Strepsils Throat Lozenges: Product Placement Calls

In what we believe is a world first for Radio, Eardrum, Sydney employed actors to engage in a bit of live product placement. Our client was Strepsils, who wanted to communicate that their medicated throat lozenge was what you need to take at the first sign of a sore throat. To achieve this we embarked on a subtle, yet subversive marketing campaign aimed directly at talk back programs on popular radio stations. Our method was to use actors, posing as legitimate callers, instructed to casually drop Strepsils into their conversation with the host, including Australia's most respected talk back host!