Interactive ad: Burger King: Real Feels

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Dentsu Philippines has crafted ‘Real Feels’, a playful social media campaign that transforms real conversations into real Burger King products. In 2024, food cravings drove over 2.5 million global online conversations, a 195% spike from 845,000. In a bold collision of flavour and feeling, dentsu Philippines took that insight and let Burger King’s real ingredients speak for themselves, turning conversations into something tasteful. Chat bubbles, designed to resemble components of burgers — buns, lettuce, patties, cheese — were layered into Burger King’s most iconic burgers, arranged to form relatable conversations that mirrored how people talk about cravings online. These visual puns also doubled as depictions of the actual burgers, creating a campaign that was both scroll-stopping and appetite-triggering. Launched on Instagram and Facebook, ‘Real Feels’ featured the Original Whopper, the X-tra Long Chicken, the 4-Cheese Whopper, the Chicken King and the Double Cheeseburger.