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which?: Scams - Identity Thief
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Independent creative agency St Luke’s has launched a marketing campaign for UK consumer champion Which? warning consumers of personal and financial scams. A series of striking characters will launch on social and digital media, print and out of home (OOH) from 22 March 2021. In this new marketing campaign, the creative agency sought to engage people withcharacters in static and animated formats. Which? has identified the top three scams that catch people out, and St Luke’s has turned them into memorable caricatures: Identity Thief, Bank Impersonator and Savings Swindler as a reminder to be vigilant. The creative shows the scammers trying to cover up the message. Scams are a major issue in the UK, with £1.7 billion lost in the last 12 months (Source: Action Fraud, Feb 2021). Traditionally these types of marketing campaigns warning people of scams are designed to be frightening; however, this tone can be off-putting and stops people from listening to the message as they avoid bad news.
Director of Audiences, Brand & Communications: Neil Caldicott Related |
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