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Guest Judge: Oren Meir, CEO/CCO, Addict Israel

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    February 22, 2021 15:03 (Edited: February 23, 2021 02:03) Meir.jpg
This weeks guest judge is Oren Meir, chief executive officer and chief creative officer at Addict Israel Advertising Agency.

Winner: When it comes to TV commercial, I divide it in two. The one with the great idea or the brilliant script and the one you just want to relax on the couch and see time and time again because they just make you laugh and have fun. Snug 'A New Realm of Cosy' exactly fits this definition.


Guest Judge: Frederico Roberto, ECD, Interweave Agency, London

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    February 15, 2021 13:26 (Edited: February 16, 2021 00:26) Roberto.jpg
This week's guest judge is Frederico Roberto, executive creative director at Interweave Agency in London and Athens.

Winner: Audi Norway 'Globe'. It's the second ad I see 'answering' back to the General Motors' one with Will Ferrell at the Super Bowl and its stab at Norway's clean energy vehicles philosophy. Point being, to pull something like this, with Kristofer Hivju, in less than a week, is a great testament of creative prowess. Oh, and great messaging too: "Don't hate. Imitate". Relevant. Timely. All you need.


Guest Judge: Mikołaj Sadowski, CCO/partner, 180heartbeats + JVM

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    February 08, 2021 08:22 (Edited: February 08, 2021 19:22) Sadowski1.jpg
This week's guest judge is Mikolaj Sadowski, chief creative officer & partner at 180heartbeats JUNG v MATT, Warsaw.

Winner: General Motors 'No Way, Norway'. I'm not a big fan of Will Ferrell nor the typical Super Bowl ads. But this one somehow made it to my newsfeed. Mostly because the teaser was shared by my Norwegian friend. He seemed slightly irritated with this ad. Not sure if Norwegians were the target group for GM but surely they got their attention.


Guest Judge: Wil Boudreau, founder/CCO, Boudreau Advertising, NY

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    February 01, 2021 15:17 (Edited: February 02, 2021 02:17) head shot.JPG
This week's guest judge is Wil Boudreau, founder/chief creative officer of Boudreau Advertising in New York.

Winner: Tide 'The Jason Alexander Hoodie'. There are so many things I love about this spot. I love how weird the premise is. And I love all of Jason's facial reactions to the abuse the hoodie is taking. But what I kinda love most is that it is an actual product benefit and an actual strategic brief and an actual insight and an actual brilliant idea in support of all of them. I know that's a lot of actuals, but all those together are actually a rarity these days. Particularly in a spot as hysterically funny as this one. Nicely done Saatchi & Saatchi/Woven Collaborate! May you reach dizzying heights on the USA Today Ad Meter.


Guest Judge: Bruno Regalo, TBWA\Chiat\Day, Los Angeles

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    January 25, 2021 09:16 (Edited: January 25, 2021 20:16)
This week's guest judge is Bruno Regala, head of art and design at TBWA Chiat Day, Los Angeles.

Winner: "Moving Day" by The Lincoln Project. A brave film. Provocative, with a sarcastic and blunt copy for a unique moment from the history of the USA elections.


Guest Judge: Rob Lenois, global CCO, VaynerMedia, NYC

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    January 18, 2021 17:52 (Edited: January 19, 2021 04:52)
This week's guest judge is Rob Lenois, global chief chief creative officer at VaynerMedia.

Winner: Doritos 'The Greatest Gift'. I take zero shame in sharing with you all that I am a crier. This one slayed me. Yes, I was just crying. But this piece also did something else for me. It reminded me once again of the true power and scale of what we do every day. The power of advertising. Yes, our job is to help sell products to the world, but it can also make us see things differently and maybe just change the world itself.


Guest Judge: Eduardo Basque, McCann Health, Sao Paulo

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    January 12, 2021 09:07 (Edited: January 12, 2021 20:07) Basque.JPG
This week's guest judge is Eduardo Basque, senior art director, McCann Health, Sao Paulo.

Winner: Johnnie Walker 'Astronaut'. A film that brings history, purpose, optimism, emotion and a wonderful concept. An impeccable production that encompasses new technologies and that brings us a final result of emotion. When an agency and a client are able to bring all these ingredients together in one job, the result can only be this: exciting. Congratulations.


