.jpg "upload/KarenShort (1).jpg") This week's guest judge is Karen Land Short, group creative director, Droga5, New York. Look out for Karen's review of this week's best ads, which will be posted here around midnight, tonight Monday, New York time.
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 To honour the 6th remembrance of the Sandy Hook School shooting, Sandy Hook Promise has launched its latest PSA, 'Point of View'. Created by BBDO New York and directed by Rupert Sanders, the chilling video highlights how often a shooter goes unnoticed until it’s too late. VIEW THE SPOT
 New Zealand born Director based in the United Arab Emirates Rory McLoughlin teamed up with Brisbane based DOP & also kiwi born Apirana Ipo to create this this is a high energy promotional film for the ADNOC Abu Dhabi Marathon. It features cameos of senior members of leadership from the UAE including Minister of State & ADNOC's CEO H.E. Dr. Sultan Ahmed Al Jaber. This is quite a big deal of a film to feature such VVIPs in such a film as the region is mainly conservative in it's film making and culture. Agency: All About Brands VIEW THE SPOT
 Being a baby is fantastic. Eat, play, sleep, repeat. Nothing seems to be an issue and thanks to New Tiny Tots Nappies, neither is a wet nappy. This ad highlights that when a baby “has to go”, they have to go. When nature calls, answer with a nappy that stays dry for up to 12 hours. Agency: King James Group VIEW THE SPOT
 The Internet Remembers is a campaign developed to encourage young Australian drinkers to adopt a responsible attitude towards alcohol. The campaign takes the form of an interactive AR gallery revealing the most "unsophisticated" moments from the internet coming back to life. The campaign launches via a public art exhibition consisting of five stone plinths touring multiple nightlife destinations, with each plinth containing a surprising augmented reality experience. Once the digital experience is activated, a bronze statue depicting an embarrassing drunken situation appears on the mobile screen, with a voiceover narrating the story - much like those that feature in art galleries across the globe. The campaign serves as a reminder to young drinkers that once their drunken antics are uploaded online they are there for ever. For their hangover may only last a day but their reputation could be ruined for ever. VIEW THE CONCEPT VIEW ANNA'S ART PROFILE VIDEO VIEW THE ANNA OUTDOOR VIEW THE EDDIE OUTDOOR VIEW THE JOSH OUTDOOR VIEW THE PETE OUTDOOR
 Our director said this film worked best in 100 sec. version instead of 45 sec., so we changed the media plan ;-) Turns out he was absolutely right ! We are very proud to present this new commercial from dutch director Rogier Hesp, camera by David Doom, casting main actors by Lesley Beastall (UK) This TVC was shot for EG, Belgian market leader in generic pharmaceutical products Agency: Dentsu VIEW THE SPOT
 In Germany, various McDonald’s restaurants are just a few steps away from subway stations. To take advantage of this and get consumers on the go, Leo Burnett/Thjnk developed an OOH/CLP campaign that uses the city’s subway maps and smartly mix them with McDonald’s products, resulting in a collection of attention-grabbing pieces. VIEW KARLSPLATZ OUTDOORVIEW OSTKREUZE OUTDOORVIEW CENTRAL OUTDOOR
 With Christmas around the corner and the school holidays upon us, kids up and down the country will be on their best behaviour to make sure they end up on Santa's 'nice list'. This year, parents have a new tool to help their kids make sure their behaviour is on track, the Spark Naughty or Nice Report website, developed by Colenso BBDO. VIEW THE CONCEPT
 Isobar Australia has partnered with Foot Locker Asia Pacific to celebrate the 20th anniversary drop of the Nike Air Max Plus. Better known as the 'TN' or 'Tuned', The Nike Air Max Plus remains one of the boldest, most polarising sneakers Nike has ever released, inspiring a cult following to this day. To hype the 20th anniversary re-release of the silhouette's original colourways, Foot Locker are inviting their fragmented audience of 'sneakerheads' across Australia and New Zealand to 'Tune the Tuned' and design their ideal sneaker. VIEW THE CONCEPT
