Road Hero: SaladKit

Albion West Coast developed these videos on behalf of Road Hero, which is a free iPhone app that allows anyone to flag good and bad drivers on the road, simply by speaking in their license plate. Kittens are used to demonstrate the value and effectiveness of Road Heroes, or users of the app, who can write virtual tickets or reward good drivers by giving them a heart rating. Built by the founders of Shazam, the service previously operated under the name DriveMeCrazy. To date, more than 40,000 flags have been recorded, all of them visible on the company web site - http://www.roadhero.org.