Guest Judge: Mark Hendy, co-founder, Byrd by Byrd, Berlin

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    January 04, 2021 22:30 (Edited: January 05, 2021 09:30) ads pic.jpg
This week's guest judge is Mark Hendy, co-founder of Byrd by Byrd in Berlin.

Well, what a bag of tricks we have in film this week.. Iggy on a beach, LeBron James singing, Hans Christian Anderson set to Radiohead, people smashing work colleagues with squash racquets, and Filipino gen Z kids crying ice cubes.


Guest Judge: Chris Buhrman, ECD, Hanson Dodge, Milwaukee

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    December 21, 2020 10:55 (Edited: December 21, 2020 21:55) headshot from website.JPG
This week's guest judge is Chris Buhrman, executive creative director at Hanson Dodge in Milwaukee.

First of all, thank you Best Ads, for inviting me to judge. So much good work. As with most judging, my choices are colored by my own experience and personality. In addition, I looked for work that would move the needle, or as we say at Hanson Dodge, work that would help the client "make great leaps."


Guest Judge: Sávio Hatherly, Senior Art Director, FCB Lisbon

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    December 14, 2020 19:25 (Edited: December 15, 2020 06:25) Lrg.jpg
This week's guest judge is Savio Hatherly, senior art director at FCB Lisbon, Portugal.

Winner: 'Match Made In Hell'. A year from hell deserves a match made in hell. I think not even Satan would imagine a year as good (for him) as 2020. Mix an amazing craft (I confess, I never saw a demon like this, "Thank God") write an amazing script and add a love song by Taylor Swift. Absolutely, this TV ad accurately depicts this tumultuous year.


Guest Judge: Marcelo Rizerio, creative director, CP+B Brazil

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    December 07, 2020 16:31 (Edited: December 08, 2020 03:31) Rizerio.jpg
This week's guest judge is Marcelo Rizerio, creative director at CP B Brazil.

Winner: IKEA Russia 'Waste'. First of all, this spot TV was just fantastically produced and directed. It draws the viewers in, and it's a perfect example of a campaign that really entertains the audience. Furthermore, it managed to address a serious topic in the most unexpected way: giant pieces of foods falling from the sky set to an awesome soundtrack which made the whole spot feel like some sort of cinematic poetry. The subject matter of food wastage is something that can be being talked about all year round, but the idea to choose Christmas to educate people on this issue was a smart choice as it escaped the cliche of the "happy family" that we associate with most Christmas ad campaigns, which is why IKEA's posture was even more unique and relevant.


Guest Judge: Lisa Fedyszyn + Jonathan McMahon, Special Group NZ

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    December 01, 2020 07:35 (Edited: December 01, 2020 18:35)
This week's guest judges are Lisa Fedyszyn and Jonathan McMahon, executive creative directors at Special Group, New Zealand.

Winner: Toyota 'Unbreakable Bond'. Any ad that can get the term "genital-men" on air gets the nod from us. Nice direction and casting (Walt and your beard-matching steering wheel cover, we're looking at you) that makes for an enjoyable ride.


Guest Judges: Shari Walczak + Shane Ogilvie, The Garden, Toronto

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    November 23, 2020 14:08 (Edited: November 24, 2020 01:08)
This week's guest judges are Shari Walczak and Shane Ogilvie, founding partners, The Garden, Toronto.

Winner: Heroes of Today 'Intolerance Is Still There'. This powerful short film tells a story of the true inhumanity experienced by LGBTQ+ communities. The juxtaposition of past and present is a powerful device and serves to tell the story of heinous hate crimes that should be a thing of the past, but sadly, as the spot reveals, continue to be a daily reality for so many marginalized communities today. It's artful in its execution and the use of deep fake technology was good, although a tad clumsy in its reveal at the end. In all, the spot is a strong reminder of how far we still need to go to be better.


