Bacardi: Bacardi Together Manifesto

This Sunday, Bacardi Rum will be launching a new brand campaign, 'Bacardi Together' into the Australian market, created by Rainey Kelly Campbell Roalfe/Young & Rubicam, London and Young & Rubicam, New York, with local adaption via BMF Sydney.

The Bacardi's Together Movement asks their consumers to fight the challenges of modern day society and is a celebration of reconnecting; of getting 'social' and a reminder that nothing beats getting together in person.

A 60-second TVC, the 'Bacardi Together Manifesto' will spearhead the activity, which represents a new direction for the world's most awarded premium rum. The TVC will air across TV, in cinemas and within the digital space from the beginning of August, with the TVC making its debut on national TV this Sunday 7 August.

Over the coming months 'Bacardi Together' will be brought to life through social media, sponsorships and PR, resulting in a year round calendar of activity.