 This week's guest judge is Lavinia Francia, executive creative director at Ogilvy Italy. Look out for Lavinia's review of this week's best ads, which will be posted here around midnight, Monday, Milan time.
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 In developing our new recruitment campaign for the Western Australian Police Force, Gatecrasher interviewed and surveyed well over one hundred officers in the WA Police Force. The access they were given to top officers in the force was quite remarkable. What the agency learned through that process is that while policing requires an amazing diversity of people, there is a powerful unifying truth about the role. That policing is fundamentally about people. This insight is what led to the campaign theme, ‘Police are looking for people like you’. The logistical challenge involved in pulling the campaign together was a testament to the absolute commitment and professionalism of the client marketing team who had to find over 50 officers to appear in the video, not to mention wrangling the vast inventory including helicopters, boats, cars, drones, robots and the TRG Bearcat. VIEW THE SPOT
 Snacks can save lives. Cheil Worldwide Seoul and South Korean convenience store chain GS25 present ‘Lifeguard Snack’, a snack that doubles as lifesaving equipment in water. The campaign aimed to change people’s perceptions of water rescue equipment, helping them realize that any item that floats can help save lives in an emergency. Lifeguard Snack incorporated the color and shape of the rescue buoy used by lifeguards into the package design of chip bags. It comes in bright orange, grips on both sides to be held with both hands, and a hole to put a rope in. Cartoon-like instructions are illustrated on the back of the package so anyone can easily understand how to use the Lifeguard Snack. VIEW 5 OUTDOORS
 Everyone is aware of the dangers of smoking, but that's only the visible harm from cigarette smoke. In reality, the toxins in cigarette smoke that are invisible can remain in the air for 2-5 hours and travel several hundred meters. VIEW OUTDOOR
 Lipton Za isn’t just the average lemon tea; it's got that "Tangy, Sweet, and Fizzy" punch in every sip, refreshing you in one go. Just hearing "Tangy, Sweet, and Fizzy" should make you think of Lipton Za!So, Lipton Za wants to share this Tangy, Sweet, and Fizzy vibe beyond just drinking it. We're creating an online experience where "Tangy, Sweet, and Fizzy" is more than just words—it's a whole mood. VIEW THE CONCEPT
 The hunt for a new place to stay can be triggered by a lot of things. A new life stage. Needing a bigger (or smaller) place. Or it could simply be that you can’t deal with where you’re staying or who you’re currently staying with. Whatever the reason is for looking for a new place to call home, we’ve got a space for you. PLAY THE 3 SPOTS
 Comical ways to ditch invites entertained everyone in this series of films, created via GIGIL Philippines, as one can no longer use GrabCar as an excuse for not showing up. With the perennial traffic woes in the metro not looking to change soon and with the looming threats from new ride-hailing competitors, conveying the message of GrabCar’s improved reliability on providing its users with a ride faster than before is a tricky undertaking. Despite the challenge, GIGIL–Grab’s lead agency for this campaign, refused to find an excuse not to deliver. Grab’s “Find Another Excuse” series worked on how Filipinos have been using the difficulty to book a GrabCar as an excuse for ditching invites – now a thing of the past after the app has revamped. In this series of short films, we witness different GrabCar users absurdly provoking a dog chase and even turning themselves in as they can no longer use not getting a ride as an excuse for not showing up. VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT
 Indiscriminate logging in the Amazon rainforests of Brazil, Ecuador and Colombia. They are clearing nature. The largest oxygen lung in the world. In addition, animal species are suffering and dying because of the warming of these jungle areas due to the lack of natural resources for their survival. VIEW THE AD
 Cornetto ice creams filled the streets as soon as the first rays of summer appeared. In celebration of this, the ice cream brand launched a hand-crafted poster campaign to boost brand awareness and evoke the feeling that summer starts with the first unwrapping of a Cornetto. VIEW THE OUTDOORS
 A curious teen quizzes her father on the origin of her name "Paramount" PLAY THE SPOT
When Heyscape asked us to do an ad for their off-grid cabins that let you enjoy more of the night sky without interruptions, we though "why not just give listeners the night sky"? Minimal read, maximal ambience - just like a Heyscape cabin. PLAY THE SPOT
Pedigree Dentastix are great for two things – your dog and their teeth – so, in our radio ads we cut straight to the chase and told people exactly that. With the help of our eager (noisey) canine companions we made sure the ads were grabbed people's attention right from the first chomp. PLAY THE SPOT