Guest Judge: Juan Pablo Valencia, FCB Artgroup TICCA

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    November 16, 2020 15:07 (Edited: November 17, 2020 02:07)
This week's guest judge is Juan Pablo Valencia, regional creative advisor, FCB Artgroup (TICCA Region - Turkey, Iran, Caucasus & Central Asia), Kazakhstan.

Winner: John Lewis and Waitrose 'Give a little love'. The winner without a doubt: I really liked it! Well done again John Lewis and Waitrose and adam&eveDDB, London! It is very different from anything these brands have done before. Besides, in my opinion the use and combination of different techniques make it very special and festive and not only for adults but for all ages. Obviously, all this plus the overwhelming message of GOODNESS and LOVE, contributes once again by providing a huge spark of positivism and joy, in times where the spirits are not the best, and leaving all cliches in a simple truth: a LITTLE of love makes a HUGE difference!


Guest Judges: Tom + George McQueen, ACDs, Droga5, New York

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    November 09, 2020 16:01 (Edited: November 10, 2020 03:01)
This week's guest judges are Tom and George McQueen, associate creative directors at Droga5, New York.

Winner: Channel 4 - Random Acts 'Damage Control'. Among the assortment of big budget, big brand, festive ads this week, this is the much harder film to make. Hats off for combining comedy with an honest, raw and elegantly executed conversation on racial injustice in the everyday. It lays bare how attitudes become normalized with a gut punching question of accountability. Those flippant closing remarks "that's more your thing" brutally drive the truth home that there's equal complicity in silence and inaction. In a year where the world has had a gutful and started to rally around real change this film only strengthens the conversation that the onus isn't on Black people and people of colour to end racism, it's on white people to take responsibility and be drivers of change. Powerful stuff.


Guest Judge: Dave Monk, ECD, Publicis•Poke, London

 GUEST JUDGE /BEST AD OF THE WEEK    November 02, 2020 10:46 (Edited: November 02, 2020 21:46)
This week's guest judge is Dave Monk, executive creative director at Publicis Poke, London.

Winner: Old Spice. So many Old Spice ads are the stuff of adland folklore. How do Weiden's do it year year after year year? Brilliant VO from some guy I've never heard of playing a sport I don't understand, but who gives a shit, this is hilarious. The words and pictures had me howling. The slightly shoddy computer game animation makes it even better, but my favourite part; to just have 'football man' still running on a treadmill and shouting for fifteen seconds after the packshot and endline. Please make more.


Guest Judge: Jenny Glover, ECD, Juniper Park\TBWA, Toronto

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    October 26, 2020 08:58 (Edited: October 26, 2020 19:58) GLOVER.jpg
This week's guest judge is Jenny Glover, executive creative director at Juniper Park/TBWA, Toronto.

Winner: McDonald's 'Books'. A lot of work has been done trying to depict the experience of reading a book and this interpretation felt both fresh and spot on. It's a perfectly executed, PG friendly acid trip, that charmed me into actually wanting to feed my children fast food. No small feat.


Guest Judge: Andy Flemming, Group CD, M&C Saatchi Sydney

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    October 19, 2020 20:29 (Edited: October 20, 2020 07:29)
This week's guest judge is Andy Flemming, group creative director at M&C Saatchi, Sydney.

Twelve gauge. Check. Bourbon. Check. Six months army c-rations. Check. I'm closing the hatch of the bunker and descending down the ladder into proper safety as it's the BestAds review and the South Americans are proclaiming the end of days. Let's dive in, shall we?


Guest Judge: Adrian Flores, freelance CD, New York

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    October 12, 2020 13:40 (Edited: October 13, 2020 00:40) Flores.jpeg
This week's guest judge is Adrian Flores, a freelance creative director based in New York.

Winner: Rustler's Burger 'Little Red Riding Hood'. With so many brands forever trying to out worthy each other, sometimes you just crave a bit of telly that's pure dumb fun designed to put a smile on your face. A simple idea that's beautifully crafted and delightfully weird but won't confuse your nan. Wish I'd done it.


Guest Judge: Shelley Smoler, ECD, Droga5, London

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    October 05, 2020 12:32 (Edited: October 05, 2020 23:32) Smoler.jpg
This week's guest judge is Shelley Smoler, executive creative director at Droga5, London.

