TV ad: Volkswagen Tiguan: Family Car

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Volkswagen has this week built upon its proud history of insightful and amusing advertising to announce its new Tiguan SUV, via an integrated campaign. The campaign will run in Australia and South Africa, with both executions developed by DDB Sydney.

The campaign challenges one of the most common stereotypes associated with SUVs, highlighting that the Tiguan's stylish design, spacious interior and class leading technology make it easy to forget you're behind the wheel of a "family car".

Category Automotive
Client Volkswagen
Agency DDB Australia
Production Sweetshop
Country Australia
Uploaded 27 September, 2016

Credits

Director
Noah Marshall
Chief Creative Officer
Ben Welsh
Creative
Vince Osmond
Creative
Craig Bailey
Creative
Jade Manning
Producer
Will Kerr
Producer
Tony Whyman
Copywriter
Chris Ott
Executive Producer
Edward Pontifex
Executive Producer
Wilf Sweetland
Business Director
Carla Hizon
Planning Director
Graham Sweet
Planning Director
Sam Payne

Other credits

Mandy Whatson - Managing Partner

Lindsay Wight - Senior Business Manager

Catherine Cumming - Business Executive

Sevda Cemo - Head of Integrated Content

Martin Aspinall - Senior Producer

John Wood - Production Manager

Jules Batstone - Senior Producer

Dan Mulligan - Senior Producer

Ivan Yip - Senior Digital Designer

Volkswagen Tiguan: Family Car

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Volkswagen Tiguan: Family Car

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