 1 iconic soap. 1 epic journey.Here’s a tribute to Lifebuoy’s journey of protecting Indonesian children’s dreams since 1934. As the nation marches towards a brighter tomorrow, Lifebuoy celebrates the glorious moments, past, present, and future through the heroes of the nation. From its first Olympic Gold winner Susy Susanti to its First World Champion Ellys Pical to Activist Niki Clara, Lifebuoy weaves an inspiring message that no dream is realised in a day, and it needs to be protected every day. VIEW THE SPOT
 In Switzerland you can clean your window with an app VIEW THE SPOT
 Her social media feed is filled with frustration and “prayers” for families torn apart by yet another mass shooting as filmmaker Natalie Johns is engaged in the morning ritual of negotiating school attendance with her 4 year-old. Between laughing and arguing with their daughter, the Johns' think deeply about the prospect of waking up without her—deeply enough to feel an inch of what it might be like to lose her—a feeling profound enough inspire her most personal commitment to date as a filmmaker. “Gun violence should not be a normalized part of life in America,” she notes. "I felt it was worth putting my whole heart on the line to deliver this message.” VIEW THE 2 SPOTS
 John Lewis has unveiled a refreshed set of idents this Autumn/Winter for its campaign, The Home Dialogues, featuring new characters and hero products, and to celebrate that any decision, big or small, is essential for our homes. The new idents, created by Saatchi & Saatchi, showcase the breadth of John Lewis’s home range and bring to life the conversations we have when making important decisions for our homes - from selecting bedsheets and succumbing to the latest kitchen gadget VIEW THE SPOT
 Despite high awareness of the problem, dissatisfaction with body image remains a persistent and dangerous problem. Research shows 91% of Australian women want to change their bodies. And this fixation on looks creates a cycle that impacts the next generation, with 77% of young people saying they’re in body image distress. VIEW THE SPOT
 Gambling addiction has a way of slowly but surely taking control of everything you value in life, until one day you find yourself feeling isolated and powerless to change things.Our animation works to disarm the stigma and shame around gambling addiction by distancing the person from the behaviour, and empowering those in the grip of addiction to take back control of their lives. VIEW THE SPOT
 For 12 days every 4 years during the Paralympic Games, the world rallies around disability. But what about every day that comes after? This work reminds us to continue thinking and acting inclusively beyond the games, because disability does not have a closing ceremony. VIEW OUTDOOR
 Burger King has just launched a photographic campaign that's sparking a lot of buzz. In this new initiative, the brand captures the essence of fire and creativity with a series of striking images showcasing homemade grills built by barbecue enthusiasts using completely unexpected items like shopping carts, antennas, and even wheelbarrows. These unconventional grills embody Burger King's irreverent spirit, highlighting the passion and ingenuity of its consumers. VIEW OUTDOOR VIEW THE 4 ADS
 For suicide prevention week and the first ever #988 Crisis Line Awareness Day, we took our activation to the campuses. In colleges and universities in the United States, suicide is the second most common cause of death among students. Roughly 12% or 24,000 of college students reported attempted suicide during their first four years in college. VIEW OUTDOOR
 Letting fly with colourful language is the none-too-delicate impulse of some fans as they watch their teams play in stressful AFL football semi-finals. Of course, rather than filling the "swear jar", they can instead engage their mouths in hungrier pursuits - like devouring a Four'N Twenty pie. VIEW OUTDOOR
 "You are the war, we are the children..." Sometimes, just changing a few words is enough to transform a manifesto of solidarity and hope into a message of denunciation and rebellion.We did just that for one of the most prestigious Public Art Contests promoted by Cheap Festival. This year's theme is "Fuck Far," dedicated to languages and provocations that speak of a future made of societies without weapons, states without armies, and communities liberated from the grief of war. VIEW OUTDOOR
 In a sea of NPD in the supermarket aisle it takes a lot to cut through and stand out. We were tasked with launching the new Pickle Flavour variant of Heinz Ketchup to a fickle and fad driven Gen-Z audience.To launch Pickle Flavoured Ketchup in a memorable and unmissable way we sent a human pickle into the world’s largest tomato festival – la Tomatina in Spain. VIEW THE CONCEPT
 The pills that creates soap from used cooking oil in less than a minute A single liter of used cooking oil from our favorite meals can contaminate up to 1 million liters of water. Every year, approximately 25 billion liters of used cooking oil are discarded into the environment, resulting in the contamination of 25 trillion liters of water. This pollution has a devastating impact on aquatic ecosystems, harming flora and fauna and making clean drinking water harder to access. While some major fast-food brands have experimented with using their cooking oil for biodiesel, this solution is often impractical and costly for households. VIEW THE CONCEPT
