Campaign Brief Asia: Campaign Brief interview with KV Sridhar "Pops"

For or friends in the Indian industry. Campaign Brief Asia interviews of of the country's most respected creative directors - KV Sridhar at the recent New York Festivals judging. The interview was conducted prior to the recent announcement late last week that he is to join SapientNitro as chief creative officer in India. In this interview Pops, as he is commonly known, talks about his decision to leave Leo Burnett after 17 years; his career; the people he has worked with at Leo Burnett; and the current state of creativity in India.