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Road Safety Commission of Western Australia: No One Plans A Crash - Family & Friends CrossoverThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
We plan school drop-offs, we plan to be at work on time, we plan to meet friends. But none of us plans a crash. This campaign targets everyday road users and asks them to think before they embark on each journey.
Rather than one TVC, there are ten 5x30" spots for two different households a family and a group of house sharers. Each ad shows an everyday household scene interrupted by an emotional 'premonition' from a grieving loved one, before snapping back to reality.
Producer: Rylee Bannan |
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