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Nike+: Addicted

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Description
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Shot from the POV of a runner, this spot demonstrates how with the Nike+ system, running has forever been changed.

“Addicted” was shot on location in Prague, The Czech Republic, New York City, USA and Marseille, France. The voice-over in the English language spot is performed by actor Edward Norton. Dante Ariola is the director, Harris Savides is the director of photography and Rick Condos, Hunter Hindman and Alvaro Sotomayor of Wieden + Kennedy Amsterdam are the creative directors.

Creative Commentary
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“To introduce something as radically different as Nike+, it was only fitting that we create a spot from a perspective that Nike never had before - from inside the head of a runner,” said Rick Condos, Creative Director for Wieden + Kennedy. “Every line was vetted against a tangible truth about the Nike+ system and a tangible truth about running. When strung together, they tell a story about running that is as understandable to the novice runner as it is to the expert.”
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