givers alongside the strapline ‘do a bit of you know you did good’. The campaign is the evolution of the playful and proud ‘do a bit of Debenhams’ platform which launched in September celebrating the unapologetic joy of shopping. The campaign will run across all channels including TV, digital, social media and print to support the department store’s premium gifting offer. Instore Christmas markets will also provide gift givers with a more exciting festive shopping experience where they can curate their choice of gifts for a loved one.

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NRMA Insurance has released the next instalment of its annual Christmas campaign, asking drivers to take extra care on our roads during the most hectic time of the year via The Monkeys, part of Accenture Interactive.

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Essity, a global hygiene and health company, has launched a campaign for the Zewa brand in Hungary to question gender roles when it comes to household hygiene tasks and the impact it has on family life and the future of children. Zewa is an international brand with a range of products including toilet paper, household towels and tissues. The campaign, created by Publicis London in partnership with Publicis Hungary, showcases an 'Unfair Race' featuring girls and boys. 'The Unfair Race' suggests the impact of this unequal division of household tasks and discusses with the boys and girls how they feel about it. As ever, their honesty highlights the issue and gets parents to think about the impact of the example they set at home.

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Cinema ads have a captive audience but as we all know, the rise of smartphones and social content is our main competition for attention in the up-front ad breaks. So we served up our own social content on a giant phone screen with a powerful message that everyone is currently talking about.
Throughout Australia, people have strong opinions about banks. So, to leverage the new ‘bank less’ creative platform for Bankwest, we hijacked the social conversation people were having. To do this, we overlayed negative footage of comments about banks with animated faces sarcastically saying positive comments about banks. Agency: UNION produced by The Brand Agency

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To promote its home internet offerings, du teamed up with agency TBWARAAD and production house Good People with a haunting approach to Halloween. Poking fun at typical horror movie clichés, the ads reveal what could happen if you choose to go out on Halloween. For decades, horror and thriller movies have instilled fear in our minds that Halloween is a time when murderers and monsters lurk outside. But why put yourself at risk, when you can stay safe and indulge in du Home’s Premium TV, High-speed Internet and Unlimited Internet Calls? Directed by Samir Syriani, the campaign’s two films (launched on the brand’s YouTube channel on Halloween) depict the scenarios of two different protagonists; a writer and a housewife, who both made the unfortunate choice of leaving the comfort and safety of their homes on Halloween night.

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KFC is the UK’s chicken champion. Whilst the nation may get distracted with other poultry on the upcoming big day, KFC uses the festive period to remind the Great British public that chicken is on offer for the other 364 days of the year. Turkey can have its 24 hours in the spotlight. But it is strictly time-limited to that one day a year. Christmas may be for turkey, but chicken rules the roost, year-round. Mother, London launched this epic KFC Christmas campaign. Featuring timely and pointed activity online, in press and outdoor media, plus a cinematic feast on TV and cinema. At the heart of it all is KFC’s unwavering belief that chicken is better than turkey - let’s be honest, given the choice, we all know which we’d prefer on our plate: dry and bland turkey or delicious KFC?

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FCB Johannesburg has released this stylish "Make an Entrance Every Time" spot for the Toyota Aygo.

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Minecraft is more than a game. It’s a wide-open world full of action and adventure that inspires a community of players to build and explore. With such an active and collaborative community, Minecraft developers take pride in continually tweaking, updating, and evolving the world and biomes in the game to give players something to get excited about. To announce that Minecraft will be adding two of the most beloved animals in the world, cats and pandas, into the game this Christmas as the first part of a game update coming to Minecraft, 215 McCann is working with Minecraft to tell the untold story of 'Cats and Pandas' on the smallest of scales. Well, the Pandas are new. And most of the cats are new, but some basic cats were in the game previously but only available once a player tamed an ocelot. And these new cats are awesome.

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For its Christmas ad this year, Barbour has retold the classic story of The Snowman, which celebrates its 40th anniversary this year. The perennial favourite was created by author and illustrator Raymond Briggs with the well-known and well-loved score by Howard Blake, who is published by Music Sales Creative. 'Maybe Just Maybe' was directed by Iconoclast's Roland Kennedy, with creative by The Corner. It follows the narrative of little Edie and her quest to meet The Snowman.

