TV ad: Crown: The 5th Ingredient

Embed Video

Crown Lager's new television commercial will air for the first time in Australia tonight, revealing the dedication involved in ensuring Crown Lager's distinctly smooth taste.

The new campaign, via agency Droga5, Sydney, will feature in a 30 second TV and a 60 second cinema format and depicts the importance of time in the Crown Lager brewing journey. The TVC contrasts the frantic, fast-paced outside world with the serene atmosphere inside the brewery where the brewers are dedicating care and attention to creating the finest Crown Lager.

Set in the historic Abbotsford Brewery in Melbourne, where Crown Lager is still brewed today, the campaign highlights how time is dedicated to the creation of Crown Lager - the brew spends twice as long in the maturation tank than most regular beers.

Category Drinks, alcoholic
Client Foster's Group
Agency Droga5 Sydney
Production Good Oil
Country Australia
Uploaded 2 September, 2011

Credits

Director
Michael Spiccia
Creative Chairman
David Nobay
Executive Creative Director
Duncan Marshall
Creative Director
Cam Blackley
Art Director
Kirsty Galmes
Copywriter
Chris Berents
Art Director
Simon Cox
Art Director
Rosita Rawnsley-Mason
Agency Producer
Paul Johnston

Other credits

Executive Planning Director - Sudeep Gohil

Head of Client Business - Jamie Clift

Business Director - Esther Knox

Business Manager - Angus Ingham

Planner - Toby Harrison

Producer - Paul Johnston

Editing: The Butchery - Jack Hutchings

Post: Fin Design

Crown: The 5th Ingredient

Gold sponsors

The Best Ad Jobs

Crown: The 5th Ingredient

Related

Gold sponsors

The Best Ad Jobs