AD-Cademy: Look Twice

Ad-Cademy is a free, online advertising course aimed at tackling the severe lack of diversity in the industry. A fresh branding and launch campaign, in press OOH and social targeting the 20 most challenged areas in Britain, aims to raise interest from people that wouldn’t naturally consider advertising as a viable career option - making the diverse roles in creative, digital and tech feel accessible to anyone who has the talent and drive to succeed, and showing how one can turn their talents into a successful career in the creative industries.