We're a strange tribe, us advertising creatives. We're happiest when we're shouting about anything but ourselves. I happen to think that's because hidden behind the dark sunglasses of our cynicism is a quiet longing to make work that makes a difference. This week, I was lucky enough to judge some work that does.


Guest Judge: John McKelvey, founder/CCO, Mirimar, LA/NYC

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    September 28, 2020 19:57 (Edited: September 29, 2020 05:57)
This week's guest judge is John McKelvey, founder and chief creative officer of Mirimar in Los Angeles and New York.

Winner: Uber Eats 'Showdown' via Special Group Australia. Who doesn't want to see a Star Trek Vs Star Wars showdown over something so trivial? I enjoyed all the performance beats, particularly Sir Patrick Stewart, and think Special Group and Smuggler made it fun and easy to watch.


Guest Judge: Ian Mackenzie, CCO, FCB/SIX, Toronto

 GUEST JUDGE /BEST AD OF THE WEEK    September 21, 2020 12:20 (Edited: September 21, 2020 22:20)
This week's guest judge is Ian Mackenzie, chief creative officer of FCB/SIX, Toronto.

Winner: Hornbach 'It Seems Impossible. Until You Do It'. A compact epic - and a fun ride built on a true truth. This brand understands and expresses empathy for its users. A classic TV commercial in all the right ways.


Guest Judge: Malcolm Poynton, global CCO, Cheil Worldwide

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    September 14, 2020 10:36 (Edited: September 14, 2020 20:36)
This week's guest judge is Malcolm Poynton, global chief creative officer, president creative, Cheil Worldwide.

Winner: Huuto 'Have Mercy on our Planet'. Most pleas to save our planet feel much the same. This film from Huuto is different. For starters, it appears more like a trailer for a Netflix show and that makes it watchable from the first scene as the casting and music draws you in. And while the film turns out to be one big hyperbole fest, the ritualistic 'crimes' taking place make you realise how crazy it is to mercilessly discard stuff when we should be selling it on. All of which means, if I lived in Finland, I'd want to do my bit for the planet by selling things I don't need on Huuto. Nice.


Guest Judge: Corinne Goode, CD, BBDO San Francisco

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    September 07, 2020 13:08 (Edited: September 07, 2020 23:08)
This week's guest judge is Corinne Goode, creative director at BBDO San Francisco.

Winner: Apple iPhone 'Over sharing'. Have you ever been asked what your last mobile internet search was? I have, and on realizing what it was, I would have sooner chewed up my phone than reveal that history of horrors. Although I wished this spot had gone with some more realistic searches: "how do you make a living as an erotic foot model?" and "will owning a large parrot mean I'll be single forever?" our phones see our most vulnerable selves, and this spot did a wonderful job at reflecting that.


Guest Judge: Wayne Deakin, ECD HUGE, EMEA

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    August 31, 2020 12:35 (Edited: August 31, 2020 22:35) Huge LDN.jpg
This week's guest judge is Wayne Deakin, executive creative director, HUGE EMEA.

Winner: Nike 'Better'. Once again a memorable Nike ad. Love this spot with a super simple and powerful thought and a lovely crafted visual multicultural treatment. I chose this because in the arms race for attention today we don't see enough of ideas like these that just have effortless confidence and a simple unifying idea that could go anywhere. Loved the narrative, the music and the modern interplay of visual styles and casting. Congrats folks.


Guest Judge: Andy Jex, CCO, TBWA\London

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    August 24, 2020 12:30 (Edited: August 24, 2020 22:30) Jex.jpg
This week's guest judge is Andy Jex, chief creative officer at TBWALondon.

Sorry Chorus, any other week you would be a winner. Your "Bad Net" spot with slow internet visualised in the real world is beautifully realised with superb detail and wit. Unfortunately, it doesn't get to win this week. There are two stonkers ahead of it - The New York Times and Setapp.


Guest Judge: Herbert Hernandez, founding partner, GIGIL

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    August 17, 2020 14:57 (Edited: August 18, 2020 00:57) Hernandez.jpgThis week's guest judge is Herbert Hernandez,founding partner at GIGIL in the Philippines.

