Stella Artois: The Artois Probability, 2

GUT Buenos Aires has created a new campaign for Stella Artois in Argentina, called "The Artois Probability," which aims to prove the brand's presence in art history through AI. The campaign highlights how any beer shown in historic paintings is most likely to be the brand’s beer based on extensive data and historical research from Stella Artois. The history of Stella Artois dates back to 1366 in Leuven, Belgium. This means there is a probability that the beer portrayed in historical art pieces throughout Europe could be a Stella Artois. So, GUT Buenos Aires helped Stella Artois discover that, long before art became mainstream and advertising formed into what it is today, its beer most likely had a place at the table in the works of great artists. “The Artois Probability” focuses on the search for evidence of the presence of Stella Artois in famous paintings from Brower, Monet, Van Gogh and many others.