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Direct Marketing
Planet Kids: The Invite That Talks Back
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Planet Kids, Bangalore's leading playschool chain wanted an invite to announce their Annual Day celebrations. This invite would be given to students and their parents. The objective for Happy, Bangalore was to create excitement around the event and get their kids buzzing.So we decided to create something out-of-the-ordinary, something that would engage their students and get them to transfer the buzz onto their parents. And voila, the 'hand puppet' invite was born!
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