 This week's guest judge is Jen Speirs, chief creative officer, Droga5, part of Accenture Song, Dublin. Well this is a bit lucky - getting to judge Bestads in Super Bowl week. Righto... Winner: Coors Light ' Case of the Mondays'. The sloths have it for me. Funny because, well, sloths. Nay, human-sized sloths. But also the craft is so good - just watching it makes me literally feel lethargic, in the absolute best way. The slow speed chase is a classic. But then the dropped catch at the end... chef's kiss.
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 Leading buy-now-pay-later (BNPL) platform Afterpay has unveiled the second phase of its latest brand campaign ‘Own It’. This bold brand platform is designed to celebrate and empower a new generation of financially savvy Australians who are redefining modern payment solutions. VIEW THE SPOT
 Brittany Ferries has launched a bold new creative platform, ‘Uncommon Holidays’, across the UK, Ireland, France, and Spain. It celebrates the rare, quirky, and unforgettable holiday experiences that set its journeys apart. VIEW THE SPOT
 Nothing says "LOVE" like having a duck on Valentine's Day. So, this radio ad tells lovers everywhere to put their skates on, head for the supermarket, and ensure a romantic epicurean interlude is had by all. PLAY THE SPOT
 Australia loves a 'classic'. Turning down the volume to find a car park? Classic. Getting a '2025 Premiers' tattoo in March? Classic. Watching someone from Sydney try a hook turn? Classic. A delicious Drummie on a hot summer's day? Also, Classic. Since 1963, Drumstick has been a classic part of Australiana, still to this day holding the title as our 'no.1 cone'. And to embrace the fact, Drumstick has kicked off 2025 with a new brand platform. Classic. VIEW THE SPOT
 "BYD: The First Electrics" is a high-impact institutional campaign that positions BYD as the global leader in electric vehicle sales, highlighting its innovation, sustainability, and technological superiority. The spot showcases a dynamic visual narrative, blending breathtaking urban and natural landscapes with state-of-the-art CGI effects that project a future powered by BYD’s cutting-edge electric mobility. Aerial drone shots emphasize the power, fluidity, and efficiency of BYD vehicles, reinforcing their role in transforming the industry. The campaign integrates artificial intelligence for personalized storytelling, tailoring messages to different global markets. With a futuristic tone and an emotional appeal, this ad establishes BYD as the undisputed frontrunner in the electric revolution, inspiring a new era of mobility. VIEW THE SPOT
 BACKGROUND: Alzheimer's disease, a devastating neurodegenerative condition, poses a growing threat. The Spanish Society of Neurology (SEN) projects a staggering 3.2 million cases in Spain by 2050.However, public awareness remains limited. While memory loss is widely recognized, other crucial symptoms often go unnoticed. These include disorientation, confusion, changes in personality and behavior, difficulty with problem-solving, and even delusions. Early detection of these lesser-known symptoms is critical for effective management and improved quality of life for those affected. Therefore, it is essential to increase awareness and education about these symptoms to combat the growing impact of this devastating disease. VIEW THE CONCEPT
 Hyundai vehicles on a Hyundai Xcient Hydrogen EV truck were decked out in Amazon’s iconic “Add to Cart” logo to remind drivers on the 405 freeway in Orange County that you can now buy a Hyundai on Amazon. VIEW OUTDOOR
 World Cancer Day is an important date for raising awareness of this disease that affects millions of people around the world. In this context, the SER Foundation stands out for its moral commitment to informing women about the risks of cancer and the importance of early detection. VIEW THE AD
 While the festivities are marked by cheer and communal gatherings, most elderly people celebrate Christmas alone. People need to be reminded of the joy of sharing, especially with the aged and vulnerable. Sunrice, therefore, extended the 'Share the Table campaign' with this emotive advert that showcases how kindness is universal. It is embodied by children and Charlie, the lovely neighbourhood dog, Ziggy. VIEW THE SPOT
 Indonesians love horror—it’s in their DNA. And with the heat there, it sometimes feels like a nightmare. That’s why we’re unleashing Lifebuoy Freshness, a cooling sensation so intense, it possesses you for 12 hours straight. Under the concept “Get Possessed by Freshness,” this campaign taps into Indonesia’s horror obsession, delivering a spine-chilling freshness that won’t let go. VIEW THE SPOT
 With more style inside, and more power out, you can chuck more in the new GWM Cannon. VIEW THE SPOT
 “Baby, I compare it to kiss from a lime, on the bay. Ooh, the more I think of it, it’s strange I’m a seal, yeah. My flippers can’t hold Mt Dew It slips right on through, what a shame. There is so much a seal can tell you, So much he can say. Dew remains, my power, my passion, my flame. VIEW THE SPOT
