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Kayak.com: Scarecrow
We all have that person in our lives who insists on doing everything themselves, no matter how ridiculous or time consuming it is. In fact, there are apparently still some people who check multiple travel websites instead of using an aggregator to see all of their options in one place. New research from KAYAK reveals 81% of Americans who travel include multiple travel websites in their search with nearly one in five (19%) spending between 11 and 24 hours searching. It’s time we end the madness. KAYAK, the travel Metasearch, does the hard work for consumers so they can focus on what truly matters - getting out there and seeing the world. With the brand’s latest campaign, ‘Don’t Do It Yourself’, KAYAK boldly demonstrates how ridiculous it can be to do certain things themselves, with a distinctly witty, offbeat approach. Made in partnership with the AI-backed creative agency Supernatural, the campaign embraces its trademark over-the-top humour. From vacuuming hairballs under the couch to even assuming the role of a human scarecrow, ‘Don’t Do It Yourself’ spotlights these unique individuals who insist on handling everything independently.
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