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Visa has launched its debut UK Christmas TV advert, made together with Saatchi & Saatchi London, turning the spotlight on the real shopkeepers who are the heroes of Britain’s high streets. Visa's Christmas TV advert features nine real shopkeepers - including a butcher, baker, bookseller and a florist - singing along to Mariah Carey’s All I Want For Christmas Is You and inviting the nation to visit the high street this Christmas. The campaign will also celebrate 100 independent retailers nationwide with personalised adverts on billboards in prime local locations and geo-targeted ads on social media - spotlighting their businesses in the run-up to Christmas.

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Iceland Foods had planned to air the Greenpeace "Rang-tan" as this year's Christmas campaign, but the commercial was banned by the regulatory body in the UK for being too political. The spot originally ran online in August as a campaign for WWF but since being adopted by Iceland the commercial has set the internet alight with more than 100,000 original posts on Twitter and global mainstream coverage of their commercial. Agency: Mother London

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Just Eat is launching the next phase of its Magical World of Just Eat communications platform, with a 60-second spot by Karmarama and Biscuit Filmworks. Under the tagline "Delivering for the Nation," the advert celebrates the service Just Eat offers to people across the nation, connecting them with their favourite meals from local independent takeaways and popular high street restaurants. The squad are on a mission, tirelessly flying through the skies from Edinburgh to Enfield and beyond delivering the nation’s favourite dishes, which are being conjured up by Just Eat’s magic makers - its 29,000 restaurant partners - in kitchens across the UK.

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Havas New York has launched its 2018 Christmas campaign for Barnes & Noble. The integrated holiday campaign launched November 9th in cinema and November 12th on cable television in the US that takes a differentiated storytelling approach to reach customers this shopping season. Barnes & Noble and Havas worked together to create the series of national TV spots, and a series of videos that highlight its captivating stories, diverse merchandise and community of booksellers and customers who make Barnes & Nobles a unique place to shop, explore and hang out.

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In a bright and fantastic animation by Lucky Post’s Seth Olson, a man reflects on his journey away from hostile territory, through the painful swamps of reflection and onto greener pastures ahead. The spot was created to share the healing power of counseling through a man who has reclaimed his life with a A New Day. A New Experience. A New Beginning. Designed with grinding gears and sputtering mechanics by audio engineer Scottie Richardson and reflective, whimsical music by asche&spencer, Olson crafted the piece as a catharsis, based on experience, and is being released as digital short for Cary Scott Counseling.

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Christmas is this friendly and warm moment, when young and old enjoy to gather around a good meal and offer presents to those they love. However, when some are impatient to these moments, others fear to open their gifts. In this new film, PayPal stages a teenager unenthusiastic to see her uncle again and to unwrap his present. This uncle who always a little too much in her eyes. This uncle who wears the same sweater every year for Christmas. This uncle who always tells the same jokes. This uncle who always makes the wrong gift…But this year, she could be surprised, thanks to Paypal! Agency: Buzzman, Paris.

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Popular French online shoe brand Sarenza have launched a new digital campaign conceived by Serviceplan France to introduce the ‘Boots 2018’ collection. The Sarenza ‘Boots 2018’ digital campaign is based around two films (15 "& 20") which unravel the mystery about what makes dogs pull frantically on their leads, or pounce on passers-by in the street. There can only be one explanation, that the unfashionable shoes of their owners are harming their image. Sarenza, one of the most popular brand amongst French shoe-lovers, suggests trying out its new collection of boots so that dogs can once more feel proud alongside their owners. The new campaign is the 9th digital activation since Sarenza awarded the account to Serviceplan France a year ago. The films were directed by Manu Cuesta, and produced by Trinity Films (Serviceplan France), with creative direction from Fabien Teichner & Dimitri Guerassimov, Joint CCO’s and Partners of Serviceplan France, and the digital creative director was Mathieu Membré.

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In a category often diluted with stories of mateship, Asahi Super Dry needed to create a new wave of energy to break through to premium beer drinkers in its latest campaign, 'Enter Asahi'. In collaboration with both Asahi Beverages in Australia and Asahi Breweries in Japan, The Monkeys, part of Accenture Interactive, created the campaign. Leveraging the brand's Japanese provenance in ways that feel authentic but more importantly, interesting, surprising and mysterious, 'Enter Asahi' aims to tap in to consumers' appreciation for discovery and exploration. Directed by Marco Prestini from In The Thicket, the film takes audiences on a journey where imagination is not bound by reality. A world of giant squids, robot geisha, fierce warriors and loyal salary men.

