Print ad: Volkswagen Tiguan: Sushi

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Volkswagen Australia and DDB Sydney have launched an integrated campaign to introduce the new Volkswagen Tiguan to the Australian market.

Nick Pringle, Creative Director at DDB Sydney commented: "At the heart of this campaign is a simple insight about quality: once you've experienced it, it's very hard to go back. This allowed us to talk about the Tiguan in a way that lots of thirty-somethings would be able to relate to."

Adds Jutta Friese, GM Marketing of Volkswagen: "We believe the new Tiguan is the complete package; it has all the benefits of a quality SUV like intelligent fuel saving technology, a stylish design, great performance and is built to last."

The TVC will launch with 60, 45 and 30 second editions. Print executions, web banners and a dedicated microsite (www.volkswagentiguan.com.au) complement the TVC along with radio spots on the Austereo network.

Category Automotive
Client Volkswagen
Agency DDB Australia
Country Australia
Uploaded 25 October, 2011

Credits

Executive Creative Director
Dylan Harrison
Creative Director
Nick Pringle
Creative Director
Nils Eberhardt
Creative Director
Steve May
Creative Director
Steve Wakelam
Producer
john wood

Other credits

VOLKSWAGEN

General Manager, Marketing: Jutta Friese

Brand Communications Manager: Peter Stewart

Advertising Specialist: Loren Elsegood

DDB

Executive Creative Director: Dylan Harrison

Creative Directors: Steve Wakelam, Nick Pringle

TV Creative: Malcolm Caldwell, Ian Broekhuizen

Print Creative: Steve Wakelam, Nick Pringle, Nils Eberhardt, Steve May

Digital Creative: Jim Curtis, Ryan Fitzgerald

Managing Partner: Nicole Taylor

Planning: Nick Andrews

Business Management: Josette Addinall, Dave Murphy

Senior TV Producer: Victoria Bennett

Digital Producer: Rob Pignone

Digital Production: Per Thoresson, Ramon Rodriguez, Tribal DDB

Project Director: Ben Elvy

Print Producer: Nick Meeks

Art buyer: Leesa Murray

Partners

Director: Sean Meehan

Executive Producer: Sam McGarry

Production House: SOMA Films

Editor: Drew Thompson at Method Studios

Music: Elliott Wheeler at Turning Studios

Sound Design: Simon Kane at Song Zu

Photographer: Nick Meeks

Retouching: Layer1 retouching

Media: MediaCom

Production Company: Helen and Grant Productions

Volkswagen Tiguan: Sushi

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Volkswagen Tiguan: Sushi

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