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Top 6: October 19th 2016
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Tide: Towel Habits

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Top 6: October 19th 2016
To further drive home the notion that Tide is the #1 trusted detergent brand on the market by consumers for 70 years, Saatchi & Saatchi New York and Tide are owning the category of clean and establishing the need for a high performance detergent in their latest "It's Got to be Tide" campaign. The new campaign, which is directed by Max Sherman from Anonymous Content, brings back the brand’s iconic tagline, "If it's got to be clean, It's got to be Tide" through a series of three comical, yet relatable situations that showcase the idea that if something must be clean, Tide is the only brand to trust.
Credits Other credits

Director of Film Production: John Doris

Regional Business Director: Nick Miaritis

Account Director: Ryan Martin

Account Supervisor: Jen Brotman

Account Executive: Emily Hook

Senior Business Affairs Manager: Lisa Rimmer

Managing Director: Eric Stern

Production Designer: Michael Walker

Line Producer: Isil Gilderdale

Editorial Company: Cosmo Street

Editors: Tom Scherma & Aaron Langley

Assistant Editor: Nellie Phillips & Chrissy Doughty

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