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Mike Diva’s wild imaginings have been brought to life for Off The Air’s new episode: Sound. Adult Swim’s Off The Air is known for its showcase of surreal footage - as Mike’s “PreBirth” affirms - arranged around a single theme and blended into a continuous presentation. Produced by Lord Danger, “PreBirth” was spawned on a desert dry lake bed while thunderstorms threatened aliens and crew alike. Mike Diva’s boundary-pushing creations lean into the unexpected, ridiculous and otherworldly - the stuff of dreams and nightmares that define Off The Air.

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Rethink is a fearlessly independent Canadian agency. For 20 years, we've survived getting swallowed by holding companies and we never want to be acquired. This year, we've taking things a notch further by putting our money where our mouth is and betting against the stocks of agency holding companies.

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Day One Agency, New York has launched this new holiday campaign for Oculus Go's titled “See It in VR,” which stars Jonah Hill, Adam Levine, Behati Prinsloo, Leslie Jones, Awkwafina and Wiz Khalifa. The campaign reflects the brand's larger focus on championing Oculus Go as an all-in-one entertainment destination for people who love shows, movies, music and sports.

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This tribute of a campaign celebrates the creative genius of the legendary comic book writer, publisher and the editor-in-chief of Marvel Comics, Stan Lee, on his passing.
BlackSheep.Works, Kashmir's exclusive strategic and creative advertising agency pays its tributes to Stan for keeping the curious kid alive inside us through his adventurous comics, which is necessary for a creative enterprise to fight the evils of mediocrity.

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After launching table service and door-to-door delivery, McDonald's France is now hitting the road for its latest campaign. Developed by TBWAParis, the ads are composed of a series of pictures reminding us that the humble drive through is a small moment of happiness in a sometimes stressful life. This campaign is based on the insight that after a bad day or a long journey, going through McDrive can feel like a moment of comfort that'll give you your smile back.

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We know that the advertising of Burger King is characterized by being aggressive against the competition, in this case we wanted to make a "union" of Burger King and its competition, where McDonald's give the fun of their happy meals and Burger King its authentic flavor of grill. Agency: Brother Escela de Creativos, Bogota

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Every Christmas one unexpected guest turns up, and every Christmas we welcome them in with open arms... it would be un-Australian not to. In BMF, Sydney's new Christmas campaign for ALDI, a most unexpected guest turns up in the most unexpected place. The new campaign launched with unbranded teasers for TV and across all channels including TV, Online Video, Social, Website, Weekly Catalogue, Digital Display, In Store POS, Radio, Outdoor, and Press.

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NRMA Insurance has released the next instalment of its annual Christmas campaign, asking drivers to take extra care on our roads during the most hectic time of the year via The Monkeys, part of Accenture Interactive.

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NGN.agency have created these ads for Bonduelle

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Pedestrians cross the street anywhere, thinking there's no danger. So to raise awareness on this issue LG2, Quebec and SAAQ launched "Bone vs Steel."

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Spirit Entertainment and HMV have launched a content push to promote the release of the new John Bishop DVD, Winging It – Live. The initiative was created in partnership with content and partnerships agency Jump, with media planning and buying by Target Media, both part of Havas Group Media. Working with Bishop himself, as well as key retail partner HMV, Jump chose not to deploy the campaign budget on a traditional TV spot – instead, developing a humorous 60-second film which aired as part of John Bishop’s appearance on the Jonathan Ross Show on Saturday night. The skit shows Bishop undercover and in disguise, attempting to sell his own DVDs to members of the public in HMV in Oxford Street.

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KFC is the UK’s chicken champion. Whilst the nation may get distracted with other poultry on the upcoming big day, KFC uses the festive period to remind the Great British public that chicken is on offer for the other 364 days of the year. Turkey can have its 24 hours in the spotlight. But it is strictly time-limited to that one day a year. Christmas may be for turkey, but chicken rules the roost, year-round. Mother, London launched this epic KFC Christmas campaign. Featuring timely and pointed activity online, in press and outdoor media, plus a cinematic feast on TV and cinema. At the heart of it all is KFC’s unwavering belief that chicken is better than turkey - let’s be honest, given the choice, we all know which we’d prefer on our plate: dry and bland turkey or delicious KFC?

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Our challenge was to transform the 300-year-old Institution of the Orchestra with technology.
Our experience was to create and experience where musical and visual stimuli merge as one.
The orchestra is traditionally for aural enjoyment, but we made it a multi-sensory experience where the music can be "touched" and "seen", making use of the entire concert venue.
If Bach were alive, imagine what he would compose visually.