So many great spots to choose from.

First place: iPhone 11 Pro. Clear winner. The cinematography. The buzz it generated. I shared it on my social media accounts when I saw it last week. It's the clear winner for film. It embraced vertical films. It's really hard to convince client to do this kind of thing but I guess Apple is Apple. (Wait...where's the Fortnite video? But anyhow, I enjoyed this.)


Fabio Seidl, director, global creative development, Facebook

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    August 10, 2020 14:16 (Edited: August 11, 2020 00:16)
This week's guest judge is Fabio Seidl, director of global creative development at Facebook.

Favorite: Nike/Shelflife 'Weird'. Fantastic work - also in the "surreal" meaning of the expression - from director Marc Sidelsky. It's fashion, it's retail, it's to announce a collab between Nike and Stussy, but it's nothing that you'd expect. Great acting with two actors that un-act it with zero emotion, great product shots that are not product shots, packaged around a non-sense story. Wait, they said: weird. Yes, weird story.


Guest Judge: Jason Romeyko, worldwide ECD, Serviceplan Group

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    August 03, 2020 11:48 (Edited: August 03, 2020 21:48) Romeyko (1).jpg
This week's guest judge is Jason Romeyko, worldwide chief creative officer at Serviceplan Group.

With jury rooms shut for months, I cannot express the happiness I felt reviewing work for this week's BestAds. It is interesting to see how different countries are dealing with the culture created in the pandemic.

Winner: Heineken 'Back To The Bars'.
Runner-up: KIA Sorrento 'One of Us'.


Guest Judge: Paul Chan, CCO, Cheil Hong Kong

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    July 27, 2020 14:55 (Edited: July 28, 2020 00:55) Chan Landscape.jpg
This week's guest judge is Paul Chan, chief creative officer of Cheil, Hong Kong.

Winner: Born Free Foundation 'Creature Discomforts: Life in Lockdown'. I'm a big fan of the original 'Creature Comforts' campaign. So thankfully, this spot does justice to the legacy of Nick Park and Aardman's mockumentary classic. The heart-wrenching twist at the end punches you right in the gut. It's poignant, timely and thought-provoking. Bravo.


Guest Judge: Joji Jacob, co-founder, BLKJ, Singapore

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    July 20, 2020 12:16 (Edited: July 20, 2020 22:16)
This week's guest judge is Joji Jacob, co-founder of BLKJ, Singapore.

Winner: Apple 'The Whole Working From Home Thing'. Great work usually reaches you long before you're asked to weigh in on it. What a delight this Apple ad is. Some of my favourite ad characters from recent times hawking some of my favourite products. The panicky but passionate old man, the pushy but likeable project manager, the goofy but generous designer. It's a product video wrapped in an informercial wrapped in a commercial wrapped in a slice of my life.


Guest Judge: Ben Tollett, group ECD, adam&eveDDB, London

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    July 06, 2020 16:22 (Edited: July 07, 2020 02:22)
This week's guest judge is Ben Tollett, group ECD at adam&eveDDB, London.

Winner: Libresse 'Wombstories'. As a womb-less guy who goes faint at the sight of blood and red at the thought of discussing sex, I feel particularly ill-equipped to review this spot. But here goes. The thing that struck me most was just how amazingly awkward this ad made me feel. It's packed with stuff nobody has dared talk about in advertising before and offers insights into some incredibly intimate experiences. It's breaking new ground for sure. And not just in its subject matter, but in its craft.


Guest Judge: Emad Khayyat, CD, VMLY&R Jordan

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    June 29, 2020 14:17 (Edited: June 30, 2020 00:17)
This week's guest judge is Emad Khayyat, creative director at VMLY&R Jordan.

Winner: Unesco 'The Next Normal'. A straightforward factual film that opens our mind towards what normal should look like nowadays. Again, simplicity is key.


Guest Judge: Mihai Gongu, ECD, Cheil Romania

 GUEST JUDGE /BEST AD OF THE WEEK    June 22, 2020 16:26 (Edited: June 23, 2020 02:26) - Mihai Gongu.jpg
This week's guest judge is Mihai Gongu, executive creative director at Cheil Romania.

