TV ad: TK Maxx: Yes Way

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303 MullenLowe has officially launched TK Maxx in Australia with a campaign that promises exceptional value on big brands, making the improbable possible - an insight that inspired the launch campaign tagline, 'yes way'.

Filmed beachside in Sydney and featuring sun, surf and stilettos, 'yes way' highlights TK Maxx's arrival as an off-price retailer where the brands are big and the prices are small.

303 MullenLowe has created a fully integrated campaign, from the media, digital, PR and social strategy to television, outdoor and radio executions. The launch of 'yes way' kicked off with a media event at the Royal Botanic Gardens last week and will be supported with social content on Facebook, Snapchat and Instagram.

From Thursday 20th April until early May, TK Maxx will open 35 stores in NSW, Queensland, Victoria and Canberra.

Category Retail services
URL http://www.tkmaxx.com.au
Client TK Maxx
Agency 303 MullenLowe Sydney
Production Good Oil
Country Australia
Uploaded 18 April, 2017

Credits

Director
Stuart Bowen
Executive Creative Director
Richard Morgan
Creative Director
Adam Whitehead
Copywriter
Simon Jackson
Art Director
Leila Cranswick
Executive Producer
Sam Long
Business Director
James Lammert
Sound
Sound Reservoir
Head of Digital
Brad Morris
Visual Effects
Fin Design
Head Of TV
Sean Ascroft
Composer
Josh Abrahams
Client Services Director
Tony Dunseath
Designer
Davina Milne
Strategy Director
jon mckie
Social Influence Director
Chelsie Paulson

Other credits

Director of PR: Melissa Grove

Client: TK Maxx

AVP – Head of Marketing, TK Maxx Australia: Tessa Buenen

General Manager Media: Jackie Purcell

Senior Business Manager: Meredith Raskopf

Digital EP: Mark Davies

Photography: Nick Bowers

TK Maxx: Yes Way - 30 Sec spot

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TK Maxx: Yes Way - 30 Sec spot

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