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KitKat: AI made this ad so we could have a break - Gen Z
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As AI becomes more open to everyone, KitKat saw a chance for everyone to do a bit less work - including themselves. To set the example they briefed AI to make an entire campaign so they could just sit back and enjoy some chocolate. Scripts, visuals, voice - all AI generated from some pretty generic briefs about Gen Z, gaming, popular trends and work. The campaign rolls out with 30', 15' 10' and 6' social and digital videos, as well as podcast and audio spots.
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