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Infiniti: Gifts
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Description
------------------------------------ Two new ads for Infiniti co-produced by Psyop and MassMarket for TBWAChiatDay, Los Angeles Creative Commentary ------------------------------------ Infiniti's stylized CG environments, and integration of live action cars, coupled with the incorporation of reflections, and augmented camera moves shows how live action plates can be manipulated far beyond the reality of what was shot on set. In this case, MassMarket utilized the a "Photo-Bubble" during principal photography, which allowed the team to shoot real cars and driving action while limiting environmental reflections in the cars. to remove all reflections from the shot cars. Then art directed reflections were placed back in during compositing, by tracking CG models of the corresponding car, and using them as reflection objects during render. CG models of the actual shot cars allowed MassMarket to do things like spinning wheels on stationary cars, as well as photogrammetry for augmented camera moves which allowed maximum flexibility when incorporating the live action plates into the breathtaking transitions. Softimage's XSI, was utilized for its Mental Ray rendering, and general production for the project. Autodesk's Maya was used for cloth simulation, and snow creation. Pre-comps for visualization were handled in Adobe After Effects and Eyeon's Digital Fusion. Final Compositing was onlined with Autodesk's Flame.
Lead Designer: Mate Steinforth Related
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