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Telstra: Next G-Force
Telstra today launched a new campaign to promote its Next G network's poll position as the world's fastest national mobile broadband service, with the release of the new Telstra Ultimate USB Modem.
The campaign draws on insight from Telstra research that reveals almost half of all working Australians are spending more time working outside the workplace than they were five years ago, reinforcing the need for faster mobile broadband – at speeds on par with what they can get in the office. The campaign, titled 'Next G-Force', developed by BWM, with media by OMD, consists of a brand and retail TVC, press, OOH (out of home), outdoor, digital and experiential, and demonstrates how to live life on the go at high-velocity.
Media Agency: OMD Related
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