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Partners Life: The Heist
‘The Heist’, which is the latest iteration of the Partners Life ‘Get Life Right’ brand platform, highlights the importance of living life with a plan b in place. Being unable to work due to illness or injury is not a position many people picture themselves in, yet 170,000 people stopped working due to injury or illness in the year ending June 2020 – approximately 6% of the total employed population in New Zealand.
The campaign highlights the real consequences of not having income protection cover and provokes our audience to think of income protection as a plan b, rather than facing the alternative, like we see here, and being forced into taking desperate measures to stay afloat.
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