Road Safety - Speed: Speeding shatters lives - spine

This campaign for the Road Safety Advisory Council Tasmania takes a different view on speeding. Targeted toward people who believe that driving just a little over the speed limit is ok, it shows how fragile the human body actually is. The message – SPEEDING SHATTERS LIVES – was been coordinated with news media that ran parallel stories about the broader emotional consequences of speeding to family, friends and the wider community.
The campaign includes 3xTVCs, radio, outdoor, digital and a newspaper wrap printed on transparent x-ray like stock.