 Kayo, the new multi-sport streaming service, has launched a national campaign via Havas Group agencies Host/Havas, Havas Media, Red Agency, One Green Bean. The campaign aims to educate consumers about what the game changing product is, and the breadth of sports viewers can watch. PLAY THE SPOT
 Countless people have to work Christmas Eve every year, missing out on the feasting, festivities and family time. Uber Eats and Coca-Cola European Partners want to lend a hand so the partnership is introducing a unique offer - families can have homemade meals and a personalized bottle of Coke sent to loved ones who can't share in the fun on Christmas Eve. To promote the operation, Parisian agency Romance created a film about a nightwatchman getting settled in for a long night's work. VIEW THE SPOT
 Bringing the historical context to nowadays, we see that Brazil still is one of the countries with the biggest evidence of domestic violence around the world. That's why we understand the necessities of alerting women about the importance of not hide the aggressions and report it early.The campaign: Know the truth behind the excuses. There is no doubts about the biggest Centro Fashion Fortaleza/s public: the women. VIEW THE BLAME AD VIEW THE DOOR AD VIEW THE CHAIR AD VIEW THE CARPET AD
 For millions of people all over the world, Christmas is all about keeping the old family traditions alive. And not surprisingly, most family traditions are rooted in the kitchen. So what does the festive season look like when a key family member has just passed away? And what about if it’s the one who also just happens to cook the Christmas meal - year in and year out? The new campaign follows in PLUS Supermarket’s (new) tradition of exploring family narratives at Christmas, which started last year with J. Walter Thompson’s campaign showing a co-parenting family during the festive season. VIEW THE SPOT
 Recently in Germany more and more McDonald’s restaurants started to stay open until late/or started to work 24Hours.In order to advertise that, Mcdonald’s launched a new print/OOH starting November/2018. Playing around with clock watch faces as it’s source of inspiration, Leo Burnett /Thjnk achieved a very unique result: displaying a long range of products using only minimalist design, McDonald’s proves once again why every time is a good time to visit their restaurants and enjoy a good Big Mac, Fries or even a McMuffin or a Chocolate Sundae. VIEW THE BIG MAC AD VIEW THE CHILLI AD VIEW THE MC MUFFIN AD VIEW THE FILET O FISH AD VIEW THE MC FRIES AD VIEW THE MC SUNDAE AD
 Sal de Frutas is a product that relieves stomach heaviness and fullness after eating certain foods. Therefore, to express this, we decided to create a campaign of graphic pieces, which we call "micro-food".To achieve this, we built some mini scale models of food based on hand-painted cold porcelain. When we finished creating this artwork, we decided to take a photoshoot where we put the micro-food over a normal size human finger, in this way we show how Sal de Frutas turns regular size food into micro-food easy to digest.It is like this how we simply communicate the RTB of our product. VIEW THE BURGER AD VIEW THE CHICKEN AD VIEW THE MAKING OF AD
 Hungry Jack's has launched it's latest innovation, 'Summer BBQ Whopper', with Japanese YouTube sensation Pikotaro in a comedic parody of "PPAP" (Pen-Pineapple-Apple-Pen) which clocked over 234 million views on the comedian's official YouTube channel. The campaign, developed by Eleven and its content arm BOLT, brings Japanese entertainer back for more pineapple as he dances his way through the 60 second social media video building his imaginary whopper burger. Pikotaro's original music video went viral in 2016, becoming the shortest song ever to enter the Billboard Hot 100, after the incredibly catchy track reached the US charts on 29 October 2016. Two years later,Pikotaro is back with this new hit, showcasing a humourous side of the Hungry Jack's brand, tapping into culture and merging two fan favourites together. VIEW THE SPOT
 PRESENT AN OLD CAR LIKE A TYPICAL NEW CAR IN THE NEW MITSUBISHI MOTORS AD. The new after sale strategy from Mitsubishi Motors lead consumers to take their cars to get maintenance at a Mitsubishi Motors service center. Agency: VMLY&R, Thailand VIEW THE SPOT
