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Web Film
Macmillan Cancer Support: Super Surgeons: A Chance at Life
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Macmillan Cancer Support, the UK's leading source of cancer support, has launched its first brand partnership with Channel 4 and Wonderhood Studios. Through Macmillan Cancer Support's services, the integrated campaign shows how cancer impacts people's lives in ways you might not have initially imagined, and how Macmillan Cancer Support does whatever it takes to support them. Launching with a three-part documentary series, Super Surgeons: A Chance at Life, airs on Channel 4 from Monday 18th July. The series was produced by the team behind Grierson and BAFTA-nominated Baby Surgeons and has exclusive access to The Royal Marsden NHS Foundation Trust, one of the world’s leading cancer hospitals. It follows pioneering surgical oncologists as they employ ground-breaking new technology to try and save or prolong the lives of their patients, working at the forefront of what is medically possible and often on incredibly rare cancers. Each episode features real-life audio from the Macmillan Cancer Support Line, showing how they support people living with cancer across the UK. In addition to their branded idents around the docu-series, Macmillan Cancer Support is launching four short films that takes their storytelling further and highlight how Macmillan Cancer Support does whatever it takes to support people living with cancer, no matter what the circumstances. The short films will be linked from All 4 and hosted on Macmillan Cancer Support’s website, and centre around real-life stories of people who have been supported by Macmillan Cancer Support’s services. Examples include a deaf person living with cancer receiving the support of a British Sign Language interpreter as they navigate the overwhelming world of diagnoses and tests, and a Macmillan specialist nurse travelling by land and sea to reach people living with cancer in remote areas such as the Outer Hebrides where there are no oncologists. The brand sponsorship idents (5”, 10”, 15”) will air around the series and show how Macmillan Cancer Support offers support in different and surprising ways.
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