QBE Insurance: Q the Next Guest - Expertise

Business leaders admire experience, expertise, and humanity - all qualities QBE Insurance shares. So to reach them with a message that would truly resonate, we showed up where they spend a lot of their time: business podcasts.

We created bespoke audio spots that mimicked the tone and format of the business podcasts they listen to, with a host introducing their next guest and highlighting the traits that define great leadership in a warm, authentic way.

The twist? The guest wasn't a business owner, founder, or CEO. It was QBE - your business insurance partner.