McDonald's: Buy The Dip 1

With ongoing global trade tensions and post-tariff market instability, investors keep repeating the same three words. “Buy the dip.”

McDonald’s Bahrain, proud holder of a robust dip sauce portfolio, couldn’t agree more. In this campaign, they encouraged people to "buy the dip," literally. Whether it’s BBQ, Hot Mustard, or the fan-favorite Big Tasty dip, this is one kind of investment that’s guaranteed to pay off in flavor.

The campaign came to life through billboards in Bahrain’s financial district, press ads, banners across trading platforms and financial news websites, and an in-app mechanic that mirrored real-time market movements. For a limited time, McDonald’s introduced dip bundles on its app with prices pegged to the Nasdaq index, meaning when the market dipped, so did the sauce prices.