 McDonald's outnumbers Burger King in terms of restaurants in the United States by two-to-one. This is great for McDonald's but not so much for FCB New York client Burger King. So, how do you tackle this issue without physically opening more establishments? This cheeky campaign by FCB did exactly that by selling Burger King Whoppers at McDonald's. But that's not it. They cost 1 cent. What's the catch? Well, the newly updated Burger King app includes an order-ahead feature. FCB tweaked the app to geofence McDonald's restaurants so that this 'Whopper Detour' promotion only unlocks when people are within 600 feet of a McDonald's. Burger King is lovin' it right in its biggest competitors face. VIEW THE CONCEPT
 Louise Asparagus and Samuel Leek have suffered through all kinds of taunts since childhood because of their silly vegetable names but now, thanks to Les Recettes Ferme d'Anchin, the soup full of vegetables, they can now be proud. CLM BBDO also incorporated an online element, offering real folks with vegetables in their names the chance to win free soup, and gave a personalized gift box to several influencers with fruit and vegetable-related handles. VIEW THE ASPARAGUS SPOT VIEW THE LEEK SPOT
 DDB Stockholm has created this new Christmas spot for Elkjop VIEW THE SPOT
 To mark World Toilet Day on 19th November, we partnered up with UN-Water to raise awareness and donations through a creative campaign. It may sound funny, but toilets are the most overlooked human right. Every year, over 360,000 children die from preventable diseases cause by poor sanitation. The creative campaign, created by The People, was founded on an untold truth…the global sanitation crisis claims more casualties through illness than any war. VIEW THE ADVIEW OUTDOOR
 Heineken is a sponsor of UEFA. Unfortunately, due to regulatory restrictions, we could not run the brand's SHARE THE DRAMA global campaign. Instead, we launched an ambient titled "DRAMA IN THE LIVINGROOM" with one of the greatest Champions League players of all times – Ronaldinho. The activation offered the fans a chance to host the football star in their own home for a game night. We managed to hijack the conversation and reach a 23% growth in sales with zero ad spend. Agency: g. Conversation VIEW OUTDOOR
 According to the latest UN report, 80.000 women are intentionally killed every year. Out of them, 50% are killed by someone close to them and 35% are killed by their current or former partner. To put these numbers into perspective, that’s 137 women killed worldwide every day. A growth of 11% in just 6 years. And yet no one really cares. Agency: BBR Saatchi & Saatchi, Tel Aviv VIEW THE CONCEPT
 Building on a history of backing people with the nutrition to fuel their ambition, Anchor has revealed its longest partnership with seasoned professional, Santa. Colenso BBDO's latest work for Anchor features Santa in a remote location training for his biggest night of the year. VIEW THE CONCEPT
 'In the Long Run' is a film for the Mercedes-Benz GLE SUV that tells a moving family story with a twist. At a time when we expect instant satisfaction, 'In the Long Run' explores themes of patience, dedication and love through the story of a mother who overcomes every obstacle to achieve her dream. The release of the film coincided with the United Nations' International Day of Persons with Disabilities. The film also recognises that for most people, the SUV is a modern family car, not a vehicle for rugged off-road adventures, as is often shown in traditional SUV spots. Agency: antoni garage VIEW THE SPOT
 In a campaign for Taubmans to launch the new and improved All Weather exterior paint, Naked, together with Symmetry Media, have transported a tiny home 9,000 kilometres across Australia on an epic journey to demonstrate that Taubmans "protects against the forces of nature" VIEW THE SPOT
 Optus has launched the second instalment in its popular network campaign series via 72andSunny, Sydney, announcing a coverage commitment offer to customers who sign up to a new service on selected 24-month handset plans. Brought to life by award-winning Australian director Steve Rogers, the second film in the campaign features well known actor Huw Higginson, who previously starred in the British TV series, The Bill. VIEW THE SPOT
