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Volkswagen: Life
Brazilian Volkswagen releases campaign to traffic awareness on film that features fatigue detection system. Nearly 20% of traffic accidents that occur in the country are related to tiredness, fatigue and drowsiness according to Abramet, brazilian association for traffic medicine. “Fatigue detection system” detects signs of drowsiness on driver behavior then, from acoustic signal, warns to stop the vehicle. The system is now presents in T-Cross, the first SUV of Volkswagen manufactured in Brasil, as well as in Novo Polo, Virtus, Golf, Tiguan Allspace, Jetta and Passat. Volkswagen is the automobile manufacturing which had the highest scores at Latin NCAP, the New Car Assessment Programme for Latin America and the Caribbean, in Brasil, that measures car safety performance. This new technology is featured in an emotional way in campaign film following a woman's pathways based on the most significant moments lived all in several types of Volkswagen models – beginning at birth surprisingly arisen inside a vintage Volkswagen van, reaching some kind of “rebirth” lived in T-Cross that she drives nowadays. As an adult, the protagonist drives the new Volkswagen SUV after a long tiring day of work. Drained, she closes her eyes as long as scenes from her life quickly go through her memories. “Fatigue detection system”is engaging automatically and thus ground her back into reality, avoiding an accident. The caption “Born in a Volkswagen” closes the film updated to “Reborn in a Volkswagen”.
Agency TVC Production: Vera Jacinto, Diego Villas Bôas, Aline Silva. Related
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