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Top 6: October 28th 2015
Outdoor
Melanoma Institute Australia: Stop the SpreadTop 6: October 28th 2015
Stop the Spread is a digital panel outdoor campaign from Digital Communications that demonstrates how every donation gets real results in real time. The digital panel displays a visual representation of a melanoma tumour that slowly grows until a donation is made via PayPass Tap And Go. The melanoma cell animation reacts to each donation by shrinking down considerably before it starts growing again. If multiple people tap and make a donation, the melanoma continues to die away until it's barely there.
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