"I'm not interested in your stories about the past or any crap of that kind because the woods are burning, boys, you understand? There's a big blaze going on all around." These are not just the words of Willy Loman in Arthur Miller's famous play, but the thoughts of hundreds of millions of our consumers today, as in right this very instant.


Guest Judge: Bernardo Romero, CCO, The Bloc, New York

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    June 15, 2020 11:32 (Edited: June 15, 2020 21:32) (1).jpg
This week's guest judge is Bernardo Romero, chief creative officer at The Bloc, New York.

Winner: Winrox 'Train to Busan'. Yes, we need more laughs. And perhaps less TV Ads with empty streets and hopeful voice overs.


Guest Judge: Tiffany Rolfe, EVP Chief Creative Officer US, R/GA

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    June 08, 2020 14:20 (Edited: June 09, 2020 00:20)
This week's guest judge is Tiffany Rolfe, EVP chief creative officer US, R/GA.

Winner: Refuge 'Surfaces'. This was powerful for me because it reframed my experience I'm living right now. There's been a silver lining to all of this in that I've spent more time with my family, together safely. But while lockdown and "staying home" is a way for most of us to stay safe right now, this isn't the case for women in abusive relationships. There has been a major increase in domestic abuse during this time. This film highlights a story of someone who escaped and gives women out there information and a respite with the Refuge organization.


Guest Judge: Marcelle du Plessis, CD, TBWA South Africa

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    June 01, 2020 22:33 (Edited: June 02, 2020 08:33)
This week's guest judge is Marcelle du Plessis, creative director at TBWA South Africa.

Seeing as we are still very much living through the most unprecedented of times, I went into this week's selection looking for work that felt like it was embracing this crazy new unknown that we're living in.
Which is why this SCG Home spot comes roaring into first place.
Flip I love it so much.


Guest Judge: Justine Armour, CCO, Grey New York

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    May 25, 2020 10:54 (Edited: May 25, 2020 20:54) Headshot 2.jpg
This week's guest judge is Justine Armour, chief creative officer at Grey New York.

Have you guys been watching TV lately? Obviously there's no way I was about to give any points to a Covid montage today. No way. But! I've also been inside my apartment in New York for 10 weeks, almost every friend has fled the city, and starting a big new job four seconds before the pandemic has made me feel constantly off my game. So that Nike spot hits a little different than the rest. And I really needed this rendition of Life on Mars today. I kinda wish Lebron didn't say 'right now we're fighting for something much bigger than a win', but you know what? He's right. And it's going to turn out ok, eventually. I'm really glad this spot exists, even if just to set the bar for the rest of us. We're allowed to do these ads, I guess, but we need to do better.


Guest Judge: Eugene Cheong, former regional CCO, Ogilvy Asia

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    May 18, 2020 09:39 (Edited: May 18, 2020 19:39) Cheong.jpeg
This week's guest judge is Eugene Cheong, former regional chief creative officer at Ogilvy Asia.

Winner: Ad Council, Whatever Gets You Talking. First, a confession: I stopped following popular music years ago. That said, I think poetry framed by music is the most powerful idea-delivery system ever invented. (Small wonder that singer-songwriters from King David to the Beatles to Billie Eilish are the legends they are.) How do you enlist youngsters to be each other's therapists? You teach them, of course. Not in the finger-wagging way of a schoolmaster, but with a hipster tone and a way-cool manner that the kids dig.


Guest Judge: Matt Cramp, SVP group CD, Leo Burnett, NA

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    May 11, 2020 15:03 (Edited: May 12, 2020 01:03) Cramp.jpg
This week's guest judge is Matt Cramp, SVP group creative director and a creative lead on Cadillac at Leo Burnett North America.

Favourite: McDonald's Cravings. It's the day after Mother's Day and I'm on the other side of the world. So, it's through an emotional lens that I'm viewing this work and I have to say that the McDonald's "Cravings" ad really hit the spot. I wonder if it was conceived with mother's day in mind or not; either way it still works very well. I can't believe I haven't seen this idea before either - simple, emotional and not a COVID-19 mask in sight. Nice one!

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