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Tv
Weet-Bix: Nothing stops a Weet-Bix kid
Sanitarium's iconic kiwi brand Weet-Bix aims to start a new conversation with consumers as it launches its new communications campaign, the first new work to be seen since Sanitarium appointed Saatchi & Saatchi New Zealand as its agency in May.
The TV execution tells the story of four kiwi kids pulling off the impossible: riding from snow to surf all in one day in one continuous run. The proximity of Mt Lyford to the sea at Kaikoura made for a natural location and an inspirational setting. It is supported in cinema as well as outdoor.
Phil Liefting – Producer Related
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