 Legendary astronaut Buzz Aldrin and the iconic Test Man conquer dead zones with the power of the Verizon Network and satellite. Can you text me now? Good! VIEW THE SPOT
 Tesco is launching a new food campaign by BBH, tapping into the significance of food to our daily lives. From cracking the perfect boiled egg with its gooey golden egg yolk to the satisfying crunch of biting into sourdough toast smothered in butter, the new ad aptly titled “Its Not A Little Thing. Its Everything. VIEW THE SPOT
 Vital Farms, a Certified B Corporation that offers a range of ethically produced foods nationwide, today announced the launch of a new brand campaign titled 'Good Eggs. No Shortcuts.' that celebrates the brand’s commitment to delivering on its purpose to improve the lives of people, animals, and the planet through food. Developed in partnership with GUT Miami, 'Good Eggs. VIEW THE SPOT
 Finding yourself in a showdown over the last packet of SKYN condoms on Valentine's Day, could quite possibly qualify as a romantic nightmare. Yet, the condom brand's latest campaign takes the humorous approach to this awkward predicament while tapping into the Japanese cultural concept of Honne to Tatemae - which refers to the parallel between one's true feelings (honne) and socially appropriate behaviour (tatemae). VIEW THE SPOT
 In 1980, Terry Fox’s Marathon of Hope united Canadians in a country-wide movement to end cancer. Forty-five years later, the Terry Fox Foundation and Research Institute are uniting Canada’s top minds in cancer research to help end cancer as we know it through the Marathon of Hope Cancer Centres Network (MOHCCN). This innovative network marks a new era for cancer research, that is reflected today in the new joint brand platform called 'Finish It.' VIEW THE SPOT
 Tiger Woods and Sun Day Red, in partnership with AKQA, have launched a new campaign today, “From His Game to Yours,” to support and celebrate the initial launch of the brand's 2025 Spring/Summer collection. This film pays homage to the importance of apparel performance on the golf course and features Tiger in his element, VIEW THE SPOT
 There's plenty of furniture in the sea - from sofas to sectionals, to tables that grow, to mattresses made for everyone. And if you’ve ever been furniture foraging yourself, you know finding that perfect match is daunting to say the least. But in their new campaign 'The One,' Havertys is sweeping people everywhere off their feet. (Figuratively speaking, of course. Unless you’re on the hunt for a tall, dark recliner). VIEW THE SPOT
 Uber Eats launches its new brand platform for the UK, ‘When You’ve Done Enough, Uber Eats,’ which celebrates moments of often-needed relaxation and downtime delivered by Uber Eats. The first in a series of films goes live today to showcase iconic figures entertainingly embracing their downtime. ‘Evil’d Enough’ stars Academy Award-winner Javier Bardem, who is well known for playing malevolent characters during his acting career. The new TV commercial is directed by Emmy Award-winning filmmaker David Shane, and produced through O Positive. VIEW THE SPOT
 Tito’s is defying the category with no spokesperson at all, but rather an iconic bar cart that is designed to show up in all the right moments. The campaign builds upon last year’s official introduction of The Spokescart, and shows off four new occasions for when the good gets great. You can check out the four spots below that are running on social, CTV and OLV this year. VIEW THE 4 SPOTS
 There's a date to eat your food by. And now there's a date to check your boobs by.Research shows 86% of Irish shoppers regularly check food product dates, with this behaviour more common among women and those aged 45–54. Meanwhile, only 35% of women are self-checking regularly for breast cancer. VIEW 2 OUTDOORS
 Tesco is launching a new food campaign by BBH, tapping into the significance of food to our daily lives. From cracking the perfect boiled egg with its gooey golden egg yolk to the satisfying crunch of biting into sourdough toast smothered in butter, the new ad aptly titled “Its Not A Little Thing. Its Everything. highlights the emotional impact of food, celebrating the intricate details that make every dish and every meal special. The new TV ad, which retires the iconic Food Love Stories campaign that previously ran for seven years, uses a series of vignettes to convey how food helps us express everything from gratitude to apologies, bringing people together and showing how delicious food makes all the difference. VIEW 2 OUTDOORS
 With only three days to go until transfer deadline day, Guinness, the Official Beer and Guinness 0.0 the Official Non-Alcoholic Beer of the Premier League, is giving football fans in Ireland the chance to #TransferThatPint and make their own game-changing switch before the window closes. Guinness is calling upon fans of the beautiful game to upgrade their at-home matchday ritual by swapping their out-of-shape glassware to be in with a chance of winning a limited-edition Guinness x Waterford crystal pint glass. VIEW THE CONCEPTVIEW THE AD
