JEITO: Use any of these. Our main concern is HIV.

In celebration of World AIDS Day, the Mozambican condom brand Jeito has issued a print campaign via DDB Mozambique, whereby instead of promoting only its own products, it gives free publicity space to other competing brands. Under the motto "Use any of these. Our main concern is HIV." The goal behind this idea was simple, and its message is very important: In the fight against HIV-AIDS it does not matter what brand of condoms you use. The important thing is to use one.