 “This is literally cutting-edge, mind-reading research.”- Dr Paul Scotti, Research Scientist.Fujfilm INSTAX is proud to present [Mind]ography, the world’s first memories printed straight from the mind.[Mind]ography is an experiment that sits at the intersection of science and art. Lead by a team of experts, the memory reconstruction process combined fMRI brain scans and cutting-edge machine learning to literally reconstruct memories from the mind. VIEW THE CONCEPT
Are you a person who likes to go fast in life? Then we took advantage of this radio medium to create a piece with our fastest car with an acceleration that will make you go as fast as you want. PLAY THE SPOT
South Australia’s Eyre Peninsula region is bolstering its long-term water security by building a desalination plant. In the short-term, SA Water is educating locals with handy water saving tips residents can implement around their homes for the good of their community. So we took a fun approach to radio, tapping into the dry humour of residents in this region who don’t take themselves too seriously. PLAY THE SPOT
 Come find us. We’re out there. – Kathmandu’s new evergreen brand campaign - explores the transformative power of nature, including the endorphin increasing experience of being in the wilderness. This iconic New Zealand based outdoor clothing brand sets a new direction for their future. Wanderlust cliches aside, 'Come find us. We’re out there.' is an invitation to feel that thing that happens inside, when we go outside. VIEW THE SPOT
 To bring to life the global Heinz brand platform ‘It has to be Heinz’ in an Australian context we needed to show the unique ways we engage with Tomato Ketchup down under. Australians slather sauce on pretty much anything, which means it tends to get on everything. VIEW THE 6 SPOTS VIEW 3 OUTDOORS
 Dads express their love in many more ways than a hug. Quite often, they say it with sport. This Father’s Day campaign is an opportunity to thank dads for their relentless support and to recognise the huge, daily impact they have on their children’s lives.Inspired by the enduring spirit of fatherhood the spot follows the powerful journey of dads being there for their children metaphorically through the ups and downs of sport. VIEW THE SPOT
 There is something that unites both amateur and professional athletes: effort. And it is that continuous effort that takes you further in the sport you are passionate about, that opens doors for you, and that defines your path. We turned effort into the conceptual platform to showcase the journey of excellence of Ecuador’s top athletes including double gold medalist, Daniel Pintado, silver medalist Glenda Morejon, amongst many others that are re-writing Ecuadorian sports history the country. VIEW THE SPOT
 The media, for various reasons, prioritize high-impact news such as wars, pandemics, and celebrity scandals, relegating crucial issues like the ocean crisis. The constant pursuit of audiences, the need to generate advertising revenue, and the cyclical nature of news, where novelty prevails, largely explain this trend. VIEW THE AD
 For the losing teams of the Australian Football League Semi-Finals this weekend, there is NO SECOND PRIZE. Or words to that effect. VIEW THE AD
 Adidas' “Impossible is Nothing” campaign has been a pillar in the brand's communication, highlighting how effort and perseverance can overcome any barrier. In this new iteration, the campaign takes that message to the extreme, challenging not only sporting expectations, but the most ingrained conventions in the world of football. VIEW THE 3 ADS
 Concealment of the truth is one of the main problems of brutal domestic violence. It occurs in more than 60 percent of statements to police. Given the victim's willingness to hide the reality, there is little he can do and little we can do. That is why we encourage and train women who suffer aggression to lose the fear of telling the truth, providing them with the attention and guarantees so that the aggressor can have a dignified and peaceful life. VIEW THE AD
 A healthy diet makes your dog healthier and stronger, which not only prolongs its vitality. It also increases their strength and dexterity. The power of Res Pet food based on 100% natural ingredients gives your pet everything he needs. VIEW THE AD
 "Hey Rich Listers, here are 100 ways you can help WA's sick kids," was placed right in the middle of the Annual 100 Richest People List, directly speaking to folks like Kerry Stokes, Gina Rinehart, and Andrew Forrest. It laid out 100 different ways a donation could make a real difference for the Perth Children’s Hospital Foundation. By reaching out to the wealthiest Australians with a friendly nudge, the ad aimed to inspire them to use their wealth for good, helping to change the lives of sick children across Western Australia. VIEW THE AD
 Camphor has deep spiritual connotations in the Hindu religion. Lighting camphor is a way to honor the gods. Hence the camphor smell is always associated with temples and puja rooms. Iki Fresh's innovative product the Camphor spray allows anyone to recreate the divine ambience. So we designed camphor sculptures of Hindu gods using AI to dramatize the product benefit of divine fragrance. VIEW THE 4 ADS
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Bestads worldwide rankings of top advertising agencies, people and clients, based on points awarded for work selected amongst week's best this year.
As at Sep 17, 2024.
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