Sony nav-u: Tokyo Zoo Project

Among the proliferation of different GPS devices for the cyclist adventurer who wants to explore the city, including mobile phones have this feature built-in GPSs were born exclusively designed for cyclists with access to the narrow streets of Tokyo without having to stop to consult their maps and water resistant. All these features are available on the NV-U35 , the new device Sony Japan chose to launch with the Tokyo Zoo Project , a fun campaign created by Frontage, Tokyo to the streets more intricate through bicycle routes in the form of animals that have tracing the city.

Developed by Frontage , the concept behind the campaign is simple and fun, yet manages to be sophisticated and useful as to attract urban youth. Each of the thematic routes that describe how an animal and are predetermined The gadget has a name appropriate to its species, for example, "The giraffe who came to compare his height with Sky Tower Tree." This route takes the rider through the area of the tower (which is currently under construction but already impressive height of almost 400 meters) and is recommended by many cafes and tourist attractions to stop on the road.

Currently there are ten routes available on the website of Tokyo Zoo Project, a real zoo that runs through the city. In its interactive aspect, the project invites users to submit their own ideas for routes via Twitter .