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Top 6: October 10th 2012
Integrated

John West: Into the Woods

Into the Woods
Top 6: October 10th 2012
John West's latest campaign from BWM, Sydney builds on the 'John West, The Best' equity. The multi channel approach tells a modern day sequel to the famous bear vs. fisherman story and invites consumers to participate in an epic, ongoing adventure. The television commercials, Into the Woods, see the iconic John West fisherman pitched against his long-standing nemesis, the bear, and cast alongside a beautiful heroine for the first time.
Credits Other credits

Carl Ratcliff, Managing Director BWM Melbourne

Abby Hunt, Head of Onscreen and Experience

Lucy Trengove, Onscreen Producer – content and photography

Belinda Murray, Lead Business Director

Amber Hawker, Senior Account Manager

Karlene Van Opdorp, Account Manager



Production

Plaza FILMS - produced by Pete Masterson

The Editors and Method

Song Zu and the Prague Philharmonic Orchestra

Tom Sigel Hollywood DOP - Drive, Usual Suspects, X-Men movies

Art Dept: Joe Cabrera from LA

Content shooter: Giles Clarke and Stewart Volland

Lemonade Films Canadian Production Company and the 72 Crew

American Humane Society

Barney and Betty our Grizzly Kodiak Bears c/o Dana Dube and the bear trainers

Casey Adams, Hollywood stunt man, and Becky King, Californian mother of two

Also featuring Jason Burkart, aka 'Splash'

Andreas Smetana and Assistant, Jeremy Graham

Electric Art, Inness Robins



Digital: BWM

Ant Shannon, Writer and Creative Director John West

Gus Johnston, Art Director and Deputy Creative Director

Chris Hanrahan Copywriter

Jeremy Elliot Art Director



Hard Hat

Daniel Monheit

Ben Robertson



Simplot

Tara Lordsmith, General Manager of Retail Marketing

Stuart Sterling, Group Marketing Manager

Magda Kozera, Senior Brand Manager

Gold sponsors

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