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ARVO Beer: The Perfect Lager ProjectThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
This is the story of Australia's first crowd-brewed beer. Part research project, part mobile game, part brewing brief – The Perfect Lager Project gave birth to not one, but two potentially perfect lagers, delivered in a unique 'split case' so beer drinkers could try both beers. But because there could only be one 'perfect', we handed the decision over to the experts – the public. When the results are in, the losing beer will be discontinued and Australia will have its champion.
Managing Director: Matt Robinson |
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