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Non-Violence breaks its ten-year silence in Swedish advertising by pointing a ten-meter revolver at the central square of Stockholm from city’s most prominent interactive Billboard. Created and produced by ACNE, the campaign is an appeal for action: Want to see change? Donate to 123 59 04 933. With each donation made via mobile phone, the contributor will witness, in real-time, the revolver’s nozzle twist into a knot and transform into the iconic Non-Violence logo created by Carl Fredrik Reuterswärd. ACNE wanted to shed light on the invaluable local and global work of Non-Violence to inspire, motivate and engage young people to resolve conflict in a non-violent way while reminding passersby that programs initiatives are only made possible through donations.

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Iconic Australian retailer, Myer, has today announced the arrival of Naughty or Nice Baubles for sale at Myer stores around Australia. The baubles, developed by Clemenger BBDO Melbourne, are the centerpiece of this year’s Myer Christmas campaign. A "Naughty or Nice Bauble" is no ordinary Christmas decoration, instead it lets you and your family know whether you’re on Santa’s naughty or nice list. Using a little tech, and some Christmas magic from the North Pole, the bauble glows green if you’ve been good and red if you’ve been…well…not so good.

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As football teams vie for the MLS Cup, one Atlanta United partner is helping fans make some noise. Now fans across Atlanta have a new way to cheer on Atlanta’s favourite team: The Chant Generator. This social tool allows fans to create their own game day chants to cheer on the home team, or trash talk whoever Atlanta happens to be playing that day. Fans have already created chants for previous matches against Salt Lake City, Chicago, New England and Toronto. Built by true Atlanta fans at BBDO Atlanta, and powered by local Atlanta sponsor, Old 4th Distillery, the Chant Generator is focused on a championship win for 2018, but already looking ahead to next season.

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November 11, 1920. In the aftermath of the First World War, for both Paris and London, the burial of an Unknown Soldier embodied the memory of all deceased soldiers. Anonymity guaranteed everyone's heroism and allowed families to grieve. To mark the Centenary of the Armistice, the Historial of the Great War of Péronne and the creative boutique agency FF Paris are bringing to life a collaborative digital project entitled "Le Visage Inconnu" (The Unknown Face).

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Christmas has started at Bouygues Telecom who are once again marking the arrival of the festive season with a heartwarming Xmas-advert. The loving father in this little film is a man with some groovy moves... The story illustrates how with Bouygues Telecom, a brand new smartphone under the tree is more than just a new piece of technology, it can also be the beginning of new beautiful stories, making generations meet. The film which was launched on French TV yesterday was directed by Martin Werner (Henry) and set to "Come and get your Love" by Redbone which fans will recognize from the epic “Guardians of the Galaxy”- intro scene. Agency: BETC, Paris

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Football is all about having heroes. It’s about seeing those heroes perform on the pitch and deliver something magical every game. But so many of us look overseas for heroes when then they are being made right here in our back yard. Australia more than delivers its fair share of football heroes and the A-League and W-League consistently produces world class players - Sam Kerr is one of the biggest football stars in the world and nominated for FIFA player of the year, Riley McGree’s scorpion kick was in contention for goal of the year and many of the A-Leagues biggest stars like Arzani and Rogic are now playing in the world’s biggest leagues. Agency: Saatchi & Saatchi, Sydney


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In October, Tim Hortons and their agency Zulu Alpha Kilo shared the story of the Ice Lions, Kenya’s only hockey team. Tim Hortons flew 12 members of the senior Ice Lions team to Canada, they had never had the opportunity to play against another team. After dressing in brand new CCM hockey equipment and personalized jerseys, the team was joined by some surprise teammates -– National Hockey League stars Sidney Crosby and Nathan MacKinnon. The video quickly went viral in Canada, the U.S. and around the world in countries including the UK, Spain, Germany, Kenya and Russia. Canadians wanted to know more about the team and how they could help support hockey in Kenya. In response to the overwhelming interest, Tim Hortons partnered with Sportsnet to air a special 20-minute documentary on November 7th following the Pittsburgh Penguins vs. Washington Capitals game.

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Y&R Brazil, with support of ABAP (Brazilian Association of Advertising Agencies), created a campaign to support the Federal Public Prosecutor of São Paulo (MPF/SP) regarding the disclosure of the Law 12.845/2013, which provides for the mandatory and full support to victims of sexual assault. The main objective of the law is to ensure that hospitals provide to victims of sexual violence an emergency, full, multidisciplinary free service.


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