Matsuko Deluxe: The world's first android TV host "MATSUKO-ROID"

Matsuko Deluxe is a famous Japanese celebrity known for his unique appearance, humor, and quick wit. He has rapidly gained popularity over the last few years. But Dentsu, Tokyo were approached by his management team to come up with a unique promotion that would further build on his rising popularity and also create new business opportunities. Matsuko has a very commanding presence. But what would happen if there were 2 of them? So we proposed surprising the world by making an android of Matsuko Deluxe "MATSUKO-ROID.'

Once it was complete, we held a press conference to introduce the android to the media. And we also broadcasted the world　first android entertaining TV show starring MATSUKO-ROID on Japan's No.1 network, Nippon TV.

This helped create unparalleled entertainment content featuring a dialogue between a celebrity and his own android. This TV program recorded remarkably high viewer ratings. 10 million people watched the innovative content and SNSs were filled with excited posts. There were over 100,000 tweets about MATSUKO-ROID. It was also featured by the media and generated over 2 million dollars in media value.
And in the recent public image, likeability rankings, Matsuko was ranked No.1. This TV program was awarded a regular TV slot. And Matsuko has also received more TV commercial offers. Moreover, Matsuko proved how much social influence she has by helping to raise recognition for android technology.

Matsuko Deluxe's popularity and presence has never been higher.