 Toyotathon is back for its 39th year with a holiday spot, created by Saatchi & Saatchi, that showcases a heartwarming homecoming... VIEW THE SPOT
 Advertising agency DCX Growth Accelerator has created a campaign on behalf of budget shoe retailer Payless that aims to dramatically change perceptions of the brand. It documents how Payless created a fake luxury store named “Palessi,” filled it with Payless shoes that normally retail between $19.99 and $39.99 and managed to sell these shoes to fashionistas for prices up to $640. VIEW THE SPOT
 On November 29, Casey House is launching Healing House, the world’s first pop-up HIV spa in Toronto, Canada. A recent study commissioned by Casey House revealed that half of Canadians and almost half of Americans would be nervous to find out they’d come in contact with someone living with HIV/AIDS. Healing House will explore the power of compassion through touch to address the stigma experienced by people living with HIV/AIDS. Agency: Bensimon Byrne, Toronto VIEW JUNE'S HIV EATERY SPOT VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT VIEW THE FOURTH SPOT
 "The “Seminário Empreender” is an anual event on which new alternatives for small business entrepreneurs are presented. It is organized by the newspaper O POVO (Fortaleza, CE, Brazil). This year’s theme was digital culture and the ways to grow, invest and create of this scenario. We tried to break the taboo that the internet is solely a time waster and consumer of the youth’s time. On the contrary, it is a space where they can be entrepreneurs, transforming their favorite website or app projects in financially viable and lucrative sources of income." Agency: Flex And VIEW THE FIRST AD VIEW THE SECOND AD
 In select boutiques throughout the world, the latest technology and traditional calligraphy are coming together to create giant wish lists, thanks to the help of Studio Jean-Marc Gady. As the robot moves back and forth, the text issued from the Montblanc pen it holds, forms a classic holiday image, from snowflakes to ornaments. First unveiled in Barcelona mid-November, the robot can write up to 170 phrases in 8 languages, in a variety of shapes, from snowflakes to ornaments VIEW OUTDOOR
 On December 3, McDonald’s is putting a unique spin on a classic internet icon – the Hamburger Menu – in honor of its inventor, Norm Cox. In the 1980s, Norm Cox changed the Internet forever by simplifying the dropdown menu on websites to create what is now known as the “Hamburger Menu.” As fellow burger lovers, McDonald’s is inviting fans to celebrate Norm’s Hamburger Menu on his birthday, December 3, through a creative activation that will make Internet history. Agency: We Are Unlimited VIEW THE CONCEPT
 The Irish Road Safety Authority's latest large scale Virtual Reality project puts you in the shoes of a drink driver. With four unique storylines, you get to experience the full extent of the agonising consequences of drink driving - from injury to prosecution - but all with the unique luxury of being able to take the headset off. Something you don't get to do if you're caught drink driving in the real world. Shot in 6K with spatial audio, it's a deeply immersive experience, with over 100,000 views on the RSA Shuttle bus travelling across the country, it's also Ireland's most viewed VR ad experience. Agency: BBDO, Dublin VIEW THE CONCEPT
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.jpg "upload/KarenShort (1).jpg")
The softest way to do the hardest job ! 
Box Comunicacao have created these ads for Bretas
A better goodbye for pets expressed in print by LCT, Brasil
Nimble offers people a chance to pay off some life expenses and consequently avoid the stress of putting them off or exploring alternative options. 
'Danny Teaches' is a series of instructional mini web films for small business owners, where Danny DeVito demonstrates the utter simplicity of QuickBooks’ product suite (so simple, they only take 15 seconds to teach). Agency: TBWA/CHIAT/DAY
Simple work for the instax SP3 smartphone printer. Agency: M&C Saatchi, London
Mleite has created these ads for Ibis Budget
