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Top 6: February 23rd 2011
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Cadbury Dairy Milk: Sounds of joyTop 6: February 23rd 2011
What does joy sound like? With the help of Bobby McFerrin, DDB New Zealand created Cadbury's 'Share The Joy' campaign which set out to answer that question. Since December 2010 Cadbury have been 'sharing the joy' with kiwis through a series of events across the country. In their first TV ad they are sharing real New Zealanders' sounds of joy. It's a stunning montage of some of the best moments captured at our events and around New Zealand and the first of a campaign that will try to discover exactly what joy sounds like.
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