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Singapore Cancer Society: No excuse not to screen
Singapore Cancer Society needed a strong message to encourage women to get rid of these excuses and go for a mammogram. Leo Burnett Singapore created a campaign that ran during Breast Cancer Awareness Month around getting rid of these excuses. Kicking off with a teaser campaign, the agency roped in renowned Australian swimwear retailer SeaFolly to get women to start thinking about screening for Breast Cancer. Just as every piece of clothing comes with a clothes tag, inside each SeaFolly bag was a care tag that reminded women to book their mammogram.
Client Servicing: Lionel Lee |
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