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Metsä Wood: Metsä Wood Plan B


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Empire State Building designed from wood Metsa Wood provides the premium-quality wood products for construction, industrial and distribution customers.
As a leading supplier of wood products, Metsa Wood knows from experience that Nordic premium wood is the best renewable raw material in the world. When used right, it saves money, time and nature.To challenge preconceptions and explore the possibilities of wood construction, we’ve started a project called Plan B. In it, we’ll plan how to build iconic architectural designs out of wood. We piloted with Colosseum, and now we are finding the plan B for Empire State Building.The empire state building is designed from wood by Michael Green Architecture.Agency: hasan Helsinki
Credits Other credits

Developer/ hasan & partners: Dean Clatworthy

Developers/ Perfect Fools: Stefan Lagergren, Frank van Gils



Ad assistant / hasan & partners: Elli Tervo



Metsä Wood:

Senior Vice President Mikko Saavalainen

Marketing Manager Henni Rousu

Corporate Communications Manager Susanna Siira

Digital Communications Specialist Viivi Kylämä



Michael Green Architecture: Michael Green, Principal, Asher deGroot Associate Architect



Equilibrium Consulting: Eric Karsh, Principal

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