 British retailer Sweaty Betty, in collaboration with creative agency House 337, launches its first global campaign today. The campaign brings the brand’s ethos of “fitness that fits you” to life through a comprehensive 360-degree approach. Spanning film, out-of-home (OOH) advertising, social media, in-store activations, website content, email marketing, and press, the campaign aims to make Sweaty Betty stand out in the increasingly competitive athleisure market. VIEW THE SPOT
 GoDaddy debuted its Super Bowl commercial today, featuring GoDaddy Airo and two-time EMMY award-nominated actor Walton Goggins. The ad, titled 'Act Like You Know,' showcases how GoDaddy Airo brings small business ideas like Walton Goggins Goggle Glasses to life through AI, giving entrepreneurs the tools to look and feel like they know what they’re doing. VIEW THE SPOT
 Disney+ has launched their big game 2025 commmercial starring all your favourites from shows including The Bear, Star Wars, Frozen, Only Murders in the Building, Marvel and mmore VIEW THE SPOT
 The Foundation to Combat Antisemitism (FCAS) is launching its second-ever Super Bowl campaign - 'No Reason to Hate'. The campaign emphasises that when we break down the reasons behind hate, they are not only disturbing, but they are also, often, frankly stupid. With football legend Tom Brady and cultural icon Snoop Dogg leading the charge, VIEW THE SPOT
 Every year during The Big Game, Canadian football fans devour over 80 million hot wings. With hot sauces like “Pain,” “Death,” and “Insanity,” that’s a lot of scorched mouths. This year, VIEW THE SPOT
 HexClad, the most innovative kitchenware brand in the world, today unveiled 'Unidentified Frying Object', its first-ever Super Bowl commercial that will air during the big game on February 9th. The historic :30 second spot stars culinary icon and HexClad partner Gordon Ramsay, who showcases the brand's 'out-of-this-world' technology alongside a surprise cameo appearance by actor and comedian Pete Davidson in an intergalactic kitchen escapade. The 'Unidentified Frying Object' ad marks another milestone in HexClad's meteoric rise as a category disruptor and direct-to-consumer maverick. Set in Area 51's high-tech test kitchen, this ground breaking campaign blends culinary mastery with sci-fi intrigue, following a classified mission that reveals HexClad's hybrid technology VIEW THE SPOT
 NERDS candy is back at the Big Game in 2025, and ready to take viewers on another multisensorial experience to ‘unleash their senses’, highlighting the fan-favourite NERDS Gummy Clusters candy. VIEW THE SPOT
 Beauty brand Dove is back at the Big Game with a new ad to raise awareness of the impact negative body talk can have on girls in sports. Inspired by the findings that nearly half of girls who drop out of sports are criticized for their body type, Dove's 30-second spot will air during the fourth quarter, with an important message about boosting body confidence in young athletes. VIEW THE SPOT
 Little Caesars, the third-largest pizza chain in the world and the Official Pizza Sponsor of the NFL, is featuring a breakthrough ad in Super Bowl LIX starring Emmy winner Eugene Levy and showcasing the all-new Bacon & Cheese Crazy Puffs VIEW THE SPOT
 A love for Stella? Fancy footwork? Beckham's met his match and his name is Other David. VIEW THE SPOT
 Kroger is harnessing the spotlight of The Big Game to launch a new campaign that raises awareness around childhood hunger with their impactful new ad titled 'Silence Hunger.' Supporting its signature Zero Hunger | Zero Waste impact plan, the ad features the beloved Kroger characters, the 'Krojis,' while shedding light on a sobering truth: VIEW THE SPOT
 Lay’s is returning to the Super Bowl stage with a heartwarming spotlight on the potato farmers behind the brand’s iconic potato chips. Airing during the third quarter of the game, “The Little Farmer” gives viewers a unique window into the journey and the people behind every bag of Lay’s. VIEW THE SPOT
 A little foam = a whole lotta of fun! Coffee mate is throwing the biggest foam party of the year as it introduces its debut Big Game ad, delivering a musical flavour of energetic and over-the-top fun that will delight the eyes, ears and tastebuds of fans everywhere. Unlike anything you’ve seen before, the ad brings to life the full sensory experience of what happens when Coffee mate® Cold Foam Creamer first hits your tongue. VIEW THE SPOT
 Squarespace, the design-driven platform helping entrepreneurs build brands and businesses online, has unveiled its 11th Super Bowl campaign starring acclaimed actor Barry Keoghan. The 30-second spot, titled ‘A Tale As Old As Websites’, will air between the first and second quarters of Super Bowl LIX on February 9th, 2025. As a pioneer of modern websites, Squarespace has played a defining role in shaping how people bring their businesses to life online VIEW THE SPOT
 With one of the most iconic moustached mascots in the game (looking at you, Mr. P), Pringles knows moustaches are so much more than a facial feature. They're a statement-maker – for those who have them, admire them, or just love the iconic ones on the Pringles cans. VIEW THE SPOT
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