Coral: Every Matchday Matters

Bookmaker Coral is launching its 2020 European Championship marketing campaign Matchday Rewards. The campaign includes a 30-second TV advert produced by leading agency Bartle Bogle Hegarty, and an exclusive European Championship podcast created in association with Joe Media. The ad spot has launched and will run throughout the tournament. It shows a passionate football fan watching three matches over the course of three days, from an edge-of-the-seat nil-nil to a battle between the underdogs. Each day is punctuated by the fan unlocking a Matchday Stamp on his phone. The mechanic rewards fans with a free £5 bet for every three days that they bet. The film is supported by multiple cross-channel activations, including dynamic radio ads, print and digital.