Smart Cube: Martini Smart Cube's

From today, waiting at the bar is a thing of the past thanks to new, Smart Cube technology from MARTINI. The traditional ice-cube shaped device is added to your drink in addition to regular, square ice-cubes. As you consume your drink, the MARTINI Smart Cube uses Bluetooth technology to anticipate when your drink is finished and communicates with the bar in real-time. Staff can prepare drinks in advance so you don't have to wait. It also keeps track of the number of drinks you've consumed to encourage responsible drinking. Agency: AMV BBDO,London