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McDonald's: Ingredients
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"Ingredients," part of McDonald’s "A Little More Lovin Can Change a Lot" campaign, is a unique spot for the Big Mac, using minimalism to demonstrate how massive and important the Big Mac really is. Some things are so iconic that they simply need nothing else to be described. By comparing the "ingredients" of iconic films and the Big Mac, Leo Burnett created an interactive commercial that creates a game for the audience.
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